I use this to present clients their campaigns that I've built so that they can signoff on everything prior to launch. I'll walk the client through each campaign via screenshare during a video meeting. When I first performed this process earlier in my career, I used Google Ads to review the keywords, ad groups, ads, and ad extensions which among other obstacles made it difficult to implement more than a few changes the client might have had. So, I moved to presenting campaigns to clients using a spreadsheet which simplified the review, perhaps overly-simplified for some clients, which not only lacked a level of appeal but it also lacked an ad preview. Using this tool for campaign approval has been the best of both methods I've used previously. Not only does it provide a professional Google Ads-like appearance which is especially valuable for new client still forming an opinion of your services, but it's efficient and prevents frustration at this important time early on-in the relationship. Anyone who has built a Google Ads campaign for a client knows that this pre-launch time can be the biggest bottleneck which is what makes this a great solution to reduce miscommunication and save time!

Helps me demystify Google Ads even further for my clients who may be overwhelmed, confused, or easily distracted by the platform.

Support has been receptive to any suggestions I've made for even more functionality, and have been transparent about their roadmap for future features which is great.

In the past, I needed to download the ad copy from Google Ads and copy&paste them in a more readable format (Excel) for the compliance team. After painstakingly consolidated and incorporated their comments, I needed to copy&paste all of those cells back to the Google Ads. The process was a tedious task. Now I can create campaigns in PPC Ad Editor, share it to the compliance team, they comment in it, I edit the ad copy in PPC Ad Editor directly, get compliance's final approval and upload the approved copy to Google Ads, then the campaign goes live! Much easier!

PPC Ad Editor creates previews for all your ad groups automatically. No more mock-ups in Excel for your compliance, product and brand teams. Until PPC Ad Editor came along, it was a huge pain to coach internal parties on what Headline, Description and Sitelinks are and how they would look in the ads.

East-Asian languages support are not yet there in the character limit calculation and PDF export. The characters show just fine in the preview though. It's also quite pricey comparing with Google Ads Editor (free) and Excel (virtually free)

PPC Ads Editor has added value to our service by providing a clearer view of our Google Ads accounts to our clients. The transparency and ease of use has been truly appreciated by clients who wish to have more hands on their campaigns. The Project tool has helped clients offer some comments and make suggested changes, within the allowed Google Ads rules and guidelines (number of characters, descriptions allowed), to the campaigns without taking away control from our agency as the final decision remains ours.

The software is not as intuitive as it could be. Leaving comments on Projects is not made an easy feature and project stages and their reasoning are not clear. In fact, most options are not communicated clearly enough for a basic user to understand what, for example, Turning On a Project does. Moreover, the wording could be made more universal as well as, when seeing 'Upload', one might believe this will upload the Google Ads campaigns to the PPC Ads Editor software, not the opposite. Moreover, there are still a lot of bugs in this BETA version (loading campaigns per ad account, deleting unfinished ad accounts, etc.).

PCADE has been a huge benefit to our agency by allowing us to rapidly gain ad approval for our clients by sharing a simple link with them. The mock-ups help new advertisers envision what their ads will look like in the wild. We love the ability to download our ad extensions so our clients can see a fully mocked-up ad--something Excel just can't do easily.

I (and my clients) really like being able to preview text ads without having to send them over in Excel sheets. It helps newer advertisers understand how text ads will look on the SERP along with ad extensions.

It's still in beta, but the team is working hard to squash bugs and bring more improvements.

The simple andeasy to use dashboard with the option to share accounts structure with my clients without sending spreadsheets back and forth.

They are constantly working to improve usability, for now, small things are not solved the best way possible IMHO but they are super open for feedback and most of my feedback is already in development or on the roadmap!