HubSpot Marketing Software


 

With its web-based, all-in-one marketing software platform, HubSpot helps companies of all sizes create a web presence, convert online traffic into leads that can be tracked and nurtured and analyze business metrics to ensure marketing campaigns are progressing into the right direction. HubSpot Marketing is flexible to handle both B2B and B2C business in a variety of segments, including accounting, construction, retail, real estate and more.

HubSpot Marketing offers a variety of features to promote content online, track website performance, optimize content and more. The built-in search engine optimization tool allows improving search rankings of the web pages and increasing lead quality. Users can manage email outreach and social media engagements with their clients.

All of the site traffic and lead activity data is collected and analyzed to ensure that marketing efforts are accurately driven. The system also integrates with almost any CRM, as well as a variety of e-commerce shopping cart platforms.

 

HubSpot Marketing - Dashboard
 
  • HubSpot Marketing - Dashboard
    Dashboard
  • HubSpot Marketing - Keywords app
    Keywords app
  • HubSpot Marketing - Prospects app
    Prospects app
  • HubSpot Marketing - Marketing automation
    Marketing automation
  • HubSpot Marketing - Blog
    Blog
  • HubSpot Marketing - Conversion assists
    Conversion assists
Supported Operating System(s):
Mac OS, Web browser (OS agnostic)

1,039 Reviews of HubSpot Marketing

 

Start your review of HubSpot Marketing

Click to start
http://www.softwareadvice.com/marketing/hubspot-review/
Software Advice Reviews (130)
More Reviews (909)

Showing 1-20 of 130

Samantha from RCRI Inc.
Specialty: Consulting
Number of employees: 51-200 employees Employees number: 51-200 employees

April 2017

April 2017

Hubspot was useful for email blasts and notifying the team to check in with potential clients.

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

I liked the push notifications our team would receive if someone visited our site allowing us the chance to follow up after.

Cons

The dowfall to Hubspot was in not having it do what we needed to do for an automation system, and presenting the opportunity to nuture prospects.

 
 

Shantanu from Damco Group
Specialty: Software / IT
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

April 2017

April 2017

Excellent tool for small companies

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Web, Email, Social, SEO, Page performance, AB Testing metrics (essentially all metrics a marketer would look at can be tracked on HubSpot) Workflow and Campaign Automation tools Integrations and Apps Ease of website updates. Modules and coding are easy to rearrange, update and change Excellent customer service and fast response times to inquiries/ challenges.

Cons

Only meeting tool integration is with GoToMeeting (No WebEx) More in depth website auditing for SEO, Ranking Words, Backline profile.

 
 

Rachid from IT Solutions Provider
Specialty: Software / IT
Number of employees: 2-10 employees Employees number: 2-10 employees

April 2017

April 2017

Over promise and under deliver, cost too much, you will spend way too much time

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

You only buying the product, Support and training is the additional cost, also it is a commitment and even if you can't use the product if you don't have time to learn it and implement which is a full-time job, no refund.
I wasn't aware of the time and I need to spend to learn the product and training cost till I signed up and after that I was told there is nothing that they can do, that I will have to make time to learn the in and out of the product and implement it by try and error.

Pros

None

Cons

You will need to spend way more time to learn the ins and out of the product.
You will need to spend more money for training
No guarantee on ROI
You can't get out of the contract weather you continue using the product or not.

 
 

Heather from TVN wash and dry
Specialty: Other
Number of employees: 2-10 employees Employees number: 2-10 employees

April 2017

April 2017

Easy to use interface

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

This product is easy to use and implement. Small businesses can take advantage of this software in their sale funnel.

Cons

There are some limitations to ongoing technical support, you’ll have to pay for it. Some tools are free elsewhere.

 
 

Justin from Costa Farms
Specialty: Agriculture
Number of employees: 5,001-10,000 employees Employees number: 5,001-10,000 employees

March 2017

March 2017

Helps My Business Grow

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I love that they have new features coming out all the time.

Pros

Hubspot helps me meet my business objectives and makes me more efficient in doing my daily job and for my team.

