HubSpot Software


 

With its Web-based, all-in-one marketing software platform, HubSpot helps companies of all sizes create a solid, unique Web presence, convert online traffic into leads that can be tracked and nurtured and analyze business metrics to ensure marketing dollars are spent effectively. HubSpot is flexible enough to handle any B2B and B2C business in a variety of segments, including accounting, construction, retail, real estate and more.

HubSpot offers users a variety of features to promote content. With its website management tool, users can control and optimize content, including blog material. Its search engine optimization tools provide tips and tricks to both improve search rankings and increase lead quality. Users can also manage email outreach and social media.

HubSpot increases conversions with branded, effective landing pages and site visitor tracking, ensuring leads that are ready to move forward are contacted at the right time and those still looking are nurtured properly. The system also integrates with almost any CRM, as well as a variety of ecommerce shopping cart platforms.

All of this data on site traffic and lead activity is collected and measured to ensure that marketing dollars are spent wisely. Not only does the system help businesses understand inbound marketing, but also changes in the company's market presence and that of their competitors, as well as the success and popularity of the site content itself.

HubSpot is a comprehensive system that helps these businesses get found online, provides tools and tips to convert more online visitors into leads and then provides solid analytics to make smart marketing investments.

 

 

HubSpot - Dashboard
 
  • HubSpot - Dashboard
    Dashboard
  • HubSpot - Keywords app
    Keywords app
  • HubSpot - Prospects app
    Prospects app
  • HubSpot - Marketing automation
    Marketing automation
  • HubSpot - Blog
    Blog
  • HubSpot - Conversion assists
    Conversion assists
Supported Operating System(s):
Mac OS, Web browser (OS agnostic)

122 Reviews of HubSpot

Showing 1-20 of 122

 

from Arkieva
Specialty: Software / IT
Number of employees: 100 to 499 employees Employees number: 100 to 499 employees

User-friendlMarketing Automation System - great support

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Likes Best

Quick new product releases, and amazing live phone support.

Likes Least

would like Hubspot to improve it's SEO functionality to include more inbound link tracking and other features to make it a complete SEO tool.

Recommendations

Invest time in trying out the solutions beyond the demos. Demos always look great until you try the software yourself. If possible run campaigns from all systems to ensure that they work the way they are supposed to.

 

from María Fernández Sedeño
Specialty: Software / IT
Number of employees: 20 to 49 employees Employees number: 20 to 49 employees

Ideal marketing automation tool

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Likes Best

Hubspot includes everything a marketer needs to start a content marketing & marketing automation strategy: emailing, lead nurturing, social media, CRM, the possibility of using the tool to create your corporate page and a corporate blog...

Likes Least

Hubspot pricing makes it difficult to apply it to any project. Some new features they're launching and that I find very interesting, like paid campaigns management, require an "extra" payment to your monthly bill. SEO tools included are not intuitive so it's difficult to take the most from them.

Recommendations

Try their DEMO before taking any decision. Evaluate your real needs and your budget, and be aware that it needs pretty much time of configuration and continuous work with the tools to keep growing.

 

from Church Community Builder
Specialty: Software / IT
Number of employees: 5 to 9 employees Employees number: 5 to 9 employees

Head of Sales

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Likes Best

It categorizes individuals very well. I like the calendar scheduling feature and the auto text features as well as auto documents for email. It connects with google mail and gmail.

Likes Least

No capability to "group" people in an organization very effectively.

Recommendations

Just know who your customer is and if you are targeting an individual then this is an effective CRM tool.

 

from University of Hawaii, Special Education Department
Specialty: Education
Number of employees: 5 to 9 employees Employees number: 5 to 9 employees

Hubspot for the Newbie

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Likes Best

Being new to the field of sales and marketing, and having to manage all my leads on my own, I really like how Hubspot is able to collect all the information I need automatically. The best benefit for me is having profiles with a communication feed so I can quickly look someone up, see what we have already spoken about, and keep notes on their progress.

Likes Least

I wish that it was more "user-friendly" in that you do need to learn how to use and manage it. I have seen some other software demos where it has more familiar tools and processes that I could probably figure out on my own.

Recommendations

The pricing for this software is done on the number of leads your bring in, not the number of users. So if you are just starting out and you need something small, it may be cheaper to use this software since you aren't anticipating a large number of leads and profiles to manage. As it grows though, it might be better to switch to a software that charges according to the number of users instead.

