--- title: "Papirfly Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Papirfly. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Papirfly is a good fit for you!" source_url: "https://www.softwareadvice.com/marketing/brandmaster-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Digital Asset Management Software](https://www.softwareadvice.com/cms/digital-asset-management-comparison/) / [Papirfly](https://www.softwareadvice.com/marketing/brandmaster-profile/) / Papirfly Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/marketing/brandmaster-profile/) Reviews [Alternatives](https://www.softwareadvice.com/marketing/brandmaster-profile/alternatives/) # Papirfly User Reviews ## Reviews summary - Overall rating: 4.7/5 - Total reviews: 20 ### Secondary ratings - Ease of use: 4.8/5 - Customer support: 4.7/5 - Value for money: 4.8/5 - Functionality: 4.8/5 ### Rating distribution - 5 stars: 15 reviews (75%) - 4 stars: 4 reviews (20%) - 3 stars: 1 reviews (5%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Most mentioned pros - Papirfly saves me a lot of time because I can simply point them to the tool where they can create professional looking graphics on their own - Having had 'low cost' DAMs, and high end production DAMs, I was amazed by the simplicity of being able to achieve a great looking dynamic experience, with additional features for minimal investment - definitely a perfect example of being able to get 'Champagne experience without needing Champagne budget'. - With its modular price model you can add to your products and grow as you go without having expensive upfront costs for features you may not require straight away. ## Papirfly customer reviews Showing reviews 1-20 of 20 (page 1). ### BMW Northern Europe - Overall rating: 5/5 - Reviewer: Daniel P. - Verified reviewer: Yes - Industry: Automotive - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2021 - Review source details: This review was submitted organically. No incentive was offered Very good, pragmatic and open to develop and tailor the product. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The staff and their ability to response to challenges. The DAM and sharing features are the real gems, making it easy to share content with users and non-users. #### Cons The planning functionalities need improvement and further integration into the CMS. --- ### My experience with papirfly - Overall rating: 5/5 - Reviewer: Gedion B. - Verified reviewer: Yes - Industry: Media Production - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It's more than 2 years since we started implementation of the product in our organisation. The software has enabled us to achieve so much in short period of time. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The most remarkable thing about Papirfly is effectiveness of the product's customer services. They are very responsive and professionalisation. #### Cons Pros of the software are more than cons. I like the product --- ### Consistent on-brand output for people without designer background - Overall rating: 5/5 - Reviewer: Michal M. - Verified reviewer: Yes - Industry: Telecommunications - Company size: 1001-5000 employees - Product usage: Used weekly for less than 6 months - Reviewed: November 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. As a communications professional working in a corporation I’m often approached by people who need a visual created. Papirfly saves me a lot of time because I can simply point them to the tool where they can create professional looking graphics on their own #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros The simple interface makes it really easy to design, approve and export professional grade visuals even for people without a designer background #### Cons Downloading the exported visuals could be simpler --- ### Perfect Fit - Overall rating: 5/5 - Reviewer: Gabriel B. - Verified reviewer: Yes - Industry: Leisure, Travel & Tourism - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: August 2020 - Review source details: This review was submitted organically. No incentive was offered We have been able to hugely decrease the creative team’s time spent scaling visual assets to different markets. It also has allowed the social media team to be more responsive to current trending topics, yet staying on-brand. We have directed a big part of our production to BrandMaster templates, which makes it possible for each one of our 10 markets to localise and download their desired version without any back and forth with the design team. We have maximised the potential use of our assets by including BrandMaster’s varied possibilities into the design process. Previously, we would work until having a final design for an asset, whilst now we can offer different background variations, text placement options, adding or removing elements from the design and even different colour schemes - all from the same template. Also, the Covid-19 pandemic had a great impact on the travel industry and HolidayPirates had to adopt the reduced time work scheme very rapidly and extensively in the first months of the crisis. Having a wide range of visual templates for social media in BrandMaster made it possible for us to keep delivering beautiful, visually unified and fresh content to our followers, even with a reduced team. That would have been a much bigger issue if we hadn’t had BrandMaster fully implemented. