NetBase is a web-based social media analytics tool that gives brands and marketing agencies insights into data collected from social media.
NetBase monitors posts from social media and captures what people are saying about brands. It can also understand sentiments behind written text through its Natural Language Processing (NLP) engine. This allows the system to reveal consumer information such as attitude, willingness to purchase and needs.
NetBase's built-in dashboard presents data in the form of charts, graphs and heatmaps. NetBase can also generate customized reports and deliver them to users' email accounts.
NetBase LIVE PULSE can help users find the most shared images or spot emerging trends, engaging posts and influencers. Properties and relevant social media metrics can be integrated with the dashboard.