Raven Tools Software

4.52 / 5 (29)

About Raven Tools


Raven Tools is a cloud-based SEO tool, white-label marketing report and SEO auditing platform for media companies, agencies, freelancers and in-house marketers. It manages search engine optimization, social media conversations and online advertising campaigns.

Raven Tools allows users to research and perform analyses, track search engine trends, monitor and manage social networks, manage link building, create and manage ad campaigns, produce sophisticated campaign reports and collaborate with team members.

Raven Tools includes features such as social media tools, SEO tools, advertising tools, site audits, keyword and competitor research, backlink analysis and link spying, rank tracking, comprehensive SEO data, PPC track reporting, social track reporting, all-in-one SEO and marketing reporting tool pricing.  

Raven Tools integrates with SEOmoz, Majestic SEO, Google Analytics, Facebook, Stumble Upon, Twitter, blogs, forums, YouTube, Moz, Google, Bing, Open Calais and SEMRush.

Raven Tools is available in Freelancer, Start, Grow, Thrive and Lead plans.



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Supported Operating System(s):

Windows 7, Windows Vista, Windows XP, Linux, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10

29 Reviews of Raven Tools

Average User Ratings

Overall

4.52 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.0

Functionality

4.5

Ratings Snapshot

5 stars

(19)

4 stars

(8)

3 stars

(1)

2 stars

(0)

1 stars

(1)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-20 of 29 reviews

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November 2016

Jason from Bnpositive Communication

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

November 2016

Reasons to Rave About Raven

I've been using Raven Tools now for a few years. I first got attached to the people behind Raven before I really started using their product. They seemed to develop the tool based on the needs and feedback of their users. For me, Raven offers one of the most comprehensive collection of tools for the monthly fee. The amazing thing too is the amount of tools and features included in the package that I don't even touch. I really should dig into those deeper and begin using them. There are a few things that I wish they'd add to the functionality, but because of my conversations with the support team and owner, I know the reasons why these tools still aren't included in the package just yet. Other limits are because of the services being used that haven't opened up their API's yet for a quality integration. And if Raven is going to add a function, they're going to make sure it's top of the line. There are times when I debate whether or not I should continue my monthly subscription. Every month though I end up looking to cut expenses somewhere else so I can maintain my Raven Tools accessibility.

Pros

Loaded with features for an affordable monthly price.

Cons

Sometimes the customization options for the reporting doesn't quite give you what you're needing.

October 2018

Craig from Click Ready Marketing

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

2.0

Functionality

5.0

October 2018

RavenTools

Overall is is a great tool for digital marketing reporting. Also fairly good as a site audit tool.

Pros

Easy of use and able to create a professional report with lots of details in part due to its integrations.

Cons

Cannot ever get someone to call us back. We never had an email address that has been set up as admin according to their interface. We have sent them many messages with no replys.

May 2018

Alex from Insite Advice

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Functionality

4.0

May 2018

A great SEO reporting tool but lacks rank tracking

Pros

This is how I run all my monthly client reports because it merges the data from our sources very well into a presentable document.

Cons

They got rid of rank tracking some time ago and that almost caused me to get rid of it. They recently said they are adding it back so I'm excited for that.

October 2018

Michael from Blu Creative

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

3.0

Functionality

4.0

October 2018

Great tool for SEO, auditing, monitoring and social media

We use Raven for a number of our SEO clients, as well as handling various social media profiles for things suck as monitoring, post scheduling, and more.

Pros

Raven offers a nice and easy-to-use dashboard to manage all your SEO clients, along with their social media by auto integrating with accounts such as Google Analytics, Facebook, AdWords, Twitter & more. The report generator is awesome as well, allowing you to create recurring auto-send reports to your clients based off customized templates. You can choose what you'd like to include and exclude based off a set of robust filters.

Cons

The support leaves a little to be desired, sometimes taking a few days to respond, often with canned responses. After pushing to escalate, most of our issues were quickly resolved.