Cons

Cost. I wish it was a little less expensive; it takes a bigger chunk of my marketing budget than I'd like. But I understand.

 
 

Steven from TeleVet
Specialty: Healthcare / Medicine
Number of employees: 2-10 employees Employees number: 2-10 employees

March 2017

March 2017

Lack of transparency in pricing

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Decent product but what I originally signed up for is now free, but they are still charging me.

Pros

Works

Cons

Still charging me for a free service

 
 

Garret from Parkpnp
Specialty: Transportation
Number of employees: 11-50 employees Employees number: 11-50 employees

March 2017

March 2017

Easy to use

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I like that theres a free version,

Pros

Easy interface for all of the team to learn. We got setup pretty fast and there wasn't many issues front he start.

Cons

Training could be better,

 
 

Topher from Bond Digital
Specialty: Marketing Agency
Number of employees: 2-10 employees Employees number: 2-10 employees

March 2017

March 2017

Great breadth of features and surface ease of use, but complicated depth

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

Love the drag and drop template builder and the capability to easily share content across different mediums.

Cons

Basic features like background images and the concept of child pages are missing and must be manually added or coded in by someone with developer knowledge, which makes all the surface ease of use a bit of a lie. The output code for webpages is also not pretty.

 
 

Emmanuel from Digilian
Specialty: Marketing Agency
Number of employees: 2-10 employees Employees number: 2-10 employees

March 2017

March 2017

Great and useful

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Lot of features.
It needs some help to take advantage of the full version

Pros

Features
Trigger marketing

Cons

Learning curve
Price if not used enough

 
 

Kiera from J. Walter Thompson
Specialty: Advertising
Number of employees: 51-200 employees Employees number: 51-200 employees

March 2017

March 2017

Comprehensive software, easy to use but simplistic insights

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

Great for a holistic view. Aggregates all social networks in one dashboard which is very valuable for a comprehensive view.

Cons

Not a lot of depth, can't see deeper insights and not a lot of options for social listening. Great comprehensive overview but actionable insights are few and far between

 
 

Art from Velocity Vue
Specialty: Software / IT
Number of employees: 2-10 employees Employees number: 2-10 employees

March 2017

March 2017

Super powerful

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Your can do nearly anything, but the user needs to focus on the goal

Pros

Easy

Cons

Too many options

 
 

Ela from Art Department
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

February 2017

February 2017

Pretty Good

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

We use Hubspot daily. There are many things I like, but some things I do not

 
 

Joanna from Consolidated Risk Solutions
Specialty: Construction
Number of employees: 51-200 employees Employees number: 51-200 employees

February 2017

February 2017

Buyer Remorse. Not upfront or transparent pricing - charge extra fees for necessary functionality

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

It's my second implementation of Hubspot and the company has changed. Asked to pay an additional per month to achieve basic functionality only after we signed the contract. Not notified of fees prior to signing contract.

Hubspot did review our SSL enabled website before we came onboard but did not disclose we would need this necessary add-on. Without the “add-on” we cannot gather inbound marketing analytics, the page performance and source tools will not reflect what marketing efforts are resulting in the most traffic – leads or sales. This is the primary purpose of inbound marketing, the sales funnel and the software. Where does it say in your sales information that these tools will not work if you have SSL enabled on your website?.

Currently, there is no performance analytics on our account so we can’t gauge what is working. We are being forced to pay additional fees to get the software working as advertised.

Pros

As it currently stands we can't access any performance analytics because we can't afford the additional fees. Looking into other solutions. Disappointed we need to move our business after time consuming setup.

Cons

Not transparent pricing. Only after you've signed notified of more fees.



Advice to Others

Buyer beware - many other options available at a much lower cost. Same tools.