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Brandmaster has multiple functionalities that appealed to our needs. Being a cloud-based template tool, it allowed us to centralise our templates offers and make sure there isn't any outdated version being used. We can also adapt the already existing templates whenever we have a new visual style update. The templates can be configured with very specific restrictions and liberties to the users, meaning we can be sure that every asset exported with Brandmaster will follow perfectly our brand's visual identity and accessibility standards, whilst still giving our end-users creative freedom. This provided autonomy to the teams who use the tool reduced immensely the time spent with process such as approval, localisation and delivery. #### Cons It takes some time to learn all the tricks of building more advanced templates, but all the investment in learning each tool's functionalities has payed off. #### Reasons for switching to Papirfly When using Keynote, we would regularly have outdated template files being used since they are not cloud based. With limited possibilities, each Keynote template delivered just one "look", while, on the other hand, they were not restrictive enough to make sure every asset produced with them would follow all our visual identity guidelines. We would have less variety of graphics and more room for errors. --- ### Manage multiple brands with ease - Overall rating: 5/5 - Reviewer: Martyn C. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: February 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The CMS functionality makes it incredibly easy to build a home for your brand, using the library of widgets our superusers can easily customise and update the Brand Portal. The ability to house multiple brands has been key for us - Enabling individual brands and local markets to have access to a personalised brand hub, but still enabling our centralised marketing function to have access and search across all sub-brands is incredibly powerful. #### Cons Nothing so far, we are looking forward to expanding our use case across the other available modules. --- ### Brandmaster Review - Overall rating: 5/5 - Reviewer: Daren J. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: March 2021 - Review source details: This review was submitted organically. No incentive was offered Professional, from beginning to end, from sales through to support. A great product and look forward to see where they go from here. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Its ease of use for both the end user but also the administrator, with very little required training you can get up and running in a short period of time. Its highly configurable and can look and feel like its your own. With its modular price model you can add to your products and grow as you go without having expensive upfront costs for features you may not require straight away. #### Cons There was nothing really that i didn't like, the backend configuration is a little dated but i understand they are in the process of releasing a new updated version very soon. #### Reasons for switching to Papirfly We needed something that had better support, customer focused and engaged with their partners and clients alike. --- ### Great value for the price - Overall rating: 5/5 - Reviewer: Paola A. - Verified reviewer: Yes - Industry: Arts and Crafts - Company size: 2-10 employees - Product usage: Used monthly for less than 12 months - Reviewed: September 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros It's a great product for the price payed #### Cons I Hope they Will release new update very soon --- ### Brand Center Review - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Banking - Company size: 5001-10000 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2019 - Review source details: This reviewer was invited by the software vendor to submit an honest review. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Easy to use. All assets is easy to share #### Cons The global search function seems old-fashion. --- ### Easy brand management even for beginners - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Internet - Company size: 51-200 employees - Product usage: Used other for less than 2 years - Reviewed: March 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I like that all media files, templates, assets and ad creatives are collected and managed from a single platform. Very smooth integration. #### Cons Some advanced functionality usage requires additional learning. --- ### A must have for Brand management - Overall rating: 5/5 - Reviewer: Adam R. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 201-500 employees - Product usage: Used daily for less than 6 months - Reviewed: March 2021 - Review source details: This review was submitted organically. No incentive was offered Having had 'low cost' DAMs, and high end production DAMs, I was amazed by the simplicity of being able to achieve a great looking dynamic experience, with additional features for minimal investment - definitely a perfect example of being able to get 'Champagne experience without needing Champagne budget'. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros A really feature rich, dynamic platform, with high end experience, at low / midlevel pricing. So easy to administer and gives enterprise size marketing team outcomes from smaller marketing teams. Modular, so you can build up your platform depending upon budget and requirements. #### Cons Not really a con, but can't wait to see the review and approval functionality. --- ### Mejo de marca para empresas de cualquier tamaño - Overall rating: 5/5 - Reviewer: Eduardo Q. - Verified reviewer: Yes - Industry: Design - Company size: 501-1000 employees - Product usage: Used daily for less than 2 years - Reviewed: December 2022 - Review source details: This review was submitted organically. No incentive was offered Papirfly es una joya, la utilizo a diario para optimizar mi trabajo de Marketing y hasta el momento todo a ido muy bien. 100% recomendado #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Papirfly permite un excelente manejo de marca para empresas de cualquier tamaño. Además, permite compartir contenidos específicos con los usuarios y no usuarios. #### Cons Llevo usando Papirfly durante más de un año y no he tenido problemas significativos. --- ### recomendada al 100 % - Overall rating: 4/5 - Reviewer: yunuen g. - Verified reviewer: Yes - Industry: Telecommunications - Company size: 5001-10000 employees - Product usage: Used weekly for more than 2 years - Reviewed: November 2022 - Review source details: This review was submitted organically. No incentive was offered mi experiencia con este software es muy grata ya que gracias a el e logrado avanzar de manera mas rapida en cuento al trabajo a desarrollar. