About Yotpo

Yotpo is a cloud-based content marketing platform for e-commerce businesses that enables users to collect user-generated content and use the content to build a brand and manage the customer experience. The integrated solution lets brands collect, curate, manage and respond to user-generated content. It leverages customer reviews and photos throughout the buyer journey to increase trust with the customers. Users can combine reviews and photos with customized display options to improve brand visibility. They can also highlight customer content in marketing campaigns to increase search visibility among relevant shoppers. Yotpo monitors e-commerce sites’ search engine optimization (SEO) rankings and social media channels. It offers content marketing features such as em...
Close

Image 1 of 4

Yotpo create campaigns

Headshot of Software Advice Advisor

Find the right Marketing Software for you.

What key features are most important to you in Marketing Software?

Yotpo User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

4

Customer support

4.5

Functionality

4.5

Showing 1 - 5 of 281 reviews

User Profile

Travis

Sharp Commerce

Verified reviewer

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Ease-of-use

5

Value for money

5

Customer support

4

Functionality

5

Reviewed November 2017

Delivers reviews, easy to use!

It makes my client's money every day and increases engagement. It makes me look good every time I recommend it and Yotpo is a great company to deal with.

Pros

Yotpo is easy to install if you're using a major eCommerce cart provider like Magento, Shopify, etc. There are some other copy cats out there that promise the world but they have all fallen short or simply miss things. I'm using the incentive coupons to get more reviews with some clients and it's awesome. The review moderation is easy to use, makes sense and we use it every day. As an eCommerce consultant I recommend Yotpo to all my clients and see the results first hand.

Cons

Yotpo can be a powerful tool in the right hands. It has a ton of features and you can get lost during setup on which are the most important.

Jeanette

Kountry Cuties Inc.

Verified reviewer

Company size: 1 employee

Industry: Retail

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Ease-of-use

5

Value for money

5

Customer support

5

Functionality

5

Reviewed December 2020

Goodbye Mailchimp! Hello Yotpo!

I'm very pleased. I'm also impressed with the staff. They've been super helpful and friendly.

Pros

I loved the ability to keep everything all in one place. It's super user friendly (although I'm still learning every day) .

Cons

Wish there were more options for email templates. Sometimes I don't have time to custom create a new look so if there were more options where I could just plug in my over verbiage and photos of products it would be super helpful.

Reasons for choosing Yotpo

Price and ability to keep everything in one place

Reasons for switching to Yotpo

Cost and the ability to keep everything in house. I hated having multiple platforms for various things.

Response from Yotpo

Thank you for leaving a review! We really appreciate your feedback.

Replied January 2021

Kristopher

Monrovia Nursery Company

Verified reviewer

Company size: 1,001-5,000 employees

Industry: Consumer Goods

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Ease-of-use

5

Value for money

5

Customer support

5

Functionality

5

Reviewed September 2021

Easy to use and great support

We took our time in getting the integration set up, but once the review emails started sending to consumers who purchased online the reviews came piling in. Yotpo helped organize and filter these reviews and we've been very happy with the results.

Pros

Yotpo's setup process and continued support has made the addition of this review platform painless with a huge return on investment. We have received more consumer reviews since adding Yotpo 6 months ago then we did in the previous 6 years. Our success manager is quick to respond and makes great recommendations and adding widgets is easy for anyone on our team to do.

Cons

We cannot currently share consumer reviews with the product team for an individual product. This would be valuable information for the product team to make adjustments during the growing/production season. It would also be great to have consumer reviews attached to records in our CRM which is also not currently available.

Reasons for choosing Yotpo

Ease of use, high conversion, quick implementation, and cost efficiency.

Albin

Online Store

Verified reviewer

Company size: 1,001-5,000 employees

Industry: Internet

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered

Ease-of-use

3

Functionality

3

Reviewed November 2019

Feels quite basic, but lacks functionallity

We have used Yotbo for a few years, and since it's implemented on our website it is hard for us to abandon Yotpo, although we really want to.

Pros

A lot of automatic features, and the software takes care of most things.

Cons

1. In the Q/A-section there is a "Send to past shoppers"-button. We absolutely hate this button, and there is no option to hide or remove it. It's very easy to accidentally press the button and then an e-mail is sent to hundreds of customers saying our company needs help answering the question. When this happens, we get a lot of angry e-mails from customers asking what we are doing and telling us how incompetent we are. Sometimes people provide personal information in their questions, and if we accidentally send these questions (and personal information) to other customers, we might get sued. 2. There were two of us working in Yotpo, and it was a bit problematic. During the summer there were six of us, and we had to come up with our own solutions to prevent two or three of us not to answer the same reviews, or four of us trying to find the answer to the same question. There is no way to see what questions your colleagues are working with, and no way to make notes on a question or review. We usually spend an hour every day copying all the questions to a separate online document, and all the reviews (with rating, user e-mail address, and order number) to another document to be able to handle it.

Response from Yotpo

Thank you for taking the time to leave this review. Firstly, we'd like to apologize for any inconvenience, we absolutely understand your frustration. We are constantly working on improving our product, and your feedback is incredibly valuable to our process. Please know that our support team is at your disposal and are ready to help you with any issues you might be experiencing. Again, we'd like to thank you for sharing your feedback with us, it is a critical part of our ongoing efforts to improve.

Replied November 2020

Mathias

Sportsdeal.no

Verified reviewer

Company size: 2-10 employees

Industry: Sporting Goods

Time used: Less than 6 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Ease-of-use

5

Value for money

4

Customer support

5

Functionality

4

Reviewed June 2021

Yotpo: Easy to use, insightful analytics and customer friendly.

YotPo provides me with alot of features that helps new customers in the right direction when chosing a product to buy. With great display of former reviews and product reviews, new customers trust your business and the step to finish a purchase.

Pros

The ability to have an easy overview of all the tools and alot of the features happens automatically. With YotPo you will have every tool inhouse and when everything is set up correctly you are provided with useful analytics and a great overview of how your customers review the business.

Cons

There is quite a handfull of features so it's easy to get "lost" within all of them.

Reasons for choosing Yotpo

I was already in talk with YotPo when Lipscore approched me. It seemed YotPo could provide me with a more all inclusive platform.

Reasons for switching to Yotpo

Mainly the lack of customer service at Feefo.

Response from Yotpo

Thank you for leaving a review. We're happy to hear you're enjoying using Yotpo. If you have any questions or need any guidance regarding the features available in your plan and how to best utilize them, please feel free to reach out to our customer service and they will do everything they can to assist you.

Replied June 2021

Popular Yotpo Comparisons