--- title: "Papirfly Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Papirfly. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Papirfly is a good fit for you!" source_url: "https://www.softwareadvice.com/marketing/brandmaster-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Digital Asset Management Software](https://www.softwareadvice.com/cms/digital-asset-management-comparison/) / [Papirfly](https://www.softwareadvice.com/marketing/brandmaster-profile/) / Papirfly Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/marketing/brandmaster-profile/) Reviews [Alternatives](https://www.softwareadvice.com/marketing/brandmaster-profile/alternatives/) # Papirfly User Reviews ## Reviews summary - Overall rating: 4.7/5 - Total reviews: 32 ### Secondary ratings - Ease of use: 4.8/5 - Customer support: 4.8/5 - Value for money: 4.7/5 - Functionality: 4.7/5 ### Rating distribution - 5 stars: 24 reviews (75%) - 4 stars: 7 reviews (22%) - 3 stars: 1 reviews (3%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Most mentioned pros - Papirfly saves me a lot of time because I can simply point them to the tool where they can create professional looking graphics on their own - Having had 'low cost' DAMs, and high end production DAMs, I was amazed by the simplicity of being able to achieve a great looking dynamic experience, with additional features for minimal investment - definitely a perfect example of being able to get 'Champagne experience without needing Champagne budget'. - With its modular price model you can add to your products and grow as you go without having expensive upfront costs for features you may not require straight away. ## Papirfly customer reviews Showing reviews 1-25 of 32 (page 1). ### BMW Northern Europe - Overall rating: 5/5 - Reviewer: Daniel P. - Verified reviewer: Yes - Industry: Automotive - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2021 - Review source details: This review was submitted organically. No incentive was offered Very good, pragmatic and open to develop and tailor the product. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The staff and their ability to response to challenges. The DAM and sharing features are the real gems, making it easy to share content with users and non-users. #### Cons The planning functionalities need improvement and further integration into the CMS. --- ### My experience with papirfly - Overall rating: 5/5 - Reviewer: Gedion B. - Verified reviewer: Yes - Industry: Media Production - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It's more than 2 years since we started implementation of the product in our organisation. The software has enabled us to achieve so much in short period of time. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The most remarkable thing about Papirfly is effectiveness of the product's customer services. They are very responsive and professionalisation. #### Cons Pros of the software are more than cons. I like the product --- ### Consistent on-brand output for people without designer background - Overall rating: 5/5 - Reviewer: Michal M. - Verified reviewer: Yes - Industry: Telecommunications - Company size: 1001-5000 employees - Product usage: Used weekly for less than 6 months - Reviewed: November 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. As a communications professional working in a corporation I’m often approached by people who need a visual created. Papirfly saves me a lot of time because I can simply point them to the tool where they can create professional looking graphics on their own #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros The simple interface makes it really easy to design, approve and export professional grade visuals even for people without a designer background #### Cons Downloading the exported visuals could be simpler --- ### Perfect Fit - Overall rating: 5/5 - Reviewer: Gabriel B. - Verified reviewer: Yes - Industry: Leisure, Travel & Tourism - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: August 2020 - Review source details: This review was submitted organically. No incentive was offered We have been able to hugely decrease the creative team’s time spent scaling visual assets to different markets. It also has allowed the social media team to be more responsive to current trending topics, yet staying on-brand. We have directed a big part of our production to BrandMaster templates, which makes it possible for each one of our 10 markets to localise and download their desired version without any back and forth with the design team. We have maximised the potential use of our assets by including BrandMaster’s varied possibilities into the design process. Previously, we would work until having a final design for an asset, whilst now we can offer different background variations, text placement options, adding or removing elements from the design and even different colour schemes - all from the same template. Also, the Covid-19 pandemic had a great impact on the travel industry and HolidayPirates had to adopt the reduced time work scheme very rapidly and extensively in the first months of the crisis. Having a wide range of visual templates for social media in BrandMaster made it possible for us to keep delivering beautiful, visually unified and fresh content to our followers, even with a reduced team. That would have been a much bigger issue if we hadn’t had BrandMaster fully implemented. