I like the recommended templates that come in Dotmailer. We are excited to implement triggered campaigns.

We had many billing errors with them. Decided to just cancel after contract was up.

The ability to track your email campaigns. Super easy to use overall.

The Magento integration is terrific, you can really give your subscribers email offers tailored to their interests. That's such a crucial part of email marketing.

That's a huge plus to getting their attention and looking professional also. The e-mail automation programs are a life-saver.

Problem re-subscribing customers who unsubscribed in the past due to strict spam control.

Ease of building emails. Ease of managing contacts.

Meaning whenever had to be sent out, you will have to fire up a Windows 7 virtual machine that was solely used, to send out marketing emails.

Really easy to use, templates and image friendly, good customer and technical support. Has good automation options and multiple folder capability for prospect and customers mail outs.

They have a great on-boarding process and team supporting the launch/transition. When issues have come up they are very quick to resolve them.

Ease of use, good onboarding, integration of SMS, landing pages, forms and surveys.

Dotmailer is a great platform that allows for some powerful means of mass messaging/emailing.

Features are easy to use, program. Amazing customer service, campaign test options are easy.

A top notch support team quickly identifies and resolves any issues. Our customer success manager analyzes our campaigns and provides helpful insights to make each one more effective.

The only thing I dislike about Dotmailer is that when sending an email to a specific group of contacts you are unable to choose another group of contacts to exclude from the send.

Good email marketing platform for a reasonable price.

The benefits are the ease of creating templates for emails, the reporting supplied, and the customer support has proved very helpful.

Love the segmentation and automation features. Haven't used the new preferences section but that also looks like it will be helpful to our marketing.

Our dotmailer contact is very responsive and fast when we have questions--sometimes she answers within 3 minutes. That level of customer help is great.

There was not much support when it came to automation. I set up an automation that the service rep said looked correct, but it does not work the way it needs to.

I like the ease of building emails and the tutorials are very helpful. I also like the integration with SalesForce when it works.

Great customer service from support. The cost is extremely fair and the account managers are really great.

It has good articles and blogs where I can learn new stuff. The​ customer service is excellent.

Dotmailer features are very competitive and their pricing model is better than those in the competitive landscape.

Segmenting is fast and easy. There are features like the optimization that makes it great for generating more opens.

The issue is there is no warning when you setup the logic if it may cause issue. It just happens when you set the schedule and let it runs.

We have a very small team of 2 handling marketing so the features and suggestions and sample templates are super helpful.

Marketo is a system that has evolved and solves most problems marketers come across.

I couldn’t be more happy with this software. My sales have increased dramatically and the quality has improved as well.

I uses this platform very often to run my different marketing automation campaigns. Their multiple automation features like sequencing the campaign is amazing.

It is a user-friendly interface which is easily understandable by you and it has a very brilliant capability of automating almost everything.

I occasionally have issues with email formatting and these problems are very hard to fix.

UI is bad, and Marketo Sky will help fix this, but it's taking forever for Marketo Sky to get to a point where I can actually use it. Many features do cost extra but you can pick and choose.

Marketo is good for setting up marketing campaigns and tracking revenue generated through campaigns.

The product has its name imprinted loud and clear and hence the pricing is a thing to worry about.

Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.

I like the web based access and it is intuitive and easy to customize depending on your report needs or just preference.

It is also a most useful tool for lead nurturing and has all the features required for email marketing. My favorite feature is that you can easily create dynamic campaigns and pre-schedule the run.

This is the second thing that I like about it. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it.

Terrible customer support -- I couldn't reach anyone until I told them that I was canceling my account.

We loved the Marketo's  ability to rate and analyze our web pages and in addition to recommend tactics to boost our site's search ability. This is a vital feature specification on the marketing side.

It's allowed us to develop best practice templates that we use and clone for all of the Marketo programs and campaigns that we build.

The integration with Netsuite is very helpful and works really well. Easy cloning of programs and assets is a life saviour.

The integration with other platforms such as Salesforce and SDL Tridion is  out-of-box and very helpful for us. It has a slight learning curve, but the training is pretty decent.

I love this tool, we use it day to day and I would highly recommend it over any other Marketing Automation Platform.

It was difficult to make highly stylized emails and the in-browser only interface was cumbersome, fidgety, and difficult.

The email builder is weak and it takes some time to figure out how to use.

I like that it is extremely intuitive (once you figure it out).

Their API is very weak and limited. Lack of integration options and lack of support.

The community is very useful and the user groups have been very welcoming.

New feature functionality is questionable in the 2015-2018 vintage (pre-adobe) - eg Sky doesn't work as one example.

Also, they have pretty good ways to teach you about the fundamentals of the product. I've been using it for only a couple of weeks, but it seems well worth ​the money and useful.

I liked that the marketing platform has the capability to automate complex workflows.

