---
title: "Airtable Reviews, Pros and Cons - 2026 Software Advice"
description: "Reviews of Airtable. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Airtable is a good fit for you!"
source_url: "https://www.softwareadvice.com/project-management/airtable-profile/reviews/"
page_type: "reviews"
language: "en"
---

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Airtable Reviews

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# Airtable User Reviews

## Reviews summary

- Overall rating: 4.6/5
- Total reviews: 2,244

### Secondary ratings

- Ease of use: 4.4/5
- Customer support: 4.4/5
- Value for money: 4.5/5
- Functionality: 4.5/5

### Rating distribution

- 5 stars: 1,567 reviews (70%)
- 4 stars: 576 reviews (26%)
- 3 stars: 89 reviews (4%)
- 2 stars: 9 reviews (0%)
- 1 star: 3 reviews (0%)

### Most mentioned pros

- I use it for everything in my company -- from organizing our very large annual conference, to running several seminars, to publishing books and journals, to managing our contacts.
- I enjoyed the switch to be able to flip back and forth between grid view and gallery view on the swap button, so my older guys could see how they would go with it in a practice setting.
- Listings, client data, and follow-ups were kept at the forefront and up-to-date, project collaboration was improved with clear deadlines, and agents were able to rapidly re-prioritize and transfer, losing fewer opportunities and gaining greater client satisfaction.

### Most mentioned cons

- It can be challenging to connect directly with a support representative, as most assistance is handled through email, and in some cases, additional support may come at an added cost. While the platform offers powerful features and automation capabilities, some of these functions can be complex and nuanced for users to navigate.
- The mobile app needs some love, as it takes a lot of taps to get to the data/tables you use most often — let me favorite tables! And most of all, the inability to merge fields is a huge blind spot.
- Airtable is clunky and hard to manage large amounts of data.

## Airtable customer reviews

Showing reviews 1-25 of 2,244 (page 1).

### Still great for its purposes, but premium features are overpriced

- Overall rating: 4/5
- Reviewer: Richard S.
- Verified reviewer: Yes
- Industry: Machinery
- Company size: 11-50 employees
- Product usage: Used daily for more than 2 years
- Reviewed: September 2026
- Review source details: This review was submitted organically. No incentive was offered

I have been using this software off and on for several years, and it in genuinely one of the best of its kind. It is highly customizable and pretty user-friendly. Unfortunately, the pricing model for premium features is just unacceptable for me.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 3/5
- Functionality: 5/5

#### Pros

I like the extensive customization options available in the app. This stands head and shoulders above any competitors out there. There are a plethora of templates available, and it's super easy to create your own. On top of that, every single component can be modified within each table.

#### Cons

As with any program with a subscription-based pricing structure, I don't like paying a monthly rate for premium features. This is almost always a deal breaker for me.

---

### A Very Powerful Tool with Many Applications

- Overall rating: 5/5
- Reviewer: Andy B.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 2-10 employees
- Product usage: Used daily for more than 2 years
- Reviewed: February 2026
- Review source details: This review was submitted organically. No incentive was offered

Overall I'm very satisfied with Airtable. My team and I all use it on a daily basis. It allows us to integrate all of our types of data and functions into one place, making it much more powerful. We also integrate Airtable with Zapier, Documint, and other platforms when needed.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

We use Airtable for a huge variety of functions, like data management, project management, content management, CRM, and more. Airtable is extremely customizable.

#### Cons

I don't have many cons. Occasionally we bump into an advanced function that we would like to achieve that Airtable doesn't support. That said, there are usually ways to work around it and they are continually adding new features.

#### Reasons for switching to Airtable

We used a variety of tools, none of which were easy to customize for our specific needs. Airtable allowed us to unite everything on one platform and create powerful applications without extensive coding knowledge.

