And setting up things might be a bit tricky if you’re a newcomer in the world of analytics/JavaScript.

The pricing model (MTUs) when you have a lot of anonymous users can be a problem.

Setting new events is easy and the software is very intuitive. The real-time debugger view is super helpful during software development.

Certain resolutions to bad data were a challenge to make work.

Great, it helps a lot in collecting customer's information.

The ability to insert third-party snippets on our site through Segment. The pricing structure of charging by usage rather than by seat, making it easy to increase adoption across the org.

It's great if you want to track very basic behaviors like button clicks or form submissions.

Segment is a great CDP that helps you collect, clean, and control your customer data.

Segment is great - great support & documentation. It's very reliable, covering all your third-party integrations.

The ability to easily connect disparate sources of customer data. The ease of adding sources and destinations with or without native integration with Segment.

I can't extract the list of events in order to review them offline (in order to manage which to keep and which to disable).

Good experience overall. A great out of the box and flexible solution.

Not all connections are intuitive and the UI makes it hard to find payload information and logs.

It provides full detailed documentation and a few ready SDK that helps a lot of dev to quickly implement this tool inside the platform.

Overall experience has been quite frustrating so far. Hopefully this will change as it looks like this tool has great capabilities.

Segment is a wonderful tool for us due to its intuitive interface, extensive documentation, and ability to debug events.

Easy to setup, great customer support, excellent choice of services, simply amazing.

Custom integration or customization is really hard to do, third parties implementation sometimes lack some essential feature that would become a hard blocker during the integration.

Thus far, I've been able to get the exact data I need, and for that I am grateful to have Segment.

This saves us a ton in developer costs in time, and makes it very easy to vet new tools for our analytics and marketing stacks.

Also the Segment interface is well designed and easy to navigate. The settings for your Destinations are all clear and laid out, so you can make changes effortlessly.

Ease of use and great software for marketing analytics.

Easy to use and has great customer service and support.

Segment has some of the strongest and most useful lists of integrations for any SaaS product.

Somethimes it is hard to debug or know what is happening if something goes wrong.

The great debugger web-based tool. The tool to create audiences to group users by some properties or events.

Hundreds of integrations (and, with the recent Zapier integration, millions of possible combinations). Easy to understand pricing.

I love the simplicity and functionality of Segment.

3rd party integration is very good , ease of use and whole ecosystem.

Heatmaps also does not show % clicks on map, so missing some crucial analytical data.

CSS not loaded correctly in first second of videos. Pages missing in users' path (load time, I can guess).

Easy to use, many interesting and useful features. Excellent solution of heat maps, allows a considerable improvement in the usability of the site.

Still improving our setup, anyway i think it's really awesome for b2c and ecommerce with main cms.

Also, the ability to set up filters is great; which is also free.

Seeing the precise actions taken on a website is amazing.

We trialled the free version and then moved to paid subscription, awesome bit of kit.

The Smartlook team worked with us over 2 days to quickly resolve the issue to support our use case and now it's all working perfectly.

Really really easy to use and perfect to know how visitors use our store.

Really missing AB test and Form Analysis functionality.

I really like the presentation of this tool, design is nice, easy to use.

And last but not least, the support team at Smartlook was AMAZING. Our product uses a few layout attributes that the Smartlook recorder wasn't capturing correctly at first.

Perfect tool and great source of info for UX analytics.

The administrative panel is easy and intuitive allowing you to quickly access your clients' accounts. The price is the best and the free account is excellent with few limitations.

The only thing which I disliked was switching from viewing visitors to going back to the list.

The customer support for free version was excellent. They helped me even in the free plan.

User visit tracking and heat maps are extremely easy to use. These features allow me to improve my web-app.

The true power of Smartlook comes from how it captures every event that occurs, and then allows you to search seamlessly across all past events.

Seeing what costumers do on my website is like viewing my business from their point of view. It is amazing how much I can get out with this software.

It was unable to capture console errors of our angularjs app.

I love how easy smartlook was to use. I was able to understand all of the insights I needed.

We are solving IT issues, abandoned carts, seeing heat maps. Smartlook should be a piece of software that every company has.

Ability to view each session and understand UX issues without having to wait for user feedback.

