Adobe Marketing Cloud Software


 

Adobe Marketing Cloud is an integrated digital marketing suite that enables businesses of all sizes to organize, access and personalize their marketing content. The suite features a wide set of solutions, including Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer and Adobe Campaign. It also offers real-time dashboards and a drop down interface that allows users to combine content and analyze data.

Adobe Marketing Cloud can pull and combine data from various solutions including third-party sources to create a single, centralized view of the entire campaign. Adobe Marketing Cloud also provides predictive analytics to understand the needs of customers. Users can access all applications of the system from a single centralized platform and can use the interface to collaborate, socialize and visualize across teams.

Adobe Marketing Cloud caters to customers across various industries including financial services, government, manufacturing, entertainment, retail and more.

 

Adobe Marketing Cloud - Analytics
 
  • Adobe Marketing Cloud - Analytics
    Analytics
  • Adobe Marketing Cloud - Dashboard
    Dashboard
  • Adobe Marketing Cloud - Social
    Social
  • Adobe Marketing Cloud - Campaign management
    Campaign management
  • Adobe Marketing Cloud - Compare performance
    Compare performance
  • Adobe Marketing Cloud - Create content
    Create content
Supported Operating System(s):
Windows 7, Windows Vista, Windows XP, Mac OS, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10

33 Reviews of Adobe Marketing Cloud

 

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Software Advice Reviews (14)
More Reviews (19)

Showing 1-14 of 14

Stacy from CRSS
Specialty: Healthcare / Medicine
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

December 2017

December 2017

Valuable Tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

The ease of sharing documents and files makes a marketer's life infinitely easier. Great features, too!

Cons

Depending upon your operating system, editing can be a challenge. If everyone on your team is using similar devices, it is much easier.

Review Source
 
 

Daryl from UniBiz
Specialty: Marketing Agency
Number of employees: 2-10 employees Employees number: 2-10 employees

November 2017

November 2017

Adobe equals a Must Have for Digital / Design agencies

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

using Adobe Cloud gives us as a agency more room to create and deliver while on the road or from any place.
With some extra tools our team is able to deliver work at their own convenience.

Pros

- Best Content creation / editing tools to give your business a professional look.
- Pricing is fair. you always have the latest versions when subscribing for the monthly fee.
- Brand creation, across all platforms. Social, Corporate etc.
- Integration with other systems

Cons

- You will have to maintain payments in order to use the platform.
- expensive hardware requirements to run the apps smoothly.

Review Source
 
 

monisha from IBCconnect
Specialty: Marketing Agency
Number of employees: 2-10 employees Employees number: 2-10 employees

November 2017

November 2017

Great

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Its a good product has it has Centralized team collaboration and this helps the users. It sure is ideal for individuals like me

Cons

I would say it is on the costlier side compared to other products . Low in Application programming interface

Review Source
 
 

Alicia from Flow Control Industries
Specialty: Manufacturing
Number of employees: 11-50 employees Employees number: 11-50 employees

November 2017

November 2017

Intuitive program

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

I really like how there is so much possibility with this project. Whether for work or for personal use, there are a variety of features for every need. The program is also quite easy to use, and there are so many resources out there to help research something if I don't know how to do it.

Cons

The program is quite complicated and it can be hard to figure out simple tasks without looking up how to do it.

Review Source
 
 

Jennifer from Jennifer Leigh Makeup
Specialty: Other
Number of employees: 2-10 employees Employees number: 2-10 employees

October 2017

October 2017

Definitely worth the investment

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

I appreciate that the software allows you to manipulate photos, videos, etc. while creating a uniform presence on all of your marketing initiatives. Most importantly, collaboration is key when it comes to these types of projects and we found that we were able to share/edit content seamlessly among our employees.

Cons

This software is definitely different from others I've used in the past, so the onboarding process took longer than we anticipated. Also, the costs can add up, especially if you don't already own other Adobe programs. However, if you think your business will use it frequently, I'd say it's worth the investment.