---

### Great dashboards, a lot of effort

- Overall rating: 3/5
- Reviewer: Billie C.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: Self-Employed
- Product usage: Used monthly for free trial
- Reviewed: September 2026
- Review source details: This review was submitted organically. No incentive was offered

Creates great dashboards but there is a steep learning curve before achieving those well designed visuals.

#### Ratings breakdown

- Ease of use: 2/5
- Value for money: 2/5
- Functionality: 3/5

#### Pros

The visual dashboard look great and you don’t have to code to build them. It’s good how you can see multiple views.

#### Cons

The steep learning curve as it took time to learn how to use the platform compared to other softwares.

---

### Good software but pretty expensive so not for everyone

- Overall rating: 4/5
- Reviewer: Jeffrey E.
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: 11-50 employees
- Product usage: Used daily for less than 2 years
- Reviewed: December 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

As we are remote based workers, the tool eliminates us constantly messaging each other through the day asking “what’s the status”, the status is available in the base. The data replication from our existing tools is also simplified and I am not forced to enter the same information twice (which wasted hours of my time prior). It has provided value to the marketing team as they now have a centralized location to house their creative assets so they’re not drowning in an ocean of emails.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 5/5
- Customer support: 4/5
- Functionality: 5/5

#### Pros

The forms worked better than expected at automating data intake, so I don’t have to type everything in by hand and I’m grateful for that. The ability to view both a timeline and a board view give me a visual of the disaster that we have going on as far as our schedule goes without having to ask the five different people involved what’s going on.

#### Cons

The mobile application feels stiff and upon clicking links from an email they do not open within the app and instead load forever making me want to simply throw the phone. There seems to be an ease in over engineering the entire system and subsequently no one will know how to use the system as we’ve created it to be too complex due to the excessive amount of fields.

#### Reasons for switching to Airtable

Smartsheet is very expensive, but Airtable is more affordable while offering the same features.

---

### Simple CRM perfect for small businesses

- Overall rating: 5/5
- Reviewer: Philip B.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 2-10 employees
- Product usage: Used weekly for more than 2 years
- Reviewed: June 2026
- Review source details: This review was submitted organically. No incentive was offered

Seamless, I have used Airtable for 4+ years for my small online business. It connects well to my APIs like Typeform too.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Ease of use, setup simply in minutes. Airtable helps me manage email lists, campaigns, projects, and research.

#### Cons

It took a little time to get used to the interface, how different tables are linked together, but I quickly got the hang of it.

#### Reasons for choosing Airtable

Airtable felt like a more robust option to me.

---

### Platform Customization and Features Are Unmatched to Peers

- Overall rating: 5/5
- Reviewer: Emily D.
- Verified reviewer: Yes
- Industry: Construction
- Company size: 1001-5000 employees
- Product usage: Used daily for more than 2 years
- Reviewed: August 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

I've used Airtable for the last 6 years at two different companies and have loved working with it. It is easy to use, highly customizable to specific outputs, and continues to grow its features over time.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 4/5
- Functionality: 5/5

#### Pros

The level of customization with Airtable is unmatched with any platform I've used previously. Each base can be uniquely designed to fit the use case, and I've used to many different projects and tasks throughout my career. Each base can also be shared with specific people, ensuring greater collaboration for those who need it.

#### Cons

The functionality has become more limited on the free version; although the cost per user per month is a good value for what you receive in benefits, including the advanced features, interfaces, automations with emails, etc.

#### Reasons for choosing Airtable

The level of customization in the views, ability to easily create multiple views, email notifications

---

### Empowering and Evolving

- Overall rating: 5/5
- Reviewer: Thomas H.
- Verified reviewer: Yes
- Industry: Airlines/ Aviation
- Company size: 201-500 employees
- Product usage: Used daily for more than 2 years
- Reviewed: May 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Our team operates one of the largest Airtable environments — possibly the largest — and that speaks volumes about the platform’s flexibility and capability. Airtable has been instrumental in helping us build a robust, highly customized infrastructure to support our operations. That said, working at this scale does present challenges. As our environment has grown, we’ve started to notice performance slowdowns on an almost daily basis. It's a testament to how deeply integrated Airtable is in our workflows — but also a signal that further optimization at scale would make a big difference. The mobile app, while feature-rich, has been less reliable in our experience. It tends to crash or close unexpectedly about a third of the time we open it, which can be frustrating in time-sensitive situations. Despite these issues, Airtable remains a core part of our system, and its potential continues to impress. We’re optimistic that future updates will bring even greater stability and performance, especially for enterprise-scale users like us.

