At first glance, you might think that the image below is a grainy, black-and-white photograph of a server farm, a common symbol of the modernity of cloud computing.
Actually, it’s nearly 100 years old:
Though modern phone systems now connect calls through the internet rather than phone lines, they still do pretty much the same job they always have: switching the paths of calls to make sure they get to the right destination.
Fittingly, business phone systems are still known by the same acronym that’s been used to describe them for over a century: Private Branch eXchange, or PBX system.
This guide will help you understand what a PBX is and decide which type of PBX is right for your business.
We base our recommendations partly on the results of a survey we conducted of small businesses about the benefits of their phone systems. We’ll answer the following questions:
(Click on a link below to jump to that section.)
What Is a PBX System?
At one time, telephone exchanges were offices where circuits mechanically switched to connect calls between subscribers. Large businesses with hundreds of extensions needed their own private switching facilities, since it wouldn’t be practical to run hundreds of lines from the phone company’s local exchange to each employee’s office phone.
Instead, the phone company would run a trunk line to a switching facility located on the business’s premises, where the trunk branched out into lines serving each extension.
The switching facility became known as a Private Branch eXchange, since it was a private branch on the phone company’s main exchange.
Technically speaking, the PBX connects a business’s internal communications network with external communications networks, such as the traditional phone system.
What Is an IP PBX?
The essential setup I’ve just described remained fundamentally unchanged until business VoIP service emerged in the late 90s and early 2000s.
VoIP technology made it possible to transmit calls as packets of data over an internet connection, instead of using a phone line that connects to the traditional phone network.
Thus, Internet Protocol (IP) PBXs differ from traditional PBXs because they connect first and foremost to the internet.
Even with VoIP technology, there’s still a need to route calls. The difference is that VoIP calls are routed to virtual endpoints on the internet. An IP PBX allows you to configure these endpoints and control how calls are routed to them.
Of course, the internet has made it possible to send and receive many more types of information than the traditional phone network could handle. IP PBXs are also involved in controlling video calls, conference calls, instant messages, text messages etc.
Indeed, VoIP systems do so much more than traditional phone systems that calling them PBXs is slightly misleading.
Sebastian Kaiser, CEO of Askozia, a leading provider of IP PBX solutions, explains that the term has primarily stuck around due to its familiarity: “The term ‘PBX’ is still in use because it gives people an idea of what VoIP technology is about, even though it does far more than the old legacy PBX systems did.”
What Is a Hosted PBX?
The first IP PBXs were deployed on server hardware located on the business’s premises.
With the continuing evolution of VoIP technology, it’s become increasingly easy for providers to offer PBXs as a cloud-based service.
We recently surveyed small and midsize businesses (SMBs) about the types of systems they’re using and found that nearly as many have cloud-based systems as on-premise systems:
SMB Phone System Adoption Rates
A number of small businesses are still relying on legacy PBX systems that work with traditional kinds of analog phone service (Plain Old Telephone Service, or POTS) and digital phone service (Primary Rate Interface, or PRI). However, phone companies in the US are rapidly dropping support for these services.
Unified communications (UC) systems are an advanced type of VoIP that offer communications capabilities such as web conferencing, and extend most phone system features to mobile devices.
When we include UC systems alongside on-premise and cloud systems, we can see that nearly half (48 percent) of our sample has already migrated to VoIP.
What Are the Benefits and Drawbacks of the Major PBX Types on the Market?
When we asked respondents to report the top benefit of their phone systems, nearly half of the legacy group chose “reliability”:
Top PBX Benefits: Legacy Vs. VoIP
Our findings suggest that businesses keep legacy systems primarily because they’re used to them and consider them reliable, while businesses with VoIP solutions emphasize lower costs.
As the information technology (IT) market research firm Gartner reports, SIP trunking can save your business up to 50 percent on your phone bills.
Moreover, perceptions that VoIP isn’t as reliable as legacy PBX solutions are largely unfounded.
