All EmailOctopus Reviews

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David

1 employee

Used less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

Reviewed May 2023

Great email marketing tool for low budgets

User Profile

Mo

Verified reviewer

Publishing, 1 employee

Used daily for less than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed September 2018

EmailOctopus is the best value for email marketing hands down!

EmailOctopus lets me email by list affordably, quickly, and easily. It enabled me to reach my customers regularly with a high deliverability rate, virtually no spam complaints (EmailOctopus is integrated with Amazon SES) , and the price cannot be beat. Forget the rest and use EmailOctopus!

PROS

EmailOctopus is easy to use, has a clean and simple to use interface, and has the best price for email marketing that makes it affordable. I tried many other competitors, and EmailOctopus is the best by far.

CONS

I'd like to see the ability to segment email lists and more ready-to-use templates.

Zoie

Health, Wellness and Fitness, 1 employee

Used monthly for less than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed August 2023

I feel like I'm part of the family!

EmailOctopus provides a great product at a fantastic price. I feel confident that they have my back at every step, as I grow my list!

PROS

I have to admit that it was the Free Plan that first got my attention, but it's been the really great customer support that has totally sold me on EmailOctopus. Everyone is so friendly and prompt with their responses to even some of my "newbie" questions. I also really like how easy and intuitive everything is set up. IIt was so quick and easy to get started and I've made some beautiful web forms that I love.

CONS

At this time, because my list is small, I don't have any Cons.

Reasons for switching to EmailOctopus

When I first started buiidng my email list I was looking for a Free Plan. AWeber only offered one list and I didn't like their web forms. I also didn't like the Mailer Lite web forms and found Mailer Lite's Landing pages difficult to build.

Anonymous

1 employee

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

1

EASE OF USE

5

CUSTOMER SUPPORT

1

FUNCTIONALITY

2

Reviewed April 2022

Onboarding makes no sense

PROS

It's very easy to build emails and work with forms and landing pages

CONS

Before being able to send any communication they sent you a set of questions about your data base and lists, where and how you acquire your contacts. They sent this like two hours before I've signed in. I'm supposed to give them all my info, wait for their approval and only then shoot my emails. This is absurd doesn't happen with any other provider I've used before (mailchimp, hubspot, etc)

Vendor Response

Hi there, Sorry to hear you weren't happy with our approval process. We have an approval process in place to maintain our industry leading deliverability. During the approval process we look to find out what kind of emails you'll be sending and how the list was grown many companies continue to use purchased lists, which are not only against the law but impact the service massively too so having this step allows us to educate users and improve our service for all. In many cases approval can be done immediately, without any additional questions. However at times we do need to get some additional information, this is what will have happened in your case. Those questions only need to be answered once, and should take no longer than 2 minutes to answer. While we appreciate those questions may add some additional friction to signing up, it's done with the best of intentions and is why our reputation is so high with the likes of Gmail and Yahoo.

Replied April 2022

Andre

Verified reviewer

Music, 1 employee

Used weekly for less than 12 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed July 2023

Email Octopus is Worth It

Overall, my experience with Email Octopus has been great. I’m able to easily send emails and build my list.

PROS

I have only been using an email newsletter for 6 months, so I’m new to email marketing. Email Octopus has a straightforward list management tool that I find easy to use. I like that my dashboard gives me my recent campaign stats. For someone like myself who is just starting to build a list, the price is great and the functionality is simple and easy to understand and execute.

CONS

Now that I’m 6 months in with Email Octopus, I wish they had some deeper engagement tracking per subscriber - i.e. location, time of open. Some deeper engagement tracking would help in understanding how, when, and where subscribers are interacting with the campaign.

Reason for choosing EmailOctopus

Price was the determining factor. The ability to build a list inexpensively was a the deciding factor.

Cassandra

Computer Networking, 2-10 employees

Used weekly for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed August 2023

Happy With Email Octopus for Promo Emails

It's been great and useful so far. We're happy with our experience

PROS

I appreciate the ease of using templates to set up and test email blasts.

