NetBase Software


 

NetBase is a web-based social media analytics tool that gives brands and marketing agencies insights into data collected from social media.

NetBase monitors posts from social media and captures what people are saying about brands. It can also understand sentiments behind written text through its Natural Language Processing (NLP) engine. This allows the system to reveal consumer information such as attitude, willingness to purchase and needs.

NetBase's built-in dashboard presents data in the form of charts, graphs and heatmaps. NetBase can also generate customized reports and deliver them to users' email accounts.

NetBase LIVE PULSE can help users find the most shared images or spot emerging trends, engaging posts and influencers. Properties and relevant social media metrics can be integrated with the dashboard.

 

NetBase - Analysis dashboard
 
  • NetBase - Analysis dashboard
    Analysis dashboard
  • NetBase - Category analysis
    Category analysis
  • NetBase - Category performance
    Category performance
  • NetBase - Twitter analytics
    Twitter analytics
  • NetBase - Mobile brand performance
    Mobile brand performance
Supported Operating System(s):
Windows 7, Windows Vista, Windows XP, Mac OS, Linux, HP-UX, AIX, Solaris, Unix, IBM OS/400, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10

30 Reviews of NetBase

Showing 1-20 of 30

 

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Chris from iCrossing

September 2017

September 2017

Robust social monitoring tool that excels with sentiment

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Support
Pros

Once you learn how to setup a campaign, it's really easy to start analyzing results. Netbase does a pretty good job understanding sentiment, and you can drill down into popular topics people talk about in the various social spaces. It's especially good for Facebook, Twitter, and Instagram.

Cons

There is a bit of a learning curve here, and the results aren't always relevant to the query. That's not necessarily the fault of the tool, but sometimes it can be difficult to navigate through social media spam. YouTube integration could also be better, and perhaps a way to consolidate retweets so you don't keep seeing the same content showing up as unique results.

Source: Capterra
 


December 2016

December 2016

NetBase for social listening

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We use NetBase primarily to monitor our brand health but over the course of the last 3+ years that we have been with NetBase, our account manager/reps have helped us discover several other ways that the platform can provide intelligence. We now use NetBase for competitive analysis, crisis management/monitoring, and campaign performance. These are all areas that our organization had never before had insights to. It has also helped us become better connected with our different business lines/industries.

Pros

--NetBase's overall dedication and efforts towards improving the system, releasing regularly scheduled product release updates.
--Superior customer service and always so very knowledgeable. Our account reps have truly become an extension of our organization and really get our business.
--Visualization/ visual dashboards make insights easy to understand, especially when we are distributing reports to key stakeholders throughout our organization who may not be as familiar with our world and lingo.
--The platform does a remarkable job deciphering emojis/emoticons, slang, and alternative spelling.
--Customizable dashboards/dashboard templates have made my life as a social media analyst MUCH easier.

Cons

The dashboard reporting formatting can be a bit tedious at first in terms of ensuring all of your metrics/widgets fit together on the same page.

Advice to Others

There are so many other social marketing/monitoring/listening platforms out there that claim to do x, y and z. Over the years, we have always kept an eye out for other tools/solutions, but at the end of the day, NetBase truly delivers what it is we need, and they do not overpromise.

Source: GetApp
 

Candida

December 2016

December 2016

Best native language social media analytics

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I've conducted social media brand analytics in at least 2 dozen languages in NetBase Application and can attest to its intuitive use and highly accurate recall. My native language analysts are able to ramp up skills with a short learning curve. Highly recommend for deep dive brand analysis, competitive foreign market brand analysis, new market product launch discovery, media tracking and the list goes on. Localspeak has a deep focus on the global fashion industry which we've studied in depth on NetBase.

Pros

Native language analytics and support

Cons

Looking for a less expensive buy-in

Advice to Others

Test the foreign language capabilities

Source: GetApp
 

Katherine from Branch Creative Network

November 2016

November 2016

NetBase - Tool for Optimizing Your Brand's Future

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Agency lead on analytics and social listening. Use NetBase to monitor campaigns, measure brand chatter, identofy opportunities, and competitive analysis. Easy to use tool with exceptional customer support.

Source: Capterra
 


November 2016

November 2016

Great social listening tool!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I use NetBase at my advertising agency to see what is being said about our brands online from social networks, to news outlets, and blogs.