#### Ratings breakdown

- Ease of use: 5/5
- Customer support: 4/5
- Functionality: 5/5

#### Pros

I came to Airtable with very little coding knowledge, but it not only helped me accomplish everything I needed — it actually propelled me beyond basic programming skills. Learning to use formulas and scripts within Airtable gave me the confidence and tools to start thinking like a developer. What really sets Airtable apart is how it continues to evolve. New features and added flexibility are introduced regularly, keeping the platform fresh and constantly improving. No other low-code product I’ve tried comes close to matching its balance of power, ease of use, and adaptability. If you're looking for a tool that grows with you, Airtable is in a league of its own.

#### Cons

I know from discussion with the support team we have one of the biggest, if not the biggest, environments. With this massive infrastructure we have built it is almost daily we experience slowdown. The mobile app is undependable. I find it self closing at least 1 out of every 3 times i open it.

#### Reasons for switching to Airtable

* This was not a single product switch. We were using a product owned by our biggest competitor and still utilizing multiple tools. We wanted to have a tailored, all encompassing product to operate our company.

---

### Managing data effortless and secure

- Overall rating: 5/5
- Reviewer: Christian S.
- Verified reviewer: Yes
- Industry: Translation and Localization
- Company size: 11-50 employees
- Product usage: Used weekly for less than 2 years
- Reviewed: November 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Functionality: 5/5

#### Pros

Airtable is offering amazing ways to organize and manage data. I've been using it for many mouths now and I'm completely loved to it. Unlike Google Sheet or Excel, there's almost less risk for me to messing up the data.

#### Cons

I don't like how it doesn't show who made the last changes. I can see the version history, but I'm not able to know who made it.

#### Reasons for switching to Airtable

Notion looks very much like Airtable, but it isn't meant for data asset management. It only offers a few MB for storage for the free plan, I would say.

---

### Inbetween a spreadsheet and a database

- Overall rating: 5/5
- Reviewer: Justin S.
- Verified reviewer: Yes
- Industry: Retail
- Company size: Self-Employed
- Product usage: Used daily for less than 2 years
- Reviewed: April 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Overall Airtable sits inbetween a spreadsheet and a database. It provides that extra functionality and improved user experience that a spreadsheet doesn't have.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Functionality: 4/5

#### Pros

Ease of use for data structure setup. Integrations with other applications to enhance functionality missing in Airtable is plentiful and easy to setup. Pricing is amazing given the functionality.

#### Cons

The interface functionality is very basic with many bugs. A very notable bug is sometimes when you edit records within an interface within the Android mobile app records don't update within the underlying tables. The dashboard screen is very basic and makes it a slow process to find what interface or base you want to edit.

#### Reasons for choosing Airtable

Airtable pricing, functionality, and usability was superior.

---

### Airtable Highly Support Organisation, Visibility and Accountability

- Overall rating: 5/5
- Reviewer: Esami M.
- Verified reviewer: Yes
- Industry: Professional Training & Coaching
- Company size: 2-10 employees
- Product usage: Used daily for more than 2 years
- Reviewed: March 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Airtable provides a centralised space where we are able to store and organise all our projects information. Facilitate team collaboration and seamless communication.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Airtable is really easy to use and implement. High adaptable to various types of project either simple task or complex project.Automate repetitive tasks thus saving time and reducing manual effort.One is able to assign tasks track the progress and leave comments within the tool.The drag and drop features simplifies task management.

