--- title: "CTM Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of CTM. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if CTM is a good fit for you!" source_url: "https://www.softwareadvice.com/voip/calltrackingmetrics-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Call Tracking Software](https://www.softwareadvice.com/voip/call-tracking-comparison/) / [CTM](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/) / CTM Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/) Reviews [Alternatives](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/alternatives/) # CTM User Reviews ## Reviews summary - Overall rating: 4.7/5 - Total reviews: 159 ### Secondary ratings - Ease of use: 4.4/5 - Customer support: 4.6/5 - Value for money: 4.5/5 - Functionality: 4.6/5 ### Rating distribution - 5 stars: 118 reviews (74%) - 4 stars: 32 reviews (20%) - 3 stars: 6 reviews (4%) - 2 stars: 1 reviews (1%) - 1 star: 2 reviews (1%) ### Most mentioned pros - It has been a great one stop shop for us for our phone system, marketing tracking, chat, voice AI, customer and marketing texts, and Call routing. - The call tracking accuracy is excellent, and the platform integrates seamlessly with tools like Google Ads and CRMs, making it easy to attribute leads and optimize campaigns. - The depth of features, integrations, and customization makes it a long-term solution rather than a short-term tool, and it’s become a core part of tracking and optimizing performance. ### Most mentioned cons - Two face identification, when i log back in every time ask to send text to my cella bit annoying that part - CTM unfortunately has the capacity to be buggy, and often times there's limited resources to help (unless you pay for an additional support package). - Agency accounts cannot have multiple sub accounts open and reporting at once. ## CTM customer reviews Showing reviews 1-25 of 159 (page 1). ### The More info the better - Overall rating: 4/5 - Reviewer: Stephanie C. - Verified reviewer: Yes - Industry: Financial Services - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2021 - Review source details: This review was submitted organically. No incentive was offered We have made more money by using this product as it allows us to access info we wouldn't have had otherwise. Being able to track the missed calls from nights and weekends has produced many new leads. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Being able to see the phone number and some basic info about the person that calls is very beneficial to how we work a lead. Knowing what pages they came to helps direct the call in the right direction without wasting time. #### Cons We have several websites we track that are all part of one corporation, It's quite bulking and time-consuming to set them up all individually. I wish there was reporting that would show calls across all sites instead of having to swap back and forth between the 5 accounts we have. #### Reasons for switching to CTM It's been a few years but the tracking capabilities are better and so were the features. --- ### CTM Review - Overall rating: 5/5 - Reviewer: Lauren f. - Verified reviewer: Yes - Industry: Financial Services - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall, we've had great success using CallTrackingMetrics! The team has been very helpful as we've built the system out to our exact needs, and the feature set is impressive. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The system has many features available, but the setup is very intuitive. If issues arise, there are plenty of help articles available as well as quick access to the support team. #### Cons It can be difficult to keep cost in check as you add additional services and volume. Billing can be rather complex if using many features, so it can cause a lengthy audit process. #### Reasons for choosing CTM The team was more responsive to our inquiries #### Vendor response Thank you for sharing your experience! We’re so glad you’ve found the platform intuitive and our team helpful as you customized it to your needs. We appreciate your feedback on billing and cost management -- this is something we’re always working to make easier. It means a lot that you chose us for our responsiveness, and we’re grateful to support your success! Replied September 2025 --- ### Choose Another Call Tracking Company - Overall rating: 1/5 - Reviewer: Meira D. - Verified reviewer: Yes - Industry: Luxury Goods & Jewelry - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 2/5 - Functionality: 1/5 #### Pros If it would work, it would be useful in measuring offline conversions. #### Cons Tried working with them for YEARS to get the data right because if it was correct, it would be so useful. Once I audited the data, the calls had nothing to do with the keyword data that was being reported. Until my arrival, the company was making decisions based on CTM's INCORRECT DATA! I implemented every change they recommended, including purchasing more numbers and inputting more sources but it was never resolved. When we decided to leave, they had auto-renewed our account and promised to refund, but did not. Additionally, many of the calls at the end were robocalls or hangups. #### Reasons for choosing CTM We had been with them for years and wanted to try and maintain the current integration. --- ### Thanks for a Great Decade - Overall rating: 5/5 - Reviewer: Colin D. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Incredible compared to most other phone software. All the bells and whistles, but not bogged down by widgets, API connections or poor infrastructure. CTM is easy to present and train with, without taking agency away from it's users. It's Your particular setup & How You think work should flow. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Speed of the platform, Ease of use, Ease of Training new clients & Onboarding existing ones. Setup for digital marketing doesn't get much easier than this- and if it is, it's a worse experience! Please see Service Titan Marketing Pro if you want to know what pain is. #### Cons Agency accounts cannot have multiple sub accounts open and reporting at once. As a self-proclaimed power user I do wish I could grab more data at once, but this is probably a "me problem". #### Reasons for choosing CTM Integrated phones in an already slow to work with CRM, alongside differences in marketing theory/conversion actions #### Vendor response Thank you for the feedback, Colin! Replied September 2025 --- ### Best-in-Class Call Tracking & Attribution Platform - Overall rating: 5/5 - Reviewer: Alejandra M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall, my experience with CallTrackingMetrics has been excellent. It’s a reliable and robust platform that has significantly improved our ability to track, analyze, and optimize inbound calls. The insights we’ve gained have directly impacted our marketing performance and ROI. Their customer support is responsive and helpful whenever we need assistance. I highly recommend CTM to any business looking to take their call tracking and attribution to the next level. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros CallTrackingMetrics is incredibly powerful yet user-friendly. The call tracking accuracy is excellent, and the platform integrates seamlessly with tools like Google Ads and CRMs, making it easy to attribute leads and optimize campaigns. The reporting is detailed and customizable, which has helped us make more data-driven decisions. I also appreciate the automation features and call routing options—they’ve saved us a lot of time and improved our customer experience. #### Cons There is a bit of a learning curve at the beginning due to the wide range of features available. Some of the more advanced settings can feel overwhelming if you’re new to call tracking, but once you get familiar with the platform, it becomes much easier to navigate. #### Vendor response Thank you for your review! We're happy to hear that you're enjoying our platform and getting ROI. Replied April 2026 --- ### Excellent for customized solutions for all call center needs! - Overall rating: 5/5 - Reviewer: Jeff D. - Verified reviewer: Yes - Industry: Transportation/ Trucking/ Railroad - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Excellent and would recommend to others with similar call center setups, especially those with little seasonal fluctuations in call volume. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Almost every aspect is customizable for the organization now, and in the future. The pricing is competitive and fair. The customer support/tech support is fast to respond and thorough. Almost all features one can think of are available, or can be available if needed. Quick to adopt AI implementation and all new technology advances. #### Cons Minor temporary outages with upstream providers which causes significant impact to operations at times. A minimum minute commit could make it hard for seasonal businesses. #### Vendor response Thank you so much for taking the time to share such a thoughtful review! We're thrilled to hear that you’re finding CallTrackingMetrics to be highly customizable and that our support team has been responsive and thorough. We work hard to provide a flexible platform that grows with your organization, and it’s great to know that our efforts to stay ahead with AI and technology updates are making a difference. We also appreciate your feedback regarding temporary upstream provider outages. While these situations are rare, we understand how impactful they can be. Our team continues to work closely with our providers to minimize disruptions. Thank you again for your recommendation and for being part of the CTM community — we’re grateful for your partnership! Replied October 2025 --- ### Enterprise-Level Call Tracking With Deep Reporting - Overall rating: 5/5 - Reviewer: Vincent B. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: December 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. My overall experience with CallTrackingMetrics has been very positive. It’s a reliable, enterprise-level platform that delivers accurate call attribution and detailed reporting, which makes marketing decisions much clearer. Once implemented, it runs consistently and scales well with higher call volume. The depth of features, integrations, and customization makes it a long-term solution rather than a short-term tool, and it’s become a core part of tracking and optimizing performance. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros CallTrackingMetrics is extremely powerful and flexible. The depth of call attribution, reporting, and tracking options makes it easy to understand exactly where calls are coming from and how they perform. Their integrations (Google Ads, CRM platforms, analytics tools) are solid and reliable, and the platform scales well as call volume grows. I also appreciate the level of control over tracking numbers, routing, and automation—it’s clearly built for serious marketers and lead-driven businesses. #### Cons Because the platform is so robust, there can be a learning curve at first. There are a lot of features and customization options, which may feel overwhelming for new users—but once you’re set up, that same depth becomes one of its biggest strengths. Taking the time to dial it in pays off with powerful insights and long-term scalability. #### Vendor response Thanks for your thoughtful review! Replied December 2025 --- ### Great Support - Overall rating: 4/5 - Reviewer: Wendy M. - Verified reviewer: Yes - Industry: Consumer Services - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: October 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. CTM has been very helpful to our business. The system is easy to use and our team can work independently. When there are issues, it is easy to contact the support team and most of the time, they can fix the issue within a few minutes. They offer a follow up email with the transcript and with helpful steps to take to correct an error or informative articles on the subject or feature we had an issue with. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros CTM has enable us to give our agents multiple phone numbers at once to help streamline our ability to make calls nationwide. #### Cons The AI capabilities were not sufficient for our needs as of yet, but as advances come in the AI field, we may be able to revisit CTM's AI tools. #### Vendor response Thank you so much for taking the time to share your experience! We’re thrilled to hear that CallTrackingMetrics has helped your team streamline nationwide calling and that the platform has been easy for your agents to use. It’s wonderful to know our support team has been responsive, quick to resolve issues, and helpful with follow-ups. We also appreciate your feedback on our AI capabilities. We’re continuously expanding our AI tools to deliver even more automation, insights, and integrations. If there are specific AI features or use cases you’d like to see, we’d love to hear from you — your feedback directly shapes how we evolve the platform to meet our customers’ needs. Replied October 2025 --- ### CTM - the real holy grail of performance marketing - Overall rating: 5/5 - Reviewer: Shay B. - Verified reviewer: Yes - Industry: Internet - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. This is a smart and robust platform. From account setup to onboarding and day-to-day operations, everything runs smoothly and reliably. Our clients use it intensively, pushing its limits with high call volumes and complex integrations, and it always holds strong. Honestly, I can’t think of another product with such stability. And on the rare occasion that an issue does arise, the dev team responds quickly, understands the root cause, fixes it, and in most cases even restores any missing data retroactively. It’s simply remarkable. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It is by far the holy grail of performance marketing. I use them for all of our (500) clients. Super stable. #### Cons Nothing, sorry, but when something does not work they fix it quick. I have nothing bad to write. Go for it! #### Vendor response Thank you for your review! Replied September 2025 --- ### Great call tracking tool for media campaigns - Overall rating: 5/5 - Reviewer: John W. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Excellent and consistent performance from call tracking platforms. Variety of analytics to review to improve campaigns #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Follow through with clear answers for my questions for customer service. Consistency of performing the needed results from call tracking numbers. #### Cons I can’t think of anything I liked the least. Everything performed the way I needed for my media campaigns #### Vendor response Thanks for your review, John! Replied April 2026 --- ### Great marketing tool, subpar contact center application - Overall rating: 4/5 - Reviewer: Dominic V. - Verified reviewer: Yes - Industry: Hospital & Health Care - Company size: 201-500 employees - Product usage: Used daily for less than 12 months - Reviewed: August 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I would say that it feels like a slight improvement over my last vendor, NICE inContact, because of the extra marketing tools at my disposal, but the contact center piece feels like a step backwards. The Support experience has been the worst part. It took months, many duplicate cases, and threatening to find another vendor for me to actually get some helpful tech support. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 2/5 - Functionality: 4/5 #### Pros The suite of marketing features that come baked into the product far exceed the competition (others may offer similar products, but they're almost always a peripheral add-on that needs to be purchased in addition to the standard license). #### Cons The contact center software has not fully matured yet; it feels like an afterthought. Its integration with the biggest CRM in the world, Salesforce, is clunky and riddled with issues that are difficult to troubleshoot and reduce my agents' work efficiency. #### Reasons for choosing CTM It was a purely cost driven decision. #### Reasons for switching to CTM Cost and the inability to switch to Salesforce Lightning Experience. --- ### Excellent Support Experience - Overall rating: 5/5 - Reviewer: Wendy M. - Verified reviewer: Yes - Industry: Law Practice - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: September 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. We had an excellent experience with [sensitive content hidden] from CallTrackingMetrics support. He was knowledgeable, responsive, and went above and beyond to resolve our issues quickly and clearly. Highly recommend his expertise and professionalism! #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros [sensitive content hidden] made us feel supported by responding quickly and following through until everything worked smoothly. #### Cons Issue was somewhat complex and took a while to problem solve/go through process of elimination but that was a necessary step in the process #### Vendor response Thank you for your review, Wendy! We're elated to hear about such a positive experience with our support team! Replied September 2025 --- ### Great support and customer service - Overall rating: 5/5 - Reviewer: Miesje C. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 201-500 employees - Product usage: Used daily for less than 2 years - Reviewed: September 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. At every turn, the folks at CTM have gone out of their way to help us resolve our issue. We either contract with them for customized help or they provide it, generously, when we run into snags. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Most grateful for their excellent customer service and account management. Whenever we have questions or run into trouble, they are responsive and very helpful. #### Cons The learning curve can be challenging, especially if you don't have experience with call tracking platforms. #### Vendor response Thanks for your review! Replied September 2025 --- ### Great For Tracking Calls - Overall rating: 5/5 - Reviewer: Emilio X. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 51-200 employees - Product usage: Used monthly for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall positive experience and easy-to-use dashboard. I would recommend other people to try it when the need arises to track calls. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros analytics and tracking capabilities. The software provides a friendly interface that is easy to navigate and find the useful metrics. #### Cons The cost of the usage is a little complicated; sometimes the price jumps. It's hard to narrow down the exact cost. #### Vendor response Thank you for your review, Emilio! Replied April 2026 --- ### Tracking call from multiple marketing sources - Overall rating: 5/5 - Reviewer: Himanshu J. - Verified reviewer: Yes - Industry: Real Estate - Company size: 501-1000 employees - Product usage: Used daily for less than 2 years - Reviewed: December 2024 - Review source details: This review was submitted organically. No incentive was offered It is working as advance tracking software for us to generate lead and to manage updates. It's just absolutely perfect in managing and integrating with different marketing sources to give a collaborative report like Google Business , direct traffic , indirect traffic all. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros 1. Perfectly integerable with other marketing tools to track and evaluate calls which are done by different marketing channels. 2. Extremely quick and easy setup. 3. Customer care is very knowledagable and helpful for any kind of support and troubleshooting. #### Cons 1. UI is not very constant , frequent changes observed. 2. Learning of product is quite difficult. 3. Pricing structure is bit expensive. --- ### Call Tracking Evaluation - Overall rating: 4/5 - Reviewer: Gloria M. - Verified reviewer: Yes - Industry: Hospital & Health Care - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: September 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall the platform works well for us. I actually listen to (3) different ones. It would be nice if they were combined into (1). #### Ratings breakdown - Ease of use: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I like that I can listen to the phone calls and tag them for future reports for the owner. Such as CPL- Cost per lead. Also, it is helpful when training a new Patient Care Coordinator. It is crucial that when we get the call the person answering the phone sets up the appointment. #### Cons I would like to be able to put the person's name on the call that they answered. And put other notes in and not just a simple tag. --- ### CTM Review from a Developer - Overall rating: 5/5 - Reviewer: Meghan M. - Verified reviewer: Yes - Industry: Staffing and Recruiting - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It's a great platform and is business critical for my team. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I love the simplicity of your API for reporting, sending text messages, and utilizing your form reactor. We use these daily and appreciate the ease of use and that we don't have constant downtime with these features. #### Cons It does take a bit to get to know and understand your dashboard. My operations team hates the wait time for Trust Center and setting up text message campaigns. But they do understand the reason for delay. #### Reasons for switching to CTM Better pricing and an enterprise system. #### Vendor response Thank you for sharing your feedback as a developer using CTM! We're delighted to hear that you find our API simple and reliable, and we're committed to providing seamless experiences for your daily operations. Your comments are invaluable to us, and we're continuously improving our dashboard to ensure ease of use for all users. We appreciate your business and are thrilled to be a critical part of your team's success. Replied February 2024 --- ### Professional Call Support Option - Overall rating: 5/5 - Reviewer: Pius N. - Verified reviewer: Yes - Industry: Media Production - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: April 2024 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros CallTrackingMetrics navigates all the messaging structures, and it supports a consistent communication plan. #### Cons CallTrackingMetrics has eliminated any communication bug, that companies may encounter. --- ### Amazing for Agencies - Overall rating: 5/5 - Reviewer: Chris B. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: September 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Their support team has been amazing, transferring over my clients from one software to another went smoothly, the software does more than I need, and I have far more control over pricing to keep clients happy. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Before, I used a competitor's product, and while it was good, I didn't know how much I was missing out on. CallTrackingMetrics gave me so much more control! - how I price call tracking services for my clients (including charging by the minute if desired!) - how I create phone number pools (no arbitrary, pre-selected minimum amount of numbers) - what services each client needs - easier and faster switching between client accounts If you are an agency or manage multiple accounts, this software is the best that I've found. I was able to save my clients money and have far more control over price stability in the long run, while improving the number of features available! #### Cons CTM is complex and some of the UI is not as intuitive/quick to learn as I wish. It was easy to miss a step or two in client setup (even with the help of their great Support team), and sometimes finding the menu or options you need is not quick and easy. This is partly due to the fact that the software does so much, but it would be nice if I could hide certain menus, or during setup, tell them to hide menus for me so that I don't have to constantly scroll through a lot of options I'll never use. #### Reasons for switching to CTM Their pricing kept getting raised, without any way to mitigate it The second price raise was marketed as "not a raise, you just get less phone numbers now and you have to buy more if you want the same number!" which wasn't honest - it was an indirect way of raising prices. --- ### Great call tracking and activity recording tool - Overall rating: 4/5 - Reviewer: Chris H. