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Datadog is the monitoring, security and analytics platform for developers, IT operations teams, security engineers and business users in the cloud age. Datadog's SaaS platform integrates and automates infrastructure monitoring, ...Read more about Datadog

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UpKeep Edge

UpKeep Edge is a business intelligence software that enables organizations to monitor the performance of equipment and machinery in real-time. Teams can place sensors on the assets to track the operational status and detect when a...Read more about UpKeep Edge

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InSite is a premier business intelligence solution for building owners and operators. InSite’s software as a service (SaaS) platform and managed services provide innovative, data-driven insights enabling clients to achieve ESG, su...Read more about InSite

4.8 (6 reviews)


Sensolus offers a tracking solution from asset management to supply chain and lets users track and manage non-powered assets such as containers, trailers, boxes, and equipment. The solution addresses the challenges posed by the sc...Read more about Sensolus

4.7 (3 reviews)


Scaleway is a cloud and database management solution that helps businesses deploy and manage cloud computing infrastructures. The platform enables IT teams to create database instances, generate custom reports, define network acce...Read more about Scaleway

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Designed for a wide variety of verticals across the energy, agriculture, government, and retail industries, SkySpark is an IoT analytics platform that automatically analyzes data from automation systems, meters, sensors, and other...Read more about SkySpark

4.5 (4 reviews)


Obzervr is a field automation solution that helps businesses in safety, mining, oil and gas and other industries streamline compliance, field maintenance and asset management operations. The platform allows administrators to creat...Read more about Obzervr

5.0 (2 reviews)

Sumo Logic

Sumo Logic is a cloud-based log management platform that helps small to large businesses create, manage and archive event logs for auditing, issue tracking and compliance. The centralized platform comes with real-time analytics mo...Read more about Sumo Logic

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ThingSpeak is an Internet of Things (IoT) analytics platform, which helps businesses gather, analyze and visualize live data. Organizations can capture and store information about air pressure, temperature, humidity and other metr...Read more about ThingSpeak

4.0 (2 reviews)


IoTConnect is a platform as a Service (PaaS) solution that helps businesses streamline application development, data storage and device management operations. It enables software developers to gain insights into business analytics...Read more about IoTConnect

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Seebo is a cloud-based internet of things (IoT) development platform that helps businesses in the manufacturing industry design and deliver connected products and systems. The solution combines tools for IoT modeling, simulation, ...Read more about Seebo

4.5 (2 reviews)

Fleet Connect

Fleet Connect is an IoT analytics and fleet management solution that helps businesses in transportation, logistics, food distribution and other industries streamline processes related to location tracking, fuel management, complia...Read more about Fleet Connect

4.3 (3 reviews)

Google Cloud IoT

Google Cloud IoT is a cloud-based internet of things (IoT) platform that helps businesses securely analyze, manage and ingest data from multiple devices. The platform enables IT teams to streamline data collection, processing and ...Read more about Google Cloud IoT

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FreePoint Technologies' ShiftWorx is a unique grouping of modules that provide an end-to-end solution for continuous improvement across the production floor. ▪ Production Management - Real-time information on machine performance,...Read more about ShiftWorx

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Flex83 is an application enablement platform (AEP) that helps businesses create, validate and deploy custom web applications. The platform enables IT teams to utilize sensors and software to handle data transfer across systems and...Read more about Flex83

5.0 (3 reviews)


Visplore is an analysis package for data exploration and visualization. It assists with data interpretation, forecasting, optimization, faulty asset identification, production monitoring, and load profiling. Visualizations such as...Read more about Visplore

5.0 (2 reviews)


KORE One streamlines solution deployments, preventing fragmented platforms, devices, and modules. The platform enables firms to achieve the right mix of technologies for next-generation IoT deployments, completely independent of v...Read more about KORE One

4.0 (2 reviews)


Teradata Database enables users to utilize wearables and personal medical devices to analyze patient heart rate or activity data to understand medication compliance, then alert patients with feedback. The workload management solut...Read more about Vantage