The most difficult part of marketo is setting it up and understanding how to use it.

I love the ease of use and the organization Marketo uses, I also love how it is now integrated with so many Adobe services.

I also like how easy it is to see the success indicators all rolled up into one space. The ability to A/B test and the like is simple to set up.

I can usually figure out the problem while they are telling me it's not possible. This has happened multiple times.

There is a lot of amazing things that you can do with this tool and the scoring that is associated with leads is immense.

Marketo has been frustrating to use after using other marketing automation tools on the market.

A lot of possibilities that can get a bit overwhelming. Reports can be hard to understand.

US Dollar

dotdigital Engagement Cloud is a cloud-based email marketing solution designed for medium and large enterprise customers that offers email design, scheduling and campaign analytics within a suite.


This solution offers contact management functionality that allows users to import, add and manage contacts and target them appropriately in email campaigns. Users can automate the process of email delivery using the email scheduler functionality.


dotdigital Engagement Cloud also allows users to create customized automation programs for lifecycle marketing, multichannel marketing and repeat purchase targeting.


A key feature of dotdigital Engagement Cloud is the split testing module, which allows users to compare and arrive at the most responsive email campaign strategies by performing and tracking multiple trial campaigns.


With the help of customized reports and dashboards to measure the key campaign metrics, users gain a complete view of their email marketing strategy and are better able to make decisions for improving their campaign conversion rates.



LongDescription

Real-Time Analytics

Engagement Tracking

A/B Testing

Customer Surveys

Multi-Channel Marketing

Social Marketing

Multi-Channel Management

Lead Capture

Activity Tracking

Data Synchronization

Customer Segmentation

Subscription Management

Drip Campaigns

Order Management

Multi-Campaign

Customer Accounts

Customer Database

Customizable Fields

eCommerce Management

Template Management

ROI Tracking

Data Import/Export

Campaign Segmentation

Email Tracking

Email Campaign Management

Lead Generation

Email Templates

Subscriber Management

Email Distribution

Contact Management

Content Management

Lead Management

Email Marketing

Mobile Access

Social Media Monitoring

List Management

Real Time Data

Channel Management

Click Tracking

Multi-Channel Communication

Marketing Automation

Landing Pages/Web Forms

Social Media Integration

Customizable CTAs

Email Management

Dynamic Content

Event Triggered Actions

Customization

Activity Dashboard

Alerts/Notifications

CAN-SPAM Compliance

Reporting & Statistics

Segmentation

Website Visitor Tracking

Automated Scheduling

Customizable Templates

WYSIWYG Editor

Image Library

Mobile-Optimized Email

Spam Blocker

Real Time Reporting

Reporting/Analytics

Contact Database

Monitoring

Mailing List Management

Campaign Analytics

Lead Qualification

Customizable Forms

Drag & Drop

Social Promotion

Autoresponders

Third-Party Integrations

Campaign Management

Multivariate Testing

Design Management

Windows 7

Windows Vista

Windows XP

Mac OS

Linux

HP-UX

Solaris

Unix

IBM OS/400

Web browser (OS agnostic)

Windows 2000

Windows 8

Windows 10

Email/Help Desk

Knowledge Base

Phone Support

24/7 (Live Rep)

Chat

11-50

51-200

201-500

501-1000

1000+

Dotdigital

In Person

Live Online

Webinars

Documentation

Videos

Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers, throughout complex buying journeys. Marketo Engage facilitates alignment between marketing and sales team to drive revenue and growth for the organization with efficiency at scale.

Marketo Engage has native integrations with Salesforce.com, Microsoft Dynamics CRM, and SugarCRM. This bi-directional communication allows sales reps to get a clear picture of the leads in their pipeline and prioritize based on prospect engagement. Marketo Engage offers an online community of marketers who share ideas, collaborate, and influence product developments.

This solution is suitable for businesses with a user base ranging from three users to more than a thousand users, but its price point makes it ideal for mid-market and enterprise organizations. Support is offered via phone, and email, and an online FAQ page. 

Content Delivery

Website Analytics

Personalization

Mobile Alerts

Lead Engagement

Customizable Reports

Mass Texting

SEO Management

Referral Tracking

Campaign Tracking

Pipeline Management

Communication Management

Recommendations

Calendar Management

Collaboration Tools

Campaign Scheduling

Campaign Planning

Customer Experience Management

Opportunity Management

Conversion Rate Optimization

Dashboard Creation

Sales Activity Management

Multi-Channel Data Collection

Real-Time Data

Performance Metrics

Behavioral Targeting

Lead Segmentation

Real-Time Notifications

Behavior Analytics

Workflow Management

Source Tracking

Visual Analytics

SMS Marketing

Pricing depends on tools and features needed, as well as database size. 

For more information, please visit: https://www.marketo.com/solutions/pricing/

Dotdigital vs Marketo Engage

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