Maropost is a Web-based marketing platform that provides capabilities such as email marketing, social media listening, mobile marketing, Web marketing, marketing automation and analytics. It caters to small and midsize businesses as well as large enterprises.
Maropost provides tools for drafting HTML email campaigns and scheduling options that enable users to send their emails out once or on a recurring basis. Users can also schedule these campaigns to be delivered at specific times, and they can prioritize emails that deliver important news to the most loyal customers first.
In Maropost, campaigns can be targeted on the basis of engagement level, actions taken, domains, locations, product interest and revenue targets. Its mobile marketing module helps businesses market promotions and discounts through SMS campaigns and push messaging.
Users can manage their social presence by streaming all their social media conversations on one page. Web marketing enables businesses to create landing pages and combine web metrics with their email campaigns.
Easy to use but basic and integrations are lacking
Easy to create content and campaigns, and straightforward scheduling and A/B tests. Visual editing is easy but not complex or advanced. This is better if you know HTML.
Maropost does not easily connect to our CMS, so we have to segment the morning of the emails. Also the visual editor is very basic, and doesn't allow for modules or additional blocks of content.