---
title: "Raven Tools Reviews, Pros and Cons - 2026 Software Advice"
description: "Reviews of Raven Tools. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Raven Tools is a good fit for you!"
source_url: "https://www.softwareadvice.com/marketing/raven-tools-profile/reviews/"
page_type: "reviews"
language: "en"
---

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Raven Tools Reviews

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# Raven Tools User Reviews

## Reviews summary

- Overall rating: 4.4/5
- Total reviews: 121

### Secondary ratings

- Ease of use: 4.1/5
- Customer support: 4.2/5
- Value for money: 4.2/5
- Functionality: 4.3/5

### Rating distribution

- 5 stars: 66 reviews (55%)
- 4 stars: 43 reviews (36%)
- 3 stars: 10 reviews (8%)
- 2 stars: 1 reviews (1%)
- 1 star: 1 reviews (1%)

### Most mentioned pros

- The comprehensive dashboard simplifies the process of tracking insights and progress, reducing time-consuming manual data entry tasks.
- The organization is very complete and offers multiple features ..the simplicity of the interface amazes me and offers keywords to search
- The intuitive platform is easy to get up and running, while the advanced analytics capabilities allow me to gain a deeper understanding of the effectiveness of my campaigns.

### Most mentioned cons

- Furthermore, the user interface felt outdated, making it hard to navigate and utilize some of the more advanced tools.
- The software does not have social media marketing features like semrush
- Unfortunately, Raven Tools had some downsides that prevented us from using it to its full potential.

## Raven Tools customer reviews

Showing reviews 1-25 of 121 (page 1).

### Robust SEO Tool For The Industry Professionals

- Overall rating: 4/5
- Reviewer: Sarfaraz K.
- Verified reviewer: Yes
- Industry: E-Learning
- Company size: 1001-5000 employees
- Product usage: Used daily for less than 6 months
- Reviewed: January 2023
- Review source details: This review was submitted organically. No incentive was offered

I've been using Raven Tools for several months and it has made managing my digital marketing activities much easier. The comprehensive dashboard simplifies the process of tracking insights and progress, reducing time-consuming manual data entry tasks. The intuitive platform is easy to get up and running, while the advanced analytics capabilities allow me to gain a deeper understanding of the effectiveness of my campaigns. I'm especially happy with their customer service which is always prompt and helpful in resolving any issues or queries I may have. Overall, I'm very pleased with my experience using Raven Tools - it's a great tool for helping keep on top of all things digital marketing!

#### Ratings breakdown

- Ease of use: 3/5
- Value for money: 3/5
- Customer support: 3/5
- Functionality: 4/5

#### Pros

Raven Tools is an invaluable resource when it comes to digital marketing. Its interface is exceptionally user-friendly, enabling me to segment campaigns easily and track performance in real-time. I particularly liked the keyword tracking feature – being able to see exactly where I am ranking in search engine results for relevant terms saves me countless hours of research and analysis. In addition, Raven's support team has always been incredibly helpful, often going above and beyond to answer any questions or address any concerns I have with their system. All in all, using Raven Tools was a great experience that has improved my efficiency significantly as a digital marketer.

#### Cons

Unfortunately, Raven Tools had some downsides that prevented us from using it to its full potential. We found the technical support lacking in comparison to other providers, as there was often a long wait time between sending a request and receiving an answer. Furthermore, the user interface felt outdated, making it hard to navigate and utilize some of the more advanced tools. Further updates and optimization would be beneficial so that we could make use of the available features more effectively.

---

### Great, Reliable Product for Marketing Reports

- Overall rating: 5/5
- Reviewer: Jason R.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 2-10 employees
- Product usage: Used monthly for more than 2 years
- Reviewed: July 2019
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Great experience overall. Haven't needed much support. Easy to use!

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Customization, white labeling, integrations

#### Cons

Miss the old PDF reports, although the new ones are nice too

#### Reasons for choosing Raven Tools

We used to use Moz Pro for a variety of things outside of just reporting, and I considered using their reports but Raven is by far superior from the reporting aspect

#### Reasons for switching to Raven Tools

Better UI, costs were more favorable, more tailored to what we needed vs. WebCEO which wasn't as customizable

---

### One of my go to tools, especially for monthly reports

- Overall rating: 4/5
- Reviewer: Alex W.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 2-10 employees
- Product usage: Used daily for more than 2 years
- Reviewed: July 2019
- Review source details: This review was submitted organically. No incentive was offered

I check it almost daily for my clients' digital campaigns and we send detailed monthly reports to all our clients.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 4/5
- Functionality: 4/5

#### Pros

It connects most of my other tools well, such as google analytics and search console. We use it primarily for its attractive reporting that pulls all the data together to present to our clients

#### Cons

The ranking feature of it is not as good as other ranking tools I use, and the cost for that can be expensive as well.