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Say hello to PRTG Network Monitor, our award-winning and all-inclusive monitoring solution. Let us start by telling you what PRTG is and can do. First and foremost, it is an on-premise and cloud-based network monitoring solution. ...Read more about PRTG

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Intellia IoT

Biz4Intellia is an end-to-end IoT business solution: a well-integrated combination of IoT devices, an IoT platform suite, and existing business applications. A product for your IoT (Internet of Things) needs, a product to interco...Read more about Intellia IoT

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Buyers Guide

Last Updated: March 16, 2023

The IoT devices you use for your business, such as smart lighting systems, wireless inventory trackers, connected security cameras, smart fleet sensors, and smart thermostats, generate large volumes of unstructured device data. If analyzed properly, this device data can provide insights into the performance of your assets and processes as well as help predict future outcomes.

IoT analytics software automates the process of collecting and analyzing the IoT data generated by internet-connected devices. You can use the generated insights to optimize operations, improve business processes, predict inventory needs, track the condition of assets and equipment, and much more. The software helps you make data-backed decisions for your business.

Given the many options available on the market, it can be confusing to decide which software to choose. In this buyers guide, we provide all the information you need to purchase an IoT analytics tool that suits your business needs.

Here's what we'll cover:

What is IoT analytics software?

IoT analytics software is a software tool that automates the process of collecting and analyzing sensor data from internet-connected IoT devices. It allows businesses to evaluate historical device data and derive actionable insight from it to predict future outcomes, such as potential failure or breakdown of machinery.

The software offers data analytics capabilities to help businesses better understand unique data parameters such as temperature, motion, and sound from IoT devices such as connected appliances, smart factory equipment, and wearable health monitoring devices. It prepares, filters, transforms, and drills into sensor data to extract insights for decision-making.

The software has many applications, including facility management, asset management, retail customer experience management, quality management, and fleet management.


The analytics dashboard in IoTConnect (Source)

Common features of IoT analytics software

Most IoT analytics software platforms have the following common features:

Asset tracking

Analyze usage data of assets, such as software and hardware systems, throughout their lifecycle to track performance and address issues proactively.

Data collection

Collect data directly from internet-connected devices, sensors, and time-series databases to generate insights for your business.

Real-time analytics

Analyze the data generated by any IoT device in real time to extract insights and predict future outcomes.

Activity dashboard

Access a centralized dashboard that compiles the data collected from IoT devices and visualizes key data points from it.

Predictive analytics

Analyze historical and current data from IoT devices and sensors to predict future outcomes and take corrective action proactively.

Real-time notifications

Receive real-time notifications about equipment failures, breakdowns, or any other critical event.

Real-time monitoring

Continuously monitor the data generated by IoT devices to track device performance and stay updated on all developments.

Extract, transform, load (ETL)

Collect data from IoT devices and load it into a centralized database to ease the process of data analysis.

What type of buyer are you?

Before evaluating IoT analytics software options, determine what you plan to use it for. Most buyers of the software belong to the following industries:

  • Manufacturing: These buyers are manufacturers in industries such as automotive, electronics, and chemicals. They use equipment with intelligent sensors for smart manufacturing. For example, sensors embedded in roads or train tracks can relay ultrasonic and vibrational data in real time, allowing maintenance teams to repair vulnerable sections of the road or track before they get damaged. These buyers need IoT analytics software to improve production efficiency. They should opt for a solution that integrates structured and unstructured quality data from all sources to provide an enterprise view of equipment performance and offer advanced analytics for identifying potential issues even before they occur. These capabilities will allow manufacturers to perform root-cause analysis and take corrective action proactively.

