What are Litmus users saying about the software?
Read what people like you have said about using Litmus software through verified user reviews
User Review Highlights
4.66
29 Reviews
Ease-of-use
out of 5Customer Support
out of 5Value for money
out of 5Functionality
out of 5"It is easy to use, does what it says it will do and there is no fuss."
"Litmus has a great combination of all the devices and the multiple versions of devices that are most commonly used. We were able to fix all the rendering issues pretty quick."
"The expanding functionality. We have made great use of the features Litmus has added such as the deliverability/spam testing and content review."
"Cannot unsubscribe test email address directly within Litmus. Since we work on hundreds of accounts, we naturally forget to unsubscribe some test addresses."
"Litmus Scope is an essential tool, but it is inconsistent and seems to be a largely ignored feature. No notification system for when campaign approvals are finished."
"There should really be a quick unsub option on each checklist. Spam tests are not quick to set up."
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Showing 1 - 25 of 29 reviews

Kay
Verified reviewer
Company size: 1 employee
Industry: Marketing and Advertising
Time used: More than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
March 2022
A pricy option for a freelancer or small agency, but Litmus blows the competition away
Litmus vastly increased my efficiency in building and testing email campaigns and email templates.
Pros
I was hesitant to switch to a remote editor as my default, but Litmus' instant screenshot testing completely changed my workflow - compared to the "old school" method of sending in an email, it's nothing short of revolutionary. In addition, the product is constantly being improved and updated, and the community and support around it is fantastic.
Cons
The pricing is not freelancer/small agency friendly. I am mildly annoyed by the presence of tabs for features that are not included in my account level - in my view, if I can't use it, I shouldn't see it.
Reasons for switching to Litmus
Although the pricing is far more attractive, Email on Acid doesn't have anywhere the features or the usability of Litmus.

James
Verified reviewer
Company size: 501-1,000 employees
Industry: Marketing and Advertising
Time used: Less than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
January 2019
The best platform available for inbox previews
Pros
- Simple, powerful campaign approvals - Easy to use builder - Integrations with ESPs like Emarsys, SFMC, and others - Continually developing new features and enhancing existing ones (send tests directly from Litmus, proofs, convert checklist to builder, access post-rendered HTML, etc.)
Cons
- Cannot unsubscribe test email address directly within Litmus. Since we work on hundreds of accounts, we naturally forget to unsubscribe some test addresses. Our test addresses are probably subscribed to 20-30 mailing lists, and it is very time consuming to attempt to unsubscribe from those lists. This results in cluttered checklists and higher than necessary render counts. There should really be a quick unsub option on each checklist. - Spam tests are not quick to set up - Litmus Scope is an essential tool, but it is inconsistent and seems to be a largely ignored feature - No notification system for when campaign approvals are finished
Anonymous
Company size: 201-500 employees
Time used: Less than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
March 2022
Easily check email designs in multiple platforms.
Pros
You can test emails in almost every platform available.
Cons
It’s a little slow because you are basically sending test emails. Not sure if there is anything you can really do about that.
Thomas
Company size: 51-200 employees
Industry: Retail
Time used: More than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
February 2020
BEWARE
TERRIBLE experience. Hard-selling staff, severe contractual terms
Pros
The software does what it says it can do: validate email design across all typical platforms
Cons
Bait and Switch tactics: if your usage exceeds your plan's amount, they will automatically force you into a higher service level contract, without warning. In our case, this included switching from a monthly contract to an annual.

Jason Taylor
Verified reviewer
Company size: 51-200 employees
Industry: E-Learning
Time used: Less than 12 months
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
April 2020
Easy to use Email Testing
We needed to make sure emails were being universally received the way we wanted them to be, across all different platforms. It suits our needs perfectly. There was definitely some adjusting on the level of tests we would need to run, but the sales/support staff was very generous in working with us to identify the right level. Even if you go above the test "limit" you're not cutoff, so if you need to scale up Litmus will keep supporting you.
Pros
I'm a huge fan of the multiple platforms for testing emails- desktop, mobile, etc. They keep their testing suite up to date with all the new build releases for iOS and Android and you can run through the different potential platforms all at once with a single test. There's also pretty good engagement insight and A/B testing functionality. The interface is very intuitive so the tool is handy for getting more folks involved in the actual testing process without a complicated onboarding.
Cons
The intended use applications are great, my only "complaint" is with the data retention aspects. While Litmus has very clean compliance documentation, if you receive a data deletion request, the effectuation insofar as Litmus is a little manual/pedantic. But it's not unworkable.

