Acurate data collection from advertising sources. Great one link options that actually let you adjust and change everything you need.

Very good, wish they had better customer service.

Pretty easy to use on daily basis, this app provides almost an unique capability to track your campaigns and converts for downloads.

Amazing attribution analytics that allow me to monitor and optimize campaigns and traffic sources in a proper way.

Really easy to set up and the findings are rich and presented in a clear manner on the dashboard.

I've been using AppsFlyer for about 5 months and have been really happy with it. It's provided me a level of depth and insight that I was not familiar with nor did I know existed.

The ability to see qualities of pIDs easily when checking for relevant sources and negotiating with them, and also the overall campaign dashboard.

The support is extraordinary. Their integration is superb and helps a lot in having excellent multi-channel attribution and analytics.

I like the ease of use,  simple and fast UI, ability to upgrade to more premium features like anti -fraud and 360 view.

You can compare different channel performance, see conversion rates within your app, track costs and revenue - so you can measure ROI, and reach smarter decisions about your advertising mix faster.

The fact that you can't see all the information in one dashboard. And the inability to pay more for note having the exceeded media sources.

Can't see actual revenues, only cohort revenues which is very confusing when looking for long term daily revenues. Can't download organic traffic reports at all which is a big flaw.

Appsflyer has very easy to use functionalities and their support staff is very quick with the responses.

Audience creation and exporting these audiences to ad platforms is pretty easy and custom dashboards help us in monitoring goals and metrics as per our requirement.

It also flags fraud traffic and source of this fraud, hence letting us make better judgement for affiliate partners.

Dashboard customization is limited. This platform is little difficult to understand for new user.

Easy to integrate and track all the activities  of end user. Client & Server both events tracking.

AppsFlyer is a helpful system that aggregates digital advertising campaign results into one single dashboard.

One of the features I particularly like is the ability to track user behavior and engagement in real-time, which provides valuable insights into the performance of marketing campaigns.

Exporting in app events to media sources and deciding on access levels for integrated partners helps us keep all the control.

One needs to get trained to be able to completely use its full features2. Limited customisations for reports and dashboards3.

One of the best tool to identify the source of your downloads. Helped us to optimize marketing in a very effective way.

A bit expensive; however you can cut costs using it only when launching different campaigns or at regular intervals.

Data visualization is certainly a plus in AppsFlyer. Once you're able to understand the difference across all the reports is easy to rapidly mine insights about traffic quality, deployment issues.

First, great pricing model which is compatible for indie developers as well as enterprise. A good tool for tracking mobile attribution of campaigns and installs.

They have a lot of documentation, but integrated with other solutions can still be a bit difficult at times.

Great at reporting, simply extraordinary for apps. Does give you great real-time reporting and tracking.

I'm able to build incredible reports using filtering and segmentation. I can use segments and audiences I build for better advertising.

Overall, I have been satisfied with Appsflyer as it helps me analyse all the marketing channels and campaigns running across traditional channels and affiliates.

Helped us a lot in user acquisition optimization.

From there, it's just a matter of what form my outreach takes. NPS is also slick, simple, intuitive, yet you can also customize and ensure a laser focus.

Super helpful information to provide to decision makers to show value.

I really like the way it seamlessly integrates with our applications.

Ability to make data driven decisions about which product features to invest in, which features to deprecate.

Setup for an Angular application was a little difficult.

Easy to use and navigate yourself - I've never had training and use it daily. Visually appealing, strong UI design.

I think the customer service is friendly and the conversations with the staff have been pleasant.

Visitor dashboards, robust functionality, user segments, and resource center are just a few of the things we love about Pendo. Additionally, their team is AWESOME and really easy to work with.

It is very easy to integrate and a non-technical person can easily administer the solution with visual tagging and the good UI.

If your application is built in odd ways (as ours is), it can be hard to get guides to deploy correctly. Pendo also has a pooled CS model, which can be frustrating.

I get great insight into customer usage of our software. It can be almost as granular as you would like.

They've helped us increase product adoption through improved communication methods, manage and analyze NPS, and track user behavior with greater specificity than we could previously.

We have apps so need better tool. And terrible biz practice trying to scam more money from customers.

Brilliant - after having a training session with our internal advocate for Pendo I found it extremely useful.

Inability in identifying abandonment. Inability to apply multiple tags across one or more features.

Setting up guides to work across multiple pages with distinct URLs is also quite painful, and could use something of an overhaul/UX redesign.

Pendo bridges a good gap for us in quickly learning how our users interact with our software - It helps us understand their needs better.

The guides are easy to set up and flexible too with lots of templates to help get you started quickly. Having worked in product management for over 25 years the discovery of Pendo was a godsend.

The ability to determine how clients are spending their time is helpful.

It is easy to use and helps executives start tracking the right metrics (instead of guessing at what is important).

Our customers love that these embedded guides prompt them through the actual processes they perform in the Bandwidth Dashboard. It’s like having an expert train you through every step.

This software is incredibly robust and easy to use.

Tagging each page was a boring task. Also it's weird how some data is extremely detailed and some other stuff is shown in a too simplicistic way.