  • Financial: These buyers include banks and other financial firms that gather large volumes of customer data. They need IoT analytics software to assess risks, predict credit scores, and ensure fraud prevention. For financial firms, IoT analytics solutions can analyze customers’ preference and behavior data in real time to help improve the customer experience, manage risk, and enhance banking security. These buyers should opt for a tool that provides capabilities for data collection, real-time analytics, asset tracking, and real-time monitoring. These features will assist with decision-making and customer experience planning.

  • Retail: Retail businesses use smart devices to gather location-based information and online customer behavior data, among others, to get a deep understanding of customers’ patterns and preferences. They should select an IoT analytics solution that provides a comprehensive view of customer data using dashboards and interactive visualizations. An IoT platform with automated forecasting and predictive analytics capabilities to create personalized retail experiences for customers would suit the needs of these buyers. The tool should also integrate with multiple online and offline data sources to analyze sensor, device, customer, merchandise, and location information in real time.

  • Healthcare: IoT analytics software is finding wide use in the healthcare industry, particularly as a means to enhance patient care, prevent diseases, and improve hospital management and administration. The development of health apps and connected medical devices has led to patient-centered analytics functionality that provides alerts in real time and automatically initiates a response when a health problem is detected. Besides patient-centered analytics, these buyers should opt for features such as real-time monitoring of the health data of patients and the performance data of medical devices.

Benefits of IoT analytics software

Implementing an IoT analytics platform has various benefits, including:

  • Predictive maintenance of equipment: An IoT analytics solution monitors how your assets and equipment are performing in real time and alerts you about any issues that may arise. It analyzes parameters such as vibration and heat data to check if your assets need maintenance. Data monitoring also lets you predict, plan, and take proactive steps to solve any identified issues.

  • Automation of manual processes: IoT analytics software helps automate processes that you’d have to otherwise track manually. Features such as automated data ingestion, real-time monitoring, anomaly detection, and IoT data analytics provide a complete view of how your assets and processes are performing. With automation, you can maintain a continuous flow of information, identify bottlenecks, and reduce the risk of human errors.

  • Improved customer experience: With IoT data analytics software, you can collect and analyze customers’ behavior and preference data to predict their needs in real time. This will help improve operational performance as well as provide a personalized experience to your customers.

Key considerations

Here are a few things to keep in mind when purchasing an IoT analytics platform:

  • Integrations: If you’re looking to capture insights from data across your business ecosystem, the software you select should integrate well with your existing systems. Integration functionality will ensure the software captures and analyzes data from all sources, including apps, devices, sensors, or databases.

  • Customer support: Even in the most user-friendly IoT analytics platforms, it’s not uncommon to face some technical difficulty. If you don’t have a trained IT team to handle issues that may arise while using the software, be sure to evaluate the training and support services the vendor offers, before making an actual investment. The support options may include 24/7 live chat, online case submissions, webinars, or in-person training.

Market trends to understand

Here are a few latest trends in the IoT analytics software market:

  • Connected events are an emerging field for IoT analytics. Businesses can leverage IoT technology to gain actionable insights into their audiences’ behavioral and emotional response at connected events—the ones in which large-scale sensor deployments help understand and enhance the experiences of participants—such as sports matches, fashion shows, and exhibitions. At connected events, sensors are used to measure temperature and heart rate from a particular distance, video cameras to monitor motion, and microphones to detect cheering. IoT analytics solutions can analyze the captured data, and the insights obtained can be used for increasing future engagement, improving the effectiveness of marketing campaigns, and boosting brand awareness in social media.

  • The aquafarming industry is leveraging IoT analytics. Aquafarming, the cultivation of plants and animals in water, is an emerging area for IoT analytics. IoT analytics solutions are helping aquafarming businesses gain more insights into their harvesting conditions. Businesses are using a variety of sensors to collect big data about the quality of the aquatic ecosystem, including the temperature, nutrients, and oxygen levels of water. These data points can help determine the best practices and optimal conditions for aquaculture.

Note: The application selected in this guide is an example to show a feature in context and is not intended as an endorsement or recommendation. It has been taken from sources believed to be reliable at the time of publication.