---
title: "Yotpo Software Overview 2026 - Features & Pricing"
description: "Review of Yotpo Software: system overview, features, price and cost information. Get free demos and compare to similar programs."
source_url: "https://www.softwareadvice.com/marketing/yotpo-profile/"
page_type: "product"
language: "en"
publication_date: "2026-08-01"
---

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Yotpo

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Overview

[Reviews](https://www.softwareadvice.com/marketing/yotpo-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/yotpo-profile/alternatives/)

# Yotpo Review

From $199-$1,198/month 3 plans

Updated August 1, 2026

Written by [Alejandra Aranda](https://www.softwareadvice.com/resources/author/alejandra-aranda/)

Content Analyst

Edited by [Parul Sharma](https://www.softwareadvice.com/resources/author/parul-sharma/)

Editor

Wondering if Yotpo is right for your organization?

Our Content Marketing Software selection experts can help you in 15 minutes or less.

On this page

-   Our Summary
    
-   User Interface
    
-   Popular Alternatives
    
-   Pricing and Plans
    
-   Features
    
-   Integrations
    
-   Key Sentiments
    
-   User Reviews
    
-   Frequently Asked Questions
    
-   Popular Comparisons
    

## Our Summary

Yotpo

4.5

[(379)](https://www.softwareadvice.com/marketing/yotpo-profile/reviews/)

Pros:

-   Customer support
-   Ease of collecting reviews

Cons:

-   Pricing
-   Navigation

Pricing

Starting at $199.00 flat rate per month

### What is Yotpo:

Yotpo is an eCommerce marketing platform that includes review collection, user-generated content (UGC), and customer loyalty initiatives. It allows brands to get product reviews, create strategies to build engagement, and manage subscriptions and loyalty rewards programs.

### Why we like Yotpo:

Yotpo appears on the [Review Management Software FrontRunners list for 2025](https://www.softwareadvice.com/review-management/#frontrunners). Users appreciate the real-time review monitoring, scheduled messaging campaigns, and review request features. Yotpo also receives high rankings for customer support (4.5/5), with reviewers appreciating its simplicity and integrations.

### Who should use Yotpo:

Yotpo’s customer retention features are especially helpful for direct-to-consumer (DTC) eCommerce brands that offer both one-time purchases and recurring subscriptions. Yotpo’s features help businesses collect UGC by allowing customers to write reviews and post photos for other shoppers.

Do you work for Yotpo? [Manage this product listing](https://www.g2.com/products/yotpo/claim_requests/new?auto=true)

Wondering if Yotpo is right for your organization?

Our Content Marketing Software selection experts can help you in 15 minutes or less.

## Yotpo User Interface

## Popular Yotpo Alternatives

Main Product

Yotpo

4.5

[(377)](https://www.softwareadvice.com/marketing/yotpo-profile/reviews/)

Ratings Breakdown

-   4.42Ease of use
-   3.95Value for money
-   4.49Customer support
-   4.39Functionality

Pricing

Starting at $199.00 per month

Get Price

Alternative Product

[Trustpilot](https://www.softwareadvice.com/customer-loyalty/trustpilot-profile/)

4.5

[(1207)](https://www.softwareadvice.com/customer-loyalty/trustpilot-profile/reviews/)

Ratings Breakdown

-   4.59Ease of use
-   4.16Value for money
-   4.23Customer support
-   4.36Functionality

Pricing

Starting at $299.00 per month

Get Price

Alternative Product

[TrueReview](https://www.softwareadvice.com/reputation-management/truereview-profile/)

5.0

[(156)](https://www.softwareadvice.com/reputation-management/truereview-profile/reviews/)

Ratings Breakdown

-   4.95Ease of use
-   4.81Value for money
-   4.96Customer support
-   4.85Functionality

Pricing

Starting at $49.00 per month

Get Price

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[ReputationStacker](https://www.softwareadvice.com/customer-satisfaction/reputationstacker-profile/)

4.9

[(60)](https://www.softwareadvice.com/customer-satisfaction/reputationstacker-profile/reviews/)