September 2018

Ruby from Millennium Marketing Solutions

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

September 2018

Helpful Tool!

Pros

The website crawl tool is something we use daily. It helps us know what issues we have on websites. Vital tool!

Cons

When the last update happened the results of crawls were inconsistent and it was frustrating to know which result was correct.

November 2018

Calin from Progrexion

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

5.0

Functionality

4.0

November 2018

Digital Marketing Tools That Look Good

Pros

The automated reports for SEO and PPC were among the best that I have seen from the different digital marketing tools. It was easy to generate new reports and include all the important information or remove unneeded sections. The audits were very nice and didn't include anything that wasn't useful.

Cons

Rank tracking wasn't great and felt a little clunky compared to other rank tracking options. A few other tools did better jobs at providing specific data, but overall it's a good option.

April 2019

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

April 2019

Great SEO tool

Pros

Awesome tool that can give you a quick snapshot of how your site is performing.

Cons

Reports were a little tricky to initially setup.

September 2015

Dimitris from Megaventory Inc.

Company Size: 2-10 employees

Review Source: GetApp


Ease-of-use

3.0

Value for money

4.0

Customer support

4.0

September 2015

Good value for money for specific things

I've been using this software for various SEO related tasks such as keyword research, SEO assessment, link building, SERP tracking (before it was discontinued) and other functions but mostly reporting. The interface used to be slow but it improved. It was very helpful in the beginning in creating really impressive reports and earning me leads with its page assessment. Occasionally I would find bugs but customer support would help. It's a very chaotic industry and providing help is important esp. for a low price compared to competitors.

Pros

Relatively cheap
Fully featured
Recent redesign/userfriendly

Cons

Bugs in reporting numbers
SEO assessment needs update
Facebook ads reporting
Overall it needs to redefine itself, possibly rejecting features and focusing on what they do best

December 2017

Sam from Futurety

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2017

Our favorite tool for SEO reporting

Great SEO reporting for clients and prospects

Pros

Tons of features, at a great price. Client-ready reporting, integration with Google Analytics and Search Console, extensively customizeable reports and widgets that make SEO and site planning really easy

Cons

The customized reporting tool is cumbersome to set up and organize, although it does have a lot of features. A better UI here would be a big help

August 2018

Erin from Coldwell Banker Hickok & Boardman Realty

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

August 2018

Makes Your Job Easier

Pros

I have tested a lot of SEO suites, but Raven Tools is one of the best for the price. It has very robust feature and makes reporting easier. I have tried others that were more robust, but unless you have enterprise budget Raven Tools is a great option.

Cons

I used the reporting to export the data quickly, but I wasn't a fan of using their report templates.

December 2018

Anonymous

Review Source: GetApp


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

December 2018

Very useful tool for Marketing professionals

Pros

Has most features any marketing team would use for SEO tracking and optimizing, Rank tracking, SEO Audits are amazing

Cons

Reporting can be made better, Email alerts can be provided to few members in team with user level permissions

December 2018

Marin from Intellitonic

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

2.0

Value for money

4.0

Functionality

5.0

December 2018

Stellar Presentation and Review Software, When in the Right Hands

When analyzing the fine details of a combined SEM/SEO/social media campaign, it can be tough to put all the details in one place. Raven Tools makes a large web of information accessible in one place. It takes time, patience, and a little finesse to get everything set up properly, but the result is a smooth finish for presenting complex information.

Pros

I have been amazed by the variety of schematics I have at my fingertips. After some getting used to, it is easy to put together a deeply informative report, and to update that same report monthly or annually, or for any span of time for that matter.

Cons

The most frustrating situation that I have encountered is figuring out whether the numbers are being pulled accurately, and where things may have gone wrong. Sometimes the applications it is pulling don't have the data available, sometimes it's set up with the wrong credentials. Raven tools is usually the last to know that something's gone wrong, and can't tell you how to fix it.