The perfect system to send the right message, at the right time, to the right person.

The ability to have granular control on when a customer is sent email communication. It's not based on lists, it's based on their behavior.

Pros

- Ability to send web, mobile and cloud events to Vero, in order to segment and send emails at a granular level dependant on customer behaviour in our products. Campaign Monitor and Mailchimp do not have this ability. - Integration with Segment and Zapier - Incredible customer support - Built for the technical marketer - Ability to debug in multiple projects - Nominate a static IP provider like SendGrid to maintain IP and domain repuatation

Cons

- Interface can take time to navigate around, list views provide limited information (it's an email system, not a CRM) - Because the system is built around 'what a customer did', segmentation based on 'who the customer is' is more limited (triggers for changes in tags, changes in field properties, when they first started existing etc). - Pre-made email templating is limited, but if you know what you're doing with HTML templates, it is of no impact.

Great event based architecture!

Amazing product, but we struggled to "hand it off" to less technical users

Pros

My favorite part about Vero is how flexible it is for developers. You simply send up events, and Vero basically takes care of the rest!

Cons

We wanted to "hand off" managing Vero to some folks who were not developers, but that effort unfortunately did not succeed. We want to allow our clients to customize our templates too, but there isn't any sane way to let our customers do that without us having to do it for them.

Friendly and attentive

Pros

Onboarding help :) Initially I did a double take at the manual email required to verify our organisation - and then came to appreciate how simple and complete that process was.

Cons

Some of the documentation could be written in smaller words.

Compare your automation needs with Vero's capabilities to see if it is a match for you

Pros

Compared against competing marketing automation tools, you will likely find Vero to be among the most affordable which often raises the question... why? Vero is a simple interface in which it is clear that UI is not at the top of the to-do list. That is not intended as an insult because you can easily navigate and find what you need, but it is not intended to visually wow. Vero works great for simple MA campaigns that do not require branching logic as you proceed through the campaign. If mid-campaign segmentation and targeting is in your campaign goals, Vero may not be the solution you are seeking.

Cons

The platform's design leave something to be desired visually but it does not affect Vero's functionality. Campaign segmentation especially mid-campaign is lackluster and does not empower you to build complex or detailed campaigns. Your developer will need to connect and integrate many items prior to your marketing automation team being able to really get in and explore Vero so it requires a time investment prior to really knowing how well the solution might work for your needs.

New User

Vero is a very cost effective means for our company to execute automated follow-up campaigns for prospects that request quotes.

Pros

Customer Service for set-up was exceptional. Set-up was a bit confusing but Customer Service responded quickly every time we had a question.

Cons

Merge features in Workflow is a bit lacking.