Adobe Campaign

RATING:

4.4

(180)

About Adobe Campaign

Adobe Campaign is a marketing automation platform used in email automation, delivery and reporting. It allows users to create, coordinate and deliver dynamic campaigns through emails, mobile platforms and offline channels. Adobe Campaign’s key features include email management, cross-channel marketing, segmentation and targeting. Its segmentation and targeting feature provide Adobe Analytics integration, audience segmentation, customer profiles, data connectors and federated data access. The platform’s cross-channel marketing comes with campaign management, campaign reporting, direct mail, email reporting, offer management, preference centers, SMS and push notification tools. Adobe Campaign also offers multilingual email support to adjust and translate email c...

Adobe Campaign Pricing

Contact Adobe directly for pricing information.

Free trial: 

Available

Free version: 

Not Available

Analytics
Slide 1 of 6

Adobe Campaign Reviews

Overall Rating

4.4

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4

Value for money

4

Functionality

4.5

Most Helpful Reviews for Adobe Campaign

1 - 5 of 170 Reviews

User Profile

Gautam

Verified reviewer

Entertainment, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

3

FUNCTIONALITY

3

Reviewed July 2020

"It controls you all the time in marketing or advertising."

Controls marketing or advertising campaigns to identify customers and allow for direct communication.

PROS

Used to work, edit and follow ads on channels. You can use it to send private messages with your preferences and needs. It helps you create operational reports to track campaign impact and find solutions.

CONS

However, every time I've had trouble using this software, I've had trouble getting customer service support. Emails a lot of time to respond to and resolve emails.

Renly

Marketing and Advertising, 51-200 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed February 2024

Why Adobe Campaign is The Best

PROS

It makes social media marketing easy and also comes with best content marketing features. It also helps manage campaigns and is a great all in one marketing solution for business

CONS

Well, the tool has outperformed and no complaints.

Shaun

Verified reviewer

Retail, 51-200 employees

Used daily for more than 2 years

Review Source: GetApp
This review was submitted organically. No incentive was offered

OVERALL RATING:

1

EASE OF USE

1

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

1

Reviewed May 2021

Over-promised; not delivered in the slightest!

The most unresponsive, disdainful, anti-client service organisation we have ever dealt with.

PROS

nothing at all. It turned out to be an extremely expensive batch-and-bash email platform.

CONS

Dreadful implementation; links between different modules didn't work; sophisticated segmentation never worked in 2 years. An extremely expensive white elephant.

Reason for choosing Adobe Campaign

apparent service benefits which were ultimately just not true.

Reasons for switching to Adobe Campaign

We bought Adobe's sales pitch regarding how targetted we could become in terms of personalisation of marketing messages and understanding of our consumers. That was all rubbish after 2 years of complete failure by Adobe.

Taylor

Writing and Editing, 1 employee

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

FUNCTIONALITY

5

Reviewed March 2024

Very good platform for marketing and sales data

PROS

This is a great platform for seeing your marketing and sales data and email management. It’s easy to use and I use it often within my work.

CONS

There is nothing that I dislike about it.

User Profile

Ahmed

Verified reviewer

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

3

FUNCTIONALITY

4

Reviewed January 2018

Great tool, slow customer service.

PROS

Adobe recently introduced a new user interface, which has is obviously an upgrade from the former user interface : which was unappealing to marketers. I love this tools email delivery and tracking capabilities : which ensures we have a fair idea of the percentage of our emails which end up in our customers inbox.

CONS

Everytime we have encountered a bug while using this software, it becomes very difficult to get support from customer service. Takes them hours to respond to our emails, and days to resolve bugs.