All Raven Tools Reviews

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User Profile

Michele

Verified reviewer

Marketing and Advertising, 2-10 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2019

Saves SOOOOO much time and makes me look SOOOO smart!

Wonderful. One of the tools I couldn't survive without as an agency managing multiple companies.

PROS

I can research companies that aren't my clients yet and tell them things they don't know about their own site and competition. And once they are clients and I get access to ALL the data, they just think I'm a genius with superpowers! I set up automated reports to all my clients so I don't have to do that manually anymore, and it reminds me to take a peek once a week at the smaller accounts too. Great price, feature-packed. Can't say enough. Buy this, you won't regret it!

CONS

I with the social tools were stronger, I use a separate tool for tracking social (and pay a separate fee of course, such is life)

Reasons for switching to Raven Tools

Ratio of Price vs. Features

Joel

Marketing and Advertising, 2-10 employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

3

FUNCTIONALITY

4

Reviewed July 2019

Great tool at a fair price.

It's been great for automating our reporting. And managing multiple data sources into one report.

PROS

The ease of connecting multiple datasources is great. The simple project management and profiles are an easy way to track campaigns.

CONS

The design options for the reporting, and the price compared to Google Data Studio. GDS is doing scheduled reporting now which is what our main reason for using Raven Tools was. We are trying to implement more of the Raven Tools features into our business to justify the cost but have not yet decided if it's worth the money.

Reason for choosing Raven Tools

Cost

Reasons for switching to Raven Tools

At the time Google Data Studio didn't offer scheduled reporting.

Jessica

Internet, 2-10 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

2

VALUE FOR MONEY

1

CUSTOMER SUPPORT

2

FUNCTIONALITY

3

Reviewed August 2019

You Solve One Problem... Reporting but its not worth that much

Google Analytics integration - awesome - google search console integration - awesome, social posting tool - you need instagram reminders to stay competitive - I would use otherwise, team integration - awesome -

PROS

I love your reporting tool. It is easy to integrate and the web option is amazing. I wish I had enough money to just use your reporting tool.

CONS

The content to wordpress tool - broken, technical audit tool - most likely the worst I have seen.

Reason for choosing Raven Tools

Pricing - and mostly your reporting tool. I have really been rooting for you to win - but.. the technical SEO tool is sad... and I simply cannot work with that. It's too important and my budget is limited.

Reasons for switching to Raven Tools

Pricing structure

Jason

Marketing and Advertising, 2-10 employees

Used monthly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2019

Great, Reliable Product for Marketing Reports

Great experience overall. Haven't needed much support. Easy to use!

PROS

Customization, white labeling, integrations

CONS

Miss the old PDF reports, although the new ones are nice too

Reason for choosing Raven Tools

We used to use Moz Pro for a variety of things outside of just reporting, and I considered using their reports but Raven is by far superior from the reporting aspect

Reasons for switching to Raven Tools

Better UI, costs were more favorable, more tailored to what we needed vs. WebCEO which wasn't as customizable

User Profile

Guy

Verified reviewer

Information Technology and Services, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed July 2019

So good I cannot find an alternative

Excellent. I've enjoyed working with RavenTools, it's self-explanatory, controllable, customisable and a first-rate all-round SEO reporting/analysis tool, I've tried much of the competition and nothing yet has beaten Raven tools. I'm not always sure Raven Tools know how good they are.

PROS

RavenTools gives me a one-stop-access-shop for all my SEO Reporting needs, clients can also access and the suite of tools offered is pretty comprehensive. It's a full solution, unlike anything any of their competitors can offer. The thing I like most is the fully customizable reporting.

CONS

Neglect, sadly Raventools feels a bit neglected these days, the rate of new features has slowed down and some 'must-haves' never seem to get done, for example, Instagram Integration... My second regret is page load times, I appreciate that some of the data being loading in the background is complicated, but the load times fo pages is slow.

Reason for choosing Raven Tools

Pricing, Offering and Reporting

Reasons for switching to Raven Tools

RavenTools offered reporting and a fuller more rounded experience.