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros es una herramienta sencilla que que cuenta con una interfaz y plantillas simples .Es intuitiva y puedes crear activos en controlde calidad incorporado.Tiene una buena seccion de RGPD. #### Cons hasta el momento todo de este software me parece agradable por lo tanto no encuentro nada negativo. #### Reasons for choosing Papirfly porque tiene unas plantillas de diseño bastante agradables y bien estructuradas,es una plataforma sencilla y eficaz --- ### Easiest to use - Overall rating: 5/5 - Reviewer: Jelle D. - Verified reviewer: Yes - Industry: Computer Software - Company size: 2-10 employees - Product usage: Used daily for free trial - Reviewed: May 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros BrandMaster is a very easy to use brand management system. It's interface helps you getting started and has good working features. #### Cons I can't think of anything I didn't like, but new features would be great #### Reasons for switching to Papirfly I wanted to explore different products --- ### Simple, easy Brand tool with great functionality. - Overall rating: 4/5 - Reviewer: Michael G. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used daily for less than 6 months - Reviewed: March 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Without any development knowledge I was able to create brilliant looking brand sites with ease using the built in templating solution. #### Cons I haven't found any things I don't like yet, it would be good to see some more advanced features with the DAM to be able to send notifications and perform multiple actions. --- ### Brand Engagement platform - Overall rating: 5/5 - Reviewer: Tony M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used other for less than 12 months - Reviewed: March 2021 - Review source details: This review was submitted organically. No incentive was offered We can efficiently communicate our Brand values across the organization , with the added bonus of providing a platform to manage our digital brand assets and guidelines. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Very easy to deploy and integrate with existing solutions #### Cons None at present but we will continue to challenge the platform #### Reasons for choosing Papirfly Ease of deployment and flexible CMS --- ### Accelerate creative delivery through automation - Overall rating: 5/5 - Reviewer: Bryan M. - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used weekly for less than 12 months - Reviewed: February 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Dynamic templates and localization allowing our team to quickly repurpose and provide master version control #### Cons None that I can think of, the ease of use enables effective adoption. --- ### the Brand Portal - Overall rating: 5/5 - Reviewer: Frédéric S. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used other for less than 6 months - Reviewed: April 2021 - Review source details: This review was submitted organically. No incentive was offered Easy to use, create the content, upload, enrich and share, what else ? #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Today one of the challenge for any customers at the edge of digital is to enhance the customer experience and able to gather all the content at the top of the portal of the brand. Brandmaster is one of this online service to help customers managing their digital content through a DAM system driven by metadata, to personalize the content and able to share on a top CMS. Of course you need to do it in simplicity both the best ROI. #### Cons It is still a young DAM but the future belongs to them :) --- ### Buen software gran soporte - Overall rating: 3/5 - Reviewer: Miguel G. - Verified reviewer: Yes - Industry: Telecommunications - Company size: 201-500 employees - Product usage: Used monthly for less than 6 months - Reviewed: January 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 3/5 - Functionality: 5/5 #### Pros El servicio que ofrecen es brillante, atentos y muy amables #### Cons Las funciones de almacenaje necesitan ser mejor comprendidas y bastante caro --- ### 5 star review - Overall rating: 5/5 - Reviewer: Iain M. - Verified reviewer: Yes - Industry: Environmental Services - Company size: 2-10 employees - Product usage: Used other for less than 6 months - Reviewed: March 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros CMS is the most popular intuitive on the market, making it really easy to keep content up to date for our employees and partners. Pulling in assets from the DAM into the CMS makes it simple for us to attract attention to the assets we need. The marketing shop is a great addition to have all our branded content in one place, editable and orderable at a click of a Button #### Cons There is nothing I can think of for our use case currently --- ### Awesome brand management platform - Overall rating: 5/5 - Reviewer: Joe J. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for less than 6 months - Reviewed: March 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Makes managing your brand and all associated assets easy and straightforward #### Cons Nothing that I can think of - great platform all round. --- Papirfly Reviews, Pros and Cons - 2026 Software Advice