CRMnext is a Web-based platform that helps improve customer-related processes, from lead capture to post-sale. It was the winner of Gartner’s CRM Excellence Award in 2014.
CRMnext’s marketing management feature allows for the complete tracking of marketing activities along with return on investment (ROI) analysis of each marketing campaign. It can also generate real-time personalized messages for each customer inquiry.
This software generates extensive customer profiles to provide a 360 view of product holdings, wallet share, upselling and cross selling. It also performs real-time sentiment analysis of customer behavior and trending topics on social media. The customer self-service portal captures sales leads, service requests and provides access to troubleshooting literature.