---

### So good I cannot find an alternative

- Overall rating: 5/5
- Reviewer: Guy H.
- Verified reviewer: Yes
- Industry: Information Technology and Services
- Company size: 2-10 employees
- Product usage: Used daily for more than 2 years
- Reviewed: July 2019
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Excellent. I've enjoyed working with RavenTools, it's self-explanatory, controllable, customisable and a first-rate all-round SEO reporting/analysis tool, I've tried much of the competition and nothing yet has beaten Raven tools. I'm not always sure Raven Tools know how good they are.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

RavenTools gives me a one-stop-access-shop for all my SEO Reporting needs, clients can also access and the suite of tools offered is pretty comprehensive. It's a full solution, unlike anything any of their competitors can offer. The thing I like most is the fully customizable reporting.

#### Cons

Neglect, sadly Raventools feels a bit neglected these days, the rate of new features has slowed down and some 'must-haves' never seem to get done, for example, Instagram Integration... My second regret is page load times, I appreciate that some of the data being loading in the background is complicated, but the load times fo pages is slow.

#### Reasons for choosing Raven Tools

Pricing, Offering and Reporting

#### Reasons for switching to Raven Tools

RavenTools offered reporting and a fuller more rounded experience.

---

### Saves SOOOOO much time and makes me look SOOOO smart!

- Overall rating: 5/5
- Reviewer: Michele P.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 2-10 employees
- Product usage: Used weekly for more than 2 years
- Reviewed: July 2019
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Wonderful. One of the tools I couldn't survive without as an agency managing multiple companies.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

I can research companies that aren't my clients yet and tell them things they don't know about their own site and competition. And once they are clients and I get access to ALL the data, they just think I'm a genius with superpowers! I set up automated reports to all my clients so I don't have to do that manually anymore, and it reminds me to take a peek once a week at the smaller accounts too. Great price, feature-packed. Can't say enough. Buy this, you won't regret it!

#### Cons

I with the social tools were stronger, I use a separate tool for tracking social (and pay a separate fee of course, such is life)

#### Reasons for switching to Raven Tools

Ratio of Price vs. Features

---

### Easy To Use Software - Best Reporting Tool

- Overall rating: 5/5
- Reviewer: Pamela R.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 2-10 employees
- Product usage: Used daily for more than 2 years
- Reviewed: July 2019
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Great experience, the company is always growing and improving their tool sets.

#### Ratings breakdown

- Ease of use: 5/5
- Functionality: 4/5

#### Pros

The ability to set up reports and white label them was our company's number one draw. The number of types of sources you can pull into the reports was valuable as our clients use a number of data inputs. The affordability of the software is also important.

#### Cons

Lack of suggestions or ideas in how to improve SEO problems based on competition, types of keywords being searched in comparison to competitors.

---

### RavenTools

- Overall rating: 5/5
- Reviewer: Craig L.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 11-50 employees
- Product usage: Used daily for more than 2 years
- Reviewed: October 2018
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Overall is is a great tool for digital marketing reporting. Also fairly good as a site audit tool.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 2/5
- Functionality: 5/5

#### Pros

Easy of use and able to create a professional report with lots of details in part due to its integrations.

#### Cons

Cannot ever get someone to call us back. We never had an email address that has been set up as admin according to their interface. We have sent them many messages with no replys.

---

### Great tool for SEO, auditing, monitoring and social media

- Overall rating: 5/5
- Reviewer: Michael H.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 2-10 employees
- Product usage: Used weekly for less than 2 years
- Reviewed: October 2018
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

We use Raven for a number of our SEO clients, as well as handling various social media profiles for things suck as monitoring, post scheduling, and more.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 3/5
- Functionality: 4/5

#### Pros

Raven offers a nice and easy-to-use dashboard to manage all your SEO clients, along with their social media by auto integrating with accounts such as Google Analytics, Facebook, AdWords, Twitter & more. The report generator is awesome as well, allowing you to create recurring auto-send reports to your clients based off customized templates. You can choose what you'd like to include and exclude based off a set of robust filters.

