Ratings Breakdown
User Reviews Overview
Feature Ratings
Ease-of-use
4.0 / 5
Value for Money
3.5 / 5
Customer Support
3.5 / 5
Functionality
3.5 / 5
Pros
"Simple interface Enough detail to get the information you need Can look up individual IP at your request Useful for supporting sales staff Is a great tool to have for a lot of reasons"
"Able to see who visited your website, able to get contacts from that company, also had reporting and assignment of the leads that came in."
"Easy interface, it does what they said it would do, but its very limited in its functionality. "
Cons
"It is on the expensive side, but still well worth the money. If I had one piece of advice, it would be NOT to charge MORE money to get the contact information of people at any visiting company."
"The only issue I consistently experienced is we tried to filter out information on our software log in page and this was never watertight the whole time we used the platform."
"Have to pay for each contact you try to open or you buy an amount of contact credits. also you can only see if someone visited your site from a company IP address."
Lead Forensics Reviews
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February 2021

Max from VesuvITas
Company Size: 11-50 employees
Industry: Telecommunications
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
3.0
February 2021
Find Out who is visiting your website
Our experience was with lead forensics post covid was great, but now that everyone is working from home It isn't as useful because people aren't in the office
Pros
Able to see who visited your website, able to get contacts from that company, also had reporting and assignment of the leads that came in.
Cons
Have to pay for each contact you try to open or you buy an amount of contact credits. also you can only see if someone visited your site from a company IP address.
April 2021

Christopher Ryan from SyTech IT
Company Size: 2-10 employees
Industry: Information Technology and Services
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
4.0
Value for money
2.0
Customer support
4.0
Functionality
4.0
April 2021
Does what it says
The tool worked well and provided some valuable leads to us - obviously, they still need qualifying and chasing up - some customers do not like to see that you have been snooping on their activity, however. and we missed the contract cut off by 20 days and were stuck paying a very expensive number for the next 3 years when we only wanted to roll over 12 months per time.
Pros
It really does do what it says - and if you're after a website lead generation tool - then having visibility of your users in real-time is incredibly valuable. it is very feature-rich and they clearly spend time trying to build new functionality into the tool. it was very easy to deploy and use.
Cons
The sales tactics by the business I am not fond of - it's not aggressive sales but the account team are constantly onto you around the time of renewal. The contracts are very long - up to 3 years and if you miss the cutoff you are tied in. Therefore it's a very expensive tool - I feel there are now tools on the market for a much better price that do just as well of job. Also I would get account managers ringing me for new business and trying to pitch the soluton to me even though I was already a customer!
May 2020

Steven from AAA Bar & Restaurant Supply
Company Size: 11-50 employees
Industry: Restaurants
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
2.0
Value for money
1.0
Customer support
3.0
Functionality
1.0
May 2020
Beware!!! Not for Local/Mom & Pop type Businesses
Beware!!! Not for Local/Mom & Pop type Businesses If you are a small local type Mom and Pop business.This is not for you!!! In theory it is great HOWEVER. the downside was only revealed to me AFTER being LOCKED INTO a 1 year contract. They only send you leads that come from a certain type of IP address, either Static of Dynamic I'm not sure, but the point is if you are looking to get solid local leads, more than likely the local people who are searching for you don't have that, lets say "Commercial type" of IP address. Example: I have a Restaurant Equipment company in Las Vegas and my goal was to procure local b2b type of leads from people who are opening a restaurant, remodeling, etc. The problem is that most people do work off their laptop that isn't linked to any business name therefore there isn't a lead.Only, corporate type restaurants that have a corporate location and pay [SENSITIVE CONTENT HIDDEN] to look up a price for something on the internet which is most of what I got. All leads that didn't do me a bit of good from all over the country, which I found weird. very rarely did local leads I was in search of ever appear in my dashboard. And its up to you to cold call from there as they want to charge you more money to get a name for the person you want to contact. I am not a review writer at all for anything but I feel very slighted that they lock you into a 1 year contract, and this is NOT a cheap service. The people that onboarded me were all very nice and I don't have anything
Pros
Nothing, No quality leads. Read Below. This is a scam to sell this to local businesses
Cons
Not for small b2b businesses. I believe only good for national and corporate clients
January 2021
Anonymous
Company Size: 2-10 employees
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
4.0
Functionality
3.0
January 2021
Simple idea yet very helpful
Pros
I loved to see who's coming and browsing on our side (reverse IP). which company, from where, how many visits and what was it that they were looking at , as that have allowed me to directly reach out to them as they were in the discovery phase of the sales cycle instead of waiting for someone to reach out to us and fill up a form
Cons
I think that in today's marketing automation world, such functionality is too lacking. IP databases aren't exactly accurate and sometimes the company is categorised by their HQ, which means that if an office in Italy reviewed your products you still might see San Fransisco which isn't helpful
March 2019
Sean from Lineup Systems
Company Size: 51-200 employees
Industry: Marketing and Advertising
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
4.0
Value for money
4.0
Customer support
5.0
Functionality
3.0
March 2019
Great resource for website lead capture.
We used Lead Forensics to capture information on our website in order to generate new/support existing leads for our sales. We work in Saas and have demos on our website and with this, we were able to tell which company was on our site and watched a demo and pass this information along to a sales representative. Even one lead is extremely valuable for us as a company and Lead Forensics generated multiple so it essentially paid for itself!
Pros
Simple interface Enough detail to get the information you need Can look up individual IP at your request Useful for supporting sales staff Is a great tool to have for a lot of reasons
Cons
Limited to a certain number of direct IP searches per time period We made the switch to another provider for this reason however during the entirety of our contract Lead Forensics was more than enough for us to do our job effectively.

