--- title: "Iterable Software Reviews, Demo & Pricing - 2026" description: "Review of Iterable Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/marketing/iterable-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / Iterable Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/iterable-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/iterable-profile/alternatives/) # Iterable Review Custom quote 1 plan Wondering if Iterable is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Iterable 4.3 [(63)](https://www.softwareadvice.com/marketing/iterable-profile/reviews/) Pricing Pricing available upon request ### About Iterable Iterable is a marketing automation platform that provides multi-channel user engagement campaign management features based on dynamic workflows. It allows users to create segments based on criteria or activity and convert segments into static lists or real-time dynamic lists that can update automatically. Users can also automate touch points and test strategies without engineering support. Iterable allows users to send targeted, blast or triggered email campaigns, mobile push notifications and SMS based on a website, app or past campaign customer behavior. Additionally, users can preview marketing messages on various email clients and devices or as a specific user. The Workflow Designer lets users build workflows without code. These workflows can be used to introduce actions and delays, run filters, trigger other workflows and conduct experiments and A/B tests. Iterable offers users access to a dedicated account manager who specializes in growth marketing and provides support via chat, phone or email. Wondering if Iterable is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. ## Iterable User Interface ## Popular Iterable Alternatives Main Product Iterable 4.3 [(63)](https://www.softwareadvice.com/marketing/iterable-profile/reviews/) Ratings Breakdown - 4.30Ease of use - 4.23Value for money - 4.42Customer support - 4.35Functionality Pricing Available upon request Get Price Alternative Product [Brevo Marketing Platform](https://www.softwareadvice.com/scheduling/brevo-profile/) 4.6 [(3514)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/) Ratings Breakdown - 4.56Ease of use - 4.49Value for money - 4.53Customer support - 4.49Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/) 4.7 [(2322)](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/) Ratings Breakdown - 4.59Ease of use - 4.71Value for money - 4.77Customer support - 4.54Functionality Pricing Starting at $12.00 per month Get Price Alternative Product [ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/) 4.6 [(2568)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/) Ratings Breakdown - 4.24Ease of use - 4.34Value for money - 4.40Customer support - 4.46Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [EmailOctopus](https://www.softwareadvice.com/marketing/emailoctopus-profile/) 4.8 [(655)](https://www.softwareadvice.com/marketing/emailoctopus-profile/reviews/) Ratings Breakdown - 4.73Ease of use - 4.83Value for money - 4.78Customer support - 4.50Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Systeme.io](https://www.softwareadvice.com/email-marketing/systeme-io-profile/) 4.8 [(2129)](https://www.softwareadvice.com/email-marketing/systeme-io-profile/reviews/) Ratings Breakdown - 4.65Ease of use - 4.86Value for money - 4.85Customer support - 4.68Functionality Pricing Starting at $17.00 per month Get Price ## Iterable Pricing and Plans Starting price: Connect with an advisor for pricing Free Trial Free Version Basic Pricing available upon request No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Iterable Features - Popular features found in Email Marketing A/B Testing Autoresponders Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customer Segmentation Email Tracking Event Triggered Actions Subscriber Management WYSIWYG Editor - More features of Iterable API Campaign Management Campaign Segmentation Channel Management Communication Management Contact Database Contextual Targeting Coupons CRM Customizable CTAs Customizable Templates Data Import/Export Drip Campaigns Dynamic Content Email Marketing Email Templates Engagement Tracking Image Library List Management Location-Based Marketing Marketing Automation Mobile Access Multi-Campaign Multi-Channel Attribution Multi-Channel Marketing Multivariate Testing Push Notifications Reporting/Analytics ROI Tracking Segmentation SMS Marketing SMS Messaging Social Marketing Template Management Text-to-Win Website Visitor Tracking ## Iterable Integrations Adobe Commerce Integration rated undefined from -1 review Segment Integration rated undefined from -1 review Mixpanel Integration rated undefined from -1 review ## Iterable User Reviews ## Iterable customer ratings - Overall rating: 4.3/5 - Total reviews: 63 ### Rating distribution - 5 stars: 31 reviews (49%) - 4 stars: 24 reviews (38%) - 3 stars: 6 reviews (10%) - 2 stars: 0 reviews (0%) - 1 star: 2 reviews (3%) ### Secondary ratings - Ease of use: 4.3/5 - Value for money: 4.2/5 - Customer support: 4.4/5 - Functionality: 4.3/5 --- ### State of the art email campaign tool - Overall rating: 5/5 - Reviewer: Paul C. - Verified reviewer: Yes - Industry: Automotive - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Iterable is a beautiful tool that I've been using for a couple of years for email marketing. The list management, template design, and custom workflows features are easy to use and powerful. #### Cons I feel the reporting is the one weak point, there can be much improvement here. --- ### Great marketing automation solution for seamless customer engagement. - Overall rating: 5/5 - Reviewer: David O. - Verified reviewer: Yes - Industry: Broadcast Media - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: January 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like how it allows businesses to engage customers across various touchpoints. #### Cons Some of it’s advanced features may have steep learning curve. #### Reasons for switching to Iterable Sometimes it was complex and difficult to navigate. --- ### Training academy - Overall rating: 3/5 - Reviewer: Nanita Rica Winniewski W. - Verified reviewer: Yes - Industry: Market Research - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: March 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros I like it because it has academy for training and certifying users. #### Cons Iterable is expensive to purchase and it has to improve on price #### Reasons for switching to Iterable Iterable is easy to integrate with my software. --- ### Great innovative, growing product and highly recommended. - Overall rating: 5/5 - Reviewer: Raja D. - Verified reviewer: Yes - Industry: Internet - Company size: 201-500 employees - Product usage: Used daily for less than 2 years - Reviewed: May 2018 - Review source details: This review was submitted organically. No incentive was offered This product helps us daily with our email marketing needs. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros What I like is since I started using Iterable, the product has been evolving and getting more innovative. I enjoy the workflow section on the UI. I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving. I like the great customer success team and always helping us. Finally, the upper management and when in need being available to get in discussion with any further needs we might have. #### Cons I would really like the segmentation piece to be improved. I would like to work with Iterable on needs here as I have found many flaws that I have iterated, but yet not gotten solved. Like searching for a number of campaigns that are similar all at once instead of doing OR's with tons of campaign ids. To be able to query a full workflow. --- ### Impressed with the breadth of functionality - Overall rating: 5/5 - Reviewer: Anita T. - Verified reviewer: Yes - Industry: Internet - Company size: 201-500 employees - Product usage: Used daily for less than 12 months - Reviewed: May 2018 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros We chose Iterable based on the strength of its API and its ability to handle a multi-million list size. As a marketer, Iterable has a number of powerful advanced features that make it easy for me to perform segmentation, write workflows and run multivariate tests. The support team is beyond amazing; they are knowledgeable and go out of their way to ensure their customers succeed. #### Cons Our engineers get a bit frustrated about some of the technical limitations. For example, certain types of API calls are currently centered around the individual user vs. a particular list (meaning that Iterable is designed to ping your server X million times for each user on a list vs. 1 X for the list itself). That said, the Iterable product team is very responsive to customer feedback, and this shortcoming is on the short-term roadmap to be fixed. --- ### Powerful tool, worth the hike up the learning curve - Overall rating: 5/5 - Reviewer: Molly E. - Verified reviewer: Yes - Industry: E-Learning - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: September 2018 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 3/5 - Functionality: 5/5 #### Pros Once you understand Iterable, it's life changing. Being new to the email marketing game and moving over from a clunky and buggy predecessor, Iterable is devastatingly powerful. The User Segmentation feature is a quick and efficient way to find the exact audience you're looking for. Workflows simplify life in ways I didn't