Review Source
 
 

Shawn from Playboy
Specialty: Media
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

October 2017

October 2017

Another Winner From Adobe

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I think that this is a great product that I highly recommend. Despite lots of competition in the marketing software game, they hold their own as one of the best.

Pros

1. Excellent tools
2. Great customer service
3. Good price if with other Adobe products
4. Great layouts
5. Easy to Access

Cons

1. It requires a learning curve
2. Expensive if you don't have other Adobe products
3. Not as simple across platforms

Review Source
 
 

Armando from Armar-ti
Specialty: Software / IT
Number of employees: 2-10 employees Employees number: 2-10 employees

September 2017

September 2017

Good software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Very good in general

Pros

Ease to use, make faster mangment, i like the User interface cause si very simple to find anything around the site

Cons

Well in fact at times the software that install localy, take a lot use of the cpu and make work slowly al the programs

Review Source
 
 

Patrick from Charlie's Chalk Dust
Specialty: Manufacturing
Number of employees: 11-50 employees Employees number: 11-50 employees

July 2017

July 2017

Adobe Marketing Cloud is powerful

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

Pros

We have used Adobe Marketing Cloud to make our marketing content uniformly on-brand across different channels.
It has greatly improved our workflows and helped our teams deliver exception content on time and beyond expectation.

Cons

We found that the onboarding process was slow at first. Some of our designers wanted to work exclusively within the Creative Cloud initially. However, once we cleared these initial hurdles, we have been very pleased with the results.

 
 

Rosa from Uptime Sciences
Specialty: Software / IT
Number of employees: 2-10 employees Employees number: 2-10 employees

July 2017

July 2017

Well made Adobe product

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Adobe Marketing cloud provides services that allow users to collaborate on a project easily. It has many options that are easy to use.

Cons

The price is the largest drawback to this software, but its ease of use makes up for it. Especially your business uses it frequently.

 
 

Aamir from jumeirah
Specialty: Hospitality / Travel
Number of employees: 5,001-10,000 employees Employees number: 5,001-10,000 employees

June 2017

June 2017

Creative Package in One

Ease-of-use

Functionality

Product Quality

Customer Support

Pros

The Adobe Cloud softwares are faster and leaner, with a more modern interface, a new Developer Workspace, and an intuitive experience for marketing and designers who design and market their product.

Cons

Subscription costs........over the years the price will be more expensive than a perpetual license.

 
 

Jonathan from deer valley ranch
Specialty: Hospitality / Travel
Number of employees: 11-50 employees Employees number: 11-50 employees

June 2017

June 2017

Another amazing Adobe Product!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

This program is very detailed and allows the user/users to connect, share and review content. The whole team can see what portions each team member has been assigned, as well as progress throughout a project.

Cons

There is a bit of a learning curve to this software. It may take some time for your team to get used to the workflow, etc.

 
 

Jennifer from The Opl Group
Specialty: Other
Number of employees: 11-50 employees Employees number: 11-50 employees

April 2017

April 2017

A complete set of marketing solutions for the beginner.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

A one stop shop for my every need. It is great to be able to use it for audio, video, image manipulation, etc.

Cons

More cross-program integration would be great to see, but I understand that the product is still relatively new to the market.

 
 

natasha from proof
Specialty: Advertising
Number of employees: 51-200 employees Employees number: 51-200 employees

April 2017

April 2017

Adobe Marketing Cloud for professionals review

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

should be one log in for everyone, that would be helpful

Pros

It's nice to be able to have all your things in one place. It is also easy to give multiple other people access to documents and sensitive information

Cons

It would be even more helpful if there were some offline capabilities so that you could access documents without an internet connection.

 
 

Allison from Funding Metrics, LLC
Specialty: Consulting
Number of employees: 11-50 employees Employees number: 11-50 employees

November 2016

November 2016

Super customized and easy to use!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I found the adobe marketing cloud to be super easy to use and as an entrepreneur I need a system that is flexible and that allows me to be creative this did exactly that!

Pros

Easy to use

Cons

Some creative restrictions but overall loved it!

Advice to Others

If you need to be creative but aren't very steady with your hands, this is for you!