#### Cons

The support leaves a little to be desired, sometimes taking a few days to respond, often with canned responses. After pushing to escalate, most of our issues were quickly resolved.

---

### The Best Reporting Tool I've Seen

- Overall rating: 5/5
- Reviewer: Kenney N.
- Verified reviewer: Yes
- Industry: Research
- Company size: 11-50 employees
- Product usage: Used weekly for less than 2 years
- Reviewed: July 2019
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Before we subscribed to Raven Tools, we were creating almost 100 reports for clients by hand each month. Now, we are creating more reports than ever and more quickly and efficiently than before with Raven Tools' many integration options and drag-and-drop report creator. It's been a real game-changer!

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Raven Tools is easy to use and quite intuitive. It allows us to create comprehensive and clean reports for our clients. I can't imagine going back to what we were doing before we invested in this service!

#### Cons

The only cons that I've encountered have either been address with updates or were misunderstandings by myself or a member of my staff. If we have an issue, it can generally be resolved by simply learning the tool a little better.

---

### Digital Marketing Tools That Look Good

- Overall rating: 4/5
- Reviewer: Calin H.
- Verified reviewer: Yes
- Industry: Financial Services
- Company size: 1001-5000 employees
- Product usage: Used weekly for more than 2 years
- Reviewed: November 2018
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 5/5
- Functionality: 4/5

#### Pros

The automated reports for SEO and PPC were among the best that I have seen from the different digital marketing tools. It was easy to generate new reports and include all the important information or remove unneeded sections. The audits were very nice and didn't include anything that wasn't useful.

#### Cons

Rank tracking wasn't great and felt a little clunky compared to other rank tracking options. A few other tools did better jobs at providing specific data, but overall it's a good option.

---

### Good at covering the basics

- Overall rating: 4/5
- Reviewer: Jonas P.
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: 201-500 employees
- Product usage: Used weekly for less than 6 months
- Reviewed: July 2019
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Functionality: 3/5

#### Pros

Easy to use and provides the ability to track ranking of key terms over time. Multiple domain tracking and reporting. Quickly aggregates on-page optimization opportunities across the entire site.

#### Cons

Dashboards and reports allow for customization, but customization options are pre-set and don't allow for "deep" customization. Pulled data still requires quite a bit of manual work cleaning the data, pivoting, and and visualization.

#### Reasons for choosing Raven Tools

Raven Tools provided us a low-cost entry point with the ability to track improvements in SERP rankings over time.

---

### Long Term User but Need a little More

- Overall rating: 4/5
- Reviewer: Christopher F.
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: 2-10 employees
- Product usage: Used weekly for more than 2 years
- Reviewed: July 2019
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

I think it's a good product and I've been using it for a long time, but based on the fact that I can't get some relatively simple historical trending data, I will be looking for another product that will fit my need pretty soon.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 3/5
- Customer support: 2/5
- Functionality: 3/5

#### Pros

I like the ease it can do programatic site audits of websites to help with landing new customers as well as finding issues with current customers. We use Raven's reporting capability to generate our monthly Organic SEO reports for customers but we use another product to handle the PPC reports. I like the general reporting functions but need improvements here.

#### Cons

As mentioned we use Raven for our monthly Organic SEO reporting for customers. It does a good job of comparing month to month, but it does not do a very good job of showing a customers SEO trend over a period of time. For example, I would like to show simple graphs of various SEO metrics over a year such as how your Clicks and Conversions trended on a graph over a year. Or how much your traffic increased or decreased over a year. Or your average SEO ranking etc. That information is in a better format in Google Analytics than it is in Raven and I haven't found a way to pull that data for Raven and have it present in a way that is useful to someone to easily see the trend over a period of time. I can understand if it was a new customer and you had no historical information, but if I've been tracking Google Analytics data in Raven for a particular customer for 3-4 years and can't get to the historical info in a usable way, that's a problem. That's a very obvious data point to show customers and I can't get it from Raven currently (that I'm aware).

#### Reasons for choosing Raven Tools

The ease to run site audits and run monthly reporting.

#### Reasons for switching to Raven Tools

Raven was easier to use on a monthly basis than baseline Google Analytics and pulling data manually.

