Raven Tools Software
About Raven Tools
Raven Tools is a cloud-based SEO tool, white-label marketing report and SEO auditing platform for media companies, agencies, freelancers and in-house marketers. It manages search engine optimization, social media conversations and online advertising campaigns.
Raven Tools allows users to research and perform analyses, track search engine trends, monitor and manage social networks, manage link building, create and manage ad campaigns, produce sophisticated campaign reports and collaborate with team members.
Raven Tools includes features such as social media tools, SEO tools, advertising tools, site audits, keyword and competitor research, backlink analysis and link spying, rank tracking, comprehensive SEO data, PPC track reporting, social track reporting, all-i...
Raven Tools Pricing
All Raven plans include 45 advanced SEO tools and SEM data to boost your marketing campaign performance. Choose the best plan that fits your needs. Raven offers Free, Basic, Pro, and Enterprise plans. The monthly subscription for the Basic plan is $89, Pro plan is $239 per month when you sign up for a prepaid annual subscription. Without the annual subscription, the monthly cost are: $149/month for Basic and $399/month for Pro plan. Free Account includes : Website to Track and Audit, 25 Keywords Rankings to Track. GET STARTED FREE!
Starting price:
$89.00 per month
Free trial:
Available
Free version:
Available
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Backlink explorer
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Raven Tools User Reviews
OVERALL RATING
Showing 1 - 5 of 113 reviews
Frank
Verified reviewer
Company size: 1 employee
Industry: Marketing and Advertising
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
August 2019
Raven is my favourite
what is the "path" customers took to find our page and buy/call?
Pros
raven connects to searchconsole, analytics, ads and other real data, combines this data and gives a comprehensive overview that answers questions.
Cons
i can't think of any that i don't like about raven seo tools.
Reasons for choosing Raven Tools
i do also have a subscription for MOZ, but this is far more expensive than raven. customers are not willing to pay for extra-tools BUT want reports and insights. so raven is the tool that satisfies all needs.
Ron
Company size: 2-10 employees
Industry: Marketing and Advertising
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
August 2019
Well Rounded Set of Tools
It's been good but a mixed bag. Lots of tools, lots of options, lots of reporting but as social media became a GREAT foot in the door for SEO, as SEO gets redefined AS anywhere you find information INCLUDING social, dropping the social media monitor was a very dumb decision on their end. Adding a collaborative module could only help make our businesses grow.
Pros
I like the ease of use, the way things are organized, and the vast selection of tools from a keyword manager to come competitive intelligence tools as well as the reporting.
Cons
One of the many challenges is the loss of features. The Social Media Monitor was awesome and a great tool for getting clients in the door. Losing this tool was crippling. The support is less than encouraging. I've met some of the people at various local events like PodCamp but despite the fact that they were 1 mile from where I lived, they refused to even say hello in person. To me that wasn't very cool at all. I could have walked to where they were but they were insistant on never meeting in person. Even Facebook and Google allow people to meet the staff.
Reasons for choosing Raven Tools
I needed somewhere that could function both as a workspace and as research / marketing tool.
Mert
Company size: 51-200 employees
Industry: Marketing and Advertising
Time used: Less than 12 months
Review Source: Capterra
This review was submitted organically. No incentive was offered
August 2022
SEO and Marketing Management with Raven Tools
I used Raven Tools over 6 months to cover my marketing analytics and SEO. It is important to have competitor analysis and marketing insights for your perspective.
Pros
Raven tools has impressive marketing analytics features to drive your marketing strategy. It is important to have features for marketing and it gives you wider understanding for your competitors.
Cons
When you compare Raven with it's alternatives, you will find valuable features for your marketing but there are cheaper tools that you can use for SEO and marketing.
Brian
Company size: 2-10 employees
Industry: Internet
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
July 2019
An All In One Online Marketing Tool That Falls A Little Short
We have used it with many clients, but are now starting to work with other tools that offer more features.
Pros
I like how easy the interface is, and really liked their pricing before they changed plans. The tool has a number of features, from reporting to audits to seo monitoring. The ability to grant clients access and even order certain seo tasks, like content, from the backend is convenient.
Cons
Seems like all the features are just not feature rich, and don't go as far nor as deep as their competitors. The competition is becoming more robust in their offerings and their tools seem to offer more functionality. I think Raven is now playing catchup. The reporting too, yes is easy to setup up, but now with Google Data Studio being free, really lags behind what's available for free.
Reasons for choosing Raven Tools
At the time, the pricing was very attractive and the features were comparable. Now, the pricing model has changed and the tool, overall, lags behind the competition. Don't think I'd make the same decision today.
Jake
Company size: 2-10 employees
Industry: Marketing and Advertising
Time used: Less than 6 months
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
August 2019
One of the Best SEO Tools
Very good! We transitioned over from SEMrush and it's a night and day difference. SEMrush is fairly complicated to use and does not cater to smaller businesses. Raven Tools gives us all of the tool necessary to perform effective SEO and detailed reporting.
Pros
I really love the ease of use for the backlink explorer as well as the way the reporting dashboard feels and displays information. It really makes our small digital marketing company look that much more professional and increases our SEO workflow and productivity.
Cons
There doesn't seem to be a way to automate reports to show last month's data over the previous month, ie month-over-month automated reports. We've tried reaching out to support on this and haven't gotten anything back in regards to if this is possible or not. It seems like a basic thing to do as there are a ton of applications for continues month-over-month reporting that doesn't have to be manually set each month. This wastes a lot of time, especially when you have dozens of clients expecting reports on the 3rd of the month.
Reasons for choosing Raven Tools
Functionality and pricing. Acquisio and WordStream are hefty bills to swallow for a small agency. SpyFu is really good but it's a reporting tool, not really an action tool. We wanted both without having to pay two invoices to two different companies.
Reasons for switching to Raven Tools
It wasn't user-friendly, in my opinion. There were a lot of features that had me gravitate to them initially like global, over-time keyword ranking and improvement scores but it actually wasn't applicable to smaller businesses. The reports weren't as clean, easy to edit, or even as easy to set-up. On top of that, I think we were paying more too. Raven Tools was definitely a breath of fresh air and took a load off of our shoulders.