 
 
 
Showing 1-19 of 19

VICTORIA from Eagle Ford Apartments
Number of employees: 2-10 employees Employees number: 2-10 employees

September 2017

September 2017

Enables me to create simple but effective campaign emails for my customer base

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

The ability to communicate in a better form with clients and customers, reaching out to them with better approach

Pros

This makes all aspects of management simple for marketing over email. Total data management.
Love the personal design capability. My customers dont dread my emails to them. Consumers likes and dislikes help to quickly send custom emails. Its a very well thought through system.

Cons

It can be kind of challenging at first, but the customer service is there to help you through it. I consider myself pretty savy in use of many softwares new and old for my company, and I found this one to be quickly learned

Review Source: Capterra
 

Gabe from St. Laurence High School

April 2017

April 2017

My adobe review

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

My experience of this Adobe software allows me to be able to access a lot of programs on my MacBook Pro.

Review Source: Capterra
 

Debbie from Wisconsin Lift Truck

April 2017

April 2017

Use to help see pictures on emails

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Support

Helps with the paperwork that comes in through e-mail so it is easy to look up and have it easer to print on correct paper.

Review Source: Capterra
 

Melanie from McCafferty Contracting

April 2017

April 2017

Easy usage

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Very easy to use and operate, trying out to market our business. Maneuvering around the website is easy and self learning

Review Source: Capterra
 

Matthew from London Shooting Club

February 2017

February 2017

Adobe Campaign Manager

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

A solid system which is now looking a bit old fashioned. Ease of use is now rather poor when compared with its competitors.

Pros

Good functionality, very customisable

Cons

Old fashioned and clunky - visualy dull to look at and work on.

Review Source: Capterra
 

Dagny from Centurion Medical Products

February 2017

February 2017

Steep Learning Curve, But Worth It

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We have been using Adobe Campaign for almost a year and there are still some aspects of it that I don't completely understand. It's complicated and has a steep learning curve. However, it is definitely worth the investment! This software is both powerful and versatile.

Pros

Once you set it up, the software does the work for you.

Cons

It has a steep learning curve.

Review Source: Capterra
 

Nichole from Centurion Medical Products

January 2017

January 2017

Great for deep audience segmentation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

This program allows us to segment audiences to deliver customized messaging in a way no other product could. There are, however, errors that have come up with the program that needed Support's attention. There's also a learning curve to using the program, but this is expected with a program so complex that by extension allows you to reach complex goals. With practice, Adobe Campaign becomes easier to use. I recommend it for companies with highly targeted audiences or B2B companies that don't want to mass send the same email content to a wide sweep of people.

Review Source: Capterra
 

Linda from Centurion Medical Products
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

January 2017

January 2017

Best email automation software available

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We implemented Adobe Campaign Manager six months ago and we are very happy with it. We are now able to run multiple campaigns simultaneously without much effort.

Pros

Ability to send personalized emails to each audience. Simultaneously.

Cons

Takes time to set up. More than originally thought.

Advice to Others

Give yourself plenty of time for set up.

Review Source: Capterra
 

Lyn from Personal Use

November 2016

November 2016

Great to use

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I really like it, friendly user, I don't have any issue using this software. I dont need to call the support because its really friendly user.

Review Source: Capterra
 

Chandra from Palo Alto Networks

October 2016

October 2016

Robust and powerful email marketing software but not user friendly

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Campaign has alot of features and flexibility for us to build several direct and digital marketing campaigns across multiple channels. This provides robust tools for users to manage their campaign and build any complex campaign.
But the user experience is very poor -- is built from IT user perspective but not from the marketer perspective. They are not enabled on Web.

Pros

Unique ides
easy to use
very right categorization

Review Source: Capterra
 


September 2016

September 2016

Dynamic Tag Manger

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Our company used the DTM for implementation. The developers were able to integrate the tags into their app fairly quickly by just inserting them in the header and footer of each page. Having an experienced group to do the real tagging and make consistent was great and low impact for development team. Other teams that did not use the DTM, have had much longer cycles of rolling it out and trying to make tags consistent to roll up the data across the org

Pros

DTM quick for dev team and don't have to have much knowledge---ensures consistency of tags by having a specific team tagging

Cons

If you have more than one header or footer on a page it can cause issues, even tho the browser handle the bad html.
Have had the DTM insert the data first in the prod env instead of non-prod and crashed the site
Not using DTM, I've heard it isn't that easy to use, but maybe that was just our implementation.