US Dollar

Segment is a customer data management platform that can collect and control customer data from mobile and web apps to provide a comprehensive data toolkit for marketing, product, and engineering teams. With Segment, teams can easily view customer behavioral data across multiple channels and standardize data points using a shared data dictionary. With over 300 pre-built integrations, Segment can integrate with multiple systems to connect and unify customer data for product analytics, A/B testing, marketing, and more. 

LongDescription

Engagement Tracking

Personalization

Website Personalization

Master Data Management

Experience Management

Customer Segmentation

GDPR Compliance

Projections

Customer Database

Recommendations

Account Based Marketing

Data Capture and Transfer

Data Import/Export

Campaign Segmentation

Information Governance

Data Quality Control

Data Security

Multi-Domain

Data Connectors

Data Discovery

Behavioral Targeting

Data Integration

Contextual Targeting

Process Management

Data Governance

Match & Merge

Campaign Personalization

Data Profiling

Reporting/Analytics

Customer Profiles

Data Masking

Relationship Mapping

Target Account Identification

Data Migration

Data Analysis Tools

Forecasting

Website Analytics

ETL - Extract Transfer Load

Multi-Channel Data Collection

Click Tracking

Campaign Management

In-Database Processing

Data Subject Requests (DSR/DSAR)

Security Breach Monitoring

Consent Management

Sensitive Data Identification

PIA/DPIA

Identity Verification

Data Mapping

Compliance Management

Campaign Tracking

Performance Metrics

Free Plan: 
Includes 1,000 visitors/mo
2 Sources
300+ Integrations

Team Plan:
Starts at $120/mo 
10,000 visitors/mo
Unlimited Sources
300+ Integrations
Includes 1 Data Warehouse destination

Business Plan:
Customer Pricing
Custom Volume
Single View of the Customer
Data Governance
Advanced Roles & permissions
Historical replay

Email/Help Desk

Knowledge Base

Phone Support

Chat

2-10

11-50

51-200

201-500

501-1000

1000+

Segment

Documentation

Smartlook is a cloud- and mobile-based quantitative analytics solution that helps businesses of all sizes with user behavior and insights. Smartlook answers the &lsquo;what’ and &lsquo;why’ behind every user action. Primary features of the software include visitor recordings, event tracking, funnels and heatmaps.


Smartlook provides the option of replaying video sessions to identify customers, see Javascript errors and share recordings within the team. It also features a visitor journey module, which helps users with app integration and recordings segmentation with right filters. Automated event tracking enables businesses to know how visitors perform certain tasks, and conversion funnels provide reports on leads.


Primarily used by industries including digital agencies, travel, gaming, health care, education and media, Smartlook provides support via documentation and email. It integrates with many platforms and tools including Google Analytics, Zendesk, Instapage, Intercom, Shopify, Gambio, Blogger, Magento and Google Tag Manager.



Cohort Analysis

Funnel Analysis

User Research Analysis

Multi-Channel Management

Application Management

Text Analysis

Data Storage Management

Activity Tracking

Session Recording

Real-Time Monitoring

Referral Tracking

Sentiment Analysis

Single Sign On

Usability Testing

Behavioral Analytics

Multiple Site Management

Site Search Tracking

Knowledge Management

Event Tracking

Transaction Monitoring

Collaboration Tools

User Journeys

Quantitative Analysis

Customer Activity Tracking

Customer Experience Management

Audit Trail

Heatmaps

Conversion Rate Optimization

Statistical Analysis

Mobile Access

Pageview Tracking

Qualitative Comparative Analysis

Mobile Commerce

Issue Management

User Interaction Tracking

Web Traffic Reporting

In-App Events Tracking

Time on Site Tracking

Dynamic Content

Visual Analytics

Activity Dashboard

Alerts/Notifications

Predictive Analytics

Retention Tracking

Data Visualization

Visitor Tracking

Interactive Reports

Visitor Management

Conversion Tracking

Multi-Channel Attribution

For Sales Teams/Organizations

For Mobile

Issue Tracking

Keyword Tracking

Dashboard

Multi-Language

Customer Journey Mapping

For Websites

Behavior Tracking

Incident Management

Screen Activity Recording

Product Data Management

Media Analytics

Tagging

Element Analytics

Multiple User Accounts

Search/Filter

Data Coding

Free: 3,000 sessions/month
Pro: 200,000 sessions/month
Ultimate: 1,000,000 sessions/month

Segment vs Smartlook

User Ratings & Reviews

Pricing

Product Demo & Screenshots

Advisor Recommendations & User Awards

Additional Info

Support and Training

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