You can promote your business as easy and simple as you want. It is a very reliable platform for the business promoters who want to show their ads to their target audience.

Overall it’s been amazing but the customer service reps and recommendations system leave a bit to be desired.

It's super intuitive, and you get the most important information in a few seconds.

Reallly opaque to use and really awful customer service; handholding nearly non existent.

AdWords is the undisputed king of SEM. It delivers great results, is fun to use, and makes us many happy customers.

How expensive it is and how difficult it is to use it. Firstly, bidding and paying for clicks is very costly, especially if you are operating in a competitive industry.

Over the years the platform has evolved a lot and in its current iteration it’s more user friendly than ever and I enjoy using it a lot.

Google Ads is basically a necessity for paid search marketing. I like how you can receive easy customer support as needed to setup your account and make modifications.

Appalling customer service treatment after their own mistake. There have been 23 emails since Dec 2020 relating to Google Ads teams’ error incorrectly disapproving our ad.

This is one of the most powerful marketing channels available for small business owners and can provide an amazing ROI for some industries.

What I liked most about this software is the ease of use and intuitive interface. Integration with existing business processes was simple and straightforward.

It's a simple and easy to use tool to advertise websites and apps effectively. The smart campaigns are wonderful once you have enough data in the account.

It's literally one of the best ways to send specific traffic to your website. You can adjust your budget to avoid overspending, as well.

It might be difficult to set up a campaign in the beginning, because it's very time consuming to find out who is your target audience and do a proper keyword research.

Also, without going to into detail, can be a hindrance to certain types of businesses.

The software is very easy to use, I loved the structuring of the software, very very easy to manage and love the fact you can make as many changes as you want.

The segmentation is a great tool, as you can optimize your budget to serve your ads only where and to whom it makes sense.

The main problem is it is difficult to earn any real money with Google Ads on our website.

Some awesome features of this software would be many targeting capabilities, a strong audience, and user friendly. It also an app where one can monitor its progress.

AdWords is a great app for attracting potential consumers for an affordable price, compared to expensive websites.

One of the pain points we had when we started off with Google Adwords is that it can become quite pricey.

Suitable for almost all types of business. Very friendly and helpful customer support.

The platform really guides you into making better choices for your ad creatives. The analytics tools are also powerful and truly help refine campaigns to make them more successful.

I think there are some disadvantage for the audience/user because sometimes the audience me see unnecessary ads which may irritate users.

The stats are also helpful, as well as the integration with other products like Google Analytics.

I am pretty much satisfied with the Adwords as of now but still, there are huge opportunities available for the future.

Love the custom audiences, in market audiences and a lot of the features available. They always try to improve the functionality and capabilities which is great most times.

It is easy to maneuver the software of the software in order to integrate multiple different businesses with different ads to display.

My only complaint about Google ads is the somewhat steep learning curve to integrate it and get your adds up and running.

Also, no one over the age of 30 clicks on google ads anymore. They were raised knowing to intuitively ignore it.

The reach of Adwords is awesome and the majority of the features are straightforward and easy to understand. The ad, size and placement is great as well.

The entire Google suite of products is fantastic, easy to use for the most part and delivers results.

Over all it is a great program to use. If you are starting you business and you do not have a big budget to start with your best bet to get some traction with you business is google ads.

Customer service is terrible, we need the ability to talk to a rep. Banning happens for no reason.

It gets our campaigns out to people and we see some good reporting. The fact that it integrates with Google Analytics is  helpful so we can track all the way to conversion and not just clicks.

Publishing ads primarily for search campaigns. Integration with other Google platforms are a welcomed option.

Great experience overall. Very user friendly with great capabilities.

The interaction with the specialists is tough. Most of them don't add value in a conversation and I often had troubles to schedule a call with them.

Dashboard for quickly adding new campaigns. The analytics on campaigns provides useful information.

Like Google's other products, the interface is clean and crisp, working well on both desktop and mobile devices.

The purpose of Google ad words is great. I do love using it as it does bring more people to our site.

Conversion tracking is super easy with integrated solution or you can even import conversions from Google Analytics as well. Thigs are pretty much automated with smart shopping campaign.

Google Ads is a great platform for promoting your brand with an easy to use platform that allows you the ability to run a campaign from start to finish.

Google ads has lots of formalities and unnecessary features and if there are no specific keywords it will create problem for your ad to.

I dislike that sometimes the ads can be blocked.

It is a great solution for advertising since it enables one to create app promotion campaigns that effectively help to increase in-app actions made by users.

First, the complexity of the selections and their lack of presence in the right place and the translation into Arabic is completely incorrect, as the user in this case can click without knowing.

Overall, negative experience. Very unprofessional platform.

The service being too costly and to create the campiangs is too difficult.

Although it offered some great features, we found other options that could offer the similar options for a much lower price.

Quick and easy LI posting in multiple local languages to multiple regions.