The feature I enjoy the most is NetBase's net sentiment tool. Our client likes being able to have quantifiable number for love for the brand and NetBase provides just that.

Pros

- Great support
- In-depth analyses tools (net sentiment, word clouds, mentions, etc.)

Cons

- Added costs for access to certain features

Source: GetApp
 

tara from Starcom MediaVest
Number of employees: 5,001-10,000 employees Employees number: 5,001-10,000 employees

October 2016

October 2016

Easy to use and accurate actionable data

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Netbase which is a tool which provides us with another perspective that you can't get from traditional qual and quant research. It allows us to understand the views of a huge array of consumers looking at brand perceptions, category issues and trends as well as the effectiveness of media campaigns.

Pros: how instant the results are and that you can adapt what you are looking for depending on the situation. You aren't confined to just UK research

Cons: that you only have a couple of log ins meaning it is harder to push out the use of the tool with other teams

Pros

how instant the results are and that you can adapt what you are looking for depending on the situation. You aren't confined to just UK research

Cons

that you only have a couple of log ins meaning it is harder to push out the use of the tool with other teams

Source: Capterra
 

Meghan from JWT
Number of employees: 10,000+ employees Employees number: 10,000+ employees

October 2016

October 2016

Loving Netbase for clients and new business

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We use Netbase for a variety of different needs.
Campaign tracking - When you launch a campaign, you can analyze it over time to [see] how things go. Disaster control - if something bad happens for you or your client, you can see in real time the things they are saying, so you can figure out how to fix it. Disaster tracking - if sentiment gets too low, you can set up an alert so you can immediately see what is going on in order to identify the problem. NetBase is being used in a number of different ways at my agency. We use it to keep track of our competitors; we use it to track our success for our current clients, and one of the most useful purposes is for new business. NetBase helps us discover what works and what doesn't for potential clients, and also uncovers patterns or opportunities, especially when it comes to social media.

Pros

Demographics are HUGE. You can analyze topics by people, where they live, and who they are. That way you can delve into cultural nuances. Being able to see patterns in how people react to news, campaigns, and and brand changes. Sentiment. Always sentiment. This helps us to figure out what people really feel. NetBase even accounts for sarcasm and can analyze emojis.

Cons

Sometimes sentiment analysis slips up. It can count something as negative when it is really positive, because it analyzes the sentence and not the paragraph. Neutral sentiment. A lot of the time, a topic can be 80% neutral, which makes analyzation difficult. Customer service - when you run out of hours, you can no longer get help, which is frustrating.

Advice to Others

Their customer service is absolutely incredible. Also, there are always new features being added and tested. They provide use cases and step by step lessons on how to use these features.

Source: Capterra
 

Meghan Xandra from J. Walter Thompson Atlanta
Number of employees: 201-500 employees Employees number: 201-500 employees

October 2016

October 2016

Social Listening Success

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Campaign tracking - When you launch a campaign, you can analyze it over time to [see] how things go.
Disaster control - if something bad happens for you or your client, you can see in real time the things they are saying, so you can figure out how to fix it.
Disaster tracking - if sentiment gets too low, you can set up an alert so you can immediately see what is going on in order to identify the problem.

NetBase is being used in a number of different ways at my agency. We use it to keep track of our competitors; we use it to track our success for our current clients, and one of the most useful purposes is for new business. NetBase helps us discover what works and what doesn't for potential clients, and also uncovers patterns or opportunities, especially when it comes to social media.

Pros

Demographics are HUGE. You can analyze topics by people, where they live, and who they are. That way you can delve into cultural nuances.
Being able to see patterns in how people react to news, campaigns, and and brand changes.
Sentiment. Always sentiment. This helps us to figure out what people really feel. NetBase even accounts for sarcasm and can analyze emojis.

Cons

Sometimes sentiment analysis slips up. It can count something as negative when it is really positive, because it analyzes the sentence and not the paragraph.
Neutral sentiment. A lot of the time, a topic can be 80% neutral, which makes analyzation difficult.
Customer service - when you run out of hours, you can no longer get help, which is frustrating.

Advice to Others

I highly recommend getting plenty of hours of customer service. It is more useful than you know!