#### Cons

Only that Airtable has limitations in terms of advanced reporting features.

#### Reasons for switching to Airtable

This tool is amazing when it comes to looking for real time collaboration among team members.

---

### Easy-to-learn and great for sleek formatting

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Verified reviewer: Yes
- Industry: Non-Profit Organization Management
- Company size: 11-50 employees
- Product usage: Used weekly for less than 2 years
- Reviewed: June 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Positive! Learning Airtable was efficient. I appreciated the "drag and drop" capabilities to move text from an Excel format into a format within Airtable to export to PDF. Formatting headers and bullet point lists was a bit slow and laborious.

#### Ratings breakdown

- Ease of use: 5/5
- Functionality: 4/5

#### Pros

The design was intuitive to use- a coworker was able to show me quickly how to import data from Excel into Airtable and format it, then pull it out as a PDF. I used Airtable to format one-pagers that included headers and bullet point lists. All of this functionality worked well.

#### Cons

There is no equivalent of the Microsoft Paintbrush tool for easy formatting; you have to retype the text and reformat it how you want. This makes formatting time-consuming. There are, however, plenty of fonts and text options (bold, italics, etc.) so you have available to you similar functionality to the rest of Microsoft Word.

#### Reasons for switching to Airtable

Formatting hundreds of one-pagers in Word to then save them as PDFs was incredibly time-consuming. It basically meant hiring a temp for a month per year. Using Airtable, instead we could download qualitative (text) data in Excel and import it into Airtable for quick formatting to export it as a PDF directly Airtable.

---

### Comprehensive PM/TM and Project Collaboration Software

- Overall rating: 5/5
- Reviewer: Stephen W.
- Verified reviewer: Yes
- Industry: Printing
- Company size: 11-50 employees
- Product usage: Used daily for more than 2 years
- Reviewed: October 2025
- Review source details: This review was submitted organically. No incentive was offered

Collaborating on projects help save time by allowing remote teams in my organization to work together from anywhere.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Airtable automates over 85% of manual business processes ranging from project management, task management and content marketing - this is the best thing that I like most so far.

#### Cons

Ever since I started using Airtable to plan, track and manage projects, I have never come across an issue that lasted for over 24 hours unresolved.

---

### Forever and always a fan of Airtable

- Overall rating: 5/5
- Reviewer: Harsh M.
- Verified reviewer: Yes
- Industry: Chemicals
- Company size: 11-50 employees
- Product usage: Used daily for less than 2 years
- Reviewed: September 2025
- Review source details: This review was submitted organically. No incentive was offered

I can create new projects for my staff to work on with minimal effort, each with its own dashboard, calendar and member interactions.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Easy to customize my notifications for messages and tasks. It’s summary feature provides a quick overview of key events that have occurred during my absence.

#### Cons

There is nothing I don’t like about this platform. It’s well suited for our project efficiency when dealing with multiple people in one place.

---

### Airtable Opinion Based on 4+ Yrs

- Overall rating: 5/5
- Reviewer: Ying C.
- Verified reviewer: Yes
- Industry: Biotechnology
- Company size: 201-500 employees
- Product usage: Used daily for more than 2 years
- Reviewed: August 2025
- Review source details: This review was submitted organically. No incentive was offered

Overall experience with Airtable has been decent - some of the benefits that I relish are such as automating time tracking processes and project coordination.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Airtable is one of the underrated PPM tools yet very robust compared to most that I have ever tried. The iOS mobile application enables me to manage tasks and collaborate on projects with colleagues across all departments.

#### Cons

Ever since implementation, I have never experienced any challenging aspect in Airtable and I use it daily at work.

