The sortable columns make it great for being able to prioritize the data.

I like the leads it brings in for us, like the ease of use.

I like the transparency of where the data is collected from as opposed to some other intent providers. The quality of the user interface and it's connection to Salesforce and Hubspot are solid.

Overall, I would say the experience has been good so far, although we have only used it for a couple of months.

I have no negative experiences so far so nothing useful to mention here.

Increased lead results, consistency with the lead generation, and quality API setup to maximize integrations.

I am an end user, but I have had a wonderful experience thanks to many, many lead results.

This isn't something that even could be added as far as I'm aware, but is the only real pain point we have experienced.

Many of the high intent accounts weren't truly high intent. The support from them was, typical Gartner, horrible.

The search interface is clunky, I hated using it.

I really like how smoothly this platform connects with HubSpot. It was really simple to set up the integration and sync data over, which saved me lots of time.

The team is always ready to answer my questions, or hop on a call to discuss ways I can use this tool better. They are always open to my feedback, and try to meet any needs I bring their way.

As for the market development purposes - it was a complete time and money waste for my team. I don't know if these category views are real but we never had a single lead from Buyer Discovery.

I love the amount of information available about organizations who might be researching your Gartner profile.

Not only if they're viewed your page, but if they've compared you to your competitors and what exact keywords they are searching for. The chart is extremely user friendly and easy to read.

Occassionally I have problems with the filtering options, particulary the job function filter. It's not a massive issue but if fixed would be usable.

However the customer service and sales team are excellent and really helpful so you soon get onboard and understand how it works if you communication.

I can not fault the platform. It is quick and easy to use, the support is also great.

Cognism is an innovative and powerful platform that utilizes data-driven insights to deliver personalized and actionable strategies.

Occasionally some data is out of date, for example a specific contact may no longer work at the company.

Features and functionality are superb. Customer support: It gives as twice a month support so everything is great.

Congism is a great tool for prospecting, lead research & enrichment in Europe. Compared to other tools, it gives you the best contact quality with a large database in Europe.

Another issue I have is that I am unable to add notes accordingly to specific campaign activities, its a little frustrating and although im aware you can build sequences it just isnt working.

Software is very intuitive, easy to use, it has all integrations with the most popular sales tools like Salesforce, Outreach, Linkedin ant etc.

Cognism it's a pretty nice tool for data extraction, it can compete easily with the big sharks on the market.

Great tool for prospecting lead research & enrichment.

I find it very useful to get persona's email addresses and contact numbers based on the requirements I may have. I also love the fact that we launch campaigns and can monitor the activities.

Many contacts I found had left the company or had no numbers, especially in Germany.

Why more filters than the other tools in the market to narrow down  the right prospects including technographic and special moments (beyond company size, industry, job titles, revenue..).

Very good, it has helped source 100's of leads very quickly.

Cognism is easy to use and easy to understand. The customer service is impeccable and my problem was quickly resolved.

It is very easy to use with great UX of the platform.

I liked how easy it was to use. I had access to their support and [sensitive content hidden] in particular was fantastic at her job.

Amazing account management and quick customer support. Good data coverage and support for when data needs to be refreshed.

It's a great complement tool for sales navigator and your main Sales CRM.

Not all the data provided is accurate, it does get some issues with the provided data. There is no intent feature that is offered by competitors.

It's ease of use and ability to integrate with pretty much everything in a seamless manner. The data is also kept up to date.

Great overall experience and with a bigger budget I will use them again.

Great sales process, slick on boarding and great customer support.

I really like that we can use Cognism through both Salesforce and LinkedIn. It is really easy to use and the data we have got through the tool is high quality.

Cognism provides one of the best quality contact information in Europe. Zoominfo is stronger in the US).

Cognism in general is an amazing platform especially in my role as a ADR.

I often have to change my password, but that may be an operations mistake on my end.

Its easy to make more extensive searches, and its great that they have an extension with SalesForce.