Source: GetApp
 

Amelia from Mediavest
Number of employees: 5,001-10,000 employees Employees number: 5,001-10,000 employees

October 2016

October 2016

Best in market AND easy to use

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I'm a huge advocate of Netbase. I work in the research team so our main uses for it are audience insight, campaign tracking, brand tracking, market analysis and wider thought leadership pieces on general attitudes and behaviours of society such as "Brexit". We use it for clients to create bespoke projects, to help our media planners with campaigns, to create relevant content for within the content teeam and also to win new business pitches. Netbase is straight forward and easy to use, the interface is so self explanatory and is ever-evolving meaning that new features and charts are appearing all the time. The flexibility and functionality is the best I've seen.

Pros

- Natural language processing
- Easy to use interface, you only have to use BOOLEAN if you really want to making it quick and easy to ass topics and retrieve data
- Functionality and flexibility is constantly updating, always asking for feedback from users.

Cons

- the fact we only have 3 logins within the business

Advice to Others

I would love to get A3D as an add on as I think it adds so much to the data including actionable media targeting. I have seen numerous demos and case studies so if you can afford it, I think this is the winner! We always get asked about our audience on social but this is the only way of defining them!

Source: Capterra
 


October 2016

October 2016

Netbase Review

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I work in the research team for a media agency so I use Netbase for something different each time I log in. Each of our clients have different aims and objectives from monitoring product launches to events to investigating brand sentiment. We have monthly brand reporting set up for clients and work with others on a more bespoke ad hoc basis. It is also great for new business pitches because it allows us to gauge people's reactions to new brands that we haven't worked with before and show that we have some insight for them right from the start.

Pros

Netbase is so easy to use, you can also choose whether or not you want to use Boolean which is great.
They are constantly releasing new product features
There is a real community feel where users of Netbase share use cases and help each other
Customer service is amazing even from the other side of the world

Cons

With the product itself I can't think of any cons, I have tested a lot of other social listening tools and Netbase is by far the most intuitive and has the best functionality. The only downside is the cost of the different products and that they don't all come under one fee - If I were a small business I don't think I would be able to afford Netbase,

Source: GetApp
 

Zara from Starcom
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

September 2016

September 2016

Netbase review

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Netbase is a great and flexible tool which enables quick and easy analysis to get a snapshot understanding of current topics, brands or themes and is easily accessible and user friendly. Working in research in a media agency we work across a variety of clients and categories, using the tool for a variety of tasks from delving into a new brand or category for quick turnaround insights (e.g. for new business), understanding brand sentiment or signal planning.

Pros

It's really easy to use but allows the user to uncover a variety of different insights.

Cons

Cost - it would be great to be able to have more logins!

Advice to Others

I'd recommend it to others, it's great!

Source: Capterra
 


September 2016

September 2016

Great and flexible tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Netbase is a great and flexible tool which enables quick and easy analysis to get a snapshot understanding of current topics, brands or themes and is easily accessible and user friendly. Working in research in a media agency we work across a variety of clients and categories, using the tool for a variety of tasks from delving into a new brand or category for quick turnaround insights (e.g. for new business), understanding brand sentiment or signal planning.

Pros

It's really easy to use but allows the user to uncover a variety of different insights.

Cons

I can't think of many cons, sometimes creating themes can be a little time consuming to get it as accurate to the topic you are after, but this is the same with other social listening tools...

Advice to Others

I would definitely recommend Netbase to others.

Source: GetApp
 

tara from Starcom MediaVest
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

September 2016

September 2016

All about netbase

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

it has been having netbase as tool that we can access whenever we need to. It adds another perspective that you can't get from traditional qual and quant research

Pros

how instant the results are and that you can adapt what you are looking for depending on the situation. You aren't confined to just UK research

Cons

that you only have a couple of log ins meaning it is harder to push out the use of the tool with other teams

Source: Capterra
 

Maria

June 2016

June 2016

Social Media Analytics

Ease-of-use

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Product Quality
Quality
Value for Money
Value
Support

The product is undoubtedly brilliant, the underlying infrastructure is robust. NLP is seen at it's best with NetBase. It makes life so much easier with sentiment analysis, coming up a new strategy becomes really easy. Features like Features like cross-tab analysis, demographic breakdowns abd quick-turnaround analysis really makes it cutting edge.

Pros

Amazing NLP, Easy Query Writing, Data Accuracy, Great Customer Support

Cons

The only downside I feel is pricing.

Source: GetApp
 

Henry from VaynerMedia

June 2016

June 2016

Very useful!