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Brandmaster has multiple functionalities that appealed to our needs. Being a cloud-based template tool, it allowed us to centralise our templates offers and make sure there isn't any outdated version being used. We can also adapt the already existing templates whenever we have a new visual style update. The templates can be configured with very specific restrictions and liberties to the users, meaning we can be sure that every asset exported with Brandmaster will follow perfectly our brand's visual identity and accessibility standards, whilst still giving our end-users creative freedom. This provided autonomy to the teams who use the tool reduced immensely the time spent with process such as approval, localisation and delivery. #### Cons It takes some time to learn all the tricks of building more advanced templates, but all the investment in learning each tool's functionalities has payed off. #### Reasons for switching to Papirfly When using Keynote, we would regularly have outdated template files being used since they are not cloud based. With limited possibilities, each Keynote template delivered just one "look", while, on the other hand, they were not restrictive enough to make sure every asset produced with them would follow all our visual identity guidelines. We would have less variety of graphics and more room for errors. --- ### Manage multiple brands with ease - Overall rating: 5/5 - Reviewer: Martyn C. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: February 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The CMS functionality makes it incredibly easy to build a home for your brand, using the library of widgets our superusers can easily customise and update the Brand Portal. The ability to house multiple brands has been key for us - Enabling individual brands and local markets to have access to a personalised brand hub, but still enabling our centralised marketing function to have access and search across all sub-brands is incredibly powerful. #### Cons Nothing so far, we are looking forward to expanding our use case across the other available modules. --- ### Brandmaster Review - Overall rating: 5/5 - Reviewer: Daren J. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: March 2021 - Review source details: This review was submitted organically. No incentive was offered Professional, from beginning to end, from sales through to support. A great product and look forward to see where they go from here. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Its ease of use for both the end user but also the administrator, with very little required training you can get up and running in a short period of time. Its highly configurable and can look and feel like its your own. With its modular price model you can add to your products and grow as you go without having expensive upfront costs for features you may not require straight away. #### Cons There was nothing really that i didn't like, the backend configuration is a little dated but i understand they are in the process of releasing a new updated version very soon. #### Reasons for switching to Papirfly We needed something that had better support, customer focused and engaged with their partners and clients alike. --- ### Great value for the price - Overall rating: 5/5 - Reviewer: Paola A. - Verified reviewer: Yes - Industry: Arts and Crafts - Company size: 2-10 employees - Product usage: Used monthly for less than 12 months - Reviewed: September 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros It's a great product for the price payed #### Cons I Hope they Will release new update very soon --- ### Brand Center Review - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Banking - Company size: 5001-10000 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2019 - Review source details: This reviewer was invited by the software vendor to submit an honest review. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Easy to use. All assets is easy to share #### Cons The global search function seems old-fashion. --- ### Easy brand management even for beginners - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Internet - Company size: 51-200 employees - Product usage: Used other for less than 2 years - Reviewed: March 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I like that all media files, templates, assets and ad creatives are collected and managed from a single platform. Very smooth integration. #### Cons Some advanced functionality usage requires additional learning. --- ### A must have for Brand management - Overall rating: 5/5 - Reviewer: Adam R. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 201-500 employees - Product usage: Used daily for less than 6 months - Reviewed: March 2021 - Review source details: This review was submitted organically. No incentive was offered Having had 'low cost' DAMs, and high end production DAMs, I was amazed by the simplicity of being able to achieve a great looking dynamic experience, with additional features for minimal investment - definitely a perfect example of being able to get 'Champagne experience without needing Champagne budget'. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros A really feature rich, dynamic platform, with high end experience, at low / midlevel pricing. So easy to administer and gives enterprise size marketing team outcomes from smaller marketing teams. Modular, so you can build up your platform depending upon budget and requirements. #### Cons Not really a con, but can't wait to see the review and approval functionality. --- ### Essential tool for our everyday work - Overall rating: 5/5 - Reviewer: Dijana I. - Verified reviewer: Yes - Industry: Hospitality - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2020 - Review source details: This review was submitted organically. No incentive was offered ImageVault DAM is easy to work with and is both a time and money saver. We use it both internally and for external stakeholders that access part of the system. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros What we especially like about the product is the seamless integration to Episerver - it saves us a lot of time and money! Long gone are the days where we have to upload and manage media in multiple places, or having to rescale and crop images with the EpiServer connector. With ImageVault, we have it all in one place and the tool automatically resizes an image to fit. ImageVault makes it easy to cooperate with media assets and send media to different recipients. The API was easy to use – in addition to EpiServer, we have connected the tool to another system. Just brilliant. Another extremely valuable aspect is the continuous support and cooperation, we get from the ImageVault-team. They are fast, reliable and always ready to answer our questions, or provide us with the necessary assistance. #### Cons Don't really have any cons, we're satisfied with the tool. --- ### Mejo de marca para empresas de cualquier tamaño - Overall rating: 5/5 - Reviewer: Eduardo Q. - Verified reviewer: Yes - Industry: Design - Company size: 501-1000 employees - Product usage: Used daily for less than 2 years - Reviewed: December 2022 - Review source details: This review was submitted organically. No incentive was offered Papirfly es una joya, la utilizo a diario para optimizar mi trabajo de Marketing y hasta el momento todo a ido muy bien. 100% recomendado #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Papirfly permite un excelente manejo de marca para empresas de cualquier tamaño. Además, permite compartir contenidos específicos con los usuarios y no usuarios. #### Cons Llevo usando Papirfly durante más de un año y no he tenido problemas significativos. --- ### Images DAM for web content and marketing automation - Overall rating: 4/5 - Reviewer: Daniel N. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2019 - Review source details: This reviewer was invited by the software vendor to submit an honest review. Multicountry and global digital asset management - 18 markets with local images and shared global images Episerver and powerpoint integration - all images available for publishing on our websites, in our Marketo emails and in all powerpoints. Single source of truth for all images #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Ease of use and excellent integration to Episerver Vault feature; access limits for buckets of users and images Custom formats export Version management, replacing an image with a new version also replaces all instances of its publications Powerpoint integration; alleasy access to all images in powerpoint Perfect customer service #### Cons Some features are hidden and requires many clicks Somewhat slow when organizing new images Video support only for for beginners, as the use and requirements grow Imagevault is insufficient for video. --- ### A tool filled with great functionality that helps us save time and organize our media files - Overall rating: 5/5 - Reviewer: Martin A. - Verified reviewer: Yes - Industry: Hospitality - Company size: 201-500 employees - Product usage: Used weekly for more than 2 years - Reviewed: March 2021 - Review source details: This review was submitted organically. No incentive was offered We used to organize our media files on local file servers with complicated folder structures, this made manually finding the right media for the right purpose very time consuming and hard. After we started using ImageVault together with Episerver our experience has been totally different. Through using filters and categories, we easily find the media we are looking for and with a few clicks they are published on our website. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The most impactful functionality is being able to have all our media files in one place. The tool is equipped with great ways to organize and tag photos and videos to let us easily find what we are looking for, considering the vast amount of photos we have in ImageVault. Connecting this tool together with Episerver has totally changed our experience with publishing new content, making it very seamless and easy. You just got to try it for yourself. Meriworks also have a skilled set of people ready to help you if you need assistance with using the software, or have any other questions. Would definitely recommend. #### Cons It is hard to think of any cons. We are very happy with ImageVault. --- ### Just perfect for our organization - Overall rating: 5/5 - Reviewer: Magnus M. - Verified reviewer: Yes - Industry: Government Administration - Company size: 501-1000 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review. Easy to use and easy to love. Good support aswell. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros We use ImageVault as an image engine for our website and intranet. We also offer all employees to be able to find images via a self-developed interface, a bit like our own online stock photos bank. It is very much appreciated. #### Cons We actually have nothing to be unhappy about. #### Reasons for choosing Papirfly Its compatibility with Epi Server. --- ### Everything in one place - Overall rating: 5/5 - Reviewer: Sara V. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: March 2020 - Review source details: This review was submitted organically. No incentive was offered A convenient tool to gathering images and videos for an organization where all employees can easily access and use the content. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros In addition to having everything in one place, we can easily find the images we need when working in our everyday tools such as Episerver, MS Office and InDesign. For us who are a geographically dispersed organization, it is very convenient that we can have a common platform to manage media files and access rights for them. One thing that stands out compared to other software vendors is the always great and personal service. #### Cons We should have invested in a training session from the start to fully understand all the capabilities that comes with the product. --- ### recomendada al 100 % - Overall rating: 4/5 - Reviewer: yunuen g. - Verified reviewer: Yes - Industry: Telecommunications - Company size: 5001-10000 employees - Product usage: Used weekly for more than 2 years - Reviewed: November 2022 - Review source details: This review was submitted organically. No incentive was offered mi experiencia con este software es muy grata ya que gracias a el e logrado avanzar de manera mas rapida en cuento al trabajo a desarrollar. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros es una herramienta sencilla que que cuenta con una interfaz y plantillas simples .Es intuitiva y puedes crear activos en controlde calidad incorporado.Tiene una buena seccion de RGPD. #### Cons hasta el momento todo de este software me parece agradable por lo tanto no encuentro nada negativo. #### Reasons for choosing Papirfly porque tiene unas plantillas de diseño bastante agradables y bien estructuradas,es una plataforma sencilla y eficaz --- ### Always on their feet - Overall rating: 5/5 - Reviewer: Lene S. - Verified reviewer: Yes - Industry: Mining & Metals - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2020 - Review source details: This review was submitted organically. No incentive was offered It's easy to use and the different vaults makes it easy to cataloguing the images with in our company. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros ImageVault is easy to use and meets our need in a DAM product. Love the sharing feature, now we don't need to download and send images any more. #### Cons Can't see in a easy way if there is an older version of an image. --- ### A great tool to manage media assets - Overall rating: 5/5 - Reviewer: Mikael E. - Verified reviewer: Yes - Industry: Building Materials - Company size: 201-500 employees - Product usage: Used weekly for more than 2 years - Reviewed: October 2020 - Review source details: This review was submitted organically. No incentive was offered A great DAM that works perfect in our technical stack with Episerver and InRiver. Should I ever stop using the other systems, ImageVault would still be the natural choice to keep for our media management. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The system works very well for our needs and fills a perfect position as central media hub for our organization. The team behind ImageVault are very helpful to work with and give us great support if needed. The ImageVault Media gallery is an especially nice add-on that filled our need for a reseller portal. It was up and running in no-time and it is very much used and like by our resellers. #### Cons Have not found any yet and that is my honest opinion. --- ### Review - Overall rating: 5/5 - Reviewer: Jennie J. - Verified reviewer: Yes - Industry: Civil Engineering - Company size: 501-1000 employees - Product usage: Used daily for less than 2 years - Reviewed: July 2019 - Review source details: This reviewer was invited by the software vendor to submit an honest review. We now have all images at the same place, regardless of use, which saves us a lot of time! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It's great that you can create your own categories fast and easy without using the backend. #### Cons The integration with EPiServer has been a bit buggy when it comes to the editing of images. As you can't pick a focal point the image zooms differently depending on device and screen size. --- ### Review for ImageVault - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Civil Engineering - Company size: Self-Employed - Product usage: Used weekly for less than 2 years - Reviewed: March 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I like this because it is easy, fast, save the time. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to use and we can create our own category. It is very flexible as well as easy to use. also easily to access. #### Cons There are not much about least things. But there some problems with photo editing. For new user it take time how its works. --- ### Easy, flexible and intuitive - Overall rating: 5/5 - Reviewer: Lovisa S. - Verified reviewer: Yes - Industry: Environmental Services - Company size: 501-1000 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2019 - Review source details: This reviewer was invited by the software vendor to submit an honest review. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to use, always good support, makes my job easier and our web to look good! #### Cons Nothing yet. And its been 4 years since we started using it. --- ### Great digital tool for managing our images - Overall rating: 4/5 - Reviewer: Josefine K. - Verified reviewer: Yes - Industry: Political Organization - Company size: 1001-5000 employees - Product usage: Used weekly for more than 2 years - Reviewed: February 2021 - Review source details: This review was submitted organically. No incentive was offered Really good software for managing our images. It allows us to have different user set-ups, and I also like the improved search-function and the latest automatic tag-function on our images. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros It's easy to use and the software team often release helpful updates - such as plug-ins for InDesign and Photoshop. #### Cons It can be a bit slow from time to time. And I'd also prefer if the plug-ins in InDesign and Photoshop allowed me to choose from different vaults, rather than listing all of our images in Imagevaut. --- ### Easiest to use - Overall rating: 5/5 - Reviewer: Jelle D. - Verified reviewer: Yes - Industry: Computer Software - Company size: 2-10 employees - Product usage: Used daily for free trial - Reviewed: May 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros BrandMaster is a very easy to use brand management system. It's interface helps you getting started and has good working features. #### Cons I can't think of anything I didn't like, but new features would be great #### Reasons for switching to Papirfly I wanted to explore different products --- ### Simple, easy Brand tool with great functionality. - Overall rating: 4/5 - Reviewer: Michael G. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used daily for less than 6 months - Reviewed: March 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Without any development knowledge I was able to create brilliant looking brand sites with ease using the built in templating solution. #### Cons I haven't found any things I don't like yet, it would be good to see some more advanced features with the DAM to be able to send notifications and perform multiple actions. ## More reviews [Next reviews](https://www.softwareadvice.com/marketing/brandmaster-profile/reviews/?page=2) --- Papirfly Reviews, Pros and Cons - 2026 Software Advice