Inability to copy posts from various listening streams to advocacy board without first posting from business account. Glitchy time zone settings.

Inability to tag when purposing content for LinkedIn or Facebook.

Really good packaging of offerings -- scheduling, analytics, advocacy, campaign management -- all great. Good value for the money.

Great customer service team, always at the forefront of integrations and API updates. Easy to use and set up new users with.

The service itself is great. Customers can easily schedule posts via ClickDimensions in Dynamics CRM and then view that data either in CRM or for more robust data, in the Oktopost portal.

Although we really didn't have much other choice for platforms, this one works for us pretty well.

Great customer service and partnership with product/eng and my reps. There's a willingness to work with our needs, through collaboration and product innovation.

Integrations - Oktopost can be connected to the most popular social media accounts (Facebook, Twitter, LinkedIn, Instagram), Bitly, and Google Analytics.

Great tool - easy to use - convenient - amazing support.

Easy to use with a very small learning curve. Ability to create campaigns and tag them with campaign attributes is a plus.

Limited social account overview feature in reporting.

The only thing we could criticize is that we get too much e-mails. It would suffice to receive a maximum of 1-2 per month.

The integration of multiple different social media platforms is seamless and makes managing a great number of profiles easy.

Good tools and integrations with all major social media platforms.

Oktopost is extremely user friendly. Its easy to create, schedule and get social messages approved.

With Oktopost, our company can now provide customers with the ability to post to different social platforms and integrate that with our Marketing Automation software as well.

Good social media software - good tools and fair priced.

Fantastic capabilities and workflow - UI/UX takes a little getting used to, but is manageable.

The fact that Facebook and linkedIn have taken away the possibility to post in groups is a bummer.

You constantly have to reconnect your social profiles without warning. This is a pain if you had a bunch of social scheduled in advance because you don't know it never posted until it's too late.

Oktopost is nicely designed and has excellent customer service, it's a solution worth considering for your social media manager's workflow.

We would like to know if the followers we have are real or just bot accounts, or even more so, fake accounts, entirely.

Overall good - once the two liked items in my review get addressed it'll be great.

There are some positive features that help it stand out against the competition but ultimately we went in a different direction.

Hopefully they have an IT team listening to and responding to feedback quick enough to build the platform even further. Thanks again guys for being so awesome x.

Great, affordable social media tool for any size organization.

Their calendar/campaign feature is probably one of my favorite features. It's comprehensive and the color coding makes it super organized.

They have fantastic customer support and I would recommend them to anyone.

Easy to use, customer service, intuitive, saves time, schedule activity, automate daily tasks.

This is actually the only social platform that is out of box integrated with our marketing automation system, but we still find it effective.

It has defitnely improved our social advocacy and performance, we are able to track and measure content effectiveness with a few clicks.

US Dollar

Google Ads (formerly known as Google AdWords) is an online advertising solution that helps businesses promote products and services on Google Search, YouTube and other websites. It allows organizations to create, add and edit advertisements, set a monthly advertising budget, view optimization scores and apply recommendations based on strategic insights.


It allows advertisers to gain insights into campaign performance statistics, such as lead conversions, impressions, and click-through rates. Administrators can use Google Ads to set up advertising goals to increase sales or sign-ups through websites and receive supplementary calls or website visits to the physical location. Additionally, stakeholders can utilize mobile applications on Android and iOS devices to track advertising campaigns in real-time and review high-impact recommendations, even from remote locations.


It provides Google Ads API, enabling advertisement agencies to manage large Google Ads accounts and campaigns, create bidding strategies and generate custom reports. Pricing is available on request and support is extended via online measures.



LongDescription

Engagement Tracking

Location-Based Marketing

Multi-Campaign

Campaign Segmentation

Campaign Planning

Activity Dashboard

Alerts/Notifications

Advertising Management

Budget Control

Monitoring

Campaign Analytics

Third-Party Integrations

Campaign Management

Channel Management

ROI Tracking

For PPC Campaigns

With Google Ads, advertisers can set their own monthly budget caps and adjust as needed.

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

Self-Employed

2-10

11-50

51-200

201-500

501-1000

1000+

Google Ads

Videos

Oktopost enables B2B marketing teams to amplify their brand on social media and measure the real impact of social on the business. Oktopost's social media management, social listening, and employee advocacy solutions are built for B2B, allowing marketers to engage with customers and prospects on social media, get actionable insights, and prove ROI. 

Integrating natively with all major marketing automation and CRM platforms – including Salesforce, Marketo, Eloqua, HubSpot, and Microsoft Dynamics 365 – Oktopost helps marketers leverage social data to improve customer experience and drive revenue growth.

Oktopost also has a built-in employee advocacy board, enabling the marketer to promote social content across the organization with zero overhead. When employees share social content, everything is automatically tracked and measured, so just like conventional marketing channels, ROI can also be established for advocacy.

Google Ads vs Oktopost

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