Advice to Others

I hear it's expensive from an org to have someone come in and build the enterprise solution from the backend, but I think it's worth it if you are sold on this as a enterprise solution and not a single app

Review Source: GetApp
 


July 2016

July 2016

Adobe Continues to Innovate & Confuse

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Adobe Marketing Cloud includes Adobe Analytics, Target, Social, Experience Manager, Media Optimizer and Campaign. Even though Adobe's constant re-branding of their marketing tools confuses me, I am always pleasantly surprised with their new "version" or "platform" or "suite" of offerings.

Pros

Adobe Analytics (formerly Omniture SiteCatalyst) now includes all the features of what was formerly known as Adobe Insight.

Cons

Adobe Analytics is a fantastic tool for people who know what they are doing. It is not easy to learn and for larger organizations, Adobe Analytics "truncates" results. This means if a report is pulled with 950,000 results, Adobe truncates all results after 750,000 into one result.

Review Source: GetApp
 

Deborah Number of employees: 2-10 employees Employees number: 2-10 employees

March 2016

March 2016

Really great app, super easy to use, with lots of options

Ease-of-use

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Product Quality
Quality
Value for Money
Value
Support

By far one of the easiest and best apps to make visual content / quote posts for social media with a wide range of free photos and styles. Most of the IOS apps limit you to a few fonts or colours of pictures, but this is great, I love it!

Pros

It's almost too easy - what if people forget how to design?

Cons

It's almost too easy - what if people forget how to design?

Review Source: GetApp
 

Joseph from Gannett
Number of employees: 10,000+ employees Employees number: 10,000+ employees

January 2016

January 2016

Marketing Doesn't Happen Without the Marketing Cloud

Ease-of-use

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Product Quality
Quality
Value for Money
Value
Support

I am the consumer marketing manager for multiple markets within the newspaper industry. I find that my job would be impossible without all the tools necessary. The marketing cloud provides all the tools I need and more. Whether it be audio, video, print production, image manipulation, web development, mobile display creative, etc... there is a tool for that, and so much more.

Pros

1 place to go for every need. As an enterprise with multiple licenses I find working with the Adobe team is a pleasant experience.

Cons

I would like to see more cross program integration, or better training if it is there.

Review Source: GetApp
 


August 2015

August 2015

Catalyst

Ease-of-use

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Product Quality
Quality
Value for Money
Value
Support

I've had Adobe Site Catalyst for a little while. I haven't used it very much so I'm not sure how detailed I can be about my review. From playing around with it I have found that there are some very useful tools that can be very beneficial, but to get some of those tools set up can be cumbersome sometimes. It is great for an analytical tool, but again, I haven't used it fully enough to know much more than that at this point. I'm an Adobe enthusiast so I love everything Adobe! I know after playing around with it more, I will find even more usefulness.

Pros

I love the analytics that this provides

Cons

Getting some of the tools set up can be a pain

Review Source: GetApp
 

David from LA RED DE INGENIERIA
Number of employees: 1 employee Employees number: 1 employee

September 2016

September 2016

Product Quality
Quality
Source: GetApp
 

Mika from Go Capital USA
Number of employees: 51-200 employees Employees number: 51-200 employees

August 2016

August 2016

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Support
Source: GetApp
 

Todd from Capital Consulting
Number of employees: 51-200 employees Employees number: 51-200 employees

September 2015

September 2015

Product Quality
Quality
Source: GetApp
 

Dean from AbbVie
Number of employees: 10,000+ employees Employees number: 10,000+ employees

July 2015

July 2015

Ease-of-use
Usability
Product Quality
Quality
Value for Money
Value
Support
Support
Source: GetApp