SAP Marketing Suite is an integrated marketing platform from SAP, a longtime provider of enterprise solutions for enterprise resource planning (ERP) and customer relationship management (CRM). It offers a wide range of marketing capabilities, including lead scoring, lead nurturing, advanced marketing analytics, online and offline cross-channel integrations, social media monitoring and analytics, embedded social collaboration, loyalty management and marketing resource management.
It also features end-to-end enterprise process automation for marketers in demand planning, procurement and financial management.
SAP Marketing Suite is built on the Hana Cloud platform, with in-memory database technology for high performance and access to real-time customer behavior. In addition, it is preconfigured with integration into SAP’s widely popular on-premise solutions, including SAP ERP and SAP CRM. This allows businesses to continue benefiting from their investment in legacy technologies, and offers marketers relevant enterprise information context for customers.
SAP Marketing suits enterprise-level businesses across many vertical segments.