Dispatcher needs a lot of updates, there are a lot of security problems when configured by default configuration.

As positive fats - It's great that you can pull insights across a variety of metrics to further rationalize decisions.

The layouts and presentation of this wonderful program/software is what really gets me. Easy to read easy to see.

When you are integrated with other Adobe products - it neatly ties into them and makes it easy to share and use.

The reporting is comprehensive. It is flexible regarding how data is organized and gives better audience insights and analytics.

LImited to client's 1st party data, it's sometimes difficult to navigate your way around the interface as there's too much to choose from.

Easy to use and has good integration with the main paid media channels in the market, such as facebook and DV360.

Great and easy to understand all of the opinions of the software. If you can not use the software then you brain dead.

Highly functional with lots of use cases, limited usability for app ads & on the expensive side.

Adobe Audience Manager is Very helpful so i highly recommend. For myself i dont have any problems to solve, but I am sure in quality of this product.

What I most like about the Adobe Audience Manager is how I can use look a like to create new settings to my ads.

I never really can complain about adobe. Like Google and apple they're always at the top and they always improve.

Good, easy to use product but in terms of there are still better products available in the open market.

Having first party data - fully anonymized and ready to push to the major DSPs and networks is a huge benefit for e.g. look alike building, suppression and frequency capping across several channels.

This is a one of the best software from adobe collection. Using this I can create various reports easily and process the data quickly.

Even though it is not entirely self-service, at times complex and expensive - these cons are outweighed at the additional benefits of having the complete adobe suite and the cost savings.

In the process of working, I often have problems with cookies, and in addition, the application does not work well on mobile devices.

Adobe Audience Manager is Very helpfull so i highly recommend.

The ability to track and process the data that you need and set out campaigns. Adobe is great at the visual delivery.

Adobe Audience Manager is a great data management program. It gives audience insights and gives a 360 degree view of your customers.

Easy to use, comprehensive segmentation and implementation tools.

They are aware of the shortcomings of their Live Call functions, and they are receptive to feedback. We appreciate being part of their beta testing to improve the platform.

Implementation can be difficult at times, especially when using non-standard data sources to import.

As you can guess this is very frustrating when a client is on the way and I need an accurate report asap.

You can see multiple channels, campaigns, and more in an easy to use interface.

This program was fairly easy to deploy and it has a great interface that makes it easy to find the specific information or datasets you are looking for.

For the most part, we enjoy the ability to create clean, comprehensive marketing reports for our clients.

Our clients LOVE it and our internal users now rely on it to do far more robust reporting and analysis.

Customer support is great. Great price compared to competitors.

It's a product that is easy to use, and it's really good at reporting when connected to all data sources.

TapClicks is amazing in that it lets us pull in several data sources with a simple click of a button, and we can get started on building out widgets.

The customer service dept. is helpful and very responsive to your needs.

Pros, gather data from our platform. It is great and easy to use once you are familiar with what you are looking for.

I like that is has a great selection of integrations and the widget graphs look good and understandable.

For prices offered; this level of service is very good. Development/Reporting issues we reported were acknowledged and addressed in a timely manner.

The site speed is very hit or miss despite trying all of the recommendations to speed it up. There are capabilities that seem SO basic to me that the platform doesn't offer.

The report studio is a great place to build and develop reports, and including third-party integrations are very helpful.

The dashboards for clients are great, clean and easy to read, very functional.

I love the ability to aggregate and normalize data. Additionally - the smart connector features is big for our agency.

I love all the API connections they have built out. It makes it extremely easy to pull in data from the core platforms we are advertising on.

I love the client access and viewer management capabilities. Having a nice dashboard with a unique login and URL looks so great as an agency.

There's so much this platform can do it was initially quite daunting how I've been able to reach out to the support team who are always happy to help no matter how basic/advanced my questions are.

Pricing was very flexible and the software was customizable to meet our needs.

One of the best things about TapClicks is that you have access to many different features and if they don't have it already integrated into their software they will work with you to get it in place.

A lot of the time the document will be different once exported from TapClicks to PowerPoint which is frustrating. Data sometimes is not the most accurate.

Lack of aesthetic formatting options (change font size/style, etc.).

A great tool for agencies who need a consolidated report.

Excellent experience so far and the support team is great and quick to respond to our queries.

