Market Research Software

Finding software can be overwhelming. Software Advice has helped thousands of companies choose the right market research software to understand their target audiences and improve data collection.

Showing 1-20 of 56 products

Remesh

Remesh is an innovative platform for engaging and understanding large groups of people online and in real-time, allowing you to have a conversation with up to 1,000 participants at once. The Remesh platform uses artificial intelli... Read more

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MaritzCX

MaritzCX is a cloud-based customer and employee experience solution that assists large-sized enterprises with data collection and customer satisfaction tracking. Its key features include a survey builder, data mining, forecasting ... Read more

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Bloomfire

Bloomfire is a cloud-based collaboration platform that aims to help enterprise employees search for information to do their jobs by connecting people with information and knowledge. Bloomfire delivers content management and social... Read more

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Insightrix Communities

Insightrix Communities is a cloud-based online research community platform designed for government agencies, corporate researchers and research units. It helps organizations in both qualitative and quantitative research by collect... Read more

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Voxco Online

Voxco Online is multichannel survey software for data collection any place, any time. The solution is made for (and by) professional market researchers. Users can drive survey efficiency with a powerful questionnaire editor t... Read more

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Latana

Latana is a cloud-based brand management solution that uses data science to help organizations gain analytics and insights into markets, audience demographics and competitors. The platform enables managers to personalize marketing... Read more

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Discuss.io

Discuss.io is a cloud-based video platform, which helps small to large businesses converse with customers, collect feedback in real-time and capture and share market insights. Features include chat, tagging, whiteboard, commenting... Read more

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BlueX

BlueX is a survey solution available in both cloud-based and on-premise deployments. The solution offers educational institutions an online questionnaire and course-evaluation tool that integrates with their existing learning mana... Read more

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Harmoni

Harmoni is a market research solution designed to help businesses process, analyze and share survey results with stakeholders. The platform supports various data sources including Microsoft Excel, CSV, IBM SPSS or SQL and visualiz... Read more

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SurveySparrow

SurveySparrow is a cloud-based customer experience solution that enables businesses of all sizes to create engaging feedback surveys. It comes with a centralized dashboard, which allows users to import contacts and organize them i... Read more

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Knowledge360

Knowledge360 is a business intelligence solution that helps organizations in consumer products, healthcare, insurance, aerospace, manufacturing, and publishing industry streamline operations related to data collection, discovery a... Read more

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elium

Elium is a knowledge sharing software which connects people and empowers a digital workplace. It keeps you connected with every member of your work group for smooth operations and to avoid any confusion. Whether users are sitting ... Read more

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Qualaroo

Qualaroo is a real-time feedback platform which helps small to midsize businesses gain qualitative insights through website surveys. Its key features include sentiment analysis, cookie targeting, data streaming, custom properties ... Read more

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Nextiva

Nextiva is a platform that brings communications together with business applications, intelligence, and automation. This helps businesses communicate and build deeper connections with their customers. The platform brings all ... Read more

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ProQuo AI

ProQuo AI is a market research solution designed to help brand managers set up goals and create customizable action plans to improve the brand’s performance. Administrators can utilize the AI-based platform to track the impact of ... Read more

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IdSurvey

IdSurvey is a professional data collection software to manage telephone, web and face-to-face surveys. It is a native web-based solution, which users can access from anywhere, with a common browser and internet connection. T... Read more

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Lighthouse Studio

Lighthouse Studio is an on-premise solution that helps businesses conduct surveys utilizing standard question types, skip patterns, constant sum and various other question types. The maxdiff module enables users to gain insights i... Read more

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Zoho Survey

Zoho Survey is a cloud-based 360-degree feedback surveying solution that caters to small, midsize and large organizations. The solution offers templates and a library of questions to create custom surveys. Survey creators can also... Read more

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Nfield

Nfield is a cloud-based solution designed to help market researchers create custom surveys to collect customer feedback and determine challenges and experiences. Features include real-time data, secure data storage, remote access ... Read more

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Xoxoday Plum

Xoxoday Plum is an API driven digital rewards platform that automates rewards, incentives and gifting. The storefront has a global catalog of 20,000+ options with 5,000+ experiences, 2000+ gift cards and 10,000+ perks. Plum offers... Read more

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Buyers guide

Market research software helps businesses understand market trends and customer behavior. It’s a data collection tool companies use to identify their target audiences, assess competition, gauge demand for their products or services, and take feedback from prospects.

