Iterable software


21 reviews(4.5/5)
21 reviews(4.5/5)

Iterable is a marketing automation platform that provides multi-channel user engagement campaign management features based on dynamic workflows. It allows users to create segments based on criteria or activity and convert segments into static lists or real-time dynamic lists that can update automatically. Users can also automate touch points and test strategies without engineering support.

Iterable allows users to send targeted, blast or triggered email campaigns, mobile push notifications and SMS based on a website, app or past campaign customer behavior. Additionally, users can preview marketing messages on various email clients and devices or as a specific user.

The Workflow Designer lets users build workflows without code. These workflows can be used to introduce actions and delays, run filters, trigger other workflows and conduct experiments and A/B tests.

Iterable offers users access to a dedicated account manager who specializes in growth marketing and provides support via chat, phone or email.

Supported Operating System(s):
Web browser (OS agnostic)

21 Reviews of Iterable

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  • George from OTB

    Number of employees: 201-500 employees

    September 2018

    It makes email marketing so easy!

    Ease-of-use
    Functionality
    Quality
    Support
    Pros

    It's easy to use and understand. It's also very easy for me to create an email template for the rest of the team to use. The feature of multiple accounts is also a great way to easily switch between teams.

    Cons

    There's a few bugs here and there, but the support team are always happy to help me out! I do wish there was an easy way for me to upload images for the email templates.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Sheel from Mayvenn, Inc.

    Number of employees: 51-200 employees

    September 2018

    A lot of cutting edge features, maybe too advanced

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    The behavioral based segmentation features are very powerful and put a lot of power from the engineering/analytics teams into the marketing team. Behavioral based segmentation, dynamic lists, and large workflows all have a lot flexibility but that can cause errors in incorrect lists/segments/emails.

    Cons

    An ESP has to encompass so many features to be useful and there are some that Iterable doesn't have or have just recently launched, such as an analytics dashboard to see how campaigns are performing against each other. Iterable has definitely focused on the advanced segmentation and workflows, but still has to build a lot of other core features that email marketers will find necessary.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 11-50 employees

    September 2018

    Great email marketing platform

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Great email marketing platform. Has met our clients needs and is always rolling out new features and webinars.

    Pros

    User friendly, easy access to Iterable Support through Intercom, big fan of the workflows

    Cons

    Sometimes there are glitches and queue congestions that can take awhile to fix.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Molly from MasterClass, Inc.

    Number of employees: 51-200 employees

    September 2018

    Powerful tool, worth the hike up the learning curve

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Pros

    Once you understand Iterable, it's life changing. Being new to the email marketing game and moving over from a clunky and buggy predecessor, Iterable is devastatingly powerful. The User Segmentation feature is a quick and efficient way to find the exact audience you're looking for. Workflows simplify life in ways I didn't know I needed.

    Cons

    Iterable does have a very steep learning curve, the first few weeks of using it were rough. Occasionally the HTML editor's interface annoys me with too many scroll bars and way too much to scroll through, but that's just a matter of getting used to making sure your mouse is in the correct position.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 201-500 employees

    July 2018

    Its a good software for sending different types of emails. We use it for sending marketing campaigns

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Easy to use setup and configurations. We can easily categorize and send emails based on the categories. Like marketing, transactions.

    Cons

    I don't think any. I like everything about this product and I recommend to others also to use this product.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Himanshu from Bold Technology

    Number of employees: 201-500 employees

    July 2018

    Overall a very good experience using Iterable

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    - email marketing - web push - workflow creations

    Pros

    New to iterable. Using iterable for Email marketing and workflow creation. Overall very good experience with iterable. Nice iterface, easy to use, effective in email marketing
    - Easy to use as compare to other softwares like Salesforce
    - Great Product for email marketing
    - Easy to integrate with APIs

    Cons

    New to iterable and it looks complex initially, but later its very easy once you start using it.
    It would have been better if anaytics can be better, better visualizations.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Anita from Stack Overflow

    Number of employees: 201-500 employees

    May 2018

    Impressed with the breadth of functionality

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    We chose Iterable based on the strength of its API and its ability to handle a multi-million list size. As a marketer, Iterable has a number of powerful advanced features that make it easy for me to perform segmentation, write workflows and run multivariate tests. The support team is beyond amazing; they are knowledgeable and go out of their way to ensure their customers succeed.