Response from Lead Forensics
Replied April 2019
Hi Sean, Thank you for taking the time to leave us a review of your experience with Lead Forensics. We're really pleased to hear that you enjoyed the software and that you experienced a positive return on your investment. It's also great to see that you have rated our customer service as 5 star. Lead Forensics strives to deliver world-class customer service and we're pleased to see that with your experience, there was no exception. Thank you again for your feedback. Kind regards, Pete - Lead Forensics
February 2019
Anonymous
Company Size: 11-50 employees
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
4.0
Value for money
4.0
Customer support
5.0
Functionality
3.0
February 2019
Great software but leaves something to be desired.
We use lead forensics on our website to track possible customers for our product. Once we get their company name through the lead forensics tool we research the email addresses of individuals at this company with the applicable job title for us to go after and count them as new leads. We have gained sales strictly through the method before so overall this software works!
Pros
Best software in my opinion for its purpose Would recommend over many utilities used to track web traffic Works great with CRM integration Super fluid interface Makes communication between Sales and Marketing easier Expedites tasks that used to take multiple actions to complete and consolidates them into one process
Cons
Lacking certain information that other softwares have for this particular purpose however none are as flexible as this one Limited to the amount of individual IP addresses you may ask for even if you pay for the software and you have to contact customer service in order to track these specific IP addresses
November 2018
Anonymous
Company Size: 11-50 employees
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
4.0
Value for money
4.0
Functionality
4.0
November 2018
Great for what it is, could use some enhancements
We were using Snitcher to better understand who was visiting our website. We trialed Lead Forensics at the same time and captured 3x as many visitors. It was more expensive, but still much less expensive than other tools. Now we can market to the right companies that are interested in our product.
Pros
Provides the ability to see what companies are visiting our website. Doesn't capture everybody, but had a much higher hit rate than Snitcher. Features like real-time email alerts when key accounts visit the site provide great value.
Cons
It errors out on logging in often. The UI isn't the easiest to navigate beyond the basic homepage/visitors screens. It still misses a lot of visitors.
December 2020
Austin from SpeakerFlow
Company Size: 2-10 employees
Industry: Professional Training & Coaching
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
2.0
Value for money
1.0
Customer support
1.0
Functionality
1.0
December 2020
Horrible Experience With Lead Forensics
We had a horrible experience working with Lead Forensics. Not only is the tool completely useless to us (we get the exact same data in our CRM for FREE - than you Hubspot) but their customer service is horrendous and they have zero emphasis on customer satisfaction. The fact that they lock you into a long-term commitment before you even get to truly experience the value of the tool (extremely limited trial) shows you that they anticipate you wanting to cancel and wouldn't make any money if you could subscribe month-to-month like 99% of the other legitimate SaaS companies allow for.
Pros
Truly nothing. We've had absolutely zero ROI for this purchase, which cost us many thousands of dollars in a locked-in contract.
Cons
They over-promise and under-deliver. I am not the only one out there, and I highly recommend checking out their reviews here, on G2, and with the Better Business Bureau to verify that. Their sales team is super pushy and just wants to make a sale. It's unfortunate when a company just cares about the dollars and don't care about the value that they [don't] provide. The software technically works as advertised, but the data that you receive is totally useless, doesn't account for the region, and unless you get super lucky to have a small business with an easily-identifiable decision-maker, you may as well just find contact information on Google and reach out cold.
March 2018

Carlos from Chemseal Inc
Time Used: Free Trial
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
March 2018
Great Tool
I was able to track business visitors to my website and gather all the data from those visitors to contact them in the future.
Pros
The software is very easy to use, it is very self explanatory and the staff is great al guiding you how to use the software. it has a ton of features
Cons
the price is a big con about this product I really loved their service but the price point was very high. alteast, for us at this point.
December 2018