 

from QSR
Specialty: Software / IT
Number of employees: 20 to 49 employees Employees number: 20 to 49 employees

Excellent CRM/Sales Platform

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Likes Best

Everything is in one system. The CRM is linked to both the sales and marketing platforms. Emails can be auto-logged to contacts in the CRM. Hubspot also integrates with Google calendar to create and log meetings.
Customization. You can create custom properties for contacts, companies, and deals, making the system work for your company's needs.
Interface and usability.
Friendly, available support.

Likes Least

the website editor can be a little limiting - however, if your website is hosted elsewhere, like Wordpress, this won't be an issue.

Recommendations

If you're looking for an all-in-one system to manage sales and marketing efforts, this is it. It's affordable, offers integrations to popular third parties, and is more affordable than comparable systems like Salesforce.

 

from TREKK
Specialty: Marketing Agency

All in one tool that couldn't be more simple to use

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Likes Best

Speaking as someone who wears both the sales and marketing hat in my organization, this tool has been incredible. Everything I do on a daily basis can be done from this one tool. And even more than that, all the data connects giving me one big picture of the marketing and sales process.

Likes Least

While it is amazing that the tool is rapidly evolving and improving with new features, this often means there are some aspects that don't function properly. These are usually small bugs that get ironed out pretty quickly. It also is a big investment. Yes, monetarily, but also time wise. Getting started with HubSpot required A TON of upfront time. However, HubSpot provides an on-boarding consultant that works with you one on one to ensure you are getting the most out of your investment in the first 6 months. OR, a number of agencies, like us, have partnered with HubSpot to help onboard our customers. We've undergone the same training their internal reps have so that we are well equipped to help.

Recommendations

You will need help. You need someone at least familiar with code (for implementing the tracking code and various other features they recommend putting on the back end of your site), a designer or someone comfortable creating images for landing pages, blog posts, and calls to action buttons (which is all created via templates in the tool itself), a content writer (this is a big one--in order to maintain the momentum recommended, you need to be producing new content constantly), and finally a marketer to manage and monitor the campaigns (perform testing, segment target lists, make any updates or changes as the campaign runs).

 

from Arocon Roofing
Specialty: Other

Hubspot has taken your inbound marketing day to day to the next level!

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Likes Best

The ease of use, great support and glitch free experience.

Likes Least

Upgrade pricing is a little steep from one product to the next.

Recommendations

Hubspot is the measuring stick for today's digital marketing needs. Not just a software but a culture.

 

from ReleaseWire
Specialty: Media

Very intuitive to use. Excellent folder/file organization.

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Likes Best

It was intuitive to use; enjoyable to use in keeping track of new leads.

Likes Least

Too expensively priced for small businesses. Also does not interface with Zimbra email platform; without interfacing with one's email platform, a CRM program is quite useless.

Recommendations

Test the intuitiveness of this type of software, especially during times when you are extremely busy and you just want to add a simple note or quickly schedule an appointment or send a brief memo, again during a time when you are extremely busy. That's a true test of intuitiveness.

 

from Maxwell Health
Specialty: Healthcare / Medicine

HubSpot: A Marketing and Sales tool

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Likes Best

There are SO many things you can do with HubSpot. It is such a multi-faceted platform. Their customer service is very helpful. I have also found their online tutorials to be very helpful when trying to understand all of the moving parts on the platform.

Likes Least

There may almost be TOO much that you can use the system for, if that is possible. It is difficult to know everything that they offer because there is so much offered.

Recommendations

Get certified with HubSpot, or at least use their study guides. It really helps for a more complete understanding of the platform. I don't know that there are too many platforms that offer as much as they do, my recommendation is attend some of their webinars and check out their offerings before making a decision.

 

from Murphy Insurance Group
Specialty: Insurance

Great Product with Few Flaws

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Likes Best

The support team is great - always ready and eager to help answer questions, resolve technical issues, and provide strategy.
The product is an all-in-one solution to inbound marketing, with blogging, social media, email, and reporting components, just to name a few. The product is very intuitive, allowing non-graphic designers like myself to easily build email templates and landing pages.

Likes Least

One of the cons to an all-in-one solution is that some areas are stronger than others. Lead scoring is a bit challenging and repetitive to set up, but support is helpful in suggesting workarounds.

Recommendations

If you're looking for a one-stop-shop for blogging, social media, and email - you've found the right too! HubSpot makes it easy to stay organized and keep branding and messaging consistent.

 

from Freelance Copywriter
Specialty: Consulting

New to HubSpot. Very much enjoy using it.