Ratings Breakdown

-   4.80Ease of use
-   4.87Value for money
-   4.89Customer support
-   4.88Functionality

Pricing

Starting at $63.00 per month

Get Price

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[Birdeye](https://www.softwareadvice.com/online-payment/birdeye-profile/)

4.7

[(709)](https://www.softwareadvice.com/online-payment/birdeye-profile/reviews/)

Ratings Breakdown

-   4.67Ease of use
-   4.47Value for money
-   4.62Customer support
-   4.61Functionality

Pricing

Available upon request

Get Price

Alternative Product

[Okendo](https://www.softwareadvice.com/customer-loyalty/okendo-profile/)

4.9

[(241)](https://www.softwareadvice.com/customer-loyalty/okendo-profile/reviews/)

Ratings Breakdown

-   4.79Ease of use
-   4.58Value for money
-   4.83Customer support
-   4.62Functionality

Pricing

Starting at $19.00 per month

Get Price

## Yotpo Overview

Yotpo is a cloud-based content marketing platform for e-commerce businesses that enables users to collect user-generated content and use the content to build a brand and manage the customer experience. The integrated solution lets brands collect, curate, manage and respond to user-generated content. It leverages customer reviews and photos throughout the buyer journey to increase trust with the customers. Users can combine reviews and photos with customized display options to improve brand visibility. They can also highlight customer content in marketing campaigns to increa...

se search visibility among relevant shoppers. Yotpo monitors e-commerce sites’ search engine optimization (SEO) rankings and social media channels. It offers content marketing features such as email marketing, marketing automation and analytics, social marketing, marketing resource management and search and mobile marketing. The solution helps users understand what customers think about their products and identify opportunities to improve customer experience. Integrations include Shopify, Magento, BigCommerce and WooCommerce. Pricing is per month. Support is provided via a knowledge base.

## Yotpo Pricing and Plans

Yotpo has three plans. Pro is $199.00/mo billed monthly. Premium is $1,198.00/mo billed monthly. Enterprise is custom-priced.

Pro

$199.00

flat rate, per month

SMS/Email: Usage charged separately

Pro plan includes:

-   Reviews
-   Loyalty
-   SMS & Email
-   Up to 500 orders included per month

Premium

$1,198.00

flat rate, per month

SMS/Email: Usage charged separately

Premium plan includes:

-   Up to 1,000 orders included per month
-   Email Support
-   24/7 Live Chat Support
-   Quick Launch Onboarding

Enterprise

Custom Quote Available

Enterprise plan includes:

-   Enterprise Account Manager
-   Custom Contract and Terms
-   10,000+ included orders

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

### Our Analysis of Yotpo's Pricing Plans

We've thoroughly examined the key advantages and limitations of Yotpo's pricing plans to help you determine which option best aligns with your eCommerce needs and budget. The provider offers tiered plans across two product areas (reviews and UGC, and loyalty and referrals), along with plans that include the complete product suite. Each offering caters to businesses at different stages of growth and with different needs.

\*\*Reviews & UGC plan...