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

Netbase is a fantastic solution for social listening, although its reach is somewhat limited. Still waiting for fleshed out facebook listening, but it'll come :)

Source: Capterra
 

Cassidy from Vaynermedia

April 2016

April 2016

Great tool for social listening!

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

Netbase is a really useful tool for social listening allowing you to go above and beyond with the posts about your topic. I absolutely love their word cloud features. You can view top used words, hashtags, brands, and emojis! Their crosstab feature along with using themes is really helpful for doing a deep competitive analysis. The Netbase dashboard feature has allowed me to send client ready reports with the click of a button. Not only is the tool laid out in a simple, easy to view template, and perfect for all our social listening needs, the reps are great with anything questions we have and always willing to help!

Source: Capterra
 


April 2016

April 2016

Netbase - Robust Social Monitoring Solution

Ease-of-use

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Product Quality
Quality
Value for Money
Value
Support

Netbase is a tremendously useful social listening/monitoring tool that we use for all aspects of modern digital marketing. In new-business pitches, netbase allows us to quickly understand the demographic space a brand might operate, allowing us to being ideating around possible creative ideas that will resonate with that particular audience. When business is won, Netbase is used to monitor social communications allowing for creative decisions to be informed as well as allowing us to monitoring the resonant impact of content that we create. Features like cross-tab analysis, demographic breakdowns and sentiment analysis all allow for quick-turnaround analysis ideal for last-minute client asks or other fire drill.

Pros

- Data Flexibility
- Ease of Query Writing
- Dashboards

Cons

- Unintuitive UI
- Expensive

Source: GetApp
 

Maritza from The Marketing Arm

April 2016

April 2016

Great platform for deriving insights fast!

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

PROS:
I've used many social listening tools, but NetBase has been by far one of the most intuitive and exemplary solutions. We are able to quickly build queries in Boolean or assisted format and quickly dive into conversation insights. The customer service is AMAZING!

CONS:
This tool is best suited to find audience and conversation insights, but needs a little more work on the measurement piece. Nonetheless, I have truly enjoyed using this great tool!

Source: Capterra
 

Dana from TMA

April 2016

April 2016

NetBase is a very powerful platform

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

NetBase is well suited for research, new business, and diving into broad topics and finding subtrends.It also does a great job of getting to a deeper level of sentiment and behaviors/attitudes that some other platforms through NLP and the use of themes (with more accuracy). The highly flexible platform ensures that you can cut and filter your data in just about any way imaginable, and it's done very quickly. For research projects where historical data is important, NetBase can go back 2 years without additional fees (competitors often charge a fee for more than 30 days historical).

Pros:
Their NLP is very strong with the ability to distinguish subject in sentences and then apply analysis based on either the subject or sentence. Competitors lack strong NLP and often have lower degrees of accuracy.
The platform is highly flexible with dozens of ways to filter and cut the data. It is great for an analyst that really wants to deep dive into the data. However, the analysis done automatically by NetBase is also strong enough that less experienced users would still be able to gain insight with ease.
The customizable dashboards are perfect for client reporting and drastically reduce the amount of time spent preparing recurring reports and decks. These are also very flexible depending on reporting needs.

Cons:

I have a lot of experience with writing boolean queries in social listening platforms, and NetBase's option for boolean is not as user friendly. Getting familiar with the platform's more basic query structure when not using boolean also requires a slight learning curve (if you are used to boolean).
Even for all of it's strengths, it gets pretty pricey for only a handful of users. For an agency that requires multiple seats, this can add up very quickly.
If having 100% of data is necessary (e.g. for tracking a Twitter hashtag campaign or sweepstakes), you must enable the firehose. Otherwise the decahose is used and then the sample is projected to estimated universe count. Not a problem for some situations, but definitely a problem for others.

Source: Capterra
 


March 2016

March 2016

NetBase

Ease-of-use

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Product Quality
Quality
Value for Money
Value
Support

NetBase has provided a wealth of information with exceptional customer service standing behind the data. As an agency it has helped us deliver the best insights and creative ideas backed by data for our clients.

Pros

The amount of data they access is impressive, but more impressive is the level of service they provide to their clients.

Cons

It is an expensive tool, but worth the money if you are able to use it to dig deeper and gather the insights to help you make better decisions.

Source: GetApp