---

### Ok project management tool

- Overall rating: 4/5
- Reviewer: Verified Reviewer
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: 51-200 employees
- Product usage: Used weekly for less than 2 years
- Reviewed: July 2026
- Review source details: This review was submitted organically. No incentive was offered

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 4/5
- Functionality: 3/5

#### Pros

We used Airtable for a while with our marketing agency. Overall, it was a usefull tool that helped us manage and monitor various projects, speadsheets, and more

#### Cons

Airtable is clunky and hard to manage large amounts of data. The customtization options for some seemingly basic items could be better

---

### Fun to use, pretty to look at, functional and feature-rich tool

- Overall rating: 5/5
- Reviewer: Dan J.
- Verified reviewer: Yes
- Industry: Management Consulting
- Company size: 2-10 employees
- Product usage: Used weekly for less than 12 months
- Reviewed: March 2026
- Review source details: This review was submitted organically. No incentive was offered

Airtable makes managing data pretty and functional in ways simple spreadsheets simply cannot. With their multiple views, integrated data, and smart capabilities (not to mention the AI features!), it's a solid tool worth playing with.

#### Ratings breakdown

- Ease of use: 5/5
- Functionality: 5/5

#### Pros

I love the way the views of data are customizable to serve the specific needs you have at the time. Different teams required different components of the same dataset to be visible while accessing, and Airtable made it easy to create filtered views for each.

#### Cons

For those less tech-savvy, Airtable felt a little complex (rightfully so). It can do a lot and requires proper thought and planning for long-term use and configuration.

---

### Highly customizable management software with a learning curve

- Overall rating: 4/5
- Reviewer: Katherine G.
- Verified reviewer: Yes
- Industry: Non-Profit Organization Management
- Company size: 2-10 employees
- Product usage: Used weekly for more than 2 years
- Reviewed: March 2026
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 2/5
- Functionality: 5/5

#### Pros

Airtable is incredibly customizable. It can be used for a variety of tasks, from project management, contact libraries, inventory tracking, grant-tracking, to-do lists, comms planning, etc. It is really a jack-of-all-trades product.

#### Cons

There is a steep user-curve with Airtable. The more tech-savvy members of my team love it, but others have disliked it, even just navigating an already-created Airtable. You have to set aside dedicated time to bring people on board to use Airtable, even as viewers. Some people may find it too complicated to learn to create their own tables.

---

### Flexible and Powerful Tool for Organizing Work

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Verified reviewer: Yes
- Industry: Accounting
- Company size: 2-10 employees
- Product usage: Used weekly for less than 12 months
- Reviewed: May 2026
- Review source details: This review was submitted organically. No incentive was offered

My experience with Airtable has been very positive. It helped improve organization, collaboration, and visibility across projects in a simple and flexible way.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Airtable is very easy to use and combines the simplicity of spreadsheets with the power of a database. It’s great for organizing projects, tracking data, and collaborating with teams in real time.

#### Cons

Some advanced features can take a bit of time to learn, but the basics are very intuitive and easy to pick up.

---

### Helpful for Keeping Things Organized

- Overall rating: 4/5
- Reviewer: Francesca J.
- Verified reviewer: Yes
- Industry: Music
- Company size: 11-50 employees
- Product usage: Used monthly for less than 2 years
- Reviewed: March 2026
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Overall, my experience with Airtable has been positive. It’s a great tool for organizing and tracking information, and the flexibility makes it useful for a wide range of tasks. Once you get familiar with how it works, it becomes a really helpful way to keep things structured and easy to manage.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 3/5
- Customer support: 3/5
- Functionality: 3/5

#### Pros

What I like most about Airtable is how flexible and easy it is to organize information. It works like a spreadsheet but has the structure of a database, which makes it simple to track and manage different types of data in one place. I also like how customizable it is—you can create views, filters, and layouts that make the information easier to understand and work with.

#### Cons

What I like least about Airtable is that some of the more advanced features can take time to learn. While the basics are easy to use, setting up more complex workflows or automations can feel a bit confusing at first. It can take some trial and error to fully understand how to use all of the features effectively.