s\*\* Yotpo offers three plans (Starter, Pro, and Premium) that allow businesses to capture and display reviews and user-generated content (UGC) to strengthen their credibility and provide social proof to encourage other consumers to make purchases. - \*\*Starter plan ($79/month for up to 500 orders).\*\* It helps growing businesses strengthen their review presence with manual requests, customizable email templates, and visual content like photo and video reviews. It also offers flexible display options—such as carousels and product grouping—and lets businesses remove Yotpo branding. However, it lacks integrations, AI features, and scalability beyond 1,000 monthly orders. - \*\*Pro plan ($169/month for up to 500 orders).\*\* It targets established eCommerce businesses needing advanced review tools. It adds AI-powered features like smart sorting and summaries, multi-user access controls, and Google seller ratings to boost trust and collaboration. However, visual UGC from social media requires a paid add-on, multistore management isn’t supported, and premium onboarding services are reserved for higher-tier plans. - \*\*Premium plan.\*\* The Premium plan (custom pricing) is built for high-volume merchants needing full-scale review management and strategic support. It includes advanced AI tools for deeper insights, access to onboarding and success managers, and optional retail syndication to platforms like Walmart and Target. However, the steep price jump, add-on costs, and potentially unnecessary features may not suit midsize businesses. \*\*Loyalty & Referrals plans\*\* Yotpo offers three plans (Free, Pro, and Premium) that allow users to grow their business via custom loyalty programs and customer referral incentives. - \*\*Free plan.\*\* It offers basic tools to launch a no-cost loyalty and referral program, including points-for-purchase rules, fixed discounts, and full referral flows with fraud protection. It integrates with Shopify POS and supports referral emails and shopper-facing experiences. However, it lacks engagement rewards, milestone-based incentives, and integrations beyond Shopify. - \*\*Pro plan ($199/month for up to 500 orders).\*\* It helps growing businesses boost program engagement with shopper accounts, social media-based rewards, and a customizable rewards page. It expands participation options but lacks VIP tiers, email marketing integrations, and access to dedicated support—limiting personalization and scalability. - \*\*Premium plan.\*\* The Premium loyalty plan (custom pricing) is built for businesses running complex loyalty programs and needing deeper analytics and support. It includes advanced reward settings, scheduled promotions, and a VIP dashboard to track top customer tiers. Dedicated onboarding and success managers are also part of the package. However, the steep price jump, potential implementation fees for non-Shopify users, and feature overload may limit its appeal for midsize firms. \*\*Bundle plans\*\* For users who need access to all of Yotpo’s product features, the provider offers three plans (Pro, Premium, and Enterprise) that include its full product suite. - \*\*Pro plan ($368/month for up to 500 orders).\*\* It gives businesses access to Yotpo’s Reviews & UGC and Loyalty & Referrals. Users benefit from 24/7 support, flexible product activation, and a broad feature set. However, there’s no dedicated onboarding support. - \*\*Premium plan ($1,198/month for up to 500 orders).\*\* It adds advanced AI tools and dedicated support via an optimization strategist. Like the Pro plan, it offers flexible activation and full access to Yotpo’s core products. Downsides include a steep price increase and potential implementation fees for non-Shopify platforms. - \*\*Enterprise plan.\*\* The Enterprise plan (custom pricing) includes everything Yotpo offers across Reviews and Loyalty, plus tailored contracts and enterprise-level support. Users get a dedicated strategist and account manager. Still, lack of public pricing, longer onboarding timelines, and feature overload may limit its fit for some businesses. \*\*Conclusion\*\* When selecting a plan, businesses should carefully consider their monthly order volume, the importance of specific features to their customer experience, and budget constraints. By aligning these factors with Yotpo's tiered offerings across multiple products, businesses can select a plan that optimizes their eCommerce and marketing capabilities while delivering a strong return on investment.

### How does Yotpo pricing compare to alternatives?

Yotpo's starting price is $199.00/month. Explore how its pricing and plan options compare with top alternatives below.

| Product | Starting price | Free trial | Free version | Value for Money |
| --- | --- | --- | --- | --- |
| Yotpo4.5[(379)](https://www.softwareadvice.com/marketing/yotpo-profile/reviews/) | $199.00 /mo | Not available | Not available | 3.9 |
| [Trustpilot](https://www.softwareadvice.com/customer-loyalty/trustpilot-profile/)4.5[(1,207)](https://www.softwareadvice.com/customer-loyalty/trustpilot-profile/reviews/) | $299.00 /mo | Available | Available | 4.2 |
| [TrueReview](https://www.softwareadvice.com/reputation-management/truereview-profile/)5.0[(156)](https://www.softwareadvice.com/reputation-management/truereview-profile/reviews/) | $49.00 /mo | Available | Not available | 4.8 |
| [ReputationStacker](https://www.softwareadvice.com/customer-satisfaction/reputationstacker-profile/)4.9[(60)](https://www.softwareadvice.com/customer-satisfaction/reputationstacker-profile/reviews/) | $63.00 /user/mo | Available | Not available | 4.9 |
| [Birdeye](https://www.softwareadvice.com/online-payment/birdeye-profile/)4.7[(709)](https://www.softwareadvice.com/online-payment/birdeye-profile/reviews/) | Pricing available upon request | Available | Not available | 4.5 |

