Lifesight

Lifesight is AI-powered data activation & marketing measurements platform designed to help marketers drive sustainable growth in the privacy-first era with. Platform's measurement stack includes : Multi-touch attribution, Marketing mix modeling and, Incrementality experiments . [1] Marketing Mix Modeling (MMM) tool dissects various variables such as advertising spend, pricing strategies, and distribution channels letting businesses make informed decisions about budget allocation and resource optimization. The insights provided by MMM allow businesses to manage marketing strategies, return on investment (ROI), and allocation of resources. [2] Multi-Touch Attribution (MTA), a marketing analytics feature designed to evaluate customer journeys and determine how multi...