CONS

I wish it were possible to customize the color and style of the social media link buttons more to make these on-brand.

Reason for choosing EmailOctopus

The pricing and openness to working with a cannabis dispensary

Reasons for switching to EmailOctopus

We had some issues with account setup on these platforms

Paul

Broadcast Media, 2-10 employees

Used weekly for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2023

Hits All The Chords

PROS

Easy, out of the box and it works! Customer service was spot on in less than a few minutes solving several issues I had in setting up the delivery of my emails.

CONS

I haven't found a downside yet. I enjoy the platform and honestly far better than the competition!

Reason for choosing EmailOctopus

Lower costs and more contact storage available

Reasons for switching to EmailOctopus

High costs and low amount of contacts

Iona

Public Relations and Communications, 1 employee

Used monthly for less than 12 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed August 2023

LOVE EmailOctopus

Love it!

PROS

The product is super easy to use. I only send one email every month and the features mean I can do this quickly without much fuss. The customer service is so fast and helpful. Everyone I've spoken to has been amazing and helped me as soon as I've asked.Less emails go into spam so I have a much higher open rate than I did with Mailchimp

CONS

Sometimes it can be hard to edit the email when you want to be a bit more creative without using the HTML function, such as formatting sections, tables, fonts, etc. The sign up campaign landing page options could be better too.

Reasons for switching to EmailOctopus

A large number of emails were going into spam. They also blocked my account for 'malicious' content. Customer service was lacking. It was too expensive.

Kymberly

Education Management, 2-10 employees

Used monthly for less than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2023

EmailOctopus is as Good as it Gets!

I was turned on to EmailOctopus after experiencing the highly non-intuitive elements of MailChimp. Uploading content is seamless on EmailOctopus, and after a few months, I recommended it to everyone I work with.

PROS

The Customer Service is off the charts excellent. My questions were answered completely and quickly.

CONS

No. Each feature I've used has been excellent.

Reasons for switching to EmailOctopus

EmailOctopus is much simpler, and the levels are straightforward. I always felt I was getting jerked around by MailChimp after I'd been on the platform for a number of years.

Max

Health, Wellness and Fitness, 1 employee

Used monthly for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2023

Best price/value email marketing platform

I have had a very pleasant experience with octopus

PROS

While other email platforms like Mailchimp really limits your subscribers, octopus lets you have way more for their free version. they even have automations for free.

CONS

The image on the landing page gets reduced in quality a lot

Reason for choosing EmailOctopus

Ease of use and free features and their personal approach to customer services

Reasons for switching to EmailOctopus

They reduced the free amount of subscribers

User Profile

Jan Sigetty

Verified reviewer

Publishing, 2-10 employees

Used daily for less than 12 months

Review Source: Capterra

OVERALL RATING:

3

EASE OF USE

3

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

1

Reviewed September 2018

Unfair comparison with Mailchimp

I like it, but that's because I found workarounds. Fx. I design the NewsLetter in MailChimp and copy/paste the HTML. It works fine that way.

PROS

I moved from MailChimp, because of the price tag. Octopus is way cheaper, but it's still possible to send the same quality emails and that's​ great.

CONS

1. A better interface to make your own template/design. Limitations in fonts, sizes, etc 2. List features are limited. No way to create segments or groups based on subscriber data. 3. Regarding reports: A graphic overview of where the clicks are placed.

Vendor Response

Hi Jan, Thanks for the feedback. We have some good news on the campaign editor- we've just launched our new drag & drop email builder. It's only in Beta at the moment, however I've added it to your account and you'll be able to use it in your next campaign. More updates to come based on your feedback, too. Thanks again, Tom

Replied October 2018

Donald

Marketing and Advertising, 1 employee

Used daily for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed December 2022

A good inexpensive way to get your email business rolling

Overall EmailOctpus has done a good job handling what I throw at them and they fit my budget pretty well. Service has been better here than in the other more well know places tried in the past. They seem to be more service-orientated and willing to go the extra mile to help if needed. I'd say I have been pretty happy with most of what they have to offer.