Really like the team at Cognsim - they are always willing to help. A big shout out to [SENSITIVE CONTENT] who have recently been helping us with quite a few queries.

The interface is lightweight, and integrates well with Sales Navigator and Salesforce without making the experience buggy.

The fact you can drill down to specifics makes it easy to create a great, targeted list of potential leads. Cognism is easy to use (once you figure out a few tips and tricks) :).

It has been an impressive experience for our company. Cognism has made my past company to provide good quality of data with less bounces used for lead gen.

Sometimes there are no contact details for named contacts or the details there can sometimes be outdated and in need of updating.

The customer service is very friendly and offers great aftercare. The chrome extension and integration with LinkedIn Sales Navigator is great for finding out the business contact email of prospects.

US Dollar

B2B Intent uses AI to interpret software buyer behavior and predict which companies have the highest intent to purchase software in your categories on Capterra, SoftwareAdvice, and Getapp. Now, you can reduce acquisition and retention costs by aligning sales and marketing on the accounts that matter. 

HOW DOES IT WORK
We help you watch the software categories where your ideal customers shop most and walk you through 5 proven steps to accelerate efficient growth: 

1. Integrate intent data into your tech stack 
2. Build segments to target your ideal customer profile and target accounts
3. Optimize marketing audiences with your most engaged prospects 
4. Alert sellers about opportunities to break in
5. Flag potential churn risks for customer success teams 

TOP USE CASES 
- Performance Marketing 
- Account-Based Marketing 
- Competitor Displacement 
- Sales Enablement 
- Retention
- Data Enrichment / Account Scoring 

INTEGRATIONS
Snowflake, Salesforce, Hubspot, 6sense, Linkedin, Marketo

LongDescription

Content Delivery

Lead Notifications

Lead Capture

Customizable Reports

Database Support

Competitive Analysis

Pipeline Management

Sales Management

Data Import/Export

Customer Activity Tracking

Contact Management

Content Management

Lead Management

Real Time Data

Web Traffic Reporting

Event Triggered Actions

Predictive Analytics

Data Visualization

Content Marketing

Multi-Channel Attribution

For Sales Teams/Organizations

Real Time Reporting

Behavior Tracking

Reporting/Analytics

Customer Profiles

B2B Lead Generation

Prioritization

Lead Qualification

Summary Reports

Pipeline Reports

Search/Filter

Intent Data

Engagement Tracking

Personalization

Data Enrichment

Email Alerts

Activity Tracking

Data Synchronization

Customer Segmentation

Customizable Scoring

Customizable Fields

Lead Generation

Conversion Rate Optimization

Email Marketing

Sales Reports

Performance Metrics

Marketing Automation

AI/Machine Learning

Alerts/Notifications

Demographic/Firmographic Data

Lead Nurturing

Interaction Tracking

Campaign Personalization

Target Account Identification

Third Party Integrations

Prospecting Tools

Lead Scoring

Segmentation

Pricing information is provided by Gartner Digital Markets.

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

201-500

501-1000

1000+

B2B Intent

Live Online

Webinars

Documentation

Cognism is a global sales intelligence platform. With a powerful mix of innovative technology, unrivalled global data coverage and a team of go-to-market advisors, Cognism helps revenue teams to find and connect with their ideal customers via phone, email, and social media.

- The most complete data in Europe and the best mobile number coverage in the US
- Powerful ICP builder and robust search functionality to find ideal-fit accounts, identify the buying team and find direct contact information of key decision-makers
- Intent data, powered by intent data provider Bombora
- Chrome Extension working over LinkedIn, LinkedIn Sales Navigator, corporate websites, Salesforce and Outreach
- A growing suite of integrations with CRMs and sales engagement tools including Salesforce, HubSpot, Outreach, Salesloft

B2B Intent vs Cognism

User Ratings & Reviews

Pricing

Product Demo & Screenshots

Advisor Recommendations & User Awards

Additional Info

Support and Training

Popular Comparisons