Marketing Evolution

RATING:

4.5

Overview

About Marketing Evolution

Marketing Evolution's consumer-centric measurement enables you to measure how different consumers differ in their response to media. The unified model can simultaneously link tactical and strategic investments across all channels. Full-funnel optimization can optimize to one or multiple behaviors or outcomes simultaneously. Marketing Evolution is flexible and resilient by design to help you manage your taxonomy with flexible data formats, granularities, cadence to accommodate available data and potential changes. Marketing Evolution is a single model which links tactical and strategic investments, which means no more subjective reconciliation of conflicting insights from multiple tools. Other features include multi-KPI Management to balance brand and performance mar...

Marketing Evolution Pricing

Please contact Marketing Evolution directly for pricing details.

Free trial:

Available

Free version:

Not Available

Marketing Evolution performance analysis

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Marketing Evolution Reviews

Overall Rating

4.5

Ratings Breakdown

(1)

(0)

Secondary Ratings

Ease-of-use

Customer Support

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Marketing Evolution

2 Reviews

Write a Review

David

Automotive, 201-500 employees

Used weekly for more than 2 years

Review Source: Capterra

OVERALL RATING:

EASE OF USE

VALUE FOR MONEY

CUSTOMER SUPPORT

FUNCTIONALITY

Reviewed January 2022

Intelligent Software that Provides Optimal Media Guidance

We are incredibly pleased with our partnership with Marketing Evolution. Their technology is state-of-the-art and continuously evolving and improving. Highly recommended!

PROS

The ME software integrates easily into our planning process. We are able to allocate our spending across channel/touchpoint/tier based on our marketing objective. It is highly intuitive and the reporting is easy to understand and implement.

CONS

There are no real cons. We just look forward to continuing to improve upon media data onboarding & model build times. (which are incredibly fast today)

Reason for choosing Marketing Evolution

Most other solutions use antiquated Bayesian algorithms that are particularly poor at picking up lower spending levels. They are typically backward looking. ME utilizes consumer-based attribution models that can examine recent spending and inform future results at required granular levels.

Kanika

Telecommunications, 10,000+ employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

EASE OF USE

VALUE FOR MONEY

CUSTOMER SUPPORT

FUNCTIONALITY

Reviewed February 2022

ME Feedback

Overall the team is friendly and very helpful.

PROS

Scenario planner is a good planning tool that I encourage our agencies to use during monthly, quarterly, and yearly marketing planning.

CONS

I personally think that the middle touch in the last & first touch journey reporting is not as valuable. Its too broad at the moment and does not provide much value.