Experiture is an all-in-one marketing automation and customer engagement platform used by small to mid-sized businesses inmany verticals. In addition to creating marketing programs across email, web, mobile, and more - the system also offers Sales Automation capabilities, as well as Social CRM. It can be deployed on-premise on a local server, or as a web-based solution that is paid as a monthly subscription. Experiture also includes a “Marketing Data Warehouse” and can integrate with Salesforce, Microsoft Dynamics, and Sugar CRM, and provides marketing resource management, marketing analytics, lead management, lead nurturing, and more.
Experiture enables clients to create, deploy, measure and enhance their marketing efforts across all channels while using a single browser-based interface. Experiture has editions for both B2B and B2C marketers -- and also offers a wide range of preconfigured solutions for those seeking a faster deployment option.
The solution is highly customizable as well – users can create personalized one-on-one communications across email, direct mail, web, mobile messages, and more. Experiture contains segmentation and personalization tools ensuring that marketers are reaching the right audience at the right time, with the right content.