 
 

Todd from Business Broker
Specialty: Consulting
Number of employees: 2-10 employees Employees number: 2-10 employees

January 2017

January 2017

Hubspot review

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

I Couldn't rate the customer support as I haven't needed to contact anyone yet. I guess that is a good thing. I do like to helpful online video guides that move you through every process. I am familiar with many other CRM's, and now Hubspot. It almost seems too good to be true. This CRM is perfect for the guy that isn't a tech head. If you are wanting to have a CRM that is ready to use (rather than having to create every facet of your program), then this is the CRM for you. Honestly? I have only used the free side of things so far. My guess is that the other leg will drop soon, and I will have to pay for such a wonderful program. It might be an easy pill to swallow, considering how much time I have missed in sales to put together all of the pieces in other CRMs. I give these guys a 4-star rating until I see the price tag or have to use customer support. Thank you, HubSpot.

Pros

User Friendly!

Cons

The only thing that I would like to see is this:

Once a task is created, It would be helpful if it hovered a little higher or was highlighted slightly to separate it from the rest of the notes at a glance. It would speed up the process of sifting through dialogue to get to the task at hand

Advice to Others

Check out the free side of Hubspot. I was pleasantly surprised. I'm hesitant to bring this to my boss' attention.

 
 

Michael from Thriveworks
Specialty: Healthcare / Medicine
Number of employees: 51-200 employees Employees number: 51-200 employees

November 2016

November 2016

Gives a new look at your web business

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

I used a trial version of Hubspot at the encouragement of a co-worker. It's a pretty amazing tool. Hubspot seems to be one the leading companies in this market. It really pulls together a ton of date and organizes it into a package. It's really a must-have for promoting your website and helps you convert traffic into revenue.

Pros

Tons of useful information to help you turn your web traffic into business.

Cons

It's great to have all the data, but if you don't know what to do with it once you have it, you might not need this software.

Advice to Others

Don't spend $1,000s on CRMs that crank out unuseful data. Get Hubspot

 
 

steve from Pro Guide Logistics, LLC
Specialty: Transportation
Number of employees: 2-10 employees Employees number: 2-10 employees

November 2016

November 2016

Hubspot

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Great CRM tool to have. Everyone should have this. No point on spending hundreds of dollars a month when this does it for free!

 
 

Bernardo from OLLOplus
Specialty: Software / IT
Number of employees: 2-10 employees Employees number: 2-10 employees

October 2016

October 2016

Loved it... except for the lack of an Android app

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Amazing product. I am a small company and this is exhatly what I need.

Pros

Really good blogs.
Really good integration bettween crm and sales.
User friendly
Great Automation

Cons

Big one- No android APP. Come on guys.
I use Gmail server on my phone and I cannot sync it with the web-app.

 
 

Hellen from Arkieva
Specialty: Software / IT

August 2016

August 2016

User-friendlMarketing Automation System - great support

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Likes Best

Quick new product releases, and amazing live phone support.

Likes Least

would like Hubspot to improve it's SEO functionality to include more inbound link tracking and other features to make it a complete SEO tool.

Recommendations

Invest time in trying out the solutions beyond the demos. Demos always look great until you try the software yourself. If possible run campaigns from all systems to ensure that they work the way they are supposed to.

 
 

Maria from María Fernández Sedeño
Specialty: Software / IT

August 2016

August 2016

Ideal marketing automation tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Likes Best

Hubspot includes everything a marketer needs to start a content marketing & marketing automation strategy: emailing, lead nurturing, social media, CRM, the possibility of using the tool to create your corporate page and a corporate blog...

Likes Least

Hubspot pricing makes it difficult to apply it to any project. Some new features they're launching and that I find very interesting, like paid campaigns management, require an "extra" payment to your monthly bill. SEO tools included are not intuitive so it's difficult to take the most from them.

Recommendations

Try their DEMO before taking any decision. Evaluate your real needs and your budget, and be aware that it needs pretty much time of configuration and continuous work with the tools to keep growing.

 
 

Amanda from Church Community Builder
Specialty: Software / IT

August 2016

August 2016

Head of Sales

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Likes Best

It categorizes individuals very well. I like the calendar scheduling feature and the auto text features as well as auto documents for email. It connects with google mail and gmail.

Likes Least

No capability to "group" people in an organization very effectively.

Recommendations

Just know who your customer is and if you are targeting an individual then this is an effective CRM tool.