User Profile

Alex

Verified reviewer

Marketing and Advertising, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed July 2019

One of my go to tools, especially for monthly reports

I check it almost daily for my clients' digital campaigns and we send detailed monthly reports to all our clients.

PROS

It connects most of my other tools well, such as google analytics and search console. We use it primarily for its attractive reporting that pulls all the data together to present to our clients

CONS

The ranking feature of it is not as good as other ranking tools I use, and the cost for that can be expensive as well.

Josias

Marketing and Advertising, 11-50 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

FUNCTIONALITY

5

Reviewed November 2022

Raven tool

PROS

The simplicity of the interface is incredible, everything is well organized with this software and report creation features are simple and fast

CONS

No drawbacks to report since I started using it

Anonymous

11-50 employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

2

VALUE FOR MONEY

3

FUNCTIONALITY

4

Reviewed February 2022

Raven Tools Review

Raven Tools is a good tool overall, but falls short of tools SEMrush, ahrefs, and even Moz.

PROS

I think the keyword research side of Raven is the most attractive thing about the software. It's easy to use and gives great data.

CONS

I don't think it's super user friendly. There are a lot of tools, but they aren't all easy to find or navigate too.

User Profile

Calin

Verified reviewer

Financial Services, 1,001-5,000 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

FUNCTIONALITY

4

Reviewed November 2018

Digital Marketing Tools That Look Good

PROS

The automated reports for SEO and PPC were among the best that I have seen from the different digital marketing tools. It was easy to generate new reports and include all the important information or remove unneeded sections. The audits were very nice and didn't include anything that wasn't useful.

CONS

Rank tracking wasn't great and felt a little clunky compared to other rank tracking options. A few other tools did better jobs at providing specific data, but overall it's a good option.

Dimitris

Verified reviewer

Information Technology and Services, 2-10 employees

Used less than 2 years

Review Source: GetApp

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

Reviewed September 2015

Good value for money for specific things

I've been using this software for various SEO related tasks such as keyword research, SEO assessment, link building, SERP tracking (before it was discontinued) and other functions but mostly reporting. The interface used to be slow but it improved. It was very helpful in the beginning in creating really impressive reports and earning me leads with its page assessment. Occasionally I would find bugs but customer support would help. It's a very chaotic industry and providing help is important esp. for a low price compared to competitors.

PROS

Relatively cheap Fully featured Recent redesign/userfriendly

CONS

Bugs in reporting numbers SEO assessment needs update Facebook ads reporting Overall it needs to redefine itself, possibly rejecting features and focusing on what they do best

Andrew

Internet, 2-10 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

FUNCTIONALITY

5

Reviewed July 2019

Great website marketing tool

PROS

Plenty of features with the option to white label the system for clients. Creating automated reports is a huge timesaver and being able to work on multiple sites at the same time.

CONS

The user interfacer can sometimes feel a little clunky.

DAVID

Marketing and Advertising, 11-50 employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2019

Come a Long Way

Was with the before and left, they changed a few things and now it's the best!

PROS

SEO Audit and Keyword Tracking are really strong. Audit is very in depth and technical.

CONS

Local tracking could be better, but still better than most. The other features more than make up for it.

Reason for choosing Raven Tools

Features

Kelly

Management Consulting, 1 employee

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed July 2019

Best Value for Digital Agencies

Raven solves core business efficiency problems for agencies in that it consolidates multiple tools into one and saves them money and time, making them look like rockstars to their prospects and clients.

PROS

The sheer number of tools available within this software is incredible compared to the cost per month. I recommend it to many of the agencies I work with, as we used it at my former agency with great success in being able to offer technical site audits, automate reporting (including organic and paid search, social media and email marketing via APIs), keep tabs on competitors, monitor position for targeted keywords, and more.

CONS

There are some slight limitations on the presentation of data (ie. single metric on a blank page when exporting a report, etc.)

Reason for choosing Raven Tools

Raven included nearly all of the functionality of the options considered and at a lower cost per month.