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Likes Best

The ease of SEO-focused blog writing is my favorite attribute.

Likes Least

The web interface doesn't work well when I'm trying to write on my tablet.

Recommendations

I would recommend examining the calendar feature. It's brilliant. The software publishes to social media for you.

 

from Hi5 Creative
Specialty: Other

Love Love Love the Hubspot CRM

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Likes Best

The best thing about the Hubspot CRM is that it is another extension between the marketing team and the sales team. It has helped us all be on the same page, and continues to help us grow and work together.

Likes Least

I do wish that it has some prospecting capabilities and that the sidekick was fully integrated with the CRM inside of the same dashboard. I love all the products but would like to have them in the same place.

Recommendations

If you are going to use the Hubspot CRM, it is a must that you fully utilize the marketing aspect of Hubspot as well. Also, make sure that you have the sidekick fully set up as well, bc this tool make it ten times betters.

 

from Highfields PF Limited
Specialty: Other

HubSpot is the best marketing automation software for SME

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Likes Best

The software is comprehensive, works really well and is easy to use and learn. The vendor supports partners and direct users very well with lots of training and quick support.

Likes Least

There isn't really very much not to like about this.

Recommendations

I would very much recommend trying HubSpot if you are think about blogging or getting into content marketing. This is so much more functional than WordPress. It is worth the subscription and you will quick make your investment back.

 

from Hi5 Creative
Specialty: Advertising

Cool! Cool!

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Likes Best

So easy to use! Great customer service. If there is a problem, there is always a solution one phone call away.

Likes Least

It's another website that I have to log into. That is what i don't like.

Recommendations

Just give it your all. You get out of it what you put into it.

 

from Hi5 Creative
Specialty: Other

Hubspot is the Bomb-Dot-Com

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Likes Best

I like the resources HubSpot provides and how they walk your business every step to success.

Likes Least

I want to be able to always rely on HubSpot. I'm confident most of the time, but if one thing goes wrong, my whole campaign is doomed.

Recommendations

Really have a full understanding of the software before you start your campaigns. Then you know all the resources and amenities HubSpot provides to create a full-fleshed campaign and be successful.

 

from Pyxl
Specialty: Advertising

HubSpot Is the best

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Likes Best

I have three years of online marketing experience, and HubSpot is the first platform that I actual enjoy using. Everything is effectively laid out in front of you, and results are easy to track.

Likes Least

The HubSpot certification could use some tweaks. The videos are not the most entertaining things in the world.

Recommendations

It's worth the investment. Give it a try and stay committed to it.

 

from Pyxl Inc
Specialty: Other

Takes the headache out of developing

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Likes Best

It simplifies the process of building and deploying landing pages and email templates and gives you excellent metrics. It empowers people other than developers to jump in and get the most out of their work.

Likes Least

They tend to update their UI quite a lot. It would be better to keep the overall navigation the same.

Recommendations

Really jump into it and learn it. I promise it will pay off in the end.

 

from ProviderTrust
Specialty: Healthcare / Medicine

HubSpot is great!

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Likes Best

I appreciate how user-friendly it is for the user. For someone who is a novice user to this product, while overwhelming at times, I felt like it was manageable when I slowed down.

Likes Least

It feels at first a little overwhelming. I think for someone who is a novice user, it can be intimidating at first.

Recommendations

It really is a user-friendly system. You just need to remember to take your time and learn the system.

 

from ProviderTrust
Specialty: Software / IT

The Perfect CRM for a startup

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Likes Best

I love how easy it is to navigate. It is extremely user-friendly and has allowed me to improve my sales metrics immensely.

Likes Least

Since the CRM is still in it's beta development stage, there are a few bugs here and there. There have been a few issues in regards to synching with the CRM we have used in the past.

Recommendations

Take into account how young the CRM is and how innovative it is. Do you spend more time trying to figure it out than actually using it? If so, you are using the wrong software. It should be simple and easy to use while maximizing efficiency.

 

from ProviderTrust Inc.
Specialty: Healthcare / Medicine

Review of HubSpot

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Likes Best

This product creates an easy way to keep up with potential clients and what they are wanting to see from our company. It helps us know when they are viewing and keeps us up to date on when to follow up with them.

Likes Least

This product is not as easy to use as CRM, and I wish it would make the sales cycle view easier to read.

Recommendations

It should be easy to use and understandable from a marketing and sales perspective. They should collaborate easily and work well together.

 
 
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