Yotpo4.5[(379)](https://www.softwareadvice.com/marketing/yotpo-profile/reviews/)

* * *

Starting price

$199.00 /mo

Free trial

Not available

Free version

Not available

Value For Money

3.9

-   [Trustpilot](https://www.softwareadvice.com/customer-loyalty/trustpilot-profile/)4.5[(1,207)](https://www.softwareadvice.com/customer-loyalty/trustpilot-profile/reviews/)
    
    * * *
    
    Starting price
    
    $299.00 /mo
    
    Free trial
    
    Available
    
    Free version
    
    Available
    
    Value For Money
    
    4.2
    
-   [TrueReview](https://www.softwareadvice.com/reputation-management/truereview-profile/)5.0[(156)](https://www.softwareadvice.com/reputation-management/truereview-profile/reviews/)
    
    * * *
    
    Starting price
    
    $49.00 /mo
    
    Free trial
    
    Available
    
    Free version
    
    Not available
    
    Value For Money
    
    4.8
    
-   [ReputationStacker](https://www.softwareadvice.com/customer-satisfaction/reputationstacker-profile/)4.9[(60)](https://www.softwareadvice.com/customer-satisfaction/reputationstacker-profile/reviews/)
    
    * * *
    
    Starting price
    
    $63.00 /user/mo
    
    Free trial
    
    Available
    
    Free version
    
    Not available
    
    Value For Money
    
    4.9
    
-   [Birdeye](https://www.softwareadvice.com/online-payment/birdeye-profile/)4.7[(709)](https://www.softwareadvice.com/online-payment/birdeye-profile/reviews/)
    
    * * *
    
    Starting price
    
    Pricing available upon request
    
    Free trial
    
    Available
    
    Free version
    
    Not available
    
    Value For Money
    
    4.5
    

## Yotpo Features

Drawn from insights across 379 verified reviews, we've outlined Yotpo's best and worst rated features and how they stack up against the average rating.

Yotpo's score

Category average

Yotpo's Best Rated Features

Social Media Integration

4.83

4.21 category average

Multi-Channel Campaigns

4.78

3.83 category average

Negative Feedback Management

4.75

4.59 category average

Yotpo's Worst Rated Features

Rewards Management

3.86

4.65 category average

Loyalty Program

3.90

4.52 category average

Performance Metrics

4.08

4.07 category average

-   Popular features found in Content Marketing
    
    Audience Targeting
    
    Campaign Management
    
    Content Library
    
    Customizable Branding
    
    Customizable Templates
    
    Editorial Calendar
    
    Publish Scheduling
    
    Reporting & Statistics
    
    SEO Management
    
    Social Media Integration
    
    Workflow Management
    
-   More features of Yotpo
    
    Activity Dashboard
    
    API
    
    Automated Responses
    
    Commenting/Notes
    
    Communication Management
    
    Community Management
    
    Contact Management
    
    Content Creation
    
    Content Management
    
    Conversion Tracking
    
    CRM Integration
    
    Customer Engagement
    
    Customer History
    
    Customer Segmentation
    
    Dashboard
    
    Data Visualization
    
    eCommerce Management
    
    Email Marketing
    
    Email Reminders
    
    Engagement Tracking
    
    Feedback Management
    
    Filtering
    
    For Customer Referrals
    
    Gamification
    
    Loyalty Cards
    
    Loyalty Program
    
    Multi-Channel Campaigns
    
    Multi-Channel Marketing
    
    Negative Feedback Management
    
    Performance Metrics
    
    Predictive Analytics
    
    Ratings/Reviews
    
    Referral Templates
    
    Referral Tracking
    
    Reminders
    
    Reporting/Analytics
    
    Response Management
    
    Review Monitoring
    
    Review Notification
    
    Review Request
    
    Rewards Management
    
    ROI Tracking
    
    Sentiment Analysis
    
    SMS Marketing
    
    Social Media Monitoring
    
    Social Promotion
    
    Social Sharing
    
    Survey/Poll Management
    
    Surveys & Feedback
    
    Third-Party Integrations
    
    Trend Analysis
    
    UGC Collection
    
    Visual Analytics
    
    Widgets
    

## Yotpo Integrations

Based on 379 verified reviews, we've identified products most frequently integrated withYotpo.

