Segment
About Segment
Segment Pricing
Free Plan: Includes 1,000 visitors/mo 2 Sources 300+ Integrations Team Plan: Starts at $120/mo 10,000 visitors/mo Unlimited Sources 300+ Integrations Includes 1 Data Warehouse destination Business Plan: Customer Pricing Custom Volume Single View of the Customer Data Governance Advanced Roles & permissions Historical replay
Starting price:
$120.00 per month
Free trial:
Available
Free version:
Available
Other Top Recommended Marketing Software
Most Helpful Reviews for Segment
1 - 5 of 69 Reviews
Guido
Verified reviewer
Marketing and Advertising, 11-50 employees
Used weekly for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2020
All the info you need. In a snap!
It is incredibly easy to install with modules for any kind of source (app, server, API, jacasript). It sends coherent and consistent data to hundreds of destinations (I think there are ~200 and counting, but new ones can be added with very little coding), and new destinations can be added with no intervention by an engineer. Among the destinations, there's also relational Databases: you can really track ALL actions of any single user of your system and having access to historical data with a click. This is amazing! It offers an easy and intuitive privacy mechanism that lets you deleta data of a single users from multiple systems with a single click. It offers common, consistent data to all different areas of a company: marketing, product development, finance, ... (and you can chose what different offices can see).
CONSIt is pricy: the cost is based on the average number of single users tracked per month and it's not cheap at all. So better to understand exactly how it can help you grow your business (and how you can fully exploit it) before you decide to adopt it.
Reason for choosing Segment
Easier to use and implement
Lewis
Verified reviewer
Chemicals, 11-50 employees
Used daily for less than 12 months
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
3
FUNCTIONALITY
4
Reviewed December 2020
This CDP is great if you have a plug & play website, more tricky if you have a custom built website.
The customer service team, while fast and responsive, was not particularly knowledgeable about how to get around these issues we were having with visual tagger, and thus we had to work with a consultant that had the know-how of how to fully integrate Segment with our website through GTM. However, now that we have gotten our custom Segment setup up and running, it is very powerful and we're able to communicate our website event and tracking data with a multitude of analytics and other marketing tools. So overall, it has been a challenging experience, but once you get it working, it is worth the extra effort.
PROSSegment was easy to setup and integrate with our website, using the Javascript code they provided. Also the Segment interface is well designed and easy to navigate. The settings for your Destinations are all clear and laid out, so you can make changes effortlessly. The neatest feature is the visual tagger, which allows you to create and track triggers/events on your website without having to code anything at all. It's great if you want to track very basic behaviors like button clicks or form submissions.
CONSThe most difficult part of Segment was when we wanted to track more granular data, such as user identities/emails. I believe if you have a typical website, built off of WordPress, or Shopify, you might not have these issues. But if you have a custom built website like ours, you will need some technical know-how in order to capture the finer data. For example, visual tagger did not work for us when we tried to use the identify call analytics.js, because our website stored user ID info on our data layer, not the presentation layer, which is only what Visual tagger can see. In order to access fields in your data layer, you'll need to use something like Google Tag Manager (GTM) to trigger and fire those events in Segment (shout out to McGaw.io for helping us with this!). So, if you have a more complex website, triggering certain events or getting fine granular data in Segment is not intuitive.
Reason for choosing Segment
It was free to start and easy to set up. Costs seemed reasonable compared to competitors. Is widely compatible with many marketing tools in the industry.
Or
Verified reviewer
Internet, 11-50 employees
Used less than 6 months
OVERALL RATING:
1
EASE OF USE
3
VALUE FOR MONEY
1
CUSTOMER SUPPORT
1
Reviewed April 2016
Data loss and bad customer support
At first it sounds great, one stop shop for all you analytics needs. What they don't tell you is: 1. Segment API is far less reliable than any of the underlying analytics tools. I've never had any data loss with mixpanel, since I switched to segment I had 3 severe data loss incidents, one was a segment server failure, one was a result of Segment's API and the 3rd is still under investigation. 2. It's literally impossible to get proper support for urgent issues. no matter how much I emphasize the urgency, they'll send 1 reply a day, with the most useless information and ask the same basic questions over and over and over again.
PROSReduce the amount of code that handles analytics and tracking No real alternative
CONSUnreliable. Bad customer support.
Andres
Health, Wellness and Fitness, 51-200 employees
Used monthly for less than 12 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
FUNCTIONALITY
5
Reviewed November 2023
Flexible user analytics
We have had a great experience with Segment. Even just a couple of months of data gathering have already turned into actionable items.
PROSSet up was trivial, the API is easy to use and the real-time debugger is absolutely excellent.
CONSSome capabilities around the events API is not immediately apparent until you get deeper into it.
Reasons for switching to Segment
Segment promised to be more featureful and to be integratable with Amplitude
Jonny
Verified reviewer
Financial Services, 51-200 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed September 2019
Segment - The Data Layer to Have
Segment solves the problem of add script once. Enable quickly. Data flows and needs a pipe to steer it in the right direction. Segment makes this easy. Create a data science team in seconds and connect to a wide and vast number of tools and connections from Adwords to Facebook all the way through to iOS and Android. This covers many bases.
PROSSegment have built a best in class data layer and data management tool. The tool is easy to set up and creating destinations and understanding sources is simple. Add the code for Web, Mobile or a data warehouse. Then enable product and marketing teams to enable and disable marketing and product tools easily. The new personas feature is also incredibly powerful. Make collecting analytics .track and .page and .identify easy.
CONSSegment does make data easy and because of the quality of the tool it does come at a cost. The benefit is it does scale with you because the price plan works on MTUs. But it really depends on the size of your business. Beware not to over enable and connect too much if you are not using it. This will add un-necessary load which can impact mobile page speed.