Russell
Verified reviewer
Company size: 501-1,000 employees
Industry: Religious Institutions
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
August 2018
Must Have For Email Marketing
I have been using it for 5 years now and have loved watching the company grow and get better.
Pros
Litmus is the best email marketing tool you can have. It gives you all the email previews you could ask for and then some. It has an editor built out just for developing emails and is implemented in most CRMs. Seriously worth the money.
Cons
I don't have anything negative to say about Litmus.

Nick
Verified reviewer
Company size: 201-500 employees
Industry: Marketing and Advertising
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
January 2019
The Way Email Should Be
I've been using Litmus for over 5 years now, and it's an extremely helpful tool that I would recommend to every company that deals with email marketing. Knowing that your campaign is visually appealing across the board to your audience make a huge difference.
Pros
I love that it shows all devices (mobile and desktop) view of your email campaign and how they will render depending on that provider. This helps immensely when it comes to design, development and knowing the limitations.
Cons
Sometimes indiviual previews are down, but this is due to updating.

Abby
Verified reviewer
Company size: 11-50 employees
Industry: Think Tanks
Time used: Less than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
December 2018
Great Tool
Great tool for learning to code email without worrying about messing things up.
Pros
As an email marketer, this is one of my favorite tools. We have a small marketing team with no real developer on staff. So it is great to have this tool as we learn and try new things without fear of breaking our emails in some inboxes.
Cons
We did have Litmus integrated with Marketing Cloud, but they upped their pricing out of our range.

Shilpa
Verified reviewer
Company size: 1,001-5,000 employees
Industry: Internet
Time used: Less than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
April 2019
Evaluate your coding efforts across multiple devices
We've used it for checking rendering issues for the emails that we design and code. My coder is heavily dependent on this tool.
Pros
Litmus has a great combination of all the devices and the multiple versions of devices that are most commonly used. We were able to fix all the rendering issues pretty quick.
Cons
It only shows what is wrong but doesn't suggest a coding fix for it. That would have been nice.
Victor
Company size: 5,001-10,000 employees
Industry: Sporting Goods
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
April 2022
easy to use and gets the job done
Pros
it is easy to use, does what it says it will do and there is no fuss.
Cons
There could be more upskilling with the platform - users could teach users or the community could exchange ideas.
Anonymous
Company size: 1,001-5,000 employees
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
May 2019
Litmus is one of the best out there for email previews
Overall I have had great success learning how to get the most out of Litmus and I would recommend for just about any marketing and design group. This helps to preview email templates and design, and check through potential email issues prior to launching an email in real time - the overall benefits have been very helpful in generating the greatest email experience for our digital audience.
Pros
What I really like most is the ability to generate email previews across a number of different email clients, so that it helps to optimize the look and design of email templates - this has been super helpful for our marketing team.
Cons
There are a few features that would be nice to have included the basic subscription, such as the ability to test an html email for potential spam delivery - while it is a feature that we really like, we often feel like it should be part of the basic package in case we decide to go a level down in our subscription.
Byron
Company size: 1,001-5,000 employees
Industry: Publishing
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
July 2019
Great product, multiple uses
My teams use Litmus daily for creative routing, spam testing, and rendering tests. I am very pleased and would certainly recommend it.
Pros
The expanding functionality. We have made great use of the features Litmus has added such as the deliverability/spam testing and content review.
Cons
The mobile app is not great and you really need the desktop to get full experience.
Reasons for choosing Litmus
Cost/usage fees.
Anonymous
Company size: 11-50 employees
Time used: More than 2 years
Review Source: GetApp
January 2017
Made my job easier
After being thrust into my email coding career I would send test emails only to the email accounts I had (Yahoo, Gmail, AOL, Outlook). I was not confident in coding emails in the beginning so I started my search for a better way to test emails. Once I began using Litmus my coding life became less stressful and I became more confident when sending emails. I recommend Litmus for every email marketer. Litmus' resources have been a large contributor in helping me learn responsive design and coding. The Litmus community is a great place to have your coding issues answered or for you to help other coders with issues.
Pros
Email builder. Engagement, email clients, and geolocation analytics. Large selection of email provider previews. Spam Testing Community to have coding questions answered. Users Conference. Checklists to help make sure your email is sent without problems. Landing Page previews. Learning resources.
Anonymous
Company size: 11-50 employees
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
January 2019
Everything you need for email development and testing
Pros
Litmus' Builder is worth a subscription in and of itself, after building with this tool it'll be difficult to use any other solution.
Cons
I find the ability to organize emails and campaigns somewhat lacking. There is no option to create folders or depth for this.
Pooja
Company size: 51-200 employees
Industry: Marketing and Advertising
Time used: Less than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
July 2019
Solid email building and testing tool
Pros
User friendly builder Continuously improving based on customer feedback Great preview feature Analytics Checklist
Cons
Limited CAN-SPAM testing A few more metrics in analytics would be nice
Reasons for choosing Litmus
Email on Acid was too basic for our needs.
Hannah
Company size: 501-1,000 employees
Industry: Marketing and Advertising
Time used: Less than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
September 2019
The best email tester on the market
The best testing experience for emails, quite simple to get used to and mostly an accurate representation of emails.
Pros
It's test were VERY accurate and helped with my learning of developing with QA in mind.
Cons
Got the tests wrong from time to time, but is definitely the best of any email tester I have used
Anonymous
Company size: 11-50 employees
Review Source: GetApp
This review was submitted organically. No incentive was offered
September 2017
Great customer support
Pros
I made a mistake by signing up for a 'free' trail on litmus and misread some of the terms that came with that. One of them being that i would be signed up for a annual account costing me a considerable amount of money. However i missed this vital information since i was assuming this was a free/trail account. I contacted the support team of Litmus explaining my situation and they were very understanding and considerate. They said to refund my money and were sorry for the anxiety this mistake has caused me. Very helpful and very understanding. So for customer support i would give them a 10 out of 10!
Cons
Perhaps a little less use of the word ' free' during the sign up process. To prevent any mixups. You could also but a '*' after the word 'free' and clarify what 'free' in this context means.