---

### SEO and Marketing Management with Raven Tools

- Overall rating: 4/5
- Reviewer: Mert D.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 51-200 employees
- Product usage: Used daily for less than 12 months
- Reviewed: August 2022
- Review source details: This review was submitted organically. No incentive was offered

I used Raven Tools over 6 months to cover my marketing analytics and SEO. It is important to have competitor analysis and marketing insights for your perspective.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 4/5
- Functionality: 4/5

#### Pros

Raven tools has impressive marketing analytics features to drive your marketing strategy. It is important to have features for marketing and it gives you wider understanding for your competitors.

#### Cons

When you compare Raven with it's alternatives, you will find valuable features for your marketing but there are cheaper tools that you can use for SEO and marketing.

---

### Easy to use. Affordable.

- Overall rating: 4/5
- Reviewer: Tracy S.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 2-10 employees
- Product usage: Used daily for more than 2 years
- Reviewed: July 2019
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Saves me two days a month writing client reports. That's worth every penny.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

It's relatively easy to use, does what we need it to do. Makes reporting simple. Integrates with everything we need. Customisable. Cost effective. We like it, and probably don't use all the features we could to the maximum.

#### Cons

It sometimes doesn't save, but rarely. It would be useful to see links in the link manager feature globally, rather than individually. But that's not picking.

#### Reasons for switching to Raven Tools

Ease of reporting was the main reason.

---

### Great product that is easy to use

- Overall rating: 4/5
- Reviewer: Courtney R.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 2-10 employees
- Product usage: Used weekly for more than 2 years
- Reviewed: July 2019
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

We started with RavenTools for reporting and looked into a number of other things to make sure we weren't missing anything (what that was, we didn't quite know - but we wanted to know what we didn't know, you know?). We checked out Google Data Studios (too time-consuming, too much potential for user error), TapClicks (total crap), and others.

#### Ratings breakdown

- Ease of use: 3/5
- Value for money: 4/5
- Customer support: 4/5
- Functionality: 5/5

#### Pros

- Relatively easy to use, can poke around and figure things out yourself after some time with the interface - Easy to pull info from many sources into one report and add commentary/screenshots - Can compare across many date ranges - It looks professional - The price point feels right

#### Cons

- The navigation is a little funky - have to Google how to remove client from a section every time - Sometimes the reports just stop working or data stops pulling in - not too frequent but have to delete/re-connect tools sometimes

#### Reasons for choosing Raven Tools

Easy to use, pulled in the right platforms.

---

### Marketing Insights with Raven Tools

- Overall rating: 4/5
- Reviewer: Anil C.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 5001-10000 employees
- Product usage: Used daily for less than 6 months
- Reviewed: June 2022
- Review source details: This review was submitted organically. No incentive was offered

I used Raven Tools to drive my marketing strategy for my customers website.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 5/5
- Customer support: 4/5
- Functionality: 4/5

#### Pros

You can find your competitors and drive your marketing strategy with Raven Tools in an easy way.

#### Cons

Raven Tools should has more feature compared to the it's alternatives.

---

### Great SEO Tool

- Overall rating: 4/5
- Reviewer: Tim L.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: Self-Employed
- Product usage: Used daily for more than 2 years
- Reviewed: July 2019
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Raven site audit has been helpful for auditing sites and working through technical items. Overall this has been a solid tool that I've enjoyed using and having access too.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

The easy to use interface and building of reports make it great! Online reports are nice for sharing too.

#### Cons

Lacks some of the tools I use heavily with others like SEMRush -- organic research and the keyword tool not as robust.

---

### Feature Packed

- Overall rating: 5/5
- Reviewer: Jamin M.
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: Self-Employed
- Product usage: Used other for less than 2 years
- Reviewed: August 2019
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Our clients were impressed by the reporting and when we used the software consistently we saw excellent results in increasing site rankings.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Functionality: 5/5

#### Pros

The site reviews are exhaustive which is great for showing clients when we first audit their sites. The site comparisons have been quite useful as well when we are working with clients in a crowded space.

#### Cons

Due to the advanced nature of the software it’s not always clear for new users how and when you would utilize certain tools and techniques.