know I needed. #### Cons Iterable does have a very steep learning curve, the first few weeks of using it were rough. Occasionally the HTML editor's interface annoys me with too many scroll bars and way too much to scroll through, but that's just a matter of getting used to making sure your mouse is in the correct position. --- ### Pretty Impressed - Overall rating: 3/5 - Reviewer: Heather C. - Verified reviewer: Yes - Product usage: Used daily for less than 6 months - Reviewed: May 2018 - Review source details: This review was submitted organically. No incentive was offered Able to send to a large list without huge delay. We're also able to create improved dynamic emails. #### Ratings breakdown - Ease of use: 3/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros For a company that's only 5 yrs old I'm impressed at what they've been able to accomplish. They still have a long ways to go, but so far so good. I love how easy it is to upload lists and the workflow area is super intuitive. #### Cons - Templates should autosave - I wish there was a way to access the file manager outside of editing a template - Being able to edit a single user while within their profile would be extremely helpful --- ### A developer oriented alternative to Mailchimp - Overall rating: 5/5 - Reviewer: Ciprian P. - Verified reviewer: Yes - Industry: Consumer Services - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: January 2020 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Functionality: 4/5 #### Pros It has a slew of options and ways of creating audiences and targeting users via categories, funnels, actions and events. The API is very complex and a bit difficult to use if you don't contact the support every day. #### Cons Little documentation and long waiting times for tickets and support requests. --- ### New to Iterable, great experience so far! - Overall rating: 5/5 - Reviewer: Nikki G. - Verified reviewer: Yes - Company size: 51-200 employees - Product usage: Used daily for less than 6 months - Reviewed: April 2018 - Review source details: This review was submitted organically. No incentive was offered Ability to better customize our marketing strategy. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It is fairly intuitive--I don't have a background in email marketing but it is relatively easy for me to build templates and set up emails. And when I don't know how to do something, my CSM is super helpful! #### Cons It is much more complex than anything I'm used to and is a bit overwhelming while I am in the early stages of use. There is a lot to learn. --- ### Exclusive for email marketing - Overall rating: 5/5 - Reviewer: Abdur R. - Verified reviewer: Yes - Industry: Apparel & Fashion - Company size: 11-50 employees - Product usage: Used other for less than 12 months - Reviewed: August 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. The iterable really helps me in attracting more and more customers through email marketing #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The best thing i like about iterable is that it is very user-friendly compared to other email marketing software and their option of multiple accounts is very brilliant to switch from one team member to another #### Cons Honestly speaking I don't found any cons in it really works great for me and I suggest others to take a look at this also --- Showing 1 - 10 of 63 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/iterable-profile/reviews/) ## Iterable Popular Comparisons [Brevo Marketing Platform vs Iterable](https://www.softwareadvice.com/scheduling/brevo-profile/vs/iterable/)[MailerLite vs Iterable](https://www.softwareadvice.com/marketing/iterable-profile/vs/mailerlite/)[ActiveCampaign vs Iterable](https://www.softwareadvice.com/crm/activecampaign-profile/vs/iterable/)[Klaviyo vs Iterable](https://www.softwareadvice.com/marketing/iterable-profile/vs/klaviyo/)[Marketo Engage vs Iterable](https://www.softwareadvice.com/marketing/iterable-profile/vs/marketo/)[Salesforce Marketing Cloud vs Iterable](https://www.softwareadvice.com/marketing/iterable-profile/vs/salesforce-socialcrm/) [Compare All Alternatives](https://www.softwareadvice.com/marketing/iterable-profile/alternatives/) ## Other Top Recommended Email Marketing Software [Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/) **4.6** (33) Recently recommended **11** times [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6253) Recently recommended **9** times [emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/) **4.7** (51) Recently recommended **5** times [SalesAndMarketing.ai](https://www.softwareadvice.com/product/529885-SalesAndMarketing-ai/) **0.0** (0) Recently recommended **2** times Stuck Between Options? 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