---

### The powerhouse for organizing and elevating your projects

- Overall rating: 5/5
- Reviewer: Spencer H.
- Verified reviewer: Yes
- Industry: Information Technology and Services
- Company size: Self-Employed
- Product usage: Used weekly for less than 2 years
- Reviewed: June 2026
- Review source details: This review was submitted organically. No incentive was offered

#### Ratings breakdown

- Ease of use: 4/5
- Functionality: 5/5

#### Pros

I like the variety of visualization tools and project views available in Airtable, which make data analytics much simpler than in a spreadsheet and remove Notion's storage limits.

#### Cons

Airtable can't replace big SQL programs available out there but can be a real advantage for non-coder app builders. Its automation capabilities are somewhat limited, requiring you to deal with Zapier or another automation platform.

---

### Easy to Integrate- Powerful on the Backend

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Verified reviewer: Yes
- Industry: Internet
- Company size: 11-50 employees
- Product usage: Used monthly for less than 2 years
- Reviewed: March 2026
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Airtable is highly integratable and allows our team to enhance our product for our users. They don't see Airtable but it's doing a ton of things in the background- making it easier for our developers and users.

#### Cons

I don't have any negative feedback to share at this moment. Everything has been really great and the integration was easy.

---

### Flexible Project Tool for QA & Dev Teams

- Overall rating: 5/5
- Reviewer: Clara R.
- Verified reviewer: Yes
- Industry: Information Technology and Services
- Company size: 11-50 employees
- Product usage: Used monthly for more than 2 years
- Reviewed: September 2025
- Review source details: This review was submitted organically. No incentive was offered

It is great for team collaboration and project tracking, intuitive interface, though pricing and advanced reporting are considerations.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 3/5
- Functionality: 4/5

#### Pros

It is a flexible and visual tool for task and project management, in my QA team it boosts collaboration and helps teams stay organized efficiently.

#### Cons

Advanced features require paid plans, and reporting/diagram tools can feel limited for complex projects.

---

### Great hybrid between spreadsheet and database.

- Overall rating: 4/5
- Reviewer: Miles H.
- Verified reviewer: Yes
- Industry: Business Supplies and Equipment
- Company size: 51-200 employees
- Product usage: Used daily for less than 2 years
- Reviewed: July 2025
- Review source details: This review was submitted organically. No incentive was offered

This has helped me to replace messy Excel sheets, to have tables that are easier to filter and share to everyone. I created a mini product database that the marketing team actually uses.

#### Ratings breakdown

- Ease of use: 4/5
- Functionality: 5/5

#### Pros

Airtable is spreadsheet familiar but packs light weight database functionality What I like even more is adding linked records between product specs and supplier profiles, this is zero-cost in terms of visual and gives structure to your product data.

#### Cons

For anything more complex, it leaves much to be desired, and having multiple large bases hits the limits of the free plan very quickly.

---

### So many possibilities with Airtable

- Overall rating: 5/5
- Reviewer: Sabre B.
- Verified reviewer: Yes
- Industry: Internet
- Company size: Self-Employed
- Product usage: Used weekly for less than 6 months
- Reviewed: March 2026
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

I love using it and the data capabilities. It’s very powerful and I use it to help track my clients etc

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

The automation capabilities inside site and and how it reduces the need for Zaiper and it cuts down costs for me

#### Cons

The UI and the learning curve and not knowing how it all connects together. Once you get the hang out of, it’s easier

---

### Airtable Handle a Lot of Info

- Overall rating: 5/5
- Reviewer: Lindsay B.
- Verified reviewer: Yes
- Industry: Restaurants
- Company size: 10000+ employees
- Product usage: Used weekly for less than 12 months
- Reviewed: June 2025
- Review source details: This review was submitted organically. No incentive was offered

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Airtable is like spreadsheets but not boring. Being able to link element or database items between tables is handy when I need to have remarks with a lot of different pieces of content and deadlines.

#### Cons

There’s a little learning curve at the beginning, and if you wanna use the good features you kinda have to go for the paid plan.

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Airtable Reviews, Pros and Cons - 2026 Software Advice