It's just become a bit costly now for smaller companies.

Good value for money for marketing automation & user engagement.

The user guides can sometimes be very difficult to follow.

Easy to use feature(s) with clean UX. Value for money & insanely useful for users engagement.

Additionally, we find the ability to drill down into the user's timeline of app events pretty useful to identify issues with the work flow and how to improve the UX.

CleverTap is really good Engaging and Retaining Users with Smart Marketing Automation. A very good alternative to the big ones in the sector.

It's a great experience, a lot of times CleverTap tracking was a great reference in taking critical decisions.

We have been using CleverTap for over 4 years now for Pricebaba.com and now in our new product, SahiGST as well. The results have been amazing.

The initial free package is generous and allows to do much before paying the first time. Customer support is fantastic.

Error with real time data - a lot of times data for last 1-2 hrs is incorrect. It needs a certain value of events to be fired to be shown on dashboard.

Very good...I like so much i am recommend my friends for this.

It allows to build funnels and target users at the grassroot level. As long as event definition is good, there is nothing you cannot pull out from this platform.

CleverTap provide excellent real time analytics which make it best tool for mobile engagement. It has powerful segmentation engine which help us to run more personalize and specialized campaigns.

It's quite easy to segment users based on what they have done on the website and that too real time. Their funnels are the best I've seen - it is possible to set it up within a few seconds.

Their online trainers are from India, but no offense, their dialects are hard to understand.

With CleverTap we had excellent and seamless experience. CleverTap has helped us to engage more audience and convert them into leads.

I have had a very positive experience with CleverTap. I have been using the software for a year now and I feel like there is still so much I can learn.

The perfect communications platform for all our marketing needs.

Customer Engagement and targetted notifications are 2 very powerful uses of this service. Notifications based on different user journeys is very useful for different apps.

The integration of CleverTap into the website may prove to be a bit difficult at first. In Addition, there is no proper way to calculate campaign expenditure.

It is low cost better service & good supporting team.

Real-time insights and analytics, We have used web pop-ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails.

We use Clever Tap for many different reasons in our business, it's intuitive, the data makes sense, and I can touch on every part of my customer life cycle. Their team is amazing too.

Mobile analytics that is great to use and easy to integrate.

The customer support and customer managers that are assigned are top notch. The ticketing system within the platform is extremely valuable when I need a question answered in a timely manner.

The spontaneity and capability of sending lacs of notifications in one go. Also, the power to communicate with users with personalized content helps audience connect with the brand in a better way.

The UI is bit complex and it is hard to located the required reports sometime.

The analytics and reporting is very buggy. The reports that come in for campaigns are also very difficult to understand, making it tough to fix.

This is intuitive solution that provides combination of analytics features with robust automation tools that help us to better understand the customer actions and for creating campaigns.

It's a great product, pretty easy to integrate and start tracking user behaviour.

The overall experience has been good. I would rate 8/10 with multiple scopes of improvements.

Once you add a webhook you can not modify or delete the webhook. Webhook name does not visible in the U, no search optionI.

They have a fantastic customer success team that has been very responsive to all our calls and emails. The results have been amazing.

Marketo is a system that has evolved and solves most problems marketers come across.

I couldn’t be more happy with this software. My sales have increased dramatically and the quality has improved as well.

I uses this platform very often to run my different marketing automation campaigns. Their multiple automation features like sequencing the campaign is amazing.

It is a user-friendly interface which is easily understandable by you and it has a very brilliant capability of automating almost everything.

I occasionally have issues with email formatting and these problems are very hard to fix.

UI is bad, and Marketo Sky will help fix this, but it's taking forever for Marketo Sky to get to a point where I can actually use it. Many features do cost extra but you can pick and choose.

Marketo is good for setting up marketing campaigns and tracking revenue generated through campaigns.

The product has its name imprinted loud and clear and hence the pricing is a thing to worry about.

Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.

I like the web based access and it is intuitive and easy to customize depending on your report needs or just preference.

It is also a most useful tool for lead nurturing and has all the features required for email marketing. My favorite feature is that you can easily create dynamic campaigns and pre-schedule the run.

This is the second thing that I like about it. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it.

Terrible customer support -- I couldn't reach anyone until I told them that I was canceling my account.

We loved the Marketo's  ability to rate and analyze our web pages and in addition to recommend tactics to boost our site's search ability. This is a vital feature specification on the marketing side.

It's allowed us to develop best practice templates that we use and clone for all of the Marketo programs and campaigns that we build.

The integration with Netsuite is very helpful and works really well. Easy cloning of programs and assets is a life saviour.

The integration with other platforms such as Salesforce and SDL Tridion is  out-of-box and very helpful for us. It has a slight learning curve, but the training is pretty decent.

I love this tool, we use it day to day and I would highly recommend it over any other Marketing Automation Platform.

It was difficult to make highly stylized emails and the in-browser only interface was cumbersome, fidgety, and difficult.

The email builder is weak and it takes some time to figure out how to use.

I like that it is extremely intuitive (once you figure it out).

Their API is very weak and limited. Lack of integration options and lack of support.

The community is very useful and the user groups have been very welcoming.