    Cons

    Our engineers get a bit frustrated about some of the technical limitations. For example, certain types of API calls are currently centered around the individual user vs. a particular list (meaning that Iterable is designed to ping your server X million times for each user on a list vs. 1 X for the list itself). That said, the Iterable product team is very responsive to customer feedback, and this shortcoming is on the short-term roadmap to be fixed.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Raja from BOLD

    Number of employees: 201-500 employees

    May 2018

    Great innovative, growing product and highly recommended.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    This product helps us daily with our email marketing needs.

    Pros

    What I like is since I started using Iterable, the product has been evolving and getting more innovative. I enjoy the workflow section on the UI. I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving. I like the great customer success team and always helping us. Finally, the upper management and when in need being available to get in discussion with any further needs we might have.

    Cons

    I would really like the segmentation piece to be improved. I would like to work with Iterable on needs here as I have found many flaws that I have iterated, but yet not gotten solved. Like searching for a number of campaigns that are similar all at once instead of doing OR's with tons of campaign ids. To be able to query a full workflow.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Heather from FabFitFun

    May 2018

    Pretty Impressed

    Ease-of-use
    Functionality
    Quality
    Support

    Able to send to a large list without huge delay. We're also able to create improved dynamic emails.

    Pros

    For a company that's only 5 yrs old I'm impressed at what they've been able to accomplish. They still have a long ways to go, but so far so good. I love how easy it is to upload lists and the workflow area is super intuitive.

    Cons

    - Templates should autosave
    - I wish there was a way to access the file manager outside of editing a template
    - Being able to edit a single user while within their profile would be extremely helpful

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 51-200 employees

    April 2018

    Easy to use with potential for powerful customization

    Ease-of-use
    Functionality
    Quality
    Support

    Overall, I would definitely recommend Iterable. As much as SFMC and others have dominated the market, their data structures and backend setup are more archaic and not easily scalable without custom implementation (SFMC frequently has to shuffle databases around based on client volume since many share instances and the larger ones can take an entire instance down). Although I think Iterable has some catching up to do in terms of more robust customization capabilities, and certain platform capabilities, I still think it's an innovative new tool that has a promising future to bring more powerful function than the old school platforms can keep up with.

    Pros

    The interface is intuitive and easy to use. Having no prior experience, I was able to jump in quickly and navigate through setting up an email blast within a day. The object based data setup is also easy and intuitive to understand, despite coming from a traditional "relational tables" platform and background.

    Cons

    There are certain key features of an Email Platform that I find lacking for Iterable. Nothing show stopping, but things that I would have thought would be intuitively built in: no auto-suppression can be applied based on send classification (transactional vs. marketing), basic date comparison logic is not available (should be easy for eng to build, given they just need to set additional functions), no re-usable global content blocks available (think of SFMCs Content Areas, where you can house snippets of code, or static html, and wherever needed pull that content in to multiple emails, without having to recreate the same code over and over again - universal footer, header, etc).

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Nikki from Vinfolio

    Number of employees: 51-200 employees

    April 2018

    New to Iterable, great experience so far!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Ability to better customize our marketing strategy.

    Pros

    It is fairly intuitive--I don't have a background in email marketing but it is relatively easy for me to build templates and set up emails. And when I don't know how to do something, my CSM is super helpful!

    Cons

    It is much more complex than anything I'm used to and is a bit overwhelming while I am in the early stages of use. There is a lot to learn.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Whitney from Zillow Group

    Specialty: Software / IT

    Number of employees: 1,001-5,000 employees

    April 2018

    Love using Iterable!

