OptifiNow is a modular Sales Automation platform that streamlines the day to day activities of sales professionals. By offering the system on a modular basis, clients can adapt the solution to meet their specific needs. The system is a fit for mid-size and enterprise sales organizations.
The OptifiNow platform includes solutions for Lead Management, Sales Process Automation, Web Content Management, Marketing Collateral Management, Social Publishing, Social Collaboration and Business Intelligence. All of these can be used independently or as a solution suite, and are available both in a standalone or Salesforce.com environment.
The system allows members of the sales team to keep in touch with prospects via email, direct mail, SMS, print, and social channels. Businesses can also create templates and personalized marketing collateral, allowing them to maintain their brand’s messaging throughout the sales process.
Rod from InfLux
Specialty: Software / IT
Automation, automation, automation - lead management, customization.
From time to time we need more templates and have no marketing department.
Ask about triggers and customization - we only learned that OptifiNow has everything we need and flexibility after speaking with them. Other vendors were good, but, none had such capabilities.
Adria from Datamyx
Easy to work with and smooth integration. Our clients are very happy with them.
Nothing bad to report. They are great to work with.
You should try it out. They are great to work with!
Michael from Sooth
What I like most about this solution is that the sales people love to use this product because it drives more sales for them. Client after client that I implement this in becomes a raving fan of the system - in part because it is so flexible. The software team that deploys the solution not only customizes it to your workflow but gives you their years of experience with respect to best practices across industries.
Honestly, in each of our implementations we have had nothing but a great experience.
The issue I see with so many systems out there is that they do one thing well and you need to add additional platforms that do not talk to each other and start to make your sales process more complicated that it needs to be. Honestly, salepeople just need to be selling, not learning software or filling our reports. So when looking for a system, really look at what the core functionality delivers for the salesperson using it. Just like Microsoft Word, it has lots and lots of features, buy 99% of us only use the core 10% of the features. You should apply the same logic to when you are shopping for a Lead Management or Sales Process Automation software platform.
John from Incap
Specialty: Software / IT
The modules are unlike like most CRMs where your configuration takes a long time. It's the easiest plugin for SFDC.
Minor overlap in automation tools we use with SFDC.
I recommend you walk through it first hand and try the on Demand modules.