Overall a great experience. Customer support is always there when you need them and the insight you gain from the data is invaluable.

The team has been great and it's been extremely useful with great, granular data.

NPS results cannot be adjusted, if someone mistakenly provides a detractor review there is no way to delete or adjust the number.

I love the flexibility of the product combined with the customer support and community that help inspire and create the in-app help I'm working on for my company.

Some parts of our application are not able to be set up for analytics - that is not Pendo's fault at all, but results in some missing pieces.

They are always their to help with issues, provide best practices and more.

US Dollar

AppsFlyer is a cloud-based attribution platform that provides businesses across all industries with the tools to analyze and enhance marketing efforts using real-time data. The platform offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. With AppsFlyer, businesses can attribute every user touchpoint throughout their journey and adapt their marketing efforts to engage users where it matters most. 

AppsFlyer’s attribution tools allow marketers to analyze mobile attribution, people-based attribution, TV attribution and uninstall attribution. The platform provides visual insights into the user journey across various channels, platforms and devices and helps businesses to identify areas for improvement. AppsFlyer provides reports on key metrics including ad spend, installs, customer retention, engagement, impressions, ROI and much more. AppsFlyer pricing scales based on the size of the businesses and features needed and support is extended via email.

LongDescription

Cohort Analysis

AB Testing

Website Analytics

IP Blocking

SMS Messaging

Cross Channel Attribution

IP Address Monitoring

Location-Based Marketing

Campaign Tracking

Risk Assessment

Multi-Campaign

Audience Targeting

ROI Tracking

Data Import/Export

Account Alerts

Customer Experience Management

Multi-Touch Attribution

Email Marketing

Social Media Monitoring

Compliance Management

Performance Metrics

Channel Management

Attribution Modeling

Social Media Integration

In-App Events Tracking

Time on Site Tracking

Contextual Targeting

Activity Dashboard

Predictive Analytics

Retention Tracking

Fraud Detection

Uninstall Tracking

Activity Monitoring

Conversion Tracking

Multi-Channel Attribution

Revenue Tracking

Dashboard

Customer Journey Mapping

Reporting/Analytics

Campaign Analytics

Secure Data Storage

Search/Filter

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7 (Live Rep)

Chat

2-10

11-50

51-200

201-500

501-1000

1000+

AppsFlyer

In Person

Live Online

Webinars

Documentation

Videos

Pendo is a product management solution that helps businesses in educational technology, healthcare and financial services streamline operations related to customer retention, user onboarding, product planning and more. It enables data analysts to track specific features and overall product usage across web and mobile applications.


Pendo allows team members to create and distribute surveys and polls to generate quantitative as well as qualitative insights into customer sentiments. The product roadmap module enables staff members to visualize product strategy and create plans based on multiple criteria, including features, timeline and segment. Additionally, it lets employees capture, prioritize and manage customer feature requests, facilitating product optimization and revenue generation processes.


Pendo offers integration with several third-party solutions, such as Algolia, Figma, HubSpot, Jira, Microsoft Teams, Slack, Salesforce and Tableau. Pricing is available on request and support is extended via live chat, documentation, FAQs phone and email.

Real-Time Analytics

Engagement Tracking

Funnel Analysis

User Research Analysis

Leave Tracking

Surveys & Feedback

Employee Onboarding

Idea Management

Customizable Reports

Activity Tracking

Customer Segmentation

Real-Time Monitoring

User Onboarding

Sentiment Analysis

Behavioral Analytics

Multiple Site Management

Site Search Tracking

Product Roadmapping

Event Tracking

Communication Management

NPS of Customers

Churn Management

User Journeys

Pulse Surveys

Customer Activity Tracking

Self Service Portal

Self Service Tools

Heatmaps

Conversion Rate Optimization

Planning Tools

Orientation Workflow Management

Survey/Poll Management

Real-Time Data

Pageview Tracking

Training Management

Contextual Guidance

User Interaction Tracking

Workflow Management

Event Triggered Actions

Visual Analytics

Alerts/Notifications

Reporting & Statistics

Customizable Questions

Knowledge Base Management

Data Visualization

Visitor Tracking

Chat/Messaging

Customizable Templates

For Sales Teams/Organizations

For Mobile

Multi-Language

For Websites

Behavior Tracking

Goal Setting/Tracking

Usage Tracking/Analytics

In-App Training

Monitoring

Prioritization

Trend Analysis

Feedback Management

Product Data Management

Third-Party Integrations

Electronic Forms

Gantt/Timeline View

Requirements Management

Customer History

A/B Testing

Deadline Management

Launch Management

Milestone Tracking

Employee Management

Multi-Channel Marketing

HR Management

User Management

Personalization

Asynchronous Learning

Status Tracking

Release Planning

Free with up to 1,000 monthly active users. Each Pendo Free subscription includes: one web, one Android, and one iOS application key, no-code analytics and in-app guides, and full access to the Pendo community and resource center. 
For greater than 1,000 monthly users contact Pendo for a custom pricing plan.

AppsFlyer vs Pendo

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