About Terminus

Terminus is an account-based software for efficient marketing and sales purposes that provides an end-to-end solution for prioritizing and identifying target accounts, activation of sales for targeted search, multi-channel engagement and reporting to the entire business hierarchy. Through its account-based advertising options and LinkedIn sponsored content, decision-makers can engage targeted locations.

Terminus also provides sales insights with valuable account data. It carries out account level engagement aggregation by using alert sales, anonymous web traffic and surging engagement accounts to help team prioritize the accounts that have the greatest potential to eventually start a sales conversation.

Another integrated feature of this platform is t...


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Supported Operating System(s):

Windows 10

12 Reviews of Terminus

Average User Ratings

Overall

3.67 / 5 stars

Ease-of-use

4.0

Value for money

3.5

Customer support

4.0

Functionality

4.0

Ratings Snapshot

5 stars

(4)

4

4 stars

(3)

3

3 stars

(3)

3

2 stars

(1)

1

1 stars

(1)

1

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 12 results

April 2018

Josh from Nvoicepay

Verified Reviewer

Company Size: 51-200 employees

Industry: Financial Services

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

3.0

April 2018

Necessary software for any ABM program but still needs some refining

We're getting engagement from and warming up accounts in our ABM pipeline before outreach to contacts within those accounts. Driving more brand awareness too, that's been huge for us!

Pros

Simple to use and easy to get up and running Product features are getting better and better (site id, LinkedIn integration, etc.) Customer Service is awesome and really responsive You can turn off a specific account from getting ads served to them. Really powerful when trying to allocate a specific spend to an account. How targeted you can set up campaigns and tactics is powerful in ABM Value brought to our business is amazing! We're getting huge companies engaging with our ads, which helps Marketing get buy-in from leadership on ABM and display ads as a piece of our ABM playbook.

Cons

Reporting is minimal and I feel as if it's an afterthought for the product The Interface is too simplified and hard to interpret the graphs on the dashboard without hovering Data getting imported into your dashboard is inconsistently delivered. Sometimes it's 24 hours, other times I wait three days before the data comes in or I find myself contacting my CSM to ask why it's not importing. Limited to 12 or 15 (can't remember) tactics in your account. Wish default was double that. Limited to 500 accounts in one tactic although it's probably better not to have more then you run into the tactic limitation. Ad Library needs some work and could be organized better for the user to easily pull or reuse ad creatives. Ad tags should be a feature to help organize, report on and reuse previous ad creatives.

August 2019

Jaker from Symmons Industries

Company Size: 201-500 employees

Industry: Consumer Goods

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

August 2019

Simple to Use

Pros

Simple to Use Easy to Manage Product Continues to Improve Great Service Team

Cons

No Rich Media Capabilities Low Match Rates on Smaller Companies

May 2020

Erin from Skyward

Company Size: 51-200 employees

Industry: Aviation & Aerospace

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

3.0

Functionality

3.0

May 2020

Simple, easy to use for Target Account Ad Serving - Not Full ABM Platform

Good experience for ad serving - would not consider them a full ABM platform, but if you are looking to drive awareness with accounts and target specific persona's within a company, it's a solid choice.

Pros

Getting started on terminus is very easy. It's simple to use and the ads run on a CPC basis (vs. Impressions) which is nice. Given that display is primarily about awareness driving, the cost to run campaigns is fairly low.

Cons

We tried to use some of the functionality to track website traffic and understand companies hitting out site, but that data wasn't very clean and was hard to make actionable.

August 2018

Lauren from Conga

Verified Reviewer

Company Size: 201-500 employees

Industry: Computer Software

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

August 2018

Amazing customer success team

Great. Easy to create new tactics and upload creative

Pros

The metrics dashboard to easily show management how the ads are influencing our key accounts and our bi weekly calls with our amazing account manager

Cons

No website personalization functionality for our target accounts visiting our website

December 2018

Jacco from PhotoShelter

Verified Reviewer

Company Size: 51-200 employees

Industry: Photography

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

December 2018

Terminus gives us another weapon in our arsenal

Terminus has been a good partner, both the software and team, in our quest to expand awareness and sales.

Pros

Terminus quickly helps us gain more awareness with a targeted group of prospects that we select, no complicated processes and no wasting money on showing banners to the wrong people. We did A/B test and were able to justify the costs and see good results for our team.

Cons

It took us a little bit of time to fully onboard, integrate and understand how we could maximize our value.