 
 
 
Write a Review
Showing 1-20 of 909

Alecia from Liberty university

May 2017

May 2017

Great product!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Source: Capterra
 

satyabhargav from AAHARI CORPORATE SERVICES PVT LTD
Number of employees: 2-10 employees Employees number: 2-10 employees

May 2017

May 2017

It has improved sales of our product exponentially

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Able understand customer requirement through sales funnel

Pros

It has changed marketing and sales landscape and this tool Hubspot made easy in understanding customer behavior

Cons

feasibility in customization, customer usage in terms of the target audience in diversified sectors

Source: Capterra
 

Travis from Martin Transport Inc

May 2017

May 2017

It was a good experience for the most part. It wasn't too hard to use and and I would use it again!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I liked that it was easy to use for me as well as my fiancé. She is technologically dumb and it was easy for her

Cons

The Cost is the con of this product for me personally. I would buy it again however dispute this con.

Source: Capterra
 

Kathleen from JD Martinsd

May 2017

May 2017

Hard to navigate

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Easy to find info once in. But learning the technique of machination is quite confusing at first. Once you play in it for a while it tends to be easier.

Cons

Hard to learn how to navigate at first. I had a hard time remembering what to go to get all my info. There are alot of tabs so learning and practicing helps a lot.

Source: Capterra
 

Gina from The DSM Group

May 2017

May 2017

Awesome platform to manage most of my marketing activities

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Source: Capterra
 

Jenna from Millwood, Inc.

May 2017

May 2017

Great Solution for Marketing Automation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Source: Capterra
 

Abby from EPAY Systems
Number of employees: 51-200 employees Employees number: 51-200 employees

May 2017

May 2017

Helps Streamline Marketing Department!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Streamlined our landing page creation and tracking.

Pros

The best part of this product is that it brings all of your digital marketing efforts together in one place. You can blog, create landing pages, send emails, post to social and track your efforts from the same platform.

Cons

There are a few glitches when designing landing pages/blogs/emails on the front end. The front end design editor doesn't always work as easily as you'd think. I'm sure it's an easy fix for somebody who writes code on the back end.

There are also A LOT of features in this product, and it can be hard to use it to it's fullest capabilities. We have been implemented for about 7 months now and we are still learning how!

Source: Capterra
 

matthew from flewid incorporated

May 2017

May 2017

great marketing automation software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

this is a really good marketing automation software for medium to large business with a ton of useful features available.

Cons

it's very expensive, and the fact there are so many features available means it can get very complex to setup without a specific vendor helping you which can get expensive.

Source: Capterra
 

Chris from Wave Church
Number of employees: 11-50 employees Employees number: 11-50 employees

May 2017

May 2017

Simplicity & Effectiveness for the less than tech savvy

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

To be simple it just helps get the job done

Pros

This app does everything it tells you it will do - even if you are not very tech savvy :) Highly recommend checking it out

Cons

I was actually surprised at how easy this was to use. Not much negative feedback here; of course, I had a little help from my colleagues.

Source: Capterra
 

Cathy from eliteBusinessGuide

May 2017

May 2017

Awesome Marketing Tool for Experience Marketing

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

If you handle all the marketing for you company HubSpot is one of the best marketing tools on the market.

Cons

I think for smaller business owners the price points are a little high. Maybe offering a smaller tier price point would gain more users.

Source: Capterra
 

emily from payscape

May 2017

May 2017

Content pumpers. Overall good.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Blog information is handy.

Pros

There is a lot of good information offered via Hubspot. They are today's modern marketing gurus. Sign up for newsletter.

Cons

The only problem is that when you sign up for ANYTHING you will receive A LOT of emails. I enjoy them but usually they ask you to pay to learn more, which I do not do.

Source: Capterra
 

Ayushi from H.N. Jhavar & Co.

May 2017

May 2017

Easy to use inbound marketing tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

This application is very easy to use and has lot of helpful features. It has automated several day to day processes.

Cons

There are some bugs and minor issues with the application. Overall it is extremely efficient and useful.