Zach from Specright, Inc.
Company Size: 11-50 employees
Industry: Computer Software
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
5.0
Functionality
4.0
December 2018
Gives me the edge up
Pros
Lead Forensics is a necessary tool for any sales organization. We constantly gain new leads by easily seeing who is on our site and what they are looking at.
Cons
I wish it had a better integration with Linkedin Sales Nav
August 2018
Anonymous
Company Size: 501-1,000 employees
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
4.0
Customer support
4.0
Functionality
3.0
August 2018
Fantastic product with measurable R.O.I.
It took us some time to get used to putting it into our workflow but the return on investment in engaging casual browsers, as well as the insight it provided on everyone in our pipeline as well as the end result (customers) made this software an absolute no-brainer in terms of a business decision. Cannot recommend enough, a real game changer for a business, but I imagine you would need to have a fair amount of traffic for it to be as worthwhile as it was in my experience.
Pros
Absolute transparency- being able to see when cold, warm or hot prospects were engaging with the brand, and fully understanding how, as well as customers and even competitors as well. Clearly able to measure the ROI which is rare but valuable with Marketing software.
Cons
The only issue I consistently experienced is we tried to filter out information on our software log in page and this was never watertight the whole time we used the platform.
September 2018
Jay from ON Location
Company Size: 51-200 employees
Industry: Events Services
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
September 2018
Excellent Software With Real-Time Trigger Reports
Pros
Lead Forensics DOES NOT rely on Google Analytics. They use their own proprietary database of companies that is constantly being updated. They also have a Data Manager feature where you can upload various lists of company domains and then you get an IMMEDIATE alert whenever someone from that company hits your Web site.
Cons
It is on the expensive side, but still well worth the money. If I had one piece of advice, it would be NOT to charge MORE money to get the contact information of people at any visiting company.
July 2019
Simon from Air Marketing Group
Company Size: 51-200 employees
Industry: Telecommunications
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
July 2019
Lead Forensics Once ou're past the sales call
Much more in depth than analytics
Pros
Once using this it allows you to see not just new business opportunities but lost customers returning to your site, engagement with social and the journey a lead has taken, what they've viewed and who/how they've found and then shared it.
Cons
The initial sales bombardment. All be it they have to get the product to market but these guys are relentless. Having said this once you're on board they're just as engaged with current customers.
January 2019
Anonymous
Company Size: 11-50 employees
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
4.0
Value for money
3.0
Customer support
3.0
Functionality
5.0
January 2019
Good Product
Pros
I really like the reporting features they have built in. Automatic trigger reports are very helpful.
Cons
It's pricey. I really haven't seen the value in the features to justify the cost.
April 2021
Katy from Drilling Equipment Resources
Company Size: 2-10 employees
Industry: Building Materials
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
1.0
Value for money
1.0
Customer support
1.0
Functionality
1.0
April 2021
This is the most frustrating Comapany
This Company does not have a review section, so I will post here. This is a SCAM, do not do it. Go check them on BBB. I am not one to leave reviews but I have had enough from this company. We signed a contract, after 3 months we were seeing no return. We complained and they said we did not have enough "training" but the girl that did the training only called once and we never heard from her again. We complained again tell them we were not seeing the value and they were not fulling their end of the contract. We reached out multiple times and they either ignores us completely or offered the same weak solution and excuses. I stopped making payments thinking they would reach out and help find a solution and for over two months we heard NOTHING. We took the code off our website and the "manager" of our account finally comes back and says the SAME thing! you need more training. I am sorry if I need a second job to learn how to use your sales tool- IT IS INEFFECTIVE! needless to say, this is a scam and not a tool you should ever waste your money on. The only person they have working for them that was worth anything was the sales guy, who sold nothing but rhetoric and lies.
Pros
NOTHING, I would of given zero stars if I could
Cons
Customer Service or lack of any real service They DO not perform any service, it is a scam
July 2020
Anonymous
Company Size: 11-50 employees
Review Source: Capterra
Ease-of-use
1.0
Value for money
1.0
Customer support
1.0
Functionality
1.0
July 2020
CONSTANT SPAM E-Mails
Terrible, unprofessional, and illegal.
Pros
Literally nothing at all - we tried the software when they first got in touch. It is clearly aimed at people who want to constantly spam market at people, which is now illegal.
Cons
CONSTANT spam e-mails and calls. Despite telling them many times not to get in touch. DO NOT EVER GIVE THIS COMPANY YOUR DETAILS AT ALL