Shopify Plus

Integration rated 4.5 from 6 reviews

Gorgias

Integration rated 4.3 from 3 reviews

WooCommerce

Integration rated 5.0 from 2 reviews

Meta for Business

Integration rated 5.0 from 2 reviews

BigCommerce

Integration rated 5.0 from 2 reviews

HubSpot Marketing Hub

Integration rated 5.0 from 1 review

See all 45 integrations

## Yotpo Key Sentiments

We analyzed 379 verified reviews for Yotpo to find out what actual users really think.

Most Positive Sentiments

Customer service

81% Positive

11% Neutral

8% Negative

Reviewers commend Yotpo for its robust customer service and loyalty programs, which enhance customer experience and retention. They find the support team professional and responsive, addressing issues promptly and effectively. Users also appreciate the platform's simplicity and the positive impact on their customer engagement strategies.

Customer reviews

64% Positive

28% Neutral

8% Negative

Users appreciate Yotpo for its efficient review collection and the ability to display authentic customer feedback. They find it beneficial for increasing customer trust and engagement, which drives sales and conversions. Additionally, users value the platform's ease of use and its positive impact on their marketing efforts.

Customization

47% Positive

27% Neutral

26% Negative

Yotpo's customization capabilities allow users to tailor the platform to their specific needs, according to reviews. Users find the UI customizable and the ability to modify templates beneficial. However, some experience limitations and challenges, requiring developer assistance for more advanced customizations.

Least Positive Sentiments

Small business pricing

24% Positive

41% Neutral

35% Negative

Reviewers express frustration with Yotpo's pricing tiers, finding many features locked behind higher payment levels. They feel the cost is prohibitive for small businesses, limiting access to essential functionalities. Users desire more flexible and affordable pricing options to suit their needs better.

Email integration

34% Positive

32% Neutral

34% Negative

Although users like Yotpo's email marketing integrations, they face challenges with some, particularly platforms like HubSpot and Gorgias. Users also find the email templates cumbersome and desire more customization options to better align with their branding.

## Yotpo User Reviews

## Yotpo customer ratings

- Overall rating: 4.5/5
- Total reviews: 379

### Rating distribution

- 5 stars: 251 reviews (66%)
- 4 stars: 93 reviews (25%)
- 3 stars: 24 reviews (6%)
- 2 stars: 6 reviews (2%)
- 1 star: 5 reviews (1%)

### Secondary ratings

- Ease of use: 4.4/5
- Value for money: 3.9/5
- Customer support: 4.5/5
- Functionality: 4.4/5

---

### Great Core Product and Support, but New Feature Gaps and High Pricing Hold It Back

- Overall rating: 3/5
- Reviewer: Andie K.
- Verified reviewer: Yes
- Industry: Consumer Goods
- Company size: 51-200 employees
- Product usage: 3-5 years · daily
- Reviewed: November 2026
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Some of the improvements in the UI that have rolled out in recent months, make it easier to see lower sentiment reviews, review image moderation, and filtering to find quality reviews to feature.

#### Ratings breakdown

- Ease of use: 4/5
- Customer support: 5/5

#### Pros

The review product, in my eyes, is their best and core product. It functions well on our site and integrates well with other partners in our tech stack along with retailer syndication. Additionally, the account team is very supportive!