Kaiser of Askozia explains that “when VoIP first started to become mainstream, it was fairly low quality because it was supposed to be as cheap as possible. VoIP has certainly changed over the past decade, but the stigma from the early days persists.”
If you’re still skeptical, however, Kaiser recommends getting your toes wet before you take the plunge.
“Some businesses are afraid of changing to a new system, because telecommunications systems affect businesses in such a crucial way. These businesses should be encouraged to do a soft migration to a VoIP system. Why not use your legacy system together with your VoIP system for a while? Then, once you’re comfortable with the whole thing, you can switch over.”
Sebastian Kaiser, Askozia
Should I Go With a Cloud or On-Premise System?
If you’re looking to invest in a new PBX system, deciding whether you want to deploy the system on your business’s premises or in the cloud can help you hone in on vendors that suit your needs.
It’s important to remember, however, that one deployment strategy isn’t strictly better than the other.
Instead, Kaiser explains that your overall IT strategy should guide your choice: “In general, there are companies that have a culture of moving everything to the cloud, and then there are others that are more protective about their data and the systems they rely on.”
That said, we did note a few important differences in the benefits offered by cloud and on-premise solutions:
Top PBX Benefits: On-Premise Vs. Cloud
The most striking difference is that half of our cloud respondents chose cost savings as the top benefit of their systems, whereas slightly less than a third of on-premise respondents considered this the top benefit.
It’s dangerous to generalize about cost savings, but these findings suggest that cloud-based options can be a more cost-effective strategy in the SMB space. This is in part because they allow businesses to outsource administrative and maintenance tasks that IT personnel would otherwise have to handle.
Paul Hammond, CEO of VirtualPBX, a provider of hosted phone systems, explains that savings are particularly significant for businesses that don’t yet have a solution in place:
“The extreme cost differential is most evident for new systems. […] This is mostly due to the elimination of cumbersome and expensive physical switching hardware that would otherwise have to be installed on site by a technician from the service provider.”
Paul Hammond, CEO of VirtualPBX
Cloud-based options also make sense if you have a remote workforce.
Kaiser recommends a cloud-based system in this case “because it’s much easier for everyone to connect to it and you don’t have to deal with VPNs and that kind of stuff.”
The flexibility to work from anywhere is one reason that 11 percent of our respondents cite enhanced collaboration in the workplace as the top benefit of their cloud-based systems.
As Hammond puts it, “when each member of the organization is empowered to work however and wherever works best for him or her, they are more capable of giving their maximum contribution to the team.”
On the other hand, on-premise respondents were nearly three times more likely to select reliability as a top benefit of their systems than cloud respondents.
It’s important to note that on-premise solutions and cloud solutions pose many of the same networking and reliability issues. However, the level of care taken in deploying different types of systems isn’t always the same.
Frequently, a capable network administrator sets up on-premise systems—they’re too complex for an office manager or an intern to configure. This might help to explain why more respondents consider reliability a top benefit of on-premise systems as compared to cloud-based systems, which, as Hammond notes, aren’t always installed by the most capable hands.
“Some customers can still encounter challenges. We’re keen to stress that this may be a function not of the phone system itself, but of the network over which it is employed. It’s terrible that not all hosted customers are properly educated about the stresses that a hosted business telephone system will place on a network connection, but unfortunately not all providers may have the same capabilities to diagnose potential challenges the way we can.”
Paul Hammond, CEO of VirtualPBX
One of the best ways to start narrowing down the ideal providers for your needs is to look at reviews from businesses familiar with the provider’s products and services. You can find reviews of many vendors of PBX systems on our site. We have guides covering:
- IP PBX systems
- Hosted PBX systems
- Hosted unified communications systems
- Small business phone systems
If you’re ready to begin comparing systems, you can call (855) 998-8505 for a free consultation about your needs with one of our software advisors. They’re familiar with the leaders in the PBX market and can help you to find a system that works for your budget, deployment requirements, application needs and line of business.