New feature functionality is questionable in the 2015-2018 vintage (pre-adobe) - eg Sky doesn't work as one example.

Also, they have pretty good ways to teach you about the fundamentals of the product. I've been using it for only a couple of weeks, but it seems well worth ​the money and useful.

I liked that the marketing platform has the capability to automate complex workflows.

The most difficult part of marketo is setting it up and understanding how to use it.

I love the ease of use and the organization Marketo uses, I also love how it is now integrated with so many Adobe services.

I also like how easy it is to see the success indicators all rolled up into one space. The ability to A/B test and the like is simple to set up.

I can usually figure out the problem while they are telling me it's not possible. This has happened multiple times.

There is a lot of amazing things that you can do with this tool and the scoring that is associated with leads is immense.

Marketo has been frustrating to use after using other marketing automation tools on the market.

A lot of possibilities that can get a bit overwhelming. Reports can be hard to understand.

US Dollar

CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies at scale. The platform provides features such as flows, pivots, A/B testing, user segmentation, funnels, cross-channel marketing tools and more.


Marketers can create customized, targeted marketing campaigns that include push notifications, triggered messages and scheduled offers. Customer insights help decide which message works with what segment of users. Users can correlate and visualize data across multiple sources on one single dashboard.


CleverTap includes visitor user profiles that are complete with demographic data, user activity, event interactions, responses and usage history. Marketers can compare user behavior and analyze how users move through the sales funnel. App uninstalls can also be analyzed to personalize win-back campaigns. CleverTap can send messages through multiple channels of engagement including push, in-app, SMS and email.



LongDescription

Real-Time Analytics

Engagement Tracking

Cohort Analysis

Funnel Analysis

A/B Testing

Website Analytics

Multi-Channel Marketing

Social Marketing

Mobile Alerts

Customizable Reports

Access Controls/Permissions

Activity Tracking

Customer Segmentation

SMS Messaging

Drip Campaigns

Real-Time Monitoring

Location-Based Marketing

Campaign Tracking

Multi-Campaign

Customer Database

Customizable Fields

Churn Management

Campaign Scheduling

Template Management

ROI Tracking

Campaign Segmentation

Customer Activity Tracking

Customer Experience Management

Visual Notifications

Conversion Rate Optimization

Email Marketing

Mobile Access

Social Media Monitoring

Real-Time Data

Performance Metrics

Web Notifications

Multi-Channel Communication

Marketing Automation

Expiry Notifications

Landing Pages/Web Forms

Real-Time Notifications

In-App Events Tracking

Customizable CTAs

Contextual Targeting

Workflow Management

Email Management

Dynamic Content

Event Triggered Actions

Activity Dashboard

Alerts/Notifications

Reporting & Statistics

Predictive Analytics

Segmentation

Retention Tracking

Website Visitor Tracking

Geotargeting

Automated Scheduling

Uninstall Tracking

Push Notifications

Customizable Templates

Conversion Tracking

Multi-Channel Attribution

Revenue Tracking

Dashboard

Customer Journey Mapping

Real-Time Reporting

Customizable Branding

Behavior Tracking

Reporting/Analytics

Campaign Analytics

Trend Analysis

Notification Scheduling

Device Targeting

Drag & Drop

Third-Party Integrations

Campaign Management

Multivariate Testing

Lead Nurturing

App Notifications

SMS Notifications

Communication Management

Customer History

Fixed monthly pricing with no hidden charges. Our customized plan is tailored to suit your unique growth needs.

CleverTap platform is now available via direct signup online for apps with up to 100K MAUs. Try for free for 14 days.

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7 (Live Rep)

Chat

Self-Employed

2-10

11-50

51-200

201-500

501-1000

1000+

CleverTap

In Person

Live Online

Webinars

Documentation

Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers, throughout complex buying journeys. Marketo Engage facilitates alignment between marketing and sales team to drive revenue and growth for the organization with efficiency at scale.

Marketo Engage has native integrations with Salesforce.com, Microsoft Dynamics CRM, and SugarCRM. This bi-directional communication allows sales reps to get a clear picture of the leads in their pipeline and prioritize based on prospect engagement. Marketo Engage offers an online community of marketers who share ideas, collaborate, and influence product developments.

This solution is suitable for businesses with a user base ranging from three users to more than a thousand users, but its price point makes it ideal for mid-market and enterprise organizations. Support is offered via phone, and email, and an online FAQ page. 

Content Delivery

Personalization

Multi-Channel Management

Lead Engagement

Lead Capture

Mass Texting

SEO Management

Referral Tracking

Pipeline Management

Recommendations

Calendar Management

Collaboration Tools

Data Import/Export

Email Tracking

Email Campaign Management

Campaign Planning

Email Templates

Subscriber Management

Contact Management

Opportunity Management

Content Management

Lead Management

List Management

Dashboard Creation

Sales Activity Management

Multi-Channel Data Collection

Channel Management

Click Tracking

Behavioral Targeting

Social Media Integration

Pricing depends on tools and features needed, as well as database size. 

For more information, please visit: https://www.marketo.com/solutions/pricing/

CleverTap vs Marketo Engage

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