Iterable is a marketing automation platform that provides multi-channel user engagement campaign management features based on dynamic workflows. It allows users to create segments based on criteria or activity and convert segments into static lists or real-time dynamic lists that can update automatically. Users can also automate touch points and test strategies without engineering support.
Iterable allows users to send targeted, blast or triggered email campaigns, mobile push notifications and SMS based on a website, app or past campaign customer behavior. Additionally, users can preview marketing messages on various email clients and devices or as a specific user.
The Workflow Designer lets users build workflows without code. These workflows can be used to introduce actions and delays, run filters, trigger other workflows and conduct experiments and A/B tests.
Iterable offers users access to a dedicated account manager who specializes in growth marketing and provides support via chat, phone or email.
Laura from SmartBrief
Specialty: Real Estate
Employees number: 1,001-5,000 employees
Intuitive, clean UI and UX. Amazing customer support that's very responsive, knowledgeable and always eager to help. Iterable is very receptive to user feedback, and is constantly improving and building the too
The only issue I've had is with load times with list segmentation here and there- but nowhere near the level of frustration I've had with other legacy systems.
Sonia from IMGE
Specialty: Other services
Flexibility with any type of desired build out, always improving their product
Problems with adding new users to lists and with clients that are less digital-savy to navigate the backend on their own
determine the needs of the client before deciding if this platform is right for you
David from IMGE
It integrates easily with Wordpress, which makes it easy for emails acquired through a WordPress form to automatically connect to a list in Iterable. The customer service is very reliable. Downloading email analytics to CSVs have a nice custom date range option and can filter what type of campaigns you want to show up on the export
I haven't run into too much. It take a while to really understand how to fully use it, but once you learn it, you realize how easy it is to navigate the tool.
Perhaps a more accurate integration with donation tracking platforms like stripe would be cool and easier for donation tracking purposes to specific emails sent.
katie from IMGE
The user interface is very clean and easy to use. The support staff is always there to help when I need it!
Honestly, there are very few issues that we've experienced. Maybe developing more of a robust mobile app, but that's it.
Make sure to check how the products features align to your own company's goals/needs.
Andrew from IMGE
Employees number: 11-50 employees
I like that it's incredibly easy to use. As opposed to a software like salesforce thats much less user friendly, iterable is super simple, but still lots of features.
There are a few issues sometimes with the third party drag and drop feature, but other than that I haven't ran into any big issues.
Jeff from Health IQ
Employees number: 51-200 employees
Interface is very clear, easy to create complicated email or SMS flows. It also supports different types of API integration, such as API call, or mobile push, webhooks, which makes it really easy to integrate into different platforms.
It would be nice if the campaign analytics can be more customizable, and provide more information.
Michelle from Decorist
I seriously cannot say enough amazing things about Iterable. It has completely revolutionized the way we execute email marketing. It allows for far more sophisticated email list segmentation and trigger email / drip marketing campaign development vs. our previous Email Service Provider. It is a powerful tool that yields powerful results. Not sure if my company wants me to share exact numbers, but let's just say that its helped increase purchase conversions, overall user engagement and email traffic by a VERY considerable factor. I cannot recommend this product more highly! Oh, and the level of customer service is beyond anything I've ever experienced. I've had all my service requests¿even ones submitted late on a Friday or Saturday night¿promptly addressed. I feel like its a real partnership, which is a great feeling.
Marylise from Syncano
Employees number: 11-50 employees