I also like the user interface and ability to create custom dashboards for clients.

The tool helps in showing ranks and recommendations for individual keywords which is fantastic for a business like ours.

Its insanely expensive, we have voiced serious concern without any change in their behavior and the product has been a massive let down.

The tool has some decent integrationsa and the cuce is pretty nice. I also really like the visualizations.

BrightEdge is an amazing enterprise solution with the best user support I've ever encountered. I love the platform and as well and the continuous feature improvements.

At times, the workflow module within BrightEdge Content can be frustrating.

The absolute best part about BrightEdge is its ability to predict how much value each SEO change is worth.

First and foremost - recommendations are not worthwhile. You put it lots of legwork for it to tell you what basic SEO would.

The interface helps non-expert SEO users find relevant data and improve the quality of their metadata.

Brightedge is a pleasure to use at several levels, although one feels that for the price it should be even more complete.

Very faulty keyword research tools with extremely inaccurate, buggy results- Autopilot integration was pretty bad. It ended up breaking our build and their internal teams had no clue how to fix it.

Love how this tool integrates with analytics, and is able to compare our keywords against a short list of our competitors.

I really loved the ease of use, the reporting functionality, the website optimization recommendations, etc.

BrightEdge is a fantastic tool which has really helped us in increasing our presence on organic search.

BrightEdge's trending tool is more effective than Google Trends research—it has some great month-over-month data and the visualization of those changes is easier to view and assess.

There is very little to dislike but the cost of the tool is fairly high.

Integrates with Google Analytics, Google Search Console, and others. Data Cube is great for keyword and domain research.

It's sometimes hard to navigate the different menus to find the features I'm looking for - not all of the options are named intuitively.

The sub-par account managers have a hard time grasping bigger picture marketing and project management. While this isn't everyone, it is a gamble.

Customer support team and tech support is great, they answer your queries patiently. I liked datacube and opportunity forcasting a lot.

The Team Leads are so helpful to educate our SEO team and build useful reports.

The other feature that I really like is the in-depth reporting on keyword performance and the ability to see all of your SEO metrics in one view.

I love how the software gives you ownership back of how to measure your SEO performance and the ability to track not only your own keywords but also your competitors keywords as well.

Great when working with multiple domains. Learning tools provided have been a great asset.

Loved This Tool and My Clients Couldn't Live Without It.

The overall interface and how easy it was to use. The customer service team and the account manager, always trying to support your work with the platform.

Also, the service just doesn't work well, almost every time I use Brightedge it crashes, the UX is horrible and clumsy, and it requires so much manual entry.

The folks at BrightEdge met with us weekly via webconference to review recommended action items to improve our SEO performance. They were always incredibly responsive and helpful.

This is a feature I haven’t seen outside of enterprise solutions and it makes tracking success unbelievably easy.

Our overall experience has been positive. Our marketing team is able to put up big pipeline numbers on a quarterly basis thanks to Metadata.

The fact that I can create extremely targeted audiences based on firmographics, intent, etc. It also integrates with my CRM which is really helpful.

The onboarding and customer service has been great and very helpful as well.

The lead enrichment is great and we have seen some very high quality leads come through our lead gen efforts with Metadata.

The other feature that's amazing is their ability to match B2B audiences on Facebook. It's often difficult for B2B advertisers to generate meaningful segments, aligned to ABM accounts on Facebook.

Difficult to access because file size it large.

I love the audience creation functionality as well as our ability to test dozens of top of funnel offers with each audience.

The budget and bidding section is a bit confusing, even after having worked in it this long.

They offer flexible ways to targeting your account list on different digital channels. I can optimize and control the investment per campaign/segment.

I also find the audience tool to be very weak. Using Tradedesk, LinkedIn and Facebook through Metadata provided weaker results than using the native platform.

I feel more confident that we're making data-informed decisions to optimize our marketing mix and build a reliable growth machine for our ABM.

Put your paid social demand generation on auto pilot.

It's really easy to use and very much catered to our company's needs and goals.

They have been working very closely to us, helping me not only to manage the campaigns but also suggesting improvements. Their customer service is excellent.

The best audience builder & social ad management platform on the market.

