Engage121 Enterprise is a Web-based social customer relationship management (CRM) solution that caters to retailers, national franchisors, dealerships and direct sales organizations.
The solution supports more than 25 social media networks and enables users to respond to social media conversations on real-time basis. Through an analytics module, it can deliver dashboards to monitor customer care engagement, campaigns, social performance of stores, competitor benchmarking, Twitter audience demographics and Facebook insights.
Engage121 Enterprise also offers charting functionalities to evaluate social media metrics such as engagement, reach and activities. The system provides a publishing tool that can generate localized content on various industries through its proprietary algorithm. All tasks, campaigns and content postings are managed through shared calendars and according to rules set by the organization.
Engage121 Enterprise can be integrated with analytics programs such as Google Analytics, Clarabridge, PicMonkey, Social Flow, Traackr, Shutterstock, Eventbrite, Bit.ly, Adobe Analytics and Webtrends. It also integrates with Facebook’s advertising capabilities for creating ads and managing ad budgets.