Response from Lead Forensics
Replied July 2020
Hi there, I am sorry to read about your experience of receiving communications from our team. We only ever wish to communicate with marketing and sales professionals within a business environment who are likely to have an interest in our SaaS solution. From your review, I understand that this is not the case, for that I would like to personally apologise for any inconvenience caused, and I would like to put this right for you. Unfortunately, due to the limited information provided I am unable to identify who you are, and so I would to ask that you send a quick email to data-compliance@leadforensics.com, so that I can ensure that you are unsubscribed from receiving any further communications. I am keen to ensure that you do not receive any further unwanted marketing correspondence from us, and therefore I would encourage you to get in touch with me so that I can take the necessary steps, and turn your perception of Lead Forensics. We look forward to hearing from you. Georgina
January 2020
Jessica from The Verdi Group
Company Size: 2-10 employees
Industry: Marketing and Advertising
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
4.0
Functionality
4.0
January 2020
Find out who is looking at your website!
Pros
Easily find out who is viewing your website. Including what company, company size, company website, other people who work at that company. Great tool for account based marketing.
Cons
Didn't always track a viewer on contact page.
December 2016
Sabine from Beatroot
Company Size: 2-10 employees
Industry: Music
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
4.0
Customer support
5.0
Functionality
4.0
December 2016
Useful and insightful insights, that helped us generate leads.
Used Lead Forensics to monitor and track marketing campaign success - the CTA of the marketing campaigns was to visit the website. Really insightful, actionable data that allowed the Business Development team to follow up on cold leads, with a warm approach as we could see what specifically they'd looked at on the website and their interests.
Pros
Incredibly useful, insightful and the cost pays for itself.
Cons
The sales team do a hard sell.
June 2018
Daniel from Specright
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
June 2018
Great way to track vsiitors!
Pros
I really like the ease of use of the software and the ability to see in-depth info on each visitors path to your site, what they checked out, and who it might be from that company!
Cons
The only thing I could say is that i wish I knew who the person was exactly every time! But I know that is impossible. Just keep it up!
October 2018

Grant from Welby Consulting
Company Size: 11-50 employees
Industry: Marketing and Advertising
Review Source: Capterra
Ease-of-use
1.0
Value for money
1.0
Customer support
1.0
Functionality
2.0
October 2018
Shady con artists
We will NEVER do business with a company that operates this way, by harassing business owners and their staffs with never ending telemarketing sales calls and sleazy con artists for a sales team.
Pros
That it has some utility and good features
Cons
This company has literally called us almost a dozen times, despite us repeatedly asking to be removed from their call list and to stop calling us (We're DNC-REGISTERED) they've called under multiple names attempting to slime their way into our vendor processes.
October 2017
Richard from BlueFrog Media Ltd
Company Size: 51-200 employees
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
2.0
Value for money
4.0
Customer support
4.0
Functionality
4.0
October 2017
A valuable tool for for finding potential clients but takes extra effort to learn how to use fully
Allowed me to set up notifications so I would know each morning whenever there was a new potential lead
Pros
The ability to see who is showing interest in you allows you to seize opportunities you would never know about otherwise.
Cons
It's not the most intuitive tool to get to grips with and it could greatly benefit from a tutorial for new users.
November 2018
Anonymous
Company Size: 51-200 employees
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
3.0
Customer support
5.0
Functionality
3.0
November 2018
Good platform
Good, but not very useful talking about marketing campaigns.
Pros
Gives you an overview of who’s visiting your website and basic information.
Cons
You can see the company who visited the website, but not exactly the contact of the person. So if it’s a big company you won’t be able to reach the right person.
November 2018

Dylan from Monarch Token
Company Size: 11-50 employees
Industry: Financial Services
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
3.0
Value for money
1.0
Customer support
1.0
Functionality
3.0
November 2018
UNETHICAL BUSINESS, GIVEN FALSE INFORMATION
Obviously this software is for lead generation, but the people we reached out to were completely disinterested. Their premise that "if someone was on your website they are a warm lead" is completely false. Just because someone has been on your website before doesn't qualify them as a warm lead.
Pros
Easy interface, it does what they said it would do, but its very limited in its functionality.
Cons
Interface looks nice but very few features in comparison to competitors. The sales team is unethical and they tie you into a year long contract. Beware of the execiutive (salesman for Lead Forensics) as he told us our contract could be cancelled at any time but... surprise! They're holding us to an entire year long contract and we're not even using the limited software they gave us...
February 2018

Renea from Candles By Me LLC
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
4.0
Customer support
3.0
Functionality
5.0
February 2018
Know Who's Coming!
Knowing where my visitors are coming from with detailed accounts of them like website, address, and phone number.
Pros
I love how the Pipeline is set up! It has New Leads, Qualified, Opportunity, and Negotiation is super easy to understand and helpful!
Cons
I do not like the fact they got my name wrong on my account. Chat would be awesome! I don't like "Raising A Ticket" option. Live chatting ability would be perfect!