Agorapulse is a Web-based social media marketing software that offers profile management, social influencer management and social media analytics in a suite.
Agorapulse features a “social inbox” feature, which combines social media interactions across all social streams such as Twitter, Facebook and LinkedIn and presents them in a unified mailbox.
Agorapulse pulls and sifts through all interactions across social media accounts of the brand to identify key influencers and ambassadors (people who publish the most content about the brand). A key features of the product is the “Competitor Analysis” module, which allows users to track the social media presence of their competitors.
With customized reports and dashboards to track interactions across social media accounts, users gain a complete view of their brands' social media activities and are better able to make decisions regarding brand reputation management.