PROS

The 2500 price point is a great help for those starting out gives them a bit more time to learn and start making some money with their list and to make the payment easier too. Most of the help tutors are easy to understand and if you have trouble the support has been outstanding. Even though it is a chat and I usually don't care for that but theirs has been top-notch. They have good knowledgeable people working the chat and that really a big plus.

CONS

Pros: They are reasonably priced and offer excellent support. Easy to learn and use with a low learning curve in most areas. They also have more advanced options for integration into many of the more well-known platforms for controlling larger businesses. You also have a knowledge base you can go to when Chat is offline at night that which is very helpful for people like me that do a lot at night.Cons: My biggest pet peeve with them is not being able to use HTML templates made by others you are kinda stuck using theirs and some of them are not too professional looking or fit the needs to might have. Yeah, I'm old school but I can make them work the way I need easier to install on some websites I have custom software and I have to create workarounds to get things working sometimes.

Reasons for switching to EmailOctopus

I switched because support left a lot to be desired. It should take 3 weeks of sending emails back and forth to fix a small problem, that should have been fixed in a day. Obviously whoever's doing the service doesn't understand English.

George

Computer Software, 1 employee

Used monthly for less than 12 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed November 2022

Refreshingly Simple and Straightforward

An excellent tool for most email-marketing situations. I've used it on several client sites for letting them build their own newsletters and email lists, and have not had a single complaint about it. If you are looking for a tool to migrate your email list of hundreds of thousands of users to, EmailOctopus probably isn't for you—but if you're an average-sized business or creator, it's really my preferred option now, and much less spammy/convoluted than something like ConvertKit!

PROS

Email Octopus is really a great tool for—in my opinion—80–90% of situations where you need email marketing. For the large part it "just works", and I have no trouble getting my clients to use it, which cannot be said about other similar tools.It's quite easy to make great-looking forms and landing pages, and the WordPress plugin is a joy to use—makes things much easier!

CONS

If it's a great tool for 80–90% of situations, then I have to admit it has some shortcomings for those less-common use cases where you really need something robust and more flexible.Its API documentation is a bit lacking, for example, and while things "just work" for the most part, a consequence of this is that you don't have nearly as much control over precise details as you would with a larger—and admittedly more expensive—tool in this same spce.

Reason for choosing EmailOctopus

There are situations where I'd go with a tool with more features and more developer possibilities (i.e. a more fully-fleshed-out, better-documented API with ideally some SDKs ready to go).But EmailOctopus is a great balance of focused feature-set, cost, design quality, and customer support, so it's becoming my go-to!

Reasons for switching to EmailOctopus

ConvertKit's branding is a bit of a turn off. It's either just...bad (remember that whole weird thing of temporarily being named "Seva"?), or has a very heavy marketer/car-salesman vibe to it.But it was a decent tool for a long time, so worth using.I came across EmailOctopus via its WordPress plugin, and was intrigued by the simplicity and refreshing marketing and design, which felt so much more "normal" and straightforward than e.g. ConvertKit.I started using it one some personal projects, and after loving it, am now using it with some freelance clients. A few of those are switched over from ConvertKit and we're all happier for it.

Shishira

Publishing, 1 employee

Used weekly for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed April 2023

EmailOctopus is the best free and VFM mail service I've found after months of searching!

PROS

I love that EO is so easy to set up and use - it took me less than 30 mins to set up my first automation (welcome email to new subs) and prepare my first weekly campaign. The UI was really nice too with the drag and drop builder (for someone like me who has no coding knowledge) and the flexibility to customise the layout even though I'm on a free plan. Also liked how generous EO in the early stages of growth for the user!

