Improvado seamlessly powers all our paid advertising and e-commerce platform reporting. We love it.

Pros

Powerful. Tons of APIs to hook into tons of platforms, and always adding more. Great Google Sheets integration. Solid customer support - super responsive. Very detailed and thorough on data collection. Literally hundreds of fields are imported from various platforms, and it's easy for the user to customize how they measure and view the data. Most reporting platforms will look good until you find the one fatal flaw that means that you can't use it for your use case. We have never run into this with Improvado, and they are always getting better.

Cons

Would love to get some data preparation and transformation functionality to take things to the next level.

Easy To Pick Up

Being able to pull various different platform datas into one solution without having to do too much heavy lifting.

Pros

The platform is straight forward to get the hang of and the support team are excellent for any queries. The plug and play elements of the product make it super easy to get a dashboard of the ground when you are hard pressed to get something in front of a client or stakeholder. Connecting various platforms is a breeze too as Improvado supports a whole host of different connections and integrations - if anything is not listed, someone is always on hand to provide support to try and implement a workaround or look into getting the provider added as a data source. The Improvado support team also allowed us to push our data to other products (such as Google Biq Query) in order to be more flexible with our data.

Cons

When comparing to other products available the ability to create custom tabs is limited on this product, thought the templates provided are certainly sufficient - as mentioned in the likes of this product, they do push to external products too, so not necessarily a bad point. One down side is the data pushed to external sources is owned by Improvado so it can be a little slow going if you want to update and test your own things - you have to rely on support to make the updates for you.

Tried to Get Info But Rep Did Not Call as Scheduled

Given that a call was scheduled for a set day and time and was not followed thru did not impress me.

Pros

I liked the idea of getting to have all of my marketing data in one spot to utilize in different forums and platforms.

Cons

The fact that a demo was scheduled at a set day and time and I was not contacted at that time does not speak well for the support for this product. The demo should be one of their most important calls.

Great Time Saving Client Pleasing Partner

The entire team from start to finish has been great to work with and they address problems quickly and effectively.

Pros

The flexibility is quite good. I know the challenges this industry faces when building a product that has multiple customers with myriad of requirements. Improvado does a great job at allowing for the flexibility of variable output demands.

Cons

It's not necessarily what I don't like about the software, but more so about the lack of universal stats across platforms allowing for more comparative data. There are ways to do it, but it takes more heavy lifting that we'd like. If you open two sessions on the same report you can do a side by side comparison, but the minute you dig deeper they both revert to the latest date range pulled.

With Improvado we save huge amounts of people time and have standardized our reporting

Our process for onboarding new clients and pumping out reports month after month has become way more efficient, and way faster since rolling out Improvado. We also leverage some of their 3rd party visualization options successfully, esp Google Sheets.

Pros

Improvado has enabled us to quickly scale our reporting and to deliver dozens of multi-page, multi-channel reports within just a few days every month. Improvado's support team is patient and focused on our priorities. They have become increasingly better at drilling in and staying on an issue until it's resolved.

Cons

As a relatively small upstart in their field, we found other platforms with more built-in data sources and more widgets out of the box. On the other hand, the Improvado team has built numerous custom solutions for us as part of the ongoing package. They never say no to any reasonable request.

Great Tool, Superb Customer Service

My overall experience has been overwhelmingly positive - they have gone out of their way to help my business get access to the data we need to grow.

Pros

Improvado provides exactly what it advertises - the raw data from each live connection right into a hosted database. They also have a quick and knowledgable engineering staff who have helped to add new fields to our dataset upon request. Their documentation for new products is well thought through and clear. In addition to all this, they have an excellent support staff. Our Customer Success Manager is very knowledgable about the product, communicates regularly with the development team, and provides regular status updates on development projects.

Cons

I have no complaints at this time - every issue that has come up they have researched and fixed.

Removes Technical Integration Headaches

I have had a great experience with Improvado! They provide excellent customer service and provide an excellent product. Using Improvado removes time from my day, previously spend integrating different data sources.

Pros

Integrating many data sources through one simple connection. Easy to use UI with excellent customer service.

Cons

Although most of the API connections are sound, still requires monitoring of the data. Improvado is very quick with customer service if I do have any issues.

Best Tool to visualise data

Great experience.

Pros

This is easy to use, can keep our Clients Google ads, Apple ads, facebook search data.

Cons

Sometimes the connection lost and it's hard to find where.

A beautiful dashboard that useful internally and externally

Some of the more granular features are a bit complicated, but support is great about walking us through them.

Pros

The customization, shareable links, and general UI. Customer service is also leagues ahead of other similar solutions.

Improvado Review

Pros

It really saves a lot of time regarding the setup of big data sets.

Cons

I didn't like the UI integrated dashboard function. It just doesn't have sufficient functions for visualizing.

Improvado has reduced our manual reporting time by 90%

Large reduction in the amount of hours needed to manual pull and compile data for our clients.

Pros

The ability to connect with a large array of data sources, create custom metrics and flexibility of how that data is presented. Simple, intuitive interface made getting comfortable inside the platform very easy.

Cons

Not quite the depth of granularity I'd like to see with some of the data sources, but the team has been very responsive to that need and is likely an issue that will be resolved soon. Some of the APIs need to be built out a little more, but that's also something the team has been focused on.

Really helpful! Lawrence from the Improvado team was wonderful and great to work with.

Reduced a lot of manual inputting and manipulation of data and helped streamline my reporting tasks.

Pros

Complete customization of all data, for all acquisition marketing channels that fit our unique agency needs.

Cons

There was a lot of heavy lifting and initial back and forth, but worth it in the end as we were able to finish a fully customized report that automated what we were doing manually and what our clients were used to.

Takes the annoying work out of the equation

Pros

Ease of use and the control you have of the platform data. A ton of options to deliver actionable reports.

Cons

There's a bit of a curve while getting started, however, the challenges are met with a very accommodating team to help every step.

Easy to use platform

Pros

The platform is intuitive and easy to use. There are many variations in terms of data visualization.

Cons

Customization options are limited beyond what is needed for my company.

Saves us 20 hours a week.

Saved time!

Pros

It does what it advertises, and it does it well. Improvado pulls data from anywhere, and lets us turn it into a report to show our clients. We used to have someone doing this manually and it took them about 20 hours a week.

Cons

Onboarding is a little complex and some of the calculations are unintuitive, we've had to make a few custom fixes.