#### Reasons for choosing Raven Tools

Price and features

---

### Awesome Tool for doing SEO Audit

- Overall rating: 4/5
- Reviewer: Verified Reviewer
- Verified reviewer: Yes
- Industry: Internet
- Company size: 11-50 employees
- Product usage: Used weekly for less than 2 years
- Reviewed: November 2018
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Overall great experience, I am satisfied with their data

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 4/5
- Functionality: 5/5

#### Pros

I have been using this tool for a long time for performing SEO audits. It's a great tool to know about basic things not working on a website in terms of SEO.

#### Cons

Compared to their competitors they can do a better job and have a lot of opportunities to stay ahead. There is nothing as such I don't like but they can give more data

---

### Great tool for teaching future Search Marketers

- Overall rating: 5/5
- Reviewer: Kevin W. T.
- Verified reviewer: Yes
- Industry: E-Learning
- Company size: 501-1000 employees
- Product usage: Used weekly for less than 12 months
- Reviewed: July 2019
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

This has become my go to tool for teaching students about Marketing Technology. Every time I have had an issue, the customer service team has come through with a timely and viable solution. The integration with other platforms, and the grouping of metrics is exactly what I need to help my students understand the big and small pictures.

#### Ratings breakdown

- Ease of use: 4/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

The thing I like best is the way that they bring so many aspects of understanding a client's online presence into a single interface. Additionally, the integration of content to help understand the "What is it and Why Does it Matter" for the various metrics is huge for helping people understand they Why behind these very technical elements.

#### Cons

User management is a little difficult to get your head around at first.

#### Reasons for switching to Raven Tools

It is a comprehensive tool that allowed me to go from teaching about tools to teaching about the Metrics that the tools are there to measure.

---

### Expensive to confuse your clients

- Overall rating: 3/5
- Reviewer: Verified Reviewer
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 2-10 employees
- Product usage: Used other for less than 12 months
- Reviewed: September 2019
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

It was not a good experience because they bill this as a reporting software / dashboard for clients. All the feedback from clients was that the data is wonderful but it is useless to them. You pay a lot to confuse your clients.

#### Ratings breakdown

- Ease of use: 3/5
- Value for money: 3/5
- Customer support: 3/5
- Functionality: 3/5

#### Pros

It's great, for marketers and people who understand the numbers. It can connect to a lot of different platforms to keep up-to-date measurements on all your channels.

#### Cons

It does not integrate with all the major social networks and over the course of using it they kept raising prices over and over.

---

### Great SEO tool for an affordable monthly price

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Verified reviewer: Yes
- Company size: 11-50 employees
- Product usage: Used weekly for less than 2 years
- Reviewed: March 2018
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

We use this as an easy go to tool for finding client site issues and reporting. Love the customization aspect of reporting.

#### Cons

Although you can customize the reporting, it's a bit cumbersome to get set up at first and automate the reports.

---

### Fantastic SEO Agency Tool

- Overall rating: 5/5
- Reviewer: Jay T.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 2-10 employees
- Product usage: Used monthly for more than 2 years
- Reviewed: August 2019
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 4/5
- Functionality: 5/5

#### Pros

Having a single sign-on with access to all of our client Google Analytics and Google Search Console data, and in a format that's easy to read, has been a great efficiency for us. We also love the WYSIWYG reporting and keyword research options. Link history, Google Ads integration are other features we utilize often and like the most.

#### Cons

I have no complaints. Great software for SEO agencies!

---

### Great Multi-Channel Reporting Tool

- Overall rating: 5/5
- Reviewer: Jon S.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 2-10 employees
- Product usage: Used daily for less than 2 years
- Reviewed: July 2019
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

- Multiple platforms in one location - Customisable reports - Report scheduling and online client link - Not limited by campaign/client

#### Cons

- Great overall but sometimes a little uninuitive

---

### I love Raven Tools!

- Overall rating: 5/5
- Reviewer: Jamie W.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: Self-Employed
- Product usage: Used weekly for more than 2 years
- Reviewed: July 2019
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

what I like most about this software is its ease of use. The interface is very clean and you can find your way between tasks very easily. It also works well with social media and email platforms which is a fantastic bonus.

#### Cons

I really have no complaints about this software. In the future they may consider a smaller package for start-up businesses.

## More reviews

[Next reviews](https://www.softwareadvice.com/marketing/raven-tools-profile/reviews/?page=2)

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Raven Tools Reviews, Pros and Cons - 2026 Software Advice