Overall it's been a great experience with great support from the Metadata team to help launch and optimize social media campaigns.

Customer support is excellent. Reporting, optimization recommendations are solid.

The easy platform layout makes it seem like it could be straightforward when the metadata team adds more features.

We have a very large Techstack that we use and Metadata is certainly one of the top in terms of customer success and support.

I liked to integration into SFDC and how it optimizes ads based on your set needs. For us it was SALs and Opps.

I liked the sales pitch on this product, it was strong and offered a lot of solutions to our current issues.

I'm very new to my organization and also new to Metadata so having a dedicated CSM team available to help me build and launch my campaigns strategically is incredibly valuable.

We're growing our demand gen and social ads play a big role. Using Metadata significantly lowers our cost of acquisition and has improved the quality of the leads we're generating.

US Dollar

BrightEdge is a search engine optimization (SEO) solution that helps businesses generate organic traffic and streamline content marketing operations using artificial intelligence (AI) and machine learning (ML) technology. It enables marketing agencies to identify trending topics based on seasonality/events and conduct website analytics.

BrightEdge allows managers to analyze the speed and performance of web pages, generate custom reports and gain insights into the behavior of customers’ web searches. The application enables SEO managers to track keywords and create content marketing strategies. Additionally, it lets organizations run marketing campaigns across various social media platforms including Facebook and Twitter.

BrightEdge comes with an application programming interface (API), which facilitates integration with numerous third-party platforms such as Adobe Analytics, Coremetrics, Majestic, Google Analytics, Webtrends and more. Pricing is available on request and support is extended via phone, email and other online measures.


LongDescription

Keyword Rank Tracking

SEO Management

Content Management

Performance Metrics

Activity Dashboard

Reporting & Statistics

Data Visualization

Keyword Tracking

Dashboard

Real Time Reporting

Tagging

Third-Party Integrations

Keyword Research Tools

Search/Filter

Contact BrightEdge Technologies for pricing details. 

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

11-50

51-200

201-500

501-1000

1000+

BrightEdge

Webinars

Documentation

Videos

Metadata is an account-based marketing (ABM) solution designed to help businesses of all sizes generate leads and run online campaigns across multiple advertisement platforms. The artificial intelligence (AI)-enabled system allows marketers to create customer profiles by analyzing buyer intent, firmographics and CRM data sources.


Features of Metadata include A/B testing, pipeline management, demand generation, analytics, target account identification, customer segmentation and more. It provides a MetaMatch module, which allows advertisers to build custom audiences on Facebook and LinkedIn using technographic and demographic data from the built-in database. 


Metadata comes with an application programming interface (API), which facilitates integration with several third-party platforms, such as Oracle Eloqua, HubSpot, Marketo, SalesForce and more. Pricing is available on quarterly and annual subscriptions and support is extended via phone, email and other online measures.



Engagement Tracking

AB Testing

Multi-Channel Marketing

Social Marketing

Lead Capture

Customer Segmentation

Multi-Campaign

Pipeline Management

Lead Database Integration

Campaign Scheduling

ROI Tracking

Data Import/Export

Campaign Segmentation

Campaign Planning

Lead Generation

Lead Verification/Validation

Lead Management

Marketing Automation

Landing Pages/Web Forms

Lead Segmentation

AI/Machine Learning

Lead Nurturing

Campaign Personalization

Reporting/Analytics

Contact Database

Campaign Analytics

Target Account Identification

Drag & Drop

Social Promotion

Pipeline Reports

Campaign Management

Prospecting Tools

IBM OS/400

Web browser (OS agnostic)

Plans are based on quarterly subscriptions:

Basic
- Monthly Platform Cost - $1500
- Onboarding - $1500
- Ad Spend Limit - $7500

Growth
- Monthly Platform Cost - $3500
- Onboarding - $1500
- Ad Spend Limit - $20,000

Premium
- Monthly Platform Cost - $7500
- Onboarding - $1500
- Ad Spend Limit - $50,000

BrightEdge vs Metadata

User Ratings & Reviews

Pricing

Product Demo & Screenshots

Advisor Recommendations & User Awards

Additional Info

Support and Training

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