CONS

Have not run into any cons, but I would enjoy a more flexible builder UI that could help me standardise fonts and colors for the complete mail and be able to revert to it with a single click if any incorrect formatting exists. Also, pressing backspace to delete a word also deletes the space before that word, which isn't required (it slows down typing speed)

Reason for choosing EmailOctopus

UI/UX, good reviews on the internet and generous starter plan (free)

Reasons for switching to EmailOctopus

I was on the free plan and MC no longer offers the benefits of contact count and mail count it did previously. I am yet to scale my business - hopefully it does soon and I can stick around to upgrade within EO in the future

Mikey

Entertainment, 1 employee

Used weekly for less than 12 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed August 2020

Reliable and cost-effective

Overall I've been very pleased. I have tried several other providers and found that this service is excellent and compares well with other providers who charge a lot more for similar features.

PROS

EmailOctopus offers a reliable platform at an excellent price, and the level of customer support is particularly good. Questions are answered promptly and efficiently. The platform is easy to use and has a good range of features.

CONS

I'd like to see the drag and drop email editor improved. It works well enough and the emails look good, but it is not as slick as other editors I've used.

Reason for choosing EmailOctopus

I've tried all those listed and a few more. MailerLite let me down several times. They were unreliable and their support was poor. Sendfox is very basic and charges for options such as single optin lists. Mailpoet has a great editor and integrates with my site beautifully, but it didn't integrate with Bookfunnel, and that was a dealbreaker. Mailchimp has become very expensive.

Reasons for switching to EmailOctopus

I wanted to switch from a self-hosted email platform to a hosted one, and it was important that the service I chose integrated with Bookfunnel and my website.

Ben

Design, 2-10 employees

Used monthly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed February 2023

Better than the monkey!

EmailOctopus has allowed us to have bigger lists (compared to the monkey) before hitting a paid limit. It's allowed us to target smaller but more effective segments of our lists with different campaigns.

PROS

The limits on free accounts are higher than the famous Monkey brand and the reports are nicely detailed. Custom fields allow good segmentation of lists and it's super simple to use them in the email content.

CONS

The builder for email is sometimes a little convoluted with the side panel that pops out to edit details like buttons etc. It's not always clear if a change has been saved.

Reason for choosing EmailOctopus

Price, simplicity.

Reasons for switching to EmailOctopus

Price initially. Then ease of use when we actually used it!

Sumeet

Retail, 2-10 employees

Used monthly for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed November 2020

Best Email Marketing System

Overall, I think I am using EmailOctopus for more than 3-4 years now I think. I have been very satisfied with their product and haven't found any other service which gives me such good features at this price point. All the best to their team and hoping they take EmailOctopus to new heights.

PROS

I have been using this since it was a very small product. I have seen it grow and add new features with time. They have definitely grown for the better and added some really nice automated marketing features without increasing the cost too much.

CONS

Amazon SES reputation management is the biggest issue I have faced. Though, it's not their part of the product directly but there should be some way of managing the reputation and fixing those issues from within their product. Whenever I had doubts, their team did help me out a lot.

Reasons for switching to EmailOctopus

The pricing for simple email newsletter in MailChimp is too expensive for our business. Though they are actually shifting from just email newsletter to a complete e-commerce marketing platform. But the cost was too high for our subscriber base.

Matt

Marketing and Advertising, 2-10 employees

Used daily for less than 6 months

Review Source: Capterra
This reviewer was invited by the software vendor to submit an honest review.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2022

Email Octopus Is A Top Notch Service Provider

Good overall and I will continue to be a client as long as I can be.

PROS

From the ease of signing up, uploading my leads, and creating my first campaign I have really enjoyed using this service. Their support staff is very personal and they work one-on-one with me in a prompt and polite manner. They listen to my issues or concerns and take the time to explain the answers to me. It has been a pleasure working with Email Octopus and I plan to continue to do so for many years to come.