Mad Mimi is a Web-based email marketing solution designed for companies of all sizes. It offers email design, list management, tracking and analytics within a single solution.
Mad Mimi allows users to design email content using default HTML email templates. Users can also create their own templates and use them in their email campaigns.
The list management functionality of the product helps users create or upload mailing lists in CSV files. Users can also categorize these contacts so they can be easily targeted in email campaigns.
A key feature of Mad Mimi is the campaign analytics tool, which allows users to accurately track key metrics such as email bounce rate, deliveries, unsubscribers, open rate, click rate and forwarding rate.
With the help of reports and dashboards to effectively track and measure email campaign metrics, users gain visibility into all email campaign activities so they can make better decisions regarding campaign handling procedures.