#### Cons

We tend to run into the same issues and blockers across the loyalty and referral product in terms of capabilities and issues. For the last couple of years, these have gone completely unaddressed despite being known, common issues. It seems that Yotpo is going in a direction away from their core products and into areas that are not necessarily helpful or needed for marketers. Would much rather see that time spent into expanding the capabilities of existing features, instead of having mediocre features but a lot of them. Additionally, price is very high for the capabilities

---

### yotpo review

- Overall rating: 5/5
- Reviewer: Cortney K.
- Industry: Arts and Crafts
- Company size: 51-200 employees
- Product usage: 1-3 years · daily
- Reviewed: August 2026
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

We have had an amazing experience with yotpo since day 1. the user interface is great, it’s easy to set up and customer service is awesome.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

The ease of use is super straightforward. we use it for review management and even text messages. The customer service is also wonderful.

#### Cons

I don’t really have any cons for this software. It’s been a wonderful tool for our business in many ways.

---

### Does the job, but doesn't do any of it great

- Overall rating: 3/5
- Reviewer: Verified Reviewer
- Industry: Marketing and Advertising
- Company size: 11-50 employees
- Product usage: 1-3 years · daily
- Reviewed: April 2026
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

It's fine. If you need a reviews platform with decent UGC tools and want something that plays nicely with Shopify, it gets the job done. But if you're expecting a true all-in-one that replaces your ESP or a proper loyalty program, it falls short.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 3/5
- Customer support: 5/5
- Functionality: 3/5

#### Pros

Reviews and UGC collection works well out of the box. The Shopify integration is clean and the on-site display widgets are easy to set up. Having reviews, loyalty, and SMS under one roof is appealing on paper, and the review request automation is reliable.

#### Cons

The platform tries to do too much and doesn't fully nail any of it. SMS is not competitive with dedicated tools.

---

### Very easy and affordable

- Overall rating: 5/5
- Reviewer: Stacey K.
- Industry: Cosmetics
- Company size: 2-10 employees
- Product usage: 1-3 years · daily
- Reviewed: March 2026
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Great experience. Easy to use. Works quickly. Affordable. Also, it's nice that you can adjust the number of orders you'd like to have reviewed which helps with seasonality.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Very easy to use. Just read reviews that customer make and make a comment as a response. Also, good flexibility with options.

#### Cons

To opt out of having a review go live you have to log into the website, you can't just select that from the emails they send.

---

### Happy Until the Sunsetting

- Overall rating: 4/5
- Reviewer: Kyle C.
- Industry: Health, Wellness and Fitness
- Company size: 2-10 employees
- Product usage: less than 1 year · daily
- Reviewed: February 2026
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

I had a really great experience with Yotpo in the beginning. Their integration was easy and the analytics were great.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 4/5
- Functionality: 3/5

#### Pros

Yotpo was very easy to implement and I liked that it integrated with the rest of my marketing stack. It was also very affordable for the size of the company we were at the time.

#### Cons

Soon after I integrated most of my marketing stack over to Yotpo, they started sunsetting things. First, it was subscriptions, then email/SMS. I started using Yotpo because it was an all-in-one, and this ended up forcing me to leave to find a better solution for all of the above.

---

### Yotpo Loyalty and Reviews

- Overall rating: 4/5
- Reviewer: Verified Reviewer
- Industry: Retail
- Company size: 2-10 employees
- Product usage: 3-5 years · daily
- Reviewed: February 2026
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 3/5
- Customer support: 5/5
- Functionality: 3/5

#### Pros

Easy set up and use and good value for money. Any time had issues customer service/chat was quick to help.

#### Cons

Other apps started getting more features and just overall looked better. I believe if i remember correct Yotpo pricing started increasing a lot too compared to others

---

### SDE - 1

- Overall rating: 4/5
- Reviewed: November 2026
- Company size: 201-500 employees

The setup process for Yotpo is straightforward, with quick integration and functional default widgets. Yet, migrating historical reviews can be cumbersome, requiring additional effort and communication with support.

