Freshmarketer vs Google Analytics 360

Freshmarketer has 24 reviews and a rating of 4.38 / 5 stars vs Google Analytics 360 which has 7283 reviews and a rating of 4.69 / 5 stars. Compare the similarities and differences between software options with real user reviews focused on features, ease of use, customer service, and value for money.

Overall Rating
4.38 / 5 (24)
4.69 / 5 (7283)
Ease-of-Use
4 / 5
4 / 5
Value for Money
4 / 5
4.5 / 5
Customer Support
4.5 / 5
4 / 5
Functionality
4 / 5
4.5 / 5
Last Review Written
September 5, 2022
September 30, 2022
Pros/Cons
  • Pros

  • The heat maps are quite useful, Freshmarketer is easy to use and has a good user interface.
  • I needed a tool to easily allow me to test multiple hypothesis for shopping behavior and I think this was a great option. Really easy to set up and has a very friendly user interface.
  • Cons

  • There are bugs that might irritate you. It is still in the developing stage so most of the issues get fixed but you will experience new ones but it is evolving.
  • Not much, but the biggest issue is speed. It lags very often but I think that can be attributed it to being based on JS.
  • Pros

  • I love that the Google name lives on and that this tool is reliable and trustworthy. The pricing is awesome as well.
  • The breadth and depth of reporting offered by Google Analytics are excellent and it's also great that it is free to use and offers a robust knowledge base and community.
  • Cons

  • It is very confusing to navigate and when they update it makes it even worse to re-learn where all of the features are located.
  • I followed a detailed step-by-step tutorial to set up Google Analytics. But even after repeating the whole process to exclude any possible mistakes, it is not working for me.
Pricing Range
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Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployments
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Support
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos

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