Very user friendly and aesthetically pleasing.

The accuracy of our data is always a little bit questionable despite our conversations with TapClicks admin.

Its a great product with an superbly supportive customer success team. 10 in customer support for sure.

US Dollar

Adobe Audience Management is a cloud-based data analysis platform. It provides actionable insights on audience data. It presents all fragmented data from different channels in one place and converts data into meaningful audiences.


Adobe Audience Management provides benefits to businesses such as a data management platform, audience segmentation, audience insights and real-time action. It provides a complete customer profile by merging data from all sources and builds audience segments.


Adobe Audience Manager's data collection and centralization feature helps users start the data collection process. It includes a data explorer, data feed, data ingestion and a device graph. Its data management and segmentation feature helps in finding audiences using tools such as addressable audience, audience marketplace, identity management, target market segmentation and look-alike modeling. Its targeting and optimization features help in reaching customers using tools such as A/B test segmentation, audience analytics, data privacy control and real-time destination.



LongDescription

Master Data Management

Ad Network Integration

Behavioral Analytics

Customer Database

Audience Targeting

Data Capture and Transfer

Information Governance

Data Quality Control

Data Security

Data Integration

Data Visualization

Match & Merge

Customer Journey Mapping

Data Migration

Data Analysis Tools

Campaign Management

Web browser (OS agnostic)

Adobe Audience Manager

TapClicks is a smart marketing cloud-based set of automated marketing solutions designed to work in unison, powered by your data. We make the complex world of marketing easy with everything a business needs to differentiate itself, becoming more efficient and scalable to grow smarter and faster!


TapClicks is a cloud-based business intelligence (BI) solution that offers digital-marketing reporting and analytics for ad agencies, media companies and enterprises in industries such as automotive, travel, e-commerce and HIPPA agencies.


This platform allows users to combine their marketing campaigns and performance results in a unified digital dashboard. TapClicks provides on-demand analytics, comparative scoring, advanced trending insights and data visualization within a single solution.


TapClicks has instant-on integrations with more than 250 marketing platforms such as Google Data Studio, Google AdWords, Facebook Ads, Pinterest, YouTube, Instagram, Foursquare, LinkedIn, Bing Ads and many more. These integrations help users manage all their marketing campaigns in a single place.


TapClicks' reporting feature tracks and manages automatic uploads to Google Drive, Dropbox, or FTP. Users can also schedule email delivery, export and send to Word, Excel or PDF.


TapClicks allows users to create client-ready dashboards and reports with the help of interactive charts and graphs. It also allows users to add logos, custom titles and support links to the reports.



Real-Time Analytics

Website Analytics

Forecasting

Customizable Reports

Customer Segmentation

Visual Discovery

Charting

Referral Tracking

Ad hoc Reporting

Multi-Account Management

Single Sign On

Campaign Tracking

Strategic Planning

Project Management

Site Search Tracking

Multi-Campaign

Digital Asset Management

Scheduled/Automated Reports

Collaboration Tools

Functions/Calculations

ROI Tracking

Data Import/Export

Self Service Data Preparation

Activity Planning

Private Dashboards

Content Management

Lead Management

Social Media Monitoring

Brand Management

Sales Reports

Marketing Reports

Pageview Tracking

Performance Metrics

Scorecards

Channel Management

Data Connectors

Trend/Problem Indicators

Benchmarking

KPI Monitoring

Time on Site Tracking

Budgeting/Forecasting

Event Triggered Actions

Visual Analytics

File Sharing

Activity Dashboard

Conversion Tracking

Keyword Tracking

Dashboard

Metadata Management

Customizable Branding

Goal Setting/Tracking

Reporting/Analytics

Widgets

Monitoring

Campaign Analytics

Single Page View

Customizable Dashboard

Approval Workflow

Summary Reports

Client Management

Drag & Drop

Task Management

Document Management

Data Mapping

Search/Filter

Data Discovery

Data Management

Multi-Channel Data Collection

Display Ad Management

Data Cleansing

Mac OS

Linux

TapClicks offers a variety of subscriptions plans for its unified Orders, Workflow, Analytics and Reporting Platform on a month-to-month and annual basis. We offer customized packages catered to your needs. Try us out for free!

Adobe Audience Manager vs TapClicks

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