Full review available after login on Software Advice

---

### Really good software if price is not a buying factor.

- Overall rating: 5/5
- Reviewer: Charles A.
- Industry: Cosmetics
- Company size: 2-10 employees
- Product usage: 3-5 years · daily
- Reviewed: February 2025
- Review source details: This review was submitted organically. No incentive was offered

Positive, though was spending far too much. Then covid hit and they brought their entry prices down dramatically. Staff were really helpful. It's really good software. It gets you reviews.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 3/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

The software works really well. The support is good. It's probably the best out there on the market.

#### Cons

The cost, and the language issue. (Not being able to translate)

#### Vendor response

Thanks for the kind words and for highlighting both the strengths and the areas we can keep improving. We’re glad the platform delivered results and that the team was helpful when it mattered most. We understand how important flexibility around pricing and language support can be, especially for global brands. These are areas we continue to invest in as we grow. Appreciate you being part of the Yotpo community and sharing your experience.

Replied July 2025

---

### Good for starting out with SMS

- Overall rating: 4/5
- Reviewer: Orion B.
- Industry: Consumer Goods
- Company size: 2-10 employees
- Product usage: less than 1 year · monthly
- Reviewed: March 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 2/5
- Functionality: 4/5

#### Pros

It’s pretty straightforward and provides some good idea. Ideas for scripted messages.

#### Cons

Customer service generally isn’t great but the product is solid

#### Vendor response

Thanks for the feedback. We're glad the product has been useful and that the message templates have helped spark ideas. We’re always working to raise the bar on customer support. If there’s ever anything specific that didn’t meet expectations, we’d love the chance to make it right. Appreciate you using Yotpo and sharing your experience.

Replied July 2025

---

### Good for many thing. Subscription system has more development to do

- Overall rating: 3/5
- Reviewer: Albert R.
- Industry: Consumer Goods
- Company size: 51-200 employees
- Product usage: 1-3 years · daily
- Reviewed: February 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

We had a decent experience overall with Yotpo. We got up and running relatively quickly and worked out a lot of kinks early on.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 3/5
- Customer support: 3/5
- Functionality: 3/5

#### Pros

Yotpo had some nice subscription management features and many integrations that worked well with our company

#### Cons

There were too many bugs and things breaking.

#### Vendor response

Thanks for sharing your experience. We’re glad to hear the integration and subscription tools worked well for your team and that you were able to get up and running quickly. We know stability is critical, and we take product reliability seriously. If you ever decide to revisit Yotpo, we’d love the chance to show you the progress we’ve made. Appreciate you giving us a shot and sharing your thoughts.

Replied July 2025

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## Yotpo FAQs

-   What is Yotpo used for?
    
    Yotpo has several distinct products. Its UGC & Reviews product collects photos and testimonials from customers, attaching them to product content on eCommerce websites to drive more sales. Yotpo users can also leverage the Loyalty & Referrals product suite to engage existing customers and attract new ones with incentives.
    
-   What are the benefits of Yotpo?
    
    Yotpo focuses on increasing customer retention and driving repeat purchases. It uses real reviews and testimonials from customers to encourage new customers to make purchases. With automated workflows, drip campaigns, and triggers, users can also save time in executing review campaigns. Notable features include extracting smart review highlights, review monitoring, automated reports, and customizable loyalty tiers.
    
-   What does Yotpo offer?
    
    Yotpo offers a retention marketing platform that includes reviews, UGC, and customer loyalty initiatives. Users can also purchase these core products separately; for example, eCommerce brands can purchase reviews and UGC to collect and share reviews, request reviews, and import reviews. Subscription brands utilize loyalty features such as tier-based rewards and granular customer segmentation based on data like the last purchase date.
    
-   Does Yotpo integrate with Shopify?
    
    Yes, Yotpo integrates with several major eCommerce platforms, including Shopify, Shopify Plus, WooCommerce, BigCommerce, Adobe Commerce (Magento), Volusion, and Salesforce Commerce Cloud. Yotpo users can import existing reviews to Yotpo and showcase them with dynamic widgets. Users can sync their Shopify product catalogs and data with Yotpo for seamless back-and-forth sharing.
    

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