Terminus Software

3.44 / 5 (9)

About Terminus


Terminus is an account-based software for efficient marketing and sales purposes that provides an end-to-end solution for prioritizing and identifying target accounts, activation of sales for targeted search, multi-channel engagement and reporting to the entire business hierarchy. Through its account-based advertising options and LinkedIn sponsored content, decision-makers can engage targeted locations.

Terminus also provides sales insights with valuable account data. It carries out account level engagement aggregation by using alert sales, anonymous web traffic and surging engagement accounts to help team prioritize the accounts that have the greatest potential to eventually start a sales conversation.

Another integrated feature of this platform is the Account Hub which functions like an ABM command center, helping predicatively identify and segment target accounts. It provides a database with unified first and third party data to provide a 360-degree view of all contacts and accounts.



Read More

Supported Operating System(s):

Windows 10

9 Reviews of Terminus

Average User Ratings

Overall

3.44 / 5 stars

Ease-of-use

3.5

Value for money

3.5

Customer support

4.0

Functionality

3.5

Ratings Snapshot

5 stars

(2)

4 stars

(3)

3 stars

(2)

2 stars

(1)

1 stars

(1)

Likelihood to Recommend

Not likely

Very likely

Filter reviews by:

Sort by: Most Helpful | Most Recent

Showing 1-9 of 9 reviews

Do you use this product?Write a review

April 2018

Josh from Nvoicepay

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

3.0

April 2018

Necessary software for any ABM program but still needs some refining

We're getting engagement from and warming up accounts in our ABM pipeline before outreach to contacts within those accounts. Driving more brand awareness too, that's been huge for us!

Pros

Simple to use and easy to get up and running
Product features are getting better and better (site id, LinkedIn integration, etc.)
Customer Service is awesome and really responsive
You can turn off a specific account from getting ads served to them. Really powerful when trying to allocate a specific spend to an account.
How targeted you can set up campaigns and tactics is powerful in ABM
Value brought to our business is amazing! We're getting huge companies engaging with our ads, which helps Marketing get buy-in from leadership on ABM and display ads as a piece of our ABM playbook.

Cons

Reporting is minimal and I feel as if it's an afterthought for the product
The Interface is too simplified and hard to interpret the graphs on the dashboard without hovering
Data getting imported into your dashboard is inconsistently delivered. Sometimes it's 24 hours, other times I wait three days before the data comes in or I find myself contacting my CSM to ask why it's not importing.
Limited to 12 or 15 (can't remember) tactics in your account. Wish default was double that.
Limited to 500 accounts in one tactic although it's probably better not to have more then you run into the tactic limitation.
Ad Library needs some work and could be organized better for the user to easily pull or reuse ad creatives. Ad tags should be a feature to help organize, report on and reuse previous ad creatives.

August 2018

Lauren from Conga

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

August 2018

Amazing customer success team

Great. Easy to create new tactics and upload creative

Pros

The metrics dashboard to easily show management how the ads are influencing our key accounts and our bi weekly calls with our amazing account manager

Cons

No website personalization functionality for our target accounts visiting our website

December 2018

Jacco from PhotoShelter

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

December 2018

Terminus gives us another weapon in our arsenal

Terminus has been a good partner, both the software and team, in our quest to expand awareness and sales.

Pros

Terminus quickly helps us gain more awareness with a targeted group of prospects that we select, no complicated processes and no wasting money on showing banners to the wrong people. We did A/B test and were able to justify the costs and see good results for our team.

Cons

It took us a little bit of time to fully onboard, integrate and understand how we could maximize our value.

August 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

5.0

August 2018

Serve ABM ads to your Target Accounts

Pros

The software is fundamentally easy to use. The Salesforce Sync works and is easy to set-up. The CSM support is great, and the pricepoint is accessible.

Cons

We didn't receive strong engagement from the clickthroughs on our ads. It was difficult to get leads to convert, and at times we questioned how effective this tool is at matching an audience correctly.

March 2018

Saeed from sb design

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2018

exquisite.

Pros

Terminus software enabled my business and other businesses marketers to run at scale. sharing a lot of content brought a lot of goods.

Cons

the hyper targeting yet is not promising as the traditional marketing. Traditional marketing with good content works great.

November 2018

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

3.0

Functionality

4.0

November 2018

It's a work in progress but I can see value already

Pros

The software does a good job of tracking potential buyer activity. You are able to see real intent signals.

Cons

With recent purchases they are still working out the kinks to add functionality.

January 2018

Jed from Ames Free Library

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

4.0

Functionality

3.0

January 2018

Does not live up to the hype

Pros

Terminus has a great process when it comes to sales. It is clear they have invested extensively in content and webinars.

Cons: 1) Claims made prior to signing up were highly inflated.
2) We didnot realize much value from hyper-targeting as much as we were when we used traditional marketing with good content.
3) do not invest in it unless you are sold on ABM for life. This will not work if you are trying ABM

Cons

The claims prior to signing up were over inflated and the product just did not deliver. Hyper targeting was no where near as effective as our traditional marketing.

March 2018

David from RTL LLC

Review Source: Capterra


Ease-of-use

2.0

Value for money

1.0

Customer support

3.0

Functionality

2.0

March 2018

Did not meet our needs

Pros

They do a good job marketing the solution and sharing info, demos, videos etc. Cheap because you will have to do all the implementation yourself

Cons

Too much hype with ABM and what this solution can achieve, especially by the Terminus sales rep. The ROI did not justify us continuing with this solution. Current standard marketing practices with solid content is a better way IMHO. We stripped the solution out and are going old school, which still works.

January 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

1.0

Value for money

1.0

Customer support

3.0

Functionality

3.0

January 2018

Not good enough for its claims

Not much but liked the sales process. Also think being self service is easier to use than competitive products. Would not recommend unless you are already leveraging ABM for your business.

Pros

1) The sales process for terminus is great. they invest a lot in webinars and content which actually creates a lot of pull.
2) it is a self-service product which saves money which might go into onboarding

Cons

1) Claims made prior to signing up were highly inflated.
2) We didnot realize much value from hyper-targeting as much as we were when we used traditional marketing with good content.
3) do not invest in it unless you are sold on ABM for life. This will not work if you are trying ABM