Blackbaud Luminate Online

RATING:

3.7

(33)

About Blackbaud Luminate Online

Luminate Online Marketing is an online fundraising and marketing automation software for non-profits. The solution offers a host of interactive tools to develop dynamic marketing campaigns and organize online fundraising events. The software features tools to allow non-profits build campaigns via email, mobile, and social channels, along with donation and email acquisition technology that allows organizations to engage effectively with their constituents and convert them to regular donors. Luminate Online Marketing partners non-profits with a comprehensive staff of fundraising experts. Organizations can smoothly drive top-performing donor acquisition, donor retention and fundraising results. The digital marketing tools enable organizers to create and design interac...

Blackbaud Luminate Online Pricing

Contact Blackbaud for pricing details

Free trial: 

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Free version: 

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Charity walk marketing-donation form
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Blackbaud Luminate Online Reviews

Overall Rating

3.7

Ratings Breakdown

Secondary Ratings

Ease-of-use

3

Customer Support

4

Value for money

3

Functionality

3.5

Most Helpful Reviews for Blackbaud Luminate Online

1 - 5 of 33 Reviews

Kaitlyn

Higher Education, 1,001-5,000 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

3

FUNCTIONALITY

4

Reviewed July 2021

Luminate Online Review

Overall experience is good with Luminate. Although we have to test many times to ensure the template looks good in the email structure, the system itself is great for scheduling, uploading lists, analytics, and more.

PROS

The analytics in Luminate Online (LO) are the best feature. You are able to get analytics in real-time by refreshing the page. The stats are up to date always and provide accurate numbers.

CONS

The email builder itself is not that user-friendly. I always have a tough time with transferring over templates. Luminate adds/deletes spaces, changes fonts and font sizes consistently.

Amy

Non-Profit Organization Management, 501-1,000 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

3

FUNCTIONALITY

5

Reviewed July 2022

Long time user review

PROS

The things I like most about Luminate are; It is a very powerful tool, it does a LOT. Email, newsletters, donation forms, donation management. It is easy to access from anywhere. It is highly customizable with the right skills.

CONS

The things I dislike are: It takes a very long time to learn how to use it well. I have been using it for over 14 years and still feel like I have barely scratched the surface. A bit outdated. While they relatively recently made it able to accept organization gifts, that functionality was never fully built out, is clunky, and less than great. The integration with RE is not great. I wish it were more seamless. Doesn't feel especially up-to-date, no major updates or changes in years and years

Emily

Civic & Social Organization, 501-1,000 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

2

VALUE FOR MONEY

2

CUSTOMER SUPPORT

3

FUNCTIONALITY

2

Reviewed February 2019

Walled garden that failed to keep up with changing world

For a small nonprofit trying to accomplish simple tasks, Luminate's all-in-one nature would be an advantage, but I can't imagine a small nonprofit having the budget for this tool. Any nonprofit who can afford this product is likely doing things far too sophisticated to accomplish without a lot of hacky workarounds. Blackbaud is a company that competes by acquiring their competitors and letting the product wither. LO's predecessor, Convio, was a pretty good early online nonprofit platform, but after the Blackbaud acquisition, they lost most of the original staff and fell permanently behind the curve on innovation.

PROS

As an all-in-one tool, there were some built-in easy personalizations and a universal login.

CONS

Very difficult to flow information to and from other tools. Query tool has significant limitations in capability - no nested parentheticals, e.g. ((a AND b) OR (c AND d) OR e) AND (x or y) AND z - and takes forever to run. Reports similarly limited and run slowly, occasionally hanging up and never finishing. Spend a lot of time exporting reports, manually manipulating them in Excel, and reuploading them back into the system. Limited number of custom fields available. Clunky interface that's difficult to train new employees on. No significant automation capabilities. Always 1-2 years or more behind the curve as new features become industry standard. Eventually started building a next-gen product that operates in parallel to the legacy product and requires the user to toggle back and forth between products and push data from one to the other (with a wait, of course) instead of all the features being available in the same product. Nickel and dime you with additional costs for anything remotely advanced or new.

Amanda

Hospital & Health Care, 11-50 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

2

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed March 2022

Luminate Online

PROS

Robust nature of software, both donations and emails in one space plus the ability to create donor-centered web spaces

CONS

Not user friendly - the interface has a STEEP learning curve. Implementation requires an outside consultant or additional services from Blackbaud.

Glynis

Museums and Institutions, 51-200 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

2

CUSTOMER SUPPORT

3

FUNCTIONALITY

3

Reviewed January 2021

Not intuitive

We use it for transactional and reminder emails for registered programs, and marketing emails.

PROS

Honestly, I cannot think of any pros at this time.

CONS

Nothing about Luminate Online is intuitive. It does not integrate well with other Blackbaud products. We have had to purchase other third-party software to send information between Altru and Luminate.