About BrandMaster

BrandMaster platform is designed with busy marketers in mind. Modular, flexible and packed with time-saving tools, apps and features to boost your brand.

The relationship between a brand and its customers is one that relies on consistency. When this breaks down so does the trust that’s been built up. This brand management and marketing system is designed to make sure this doesn’t happen. It establishes a structure that eliminates the risk and makes it easier for marketers to share information and assets and control the way their brand is communicated. The platform is modular and flexible, allowing clients to build a system around their precise needs. It’s also packed with time-saving applications, tools and features that combine to accelerat...


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2 Reviews of BrandMaster

Overall rating

4.50 / 5 stars

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August 2020

Gabriel from HolidayPirates GmbH

Company Size: 51-200 employees

Industry: Leisure, Travel & Tourism

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2020

Perfect Fit

We have been able to hugely decrease the creative team’s time spent scaling visual assets to different markets. It also has allowed the social media team to be more responsive to current trending topics, yet staying on-brand. We have directed a big part of our production to BrandMaster templates, which makes it possible for each one of our 10 markets to localise and download their desired version without any back and forth with the design team. We have maximised the potential use of our assets by including BrandMaster’s varied possibilities into the design process. Previously, we would work until having a final design for an asset, whilst now we can offer different background variations, text placement options, adding or removing elements from the design and even different colour schemes - all from the same template. Also, the Covid-19 pandemic had a great impact on the travel industry and HolidayPirates had to adopt the reduced time work scheme very rapidly and extensively in the first months of the crisis. Having a wide range of visual templates for social media in BrandMaster made it possible for us to keep delivering beautiful, visually unified and fresh content to our followers, even with a reduced team. That would have been a much bigger issue if we hadn’t had BrandMaster fully implemented.

Pros

Brandmaster has multiple functionalities that appealed to our needs. Being a cloud-based template tool, it allowed us to centralise our templates offers and make sure there isn't any outdated version being used. We can also adapt the already existing templates whenever we have a new visual style update. The templates can be configured with very specific restrictions and liberties to the users, meaning we can be sure that every asset exported with Brandmaster will follow perfectly our brand's visual identity and accessibility standards, whilst still giving our end-users creative freedom. This provided autonomy to the teams who use the tool reduced immensely the time spent with process such as approval, localisation and delivery.

Cons

It takes some time to learn all the tricks of building more advanced templates, but all the investment in learning each tool's functionalities has payed off.

March 2019

Anonymous

Verified Reviewer

Company Size: 5,001-10,000 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

March 2019

Brand Center Review

Pros

Easy to use. All assets is easy to share

Cons

The global search function seems old-fashion.