Travis
Verified reviewer
Company size: 51-200 employees
Industry: Marketing and Advertising
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
July 2019
Litmus makes emailer easier
Pros
I could not imagine getting through an emailer project without Litmus. To test your emailers, you can copy and paste directly into the tool, or it gives you an email to send them your emailer. Being able to email directly into Litmus is great! You can update the version of the emailer you're working on and send back to Litmus again and again. They let you pick from a wide variety of platofrms, which has been great when we've had clients with specific email programs.
Cons
Honestly, I have nothing bad to say about Litmus.
Anonymous
Company size: 51-200 employees
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
August 2019
The best way to test emails across clients
Email testing across all email clients and mobile devices.
Pros
Emails not consistently great across every email client? Litmus solves that. You can easily send a test email to them or copy/paste email code to see it render across all major clients.
Cons
It's a bit more expensive than their competitor, email on acid. It would be nice if it was native to an email tool rather than a separate tool.

Amelia
Verified reviewer
Company size: 501-1,000 employees
Industry: Pharmaceuticals
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
March 2020
Ok Software, But I Think There Are Better
For a marketing agency, is can be a useful tool; just do your research before using and be aware of the contract details regarding pricing and service.
Pros
This software is easy to use at the onset; I also particularly like the spam check feature, which helps with advising clients on how to best design emails.
Cons
In the past I've seen that if usage exceeds the plan limits, your contract is moved to the next service level/package without notification.
Andrea
Verified reviewer
Company size: 11-50 employees
Industry: Marketing and Advertising
Time used: More than 2 years
Review Source: GetApp
This review was submitted organically. No incentive was offered
November 2017
Mike
Company size: 501-1,000 employees
Industry: Non-Profit Organization Management
Time used: Less than 6 months
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
March 2022
Litmus is a solid platform for building and testing emails
Pros
Litmus offers a lot of features for the money!
Cons
Great product but I wish the they offered more previews each month.
Reasons for switching to Litmus
EoA offers unlimited previews each month which helps in email development.

Mike
Verified reviewer
Company size: 201-500 employees
Industry: Internet
Time used: Less than 6 months
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
February 2021
Good toolset by expensive
We had awful metrics for our email campaigns and used litmus to increase those in only a few short weeks.
Pros
Litmus had a great set of tools to make sure you maximize your email marketing campaigns. The spam testing and email box checker are top notch and we have seen good improvements in our campaigns.
Cons
Cost, the cost is very high and it is vary hard to justify the cost to other people in the organization. Although they see the value the cost can be upwards to thousands a year depending on your needs.
Anonymous
Company size: 10,000+ employees
Time used: Less than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
December 2018
A valuable Asset for Compatibility Testing
We now use it for testing any new email templates due to the having more options than anyone else we've looked at.
Pros
Litmus makes it VERY Easy to render your emails across a wide breadth of clients They also have a very nice Chrome Plugin for quick rendering
Cons
Lacks integration with our present ESP (Cheetah Digital)
Anonymous
Company size: 2-10 employees
Time used: Less than 6 months
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
October 2018
Making sure the Email is Perfect
When sending out an email to over 4 million subscribers, it is important to make sure that the email has no broken links and that everything is aligned perfectly. Litmus helped us do just that!
Pros
Litmus makes it so easy to make sure that the emails that are being sent out are ready to be viewed by whoever opens them. No more mistakes by the random inbox.
Cons
The only con to litmus is how thorough it actually is.