Source: Capterra
 

Adam from AIESEC

May 2017

May 2017

I use HubSpot with my company and it facilitates a lot the registring of companies.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like how easy it is to create a CRM, managing companies and contacts in them, how easy it is to share it with the rest of the staff and the simple and interactive design.

Cons

It would be the fact that duplicates are not always shown when creating a new company, and it can lead to double approaching and other problems.

Source: Capterra
 

Amie from NeuroBehavioral Associates
Number of employees: 11-50 employees Employees number: 11-50 employees

May 2017

May 2017

I've greatly enjoyed using Hubspot. The software made a great difference in managing my social media

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I get the added benefit of saving time on marketing and social media promotion.

Pros

I like the ability to schedule posts and link multiple social media sites at once. I find the suggested traffic times very helpful!

Cons

I can't think of anything that I like least about the software, but if I had to choose I would say a more mobile friendly app would be useful.

Source: Capterra
 

Mauricio from AIESEC

May 2017

May 2017

The experience with hubspot is intense

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

What I like most is the systems of algorithm that allows me to receive my mail flows quickly and very affectivelly

Cons

For being so complete, sometime I find it hard to configurate and that brings me to much worry and head aches

Source: Capterra
 

Ailsa from Altitude Marketing
Number of employees: 11-50 employees Employees number: 11-50 employees

May 2017

May 2017

Effective In Seeing Tasks Through To Completion

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I can use this software to keep accountability when working on the project with the internal account team and also the client. This software allows my team to effectively reassign the tasks to the next person or back to me to then give to the client in a timely manner. The notifications before the task due dates are crucial in keeping my clients task on schedule.

Pros

The ability to organize tasks in BC by "to-do buckets" is a great option for our business. Each client that we work with has a different scope of work and requires a customizable interface within BC. Most of our client's retainers change throughout the year so not only have BC look different for each client but having the ability to constantly change the individual set up for clients is crucial.

Cons

I would like to have the option to assign tasks to more than one person. Many times, there are aspects of the project that work in parallel. Sometimes BaseCamp causes a bottleneck when there multiple people involved that need to be working on their portions at the same time.

Source: Capterra
 

Louise from Bonafide
Number of employees: 2-10 employees Employees number: 2-10 employees

May 2017

May 2017

We have been using Hubspot at work for over five years, and are now Hubspot partners. It's great!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

It has helped us take our marketing efforts to the next level.

Pros

It's easy to use and the interface is great. They are always updating things to try and make the user experience better.

Cons

Sometimes the changes come without warning and can be jarring for the user. The reporting features need some boosting without needing a paid add on.

Source: Capterra
 

Louis from Altitude Marketing
Number of employees: 2-10 employees Employees number: 2-10 employees

May 2017

May 2017

CRM and more

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

A great CRM

Pros

When I used Hubspot, I was using the functionality for the CRM. I know there can be much more done, but for what I needed it for this was perfect.

Cons

There was so much functionality that I would get lost in the minute details occasionally rather than focusing on how to close the prospect.

Source: Capterra
 

Benjamin from Artel

May 2017

May 2017

3+ years of managing and building our marketing automation content and strategy

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Insight into how our customers interact with our marketing materials and website is nearly priceless!

Pros

CTAs! I've recently worked with other systems (Pardot) and HubSpot CRUSHES Pardot in this area. The ability to do A/B testing and gather data on CTAs is a fantastic feature that should not be overlooked. That said, I'm also a huge fan of the email / landing page tools (HubL), and the list management area.

Cons

Our biggest issue has always been having consistent data between systems and being able to always generate an ROI on our marketing initiatives. Although the new reporting features are great, we still need to use several different systems to determine Cost per lead / customer, etc. Although it may be possible to do within HubSpot, Salesforce still houses the majority of our data, and is the go-to place for reporting sales figures.

Source: Capterra
 

Laura from Emtrain
Number of employees: 11-50 employees Employees number: 11-50 employees

April 2017

April 2017

Just, WOW!

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Support

I am a Marketing Intern at my place of employment. Hubspot is so easy to use and is quick to respond when I have questions. I would highly recommend this product!

Source: Capterra
 
 
Write a Review