Mad Mimi is a Web-based email marketing solution designed for companies of all sizes. It offers email design, list management, tracking and analytics within a single solution.
Mad Mimi allows users to design email content using default HTML email templates. Users can also create their own templates and use them in their email campaigns.
The list management functionality of the product helps users create or upload mailing lists in CSV files. Users can also categorize these contacts so they can be easily targeted in email campaigns.
A key feature of Mad Mimi is the campaign analytics tool, which allows users to accurately track key metrics such as email bounce rate, deliveries, unsubscribers, open rate, click rate and forwarding rate.
With the help of reports and dashboards to effectively track and measure email campaign metrics, users gain visibility into all email campaign activities so they can make better decisions regarding campaign handling procedures.
Jerry from The Lasting Candle
Hello, We have been using Mad Mimi for a couple months and so far it is great. We love the templates and the step by step instructions. We feel it has alot to offer as our company grows.
Marilyn from Barker Business Services
Love Mad Mimi. Very easy to use and offers some wonderful templates. I am a small business and work on a budget and it grows with you from a small data base to a larger one. I recommend it.
Steve from RELIABLE AUTO SALES (CA)
Easy to use, great templates, great value. We have used Mad Mimi in the past and it is a great system.
Marilyn from Rent A Wreck of Fairfield CA
Employees number: 2-10 employees
Mad Mimi is great for businesses large or small. Very easy to use and offers a lot of options. I would recommend it to anyone who needs an email system.
easy to use
a little more instruction
Paula from Whole Intentions
I've been with Mad Mimi for several years. Their system is easy to use, the price is excellent for what you get.
The few times I have considered going elsewhere brings me right back to MadMimi. Their customer service is outstanding. I have even had them respond to me in the middle of a weekend!
Eric from Ozark Arts Council
Employees number: 2-10 employees
I "inherited" MadMimi when I took over communications for the Ozark Arts Council and, having managed email lists for over 20 years now, I wasn't originally all that thrilled. Getting information that had to get sent out 1) quickly AND 2) attractively, however, made me start to appreciate MM, though. To be able to have a slick little newsletter with photos from an upcoming play or concert in just a few minutes is massively important when most of the people putting things together are volunteers with full time jobs and families unrelated to the Arts Council (as do I).
The software is entirely web-based, which means that sometimes when a new feature is introduced it may not quite look right in Safari, but probably will in Chrome¿but even then, since there are not a lot of standard layout options (TOC, Section Title, Text, Image + Text, Text + Image, and Image), you can still compose well enough. Usually, anything I've seen that way is cleared up in a day or so. I have composed in Safari, Firefox, and Chrome on a Mac, Chrome on a Chromebook, Firefox and Chrome while running Ubuntu, Firefox and IE under Windows, and it's a consistent experience as web-based software should be. One thing: since it IS web-based, you have to remember to save often.
Text styling options can be keyboard-invoked (bold, italic), and there are both a variety of themes that can be used and some basic formatting (centered text, ordered and unordered lists, two levels of headings), as well as a link tool (setext links, rather than HTML).
For the most part, that will take care of what you need for e-newsletters that don't need to be PDFs or fully functioning web pages. Yet, that's not all it can do, if you have basic HTML knowledge. Before they provided a TOC (self-created whenever you click on the TOC tool in a Title section), you could make your own (still can) by setting an anchor and then calling it from a text section at the beginning of the document. Similarly, if you need "columns," you can fake it by creating a table in a text section, etc. Not all HTML is likely to be supported, but then again, what you're creating is supposed to be read easily within an email app, not a web browser.
Beyond composition, you are paying for a list server that sends quickly, provides good statistical information (who clicked which links, etc.), and keeps you from having to deal with maintaining an email server's "reputation."
Facebook allows boosting linked MMs, even when mostly text.
Ease of use; able to customize with HTML; acceptability to Facebook for advertising even when mainly text.
Lack of automatic save.
Pretty much all in the review itself.
Mad Mimi is known for how easy the graphics tools are. Creating an email with your own artwork and templates, or theirs, is fast and produces eye-catching results quickly. They will store all of your images for free indefinitely. Everything you need to put an opt-in box on your website so people can sign up for your emails is provided.
Crann Employees number: 1 employee