Almost always worth the money

A great time-saver and independent piece of software necessary for the PPC specialist of 2021. Better than OptiScore from Google, more actionable and not solely focused on growth.

Pros

Analysis, errors and prioritization. This tool saved me from large mistakes in the past and probably will do in the future. This makes it easily worth its money. Also in terms of time and analysis using this tool as a small agency is a no-brainer to me.

Cons

Updates on the score might take a while to see in the TC interface after changes have been made in Ads.

Great tool for insights on each reporting level

The whole team is very knowledgeable and open to suggestions. I really value that they actually listen and act upon feedback.

Pros

It’s the best one stop shop for paid search to have a quick and extensive review on your PPC team and account performance

Cons

Only in the first beta version there were some issues with fetching data. We’re really happy with how it works.

Review of TrueClicks

Pros

I think it is great that you have an overview of your campaigns where you can see everything at one glance. You don not need to klick through an endless menu. Also, I really like that you can download everything in one excel which makes it very easy to apply the suggestions.

Cons

At the beginning I had difficulties to navigate. However I got used to it. So now it is fine

TrueClicks

Pros

- Saves time (query mining, checklist adopted campaign features/extensions) - Saves money (leaking budgets, incorrect keyword matching, 404s, etc) - Gives 'honest' scores vs Googles own (biast) Optiscore

Cons

- Quite expensive for large accounts, as soon as accounts scores 85-90%+ and only used for error alerts - Alerts through Slack/SMS/email (more frequent than daily emails, always a day late) could be nice additional feature in case of account down, 404s etc

Great product with constant improvements.

Very happy with Trueclicks. Sometimes spots errors before Google does itself. Curious to see how the product develops with the shift to automation/less control.

Pros

Especially the new fix all in the interface is a huge time saver. I like being able to monitor dozens of accounts without having to check each one individiually. Especially for errors it is a nice tool. The other options for optimization are great too.

Cons

Could use more exceptions/customization options. An example is being able to use contains/does not contain for certain selectors (campaigns). More information about competition would be nice.

Hands-one and helpful tool to optimize PPC campaigns

TrueClicks is a time-saver and definitely helps to optimize the PPC accounts. Very useful, hands-one tool that allows everyone to spot the areas with biggest impact and start optimizing areas that actually make sense.

Pros

- visible overview of account optimization score (and its elements) - good split between critical errors and nice-to-have optimizations - helpful to customize the account settings per account to have a matching overview - efficiency by plug-in to directly optimize particular areas in the account

Cons

- somethings information seems incorrect - e.g. sitelink disapproval while there are no disapproved sitelinks in the Google Ads account - response time of the tool is quite slow

Mixed feelings, but certainly a lot of potential

Overall, I think it has a lot more potential and user-friendliness than other auditing tools I've used, but just needs cleaning up in some areas of functionality.

Pros

Nice layout for checking up on multiple accounts at the same time, I also like the scoring system and UI, which is intuitive and looks good.

Cons

I find that it can sometimes behave in a buggy fashion and sometimes takes simple things a bit too long to load. I also find it frustrating that we're scored down on not linking to Search Console, as my client team doesn't have access to this.

A great product with an exciting future.

Really useful and easy to use, providing great overall visibility on all relevant accounts, whilst making it simple to understand what to focus on. It's been a great addition to my teams tools to improve account hygiene and has allowed us to now focus on future projects.

Pros

The breakdown of issue and/or optmisation prioritisation is extremely helpful with workflow when going through the accounts, alongside the ability to bulk download issues.

Cons

A useful feature would be having an option to go directly to the error in Google Ads. Whilst there is currently an option to fix the issue, some are more technical and need further work to correct.

Excellent for account hygiene and optimisations

Very happy customer. Saved me a lot of time Auditing (I work at an agency) and optimising. Overall the performance of my Google Ads accounts improved.

Pros

The Google Ads audit on performance and hygiene is probably the best one out there.

Cons

Not all recommendations are relevant, although most of them are. Some suggestions I'd be able to customise more. Direct integration with Google Ads (one click adjustments) is not there yet for all recommendations

Very useful tool for PPC agencies

TrueClicks is useful for agencies like ours. We use it for better quality control and budget monitoring over our client center while the team is working from home during the covid lockdown.

Pros

TrueClick is clearly made with agencies in mind instead of single accounts. They make it easy to monitor for issues over multiple accounts. They also provide clear and objective suggestions for improving accounts.

Cons

I doubt if TrueClicks will be as relevant after a longer period of usage as it is when you first start using it. In the beginning the tool provides a lot of useful suggestions for improvement, but will it still be useful if those suggestions have been implemented?

Recommended tool

TrueClicks gives a great quick overview of all the accounts we are handling. For each consultant the tool saves time and makes it easy to prioritize optimization tasks.

Pros

Quick to get going - not to much customization needed. Super fast support by chat function.

Cons

It has potential to include more features. For example more around Shopping, integration with Merchant Center etc. Since I started to use the tool it has developed a lot, so I expect these things will come eventually.

Good product

Pros

Good software to detect main errors in the accounts, also n-grams are nice to use

Cons

Doesn't include errors such as: broken keyword URL for landingspages. These only exist for extensions, while the normal landingpages are more important

Great Tool

While using it, you notice that it was developed by people who really understand SEA/PPC.

Pros

The usability of the tool is really great and also the customization of the audits.

Cons

Costs depend on Mediabudet running through the accounts. Alternative price models would be great.

Very satisfied

Pros

Great solutions for online marketing companies that maintain a lot of Google Ads campaigns for several clients.

Cons

Nothing missing at the moment, and if we find something missing it is easy to contact TrueClicks with your wishes.

Helpfull tool, highly recommended

I am very happy with the tool. I helps to get a quick daily overview about a various amount of accounts. I like the alert features, which make it easy to solve problems effectively. I would recommend the tool.

Pros

Product easy to use. Very good daily overview. Tool with helpfull features concerning quality scores of an google ads account. Very good alert features (missing sitelinks, adgroups without targeting, wrong matchtype, strong changes in impressions/clicks, account status, ...) + growth opportunities.

Cons

No, I am fine! Only one suggestion: Video-Tutorial about growth opportunieties etc. would be greate.

Great Google Ads hygiene tool

Pros

TrueClicks is great in helping us prioritizing work on our clients' accounts.

Cons

TrueClicks doesn't have any major flaws. Perhaps allowing Microsoft Ads accounts will be a step to take in the future.

True Clicks Review

Pros

True Clicks is impactful to allow us to hit a certain score and evaluate our search performance with ease.

Cons

There are a number of errors that may not be in our control or that occur due to the way Google is structured.

A good tool to spot quick wins/ fixes/ issues

when the setup is finished its a good dashboard/ overview to spot quick wins

Pros

saving time (management accounts) easy in use (after a correct setup) good dashboard/ overview

Cons

running a single review (it cost time) the setup per account or in batch cost time (Custom Attributes and Anomaly settings)

Great Interface

I use it on a weekly basis to check the account health. There are still many things to work on but I can prioritize better with the flags in the UI.

Pros

I like the interface, it's super easy to work on and have a clear view on what is urgent to sort in the account.

Cons

Well, I didn't like teh fact we couldn't do the changes in the platform and it gets updated in the engines but with the latest update you guys fixed it :) So it's all good now

Very helpful tool to increase SEA performance

Pros

TrueClicks is easy to use. Set-up only takes 5 minutes. Gives a good overview of opportunities and quickwins within your Adwords accounts. No need for audits anymore

Cons

Integration with Microsoft Ads is missing, would be a good improvement.