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: February 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall a positive experience. I'm impressed with the data available and the workflows available to users. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The amount of features available within CallTrackingMetrics is hard to beat. Their UI is easy to use and provides a lot of data. The api is also easy to use, if you're not using an un-documented endpoint. #### Cons Their api documentation is lacking in some aspects. Namely, not all endpoints and not all options within an endpoint are documented. This has led to many instances of "reverse engineering" by making a change within the UI and watching the dev tools. Still, far from the worst documentation I've encountered, and the help from the CallTrackingMetrics team is outstanding. #### Vendor response Thank you for your positive feedback! We're thrilled you find CallTrackingMetrics a great tool with a wealth of features, and we appreciate your insights on API documentation; we'll work to enhance this aspect further to ensure a seamless experience for all users. Replied February 2024 --- ### Great product and great service - Overall rating: 4/5 - Reviewer: Matthew V. - Verified reviewer: Yes - Industry: Hospital & Health Care - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I've had a great experience with CTM. If I ever need anything, their call center is one top of everything and continue to engage until the issue is resolved. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The customer service is amazing. The product is very user friendly and easy to use. #### Cons Changing from my old softphone had a lot of glitches. Porting the numbers we had seemed to be a never ending process. It was resolved after sometime. #### Reasons for choosing CTM Call Tracking Metrics was the only product considered. #### Reasons for switching to CTM Price and call recordings. --- ### Amazing software and support staff. Highly recommended. - Overall rating: 5/5 - Reviewer: Max T. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Great experience with CTM! They are a trusted partner. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The software is fast and easy to use. It allows us to easily connect a variety of our campaigns from PPC, to email blasts, and so much more. The support staff is always readily available and great to work with. #### Cons At times the software can be a bit difficult to navigate when it comes to user administration and access levels. --- ### stand out support and functionality - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2020 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I've used CTM for 5 years. I tried CallRail and have worked with CallSource. I've found CTM to be the easiest to implement and use. They also have more features and integrations that have given my agency the ability to provide detailed reports to my clients. #### Cons We had some challenges getting Google Data Studio synced the way we wanted it, but we were not using just the general template they provided, and [SENSITIVE CONTENT HIDDEN] on their support team was awesome about helping us connect those last dots that we couldn't figure out on our own. #### Reasons for choosing CTM I choose Call Tracking Metrics over Call Rail and Call Source because of functionality, integrations, ease of use, and pricing. --- ### Enhancing Campaign Performance and Marketing Attribution - Overall rating: 4/5 - Reviewer: Sabrina J. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: February 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros CallTrackingMetrics has been a very valuable tool for our marketing team, largely due to its user-friendly interface and features. We like that it allows us to efficiently track the results of our multichannel marketing campaigns by accurately attributing phone leads to their sources. Call recording has been a particularly beneficial feature, as it has helped our clients identify high-performing channels with longer call times and high-quality leads, allowing us to make data-driven campaign improvements. Also, implementing CallTrackingMetrics is simple for our development team, and it has integrated well into our workflow. Overall, we thoroughly enjoy how utilizing CallTrackingMetrics enhances our marketing efforts! #### Cons While we enjoy utilizing CallTrackingMetrics as part of our ongoing campaigns, we would like to see more robust and customizable reporting capabilities to share with our clients. --- ### Buggy system with below average support - Overall rating: 3/5 - Reviewer: Kathleen P. - Verified reviewer: Yes - Industry: Real Estate - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: October 2022 - Review source details: This review was submitted organically. No incentive was offered Negative #### Ratings breakdown - Ease of use: 4/5 - Value for money: 2/5 - Customer support: 2/5 - Functionality: 3/5 #### Pros Set up was fairly easy and customer support was responsive during early stages #### Cons The system was very buggy and customer support was all but useless when the system failed to operate basic functionality #### Reasons for switching to CTM Text message capabilities ## More reviews [Next reviews](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/reviews/?page=2) --- CTM Reviews, Pros and Cons - 2026 Software Advice