About Adobe Campaign

Adobe Campaign is a marketing automation platform used in email automation, delivery and reporting. It allows users to create, coordinate and deliver dynamic campaigns through emails, mobile platforms and offline channels. Adobe Campaign’s key features include email management, cross-channel marketing, segmentation and targeting. Its segmentation and targeting feature provide Adobe Analytics integration, audience segmentation, customer profiles, data connectors and federated data access. The platform’s cross-channel marketing comes with campaign management, campaign reporting, direct mail, email reporting, offer management, preference centers, SMS and push notification tools. Adobe Campaign also offers multilingual email support to adjust and translate email c...

Adobe Campaign Pricing

Contact Adobe directly for pricing information.

Starting price: 

$9.98 per month

Free trial: 

Available

Free version: 

Not Available

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Adobe Campaign User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4

Value for money

4

Customer support

4

Functionality

4.5

Showing 1 - 5 of 153 reviews

User Profile

Gautam

Verified reviewer

Company size: 11-50 employees

Industry: Entertainment

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
4

Ease-of-use

out of 5
5

Value for money

out of 5
3

Customer support

out of 5
3

Functionality

out of 5

July 2020

"It controls you all the time in marketing or advertising."

Controls marketing or advertising campaigns to identify customers and allow for direct communication.

Pros

Used to work, edit and follow ads on channels. You can use it to send private messages with your preferences and needs. It helps you create operational reports to track campaign impact and find solutions.

Cons

However, every time I've had trouble using this software, I've had trouble getting customer service support. Emails a lot of time to respond to and resolve emails.

giselle

Company size: 2-10 employees

Industry: Design

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
2

Ease-of-use

out of 5
5

Value for money

out of 5
3

Customer support

out of 5
4

Functionality

out of 5

June 2021

usefull tool for my company!

we used to waist so much time emailing our costumers and this software save us money and time because now we automatice our emails.

Pros

it's easy to use, the interface is instinctive and provide the solutions for my company clients improving costumer experience.

Cons

for some of my collaborators was difficult at the beginning but it's worth it

Reasons for choosing Adobe Campaign

because it solves my company problems and the software is easier than others in the market.

Dan

Verified reviewer

Company size: 201-500 employees

Industry: Marketing and Advertising

Time used: More than 2 years

Review Source: GetApp

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
4

Customer support

out of 5
4

Functionality

out of 5

October 2021

Great For Automation

We use it for our automation and scheduling of online activities

Pros

A great cross channel marketing solution to automate email, mobile, social, whatever you need online. Plus it is easy to integrate with your other adobe tools

Cons

It is pricey like most adobe stuff and it is not as user friendly as other adobe products but it still gets the job done

Shaun

Verified reviewer

Company size: 51-200 employees

Industry: Retail

Time used: More than 2 years

Review Source: GetApp

This review was submitted organically. No incentive was offered
1

Ease-of-use

out of 5
1

Value for money

out of 5
1

Customer support

out of 5
1

Functionality

out of 5

May 2021

Over-promised; not delivered in the slightest!

The most unresponsive, disdainful, anti-client service organisation we have ever dealt with.

Pros

nothing at all. It turned out to be an extremely expensive batch-and-bash email platform.

Cons

Dreadful implementation; links between different modules didn't work; sophisticated segmentation never worked in 2 years. An extremely expensive white elephant.

Reasons for choosing Adobe Campaign

apparent service benefits which were ultimately just not true.

Reasons for switching to Adobe Campaign

We bought Adobe's sales pitch regarding how targetted we could become in terms of personalisation of marketing messages and understanding of our consumers. That was all rubbish after 2 years of complete failure by Adobe.

Islam

Company size: 51-200 employees

Industry: Hospital & Health Care

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

August 2021

Useful tool for my work

this tool is very helpful and the best tool for working and I use it daily

Pros

This is software is perfect for my work and I deal with it easy.

Cons

Its price is hight minly. I advice them to reduce the price.

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