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Pros

    Iterable's interface is intuitive, clean and easy to use. List management is so much easier than other tools, updating and maintaining lists is no longer a pain. The reporting tool is super easy. You can aggregate multiple campaigns and specific time ranges with ease.

    Cons

    The main con I have with this tool is how cumbersome it is to upload photos. There are multiple back and forth steps and the process as whole could be a lot easier. I think this is something they are aware of and are working on, however.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • Verified Reviewer

    Number of employees: 11-50 employees

    March 2018

    Sophisticated email platform that actually works well

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    It's got a more modern design that the other email marketing behemoths, and still effective and simple to integrate with.

    Cons

    The analytics can use some upgrading for better visualizations, but the information is there and easily accessible.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Andrew from IMGE

    Number of employees: 11-50 employees

    November 2017

    Iterable is great! Great for marketing for agencies

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Email marketing

    Pros

    I like that it's incredibly easy to use. As opposed to a software like salesforce thats much less user friendly, iterable is super simple, but still lots of features.

    Cons

    There are a few issues sometimes with the third party drag and drop feature, but other than that I haven't ran into any big issues.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Jeff from Health IQ

    Number of employees: 51-200 employees

    November 2017

    Very easy to create campaigns with Workflows.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Interface is very clear, easy to create complicated email or SMS flows. It also supports different types of API integration, such as API call, or mobile push, webhooks, which makes it really easy to integrate into different platforms.

    Cons

    It would be nice if the campaign analytics can be more customizable, and provide more information.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Laura from SmartBrief

    Specialty: Real Estate

    Number of employees: 1,001-5,000 employees

    June 2017

    Iterable is a game changer of an ESP

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Intuitive, clean UI and UX. Amazing customer support that's very responsive, knowledgeable and always eager to help. Iterable is very receptive to user feedback, and is constantly improving and building the too

    Cons

    The only issue I've had is with load times with list segmentation here and there- but nowhere near the level of frustration I've had with other legacy systems.

  • Sonia from IMGE

    Specialty: Other services

    February 2016

    Client manager

    Ease-of-use
    Functionality
    Quality
    Support
    Pros

    Flexibility with any type of desired build out, always improving their product

    Cons

    Problems with adding new users to lists and with clients that are less digital-savy to navigate the backend on their own

  • David from IMGE

    Specialty: Other

    January 2016

    Iterable is awesome

    Ease-of-use
    Functionality
    Quality
    Support
    Pros

    It integrates easily with Wordpress, which makes it easy for emails acquired through a WordPress form to automatically connect to a list in Iterable. The customer service is very reliable. Downloading email analytics to CSVs have a nice custom date range option and can filter what type of campaigns you want to show up on the export

    Cons

    I haven't run into too much. It take a while to really understand how to fully use it, but once you learn it, you realize how easy it is to navigate the tool.

  • katie from IMGE

    Specialty: Advertising

    January 2016

    Love Iterable!

    Ease-of-use
    Functionality
    Quality
    Support
    Pros

    The user interface is very clean and easy to use. The support staff is always there to help when I need it!

    Cons

    Honestly, there are very few issues that we've experienced. Maybe developing more of a robust mobile app, but that's it.

  • Michelle from Decorist

    October 2015

    The Best Growth Marketing Tool You Will EVER Use!

    Ease-of-use
    Quality
    Support

    I seriously cannot say enough amazing things about Iterable. It has completely revolutionized the way we execute email marketing. It allows for far more sophisticated email list segmentation and trigger email / drip marketing campaign development vs. our previous Email Service Provider. It is a powerful tool that yields powerful results. Not sure if my company wants me to share exact numbers, but let's just say that its helped increase purchase conversions, overall user engagement and email traffic by a VERY considerable factor. I cannot recommend this product more highly! Oh, and the level of customer service is beyond anything I've ever experienced. I've had all my service requests¿even ones submitted late on a Friday or Saturday night¿promptly addressed. I feel like its a real partnership, which is a great feeling.

    Review Source: Capterra
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