Courtney

Marketing and Advertising, 2-10 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed July 2019

Great product that is easy to use

We started with RavenTools for reporting and looked into a number of other things to make sure we weren't missing anything (what that was, we didn't quite know - but we wanted to know what we didn't know, you know?). We checked out Google Data Studios (too time-consuming, too much potential for user error), TapClicks (total crap), and others.

PROS

- Relatively easy to use, can poke around and figure things out yourself after some time with the interface - Easy to pull info from many sources into one report and add commentary/screenshots - Can compare across many date ranges - It looks professional - The price point feels right

CONS

- The navigation is a little funky - have to Google how to remove client from a section every time - Sometimes the reports just stop working or data stops pulling in - not too frequent but have to delete/re-connect tools sometimes

Reason for choosing Raven Tools

Easy to use, pulled in the right platforms.

John

Marketing and Advertising, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

3

FUNCTIONALITY

4

Reviewed July 2019

Pretty Happy

Generally good. It’s missing Pinterest and a couple others so difficult to give full customer reports

PROS

Comprehensive and very user friendly, a lot of value for the money

CONS

A bug in software using ‘more metrics’ ant items using campaigns where individual campaigns can be selected; the default is ‘all campaigns ‘ but it really only adds the first campaign. We had to go in individually and select all campaigns

Reasons for switching to Raven Tools

Price

Nick

Information Technology and Services, 11-50 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

2

FUNCTIONALITY

4

Reviewed July 2019

Raven_Review

We use Raven for all our SEO reviews and also run crawls post-release (we develop websites) to look for page errors. We have only just scratched the surface with the other features in the product but they look promising. We have used Raven for 5 years and it has served us well - there are many other products out there so we would have switched if not satisfied. (we never use Raven to incorporate GA and other data into one place, we use Google Data Studio for that)

PROS

We started using Raven for just SEO, I like that more and more features have been added and we now use it for backlink analysis, keyword tracking and competitor comparisons.

CONS

The interface has always been a bit clunky and non-intuitive and it wasn't easy to export to spreadsheet for deeper analysis. This has been improved recently.

Cameron

Internet, 2-10 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed October 2019

Supreme tool

Many SEO reporting tools take up too much time in setup and maintenance. Raven is quick & reliable to setup & use, plus it's biggest advantages are its flexible data sources and easy reporting tools.

PROS

*Simplified reporting saves time * Raven merges data from all the regular data sources to provide a simple unified report centre. * It just works with minimum fuss, and the reports look great.

CONS

*I was hoping Raven may yet be able to send data to Google sheets - currently it only retrieves data from Google Sheets *Other than that, most things have been thought of!

Kevin W.

E-Learning, 501-1,000 employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2019

Great tool for teaching future Search Marketers

This has become my go to tool for teaching students about Marketing Technology. Every time I have had an issue, the customer service team has come through with a timely and viable solution. The integration with other platforms, and the grouping of metrics is exactly what I need to help my students understand the big and small pictures.

PROS

The thing I like best is the way that they bring so many aspects of understanding a client's online presence into a single interface. Additionally, the integration of content to help understand the "What is it and Why Does it Matter" for the various metrics is huge for helping people understand they Why behind these very technical elements.

CONS

User management is a little difficult to get your head around at first.

Reasons for switching to Raven Tools

It is a comprehensive tool that allowed me to go from teaching about tools to teaching about the Metrics that the tools are there to measure.

Aaron

Marketing and Advertising, 11-50 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed July 2019

A solid set of tools

I think I know how to use it fully and well.

PROS

It is easy to use and provides a full set of services to base decisions about SEO PPC & Social media

CONS

It uses pop ups which a lot of browsers interfere with. Unless you know how the settings for popups works in your browser this hampers the functionality.

Reason for choosing Raven Tools

We use a suit of products of which Raven is only one. Raven doesn't do everything but it does work well with other products. Therefore the cost of Raven needs to stay at an affordable level.

Jon

Marketing and Advertising, 2-10 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE