About Raven Tools

Raven Tools is a cloud-based SEO tool, white-label marketing report and SEO auditing platform for media companies, agencies, freelancers and in-house marketers. It manages search engine optimization, social media conversations and online advertising campaigns.

Raven Tools allows users to research and perform analyses, track search engine trends, monitor and manage social networks, manage link building, create and manage ad campaigns, produce sophisticated campaign reports and collaborate with team members.

Raven Tools includes features such as social media tools, SEO tools, advertising tools, site audits, keyword and competitor research, backlink analysis and link spying, rank tracking, comprehensive SEO data, PPC track reporting, social track reporti...


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Supported Operating System(s):

Windows 7, Windows Vista, Windows XP, Linux, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10

108 Reviews of Raven Tools

Average User Ratings

Overall

4.43 / 5 stars

Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.5

Ratings Snapshot

5 stars

(61)

61

4 stars

(35)

35

3 stars

(10)

10

2 stars

(1)

1

1 stars

(1)

1

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 108 results

August 2019

Frank from PHOENIXSEO.de Frank Pfabigan e.K.

Verified Reviewer

Company Size: 1 employee

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2019

Raven is my favourite

what is the "path" customers took to find our page and buy/call?

Pros

raven connects to searchconsole, analytics, ads and other real data, combines this data and gives a comprehensive overview that answers questions.

Cons

i can't think of any that i don't like about raven seo tools.

Reasons for Choosing Raven Tools

i do also have a subscription for MOZ, but this is far more expensive than raven. customers are not willing to pay for extra-tools BUT want reports and insights. so raven is the tool that satisfies all needs.

August 2019

Jake from Evergrow Marketing

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

3.0

Functionality

5.0

August 2019

One of the Best SEO Tools

Very good! We transitioned over from SEMrush and it's a night and day difference. SEMrush is fairly complicated to use and does not cater to smaller businesses. Raven Tools gives us all of the tool necessary to perform effective SEO and detailed reporting.

Pros

I really love the ease of use for the backlink explorer as well as the way the reporting dashboard feels and displays information. It really makes our small digital marketing company look that much more professional and increases our SEO workflow and productivity.

Cons

There doesn't seem to be a way to automate reports to show last month's data over the previous month, ie month-over-month automated reports. We've tried reaching out to support on this and haven't gotten anything back in regards to if this is possible or not. It seems like a basic thing to do as there are a ton of applications for continues month-over-month reporting that doesn't have to be manually set each month. This wastes a lot of time, especially when you have dozens of clients expecting reports on the 3rd of the month.

Reasons for Choosing Raven Tools

Functionality and pricing. Acquisio and WordStream are hefty bills to swallow for a small agency. SpyFu is really good but it's a reporting tool, not really an action tool. We wanted both without having to pay two invoices to two different companies.

August 2019

Jessica from BrandSpark Inc.

Company Size: 2-10 employees

Industry: Internet

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

2.0

Value for money

1.0

Customer support

2.0

Functionality

3.0

August 2019

You Solve One Problem... Reporting but its not worth that much

Google Analytics integration - awesome - google search console integration - awesome, social posting tool - you need instagram reminders to stay competitive - I would use otherwise, team integration - awesome -

Pros

I love your reporting tool. It is easy to integrate and the web option is amazing. I wish I had enough money to just use your reporting tool.

Cons

The content to wordpress tool - broken, technical audit tool - most likely the worst I have seen.

Reasons for Choosing Raven Tools

Pricing - and mostly your reporting tool. I have really been rooting for you to win - but.. the technical SEO tool is sad... and I simply cannot work with that. It's too important and my budget is limited.

May 2019

Brian from Morton Vardeman & Carlson

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Customer support

5.0

Functionality

4.0

May 2019

Great SEO Software

Overall it has been a great experience, I sat in on a couple of your Webinars about the new features coming out. Your software is less confusing than others that I have used and seems to be more accurate about keyword ranking for sure. Keep up the good work!

Pros

I really like how you can change the location, device & metrics, in the graphs to display different sets of information. The backlink explorer is really handy for checking to see if your getting credit for recently added backlinks. Repeating keywords to show how you are showing up in google SERPs is also very handy.

Cons

The errors for your website could be displayed better, or add a way to disable some errors. I have a few instances that say an external link is invalid when i know it is valid but there is no way for me to mark it as fixed or working. I wish the software had AMP related areas or a way to show if my AMP sites are organized correctly.

Reasons for Choosing Raven Tools

KNoestly we use both but I prefer raven due to its accuracy for the keywords and the ease of use. SEMrush sometimes is overwhelming when looking for tools i want to use. They also rename and move them around in the web app making it hard sometimes to find what i used last week to reuse it again.

August 2019

Ron from Lemur Technology LLC

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

1.0

Customer support

1.0

Functionality

4.0

August 2019

Well Rounded Set of Tools

It's been good but a mixed bag. Lots of tools, lots of options, lots of reporting but as social media became a GREAT foot in the door for SEO, as SEO gets redefined AS anywhere you find information INCLUDING social, dropping the social media monitor was a very dumb decision on their end. Adding a collaborative module could only help make our businesses grow.

Pros

I like the ease of use, the way things are organized, and the vast selection of tools from a keyword manager to come competitive intelligence tools as well as the reporting.

Cons

One of the many challenges is the loss of features. The Social Media Monitor was awesome and a great tool for getting clients in the door. Losing this tool was crippling. The support is less than encouraging. I've met some of the people at various local events like PodCamp but despite the fact that they were 1 mile from where I lived, they refused to even say hello in person. To me that wasn't very cool at all. I could have walked to where they were but they were insistant on never meeting in person. Even Facebook and Google allow people to meet the staff.

Reasons for Choosing Raven Tools

I needed somewhere that could function both as a workspace and as research / marketing tool.