If you’re looking to purchase market research software, this guide is your one-stop solution. It explains software features and benefits as well as the various factors you must consider to make a smart purchase.

Here’s what we’ll cover:

What is market research software?

Market research software is a data collection tool that lets businesses check if the product or service they’re planning to launch will be received well by customers. It helps manage the various steps of the market research process, from setting the research panel and identifying the target audience to collecting data and reporting on the collected data. The software also allows companies to identify what is or isn’t working well for their existing products and make changes accordingly.

Common features of market research software

Most market research software tools offer the following features:

Multichannel distribution Collect metrics such as product viability data, product usage data, and customer behavior data from multiple channels, including email, web, and social media.
Reporting Use visualization to organize the collected research data and identify relevant data points related to market trends, business opportunities, customer choices, and more.
Survey builder Create and run surveys to collect feedback from target audiences and analyze their responses. You can customize the question types, images, branding, and more.
Benchmarking Use the collected data to compare your business processes against those of prominent industry players, identify gaps, and plan growth or improvement tactics.
Panel management Conduct and manage panel discussions with relevant, qualified target market research groups. Recruit, segment, and maintain research panels to gain insights into products, services, or market trends.
Statistical analysis Apply statistical models to the data collected from research studies to summarize, analyze, and draw inferences from it.

What type of buyer are you?

You should choose a market research tool that aligns with your industry of operation and intended application. That said, most buyers can be divided into the following broad categories:

Retail businesses: Retail companies conduct market research regularly to keep track of changing customer preferences and market or competitor trends. They should opt for market research software that provides real-time reporting to measure audiences’ responses to products or services and to assess the impact of marketing decisions. Survey builder, multichannel data collection, and benchmarking are some features that would suit the needs of these buyers.

Professional services firms: Professional services firms such as advertising and accounting agencies use market research software to formulate branding or marketing strategies, understand target market trends, and more. These buyers should look for a market research tool that can build customized surveys based on data objectives such as client satisfaction and opportunities for new service offerings. Panel management, multichannel data collection, benchmarking, and statistical analysis are the top features these buyers should choose.

Nonprofit organizations: Nonprofit organizations conduct market research to gather information about their supporters’ or donors’ preferences, motivations, and behavior. These firms should consider investing in a market research solution that offers multichannel distribution, reporting, and statistical analysis to identify patterns in donors’ behavior and payment trends for maximizing fundraising abilities.

Benefits and potential issues

Here are some of the key benefits market research software can offer to your business.

  • High data quality: Market research software collects data based on the parameters and quality standards defined by you. It uses the defined standards to identify which data to keep, discard, or correct. Its survey sample management feature also helps you ensure the collected data is consistent, correct, and of high quality.
  • Better audience targeting: Using the multichannel distribution feature of market research software, you can reach out to your target audiences across channels, including emails, social media, and web. Thus, you’ll be able to capture responses from various prospects, and the data you collected will provide a well-rounded opinion of customers’ preferences.
  • Enhanced customer service: Market research software lets you measure how satisfied customers are with your products or services. Comprehensive data reports generated by the software help you identify your customers’ likes, preferences, and wants, so you’re able to serve them better.
  • Lower risks: The software helps you understand market demand and viability for new products or services before launching them in the market. It also assists in identifying improvement areas for your existing offerings. You can add new features or make improvements to existing features to ensure your product or service fits the needs of the target audience. This reduces the chances of customer rejection or disinterest and lowers market risks for your business.

Market trends to understand

Here are some recent trends related to market research software that you should be aware of:

Data visualization tools helping companies better understand research results: Businesses are increasingly using data visualization tools to easily identify trends or patterns from research data. Data visualizations such as charts, graphs, and images help simplify complex datasets so that companies can spend their time and resources more efficiently.

Artificial intelligence (AI) improving market research and data analysis: AI-equipped market research tools can filter large volumes of collected data using text analysis to identify relevant trends and customer behavior. They improve data accuracy by reducing the chances of human error or bias. Market research software driven by AI also helps save time on report generation and secondary research.