Kapost is a Web-based platform for managing content and campaigns. The software collates the client’s content from various sources such as websites, blogs and social media, and organizes it based on stakeholders and buying stage (e.g., prospect, lead, opportunity). It provides integrated campaign management, supplementing each campaign with blog posts, videos and infographics.
Through the Kapost library, content can be shared within the organization and the calendar feature enables users to check the status of content and campaigns. Automated workflow allows assignment of tasks such as production, approval and publication and facilitates communication between members.
Kapost Auditor informs the content managers about the information that needs to be updated, replaced or if there are any gaps that need to be filled. Additionally, it provides content performance statistics based on engagement metrics (e.g., Facebook likes, Twitter retweets), leads and opportunities attracted and revenue generated.
Kapost can also be integrated with other marketing automation tools, including Salesforce, Marketo, Eloqua and Pardot.
Kapost greatly increases the collaboration among our team members who have not only content responsibilities as well as other priorities.
There are some limitations and issues here and there. There is a learning curve for everyone even in the same team.
Geri from WEVO
Great for organization with solid workflow functionality and easy to use calendar. Alerts for due dates on projects saved a lot of project management time. Account reps really did want to help, even though we were using the software in a limited capacity for blog hosting only.
There were rather frequent formatting issues. The customer service reps didn't seem to have much pull over product and developers when it came to implementing customer feedback.
Rob from Procore
Employees number: 501-1,000 employees
Lots of adoption. Analyzed our internal processes and helped us to understand them.
Ease of use made adoption easy, friendly UI made most tasks easy to view and manage. The Finished asset gallery is a simple DAM that enables us to keep the most recent version in front of the team and accessible.
Some limitations in how campaigns can be structured and short on critical path features. Kapost is great for breaking down the task in hand to its component parts and assigning each stage to different folks, but it doesnt show loading or account for loading in its timelines.
Prior to Kapost we struggled with content versioning, finding and sharing existing content, and a handful of other issues that we didn't even know we had. Kapost is a great tool that has allowed us to develop content more collaboratively and efficiently.
Content library is organized and rich with features -- makes it easy to search and find exactly what you need. Project management, versioning and approval process improved dramatically.
Could have better calendaring for campaigns.
Daniel Employees number: 51-200 employees