Extremely satisfied with the deep expertise and capabilities that Lotame has delivered.

Pros

It's the people plus the product that make this a winning combination for realizing value from a DMP. The expertise at Lotame is incredible and they accelerated our knowledge on how we could use a DMP to streamline our targeted media execution.

Audience Creation - very easy and intuitive. Members of our media team are now highly skilled at creating audiences using Phunware, Lotame and third-party data. Having access to other data beyond our first party was an important requirement.

Lookalike Modeling - very easy to create models and grow larger audiences from small seed segments.

Data Quality - Lotame has shown a deep commitment to improving data quality by removing bots and this is important for media performance.

Customer Success - the expertise and support we received during and post-implementation was absolutely outstanding. There is deep focus on the customer requirements and a highly collaborative approach to ensuring customer's are realizing value from the DMP. Prior to selecting Lotame, our company knowledge on how to use a DMP was very low and Lotame accelerated our knowledge.

Data Sales - seamless approach to enabling the sale of our data using our DMP account.

Cons

I would like to see more meta-data available when using the product such as descriptions of what the data actually means so its properly interpreted when creating audiences.

Exploring the use of any industry standard taxonomies may also improve interpretation of data.

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We began and used Lotame for ad targeting initially but have migrated to utlization of Lotame for content recommendations. Lotame's willingness to work with us to come up with a model that makes sense for content recommendations was key and we find this is our biggest area of growth. The opportunity to integrate this into our CMS offering has been extremely beneficial as well. Although we have cycled through way too many customer success managers, having a stable and consistent and extremely knowledge and reliable technical support manager has been a factor in us continuing down this path. We are excited about the new product growth Lotame is working on as this will be the first big enhancement in our 3+ years of using Lotame. Small UI improvements have happened which have been helpful as well. For the most part the product have been very stable and reliable with little downtime.

Pros

Flexibility, willingness to work with us, hierarchy of data, multiple ways to collect and use data.

Cons

manual nature of application across our massive list of domains -- a template or standard application would be very helpful. We often find discrepancies between domains.

Very flexible platform, perfect for our needs.

Personalization, more informed media buying, better targeting, look a like modeling, audience analysis, AB testing framework, reach analysis.

Pros

The flexibility of the product is unparalleled to other DMP's we have worked with. We are able to adapt the product to our clients needs.

Cons

Originally was built more for publishers rather than advertisers but has made lots of strides and is an effective tool for our advertiser clients.

A very healthy partnership that has helped bring tremendous automation between our platforms

Pros

Has a wide breadth of features and robust APIs that allow for a full integration. In addition, the team is very responsive in working together to service and fulfill client needs.

Cons

There are opportunities to add pre-emptive monitoring around services and APIs that are business critical

One of the best DMP in the market

1. Optimize media spend and make more effective conversion 2. Collect DMP data and integrate with CRM to targeting the right customers 3. Monetize DMP data in market exchange to generate new revenue stream 4. Connect with many advertising network to distribute awareness to target customers

Pros

It can not only help to optimize media spend that make more effective in conversion but also monetize the DMP data with DMP market exchange. This is the future of revenue.

Cons

1. Difficult to implement tracking code. Some partner website when put the code in and make the problem with their page.
2. Old user interface used for many years.

Lotame is extremely user friendly and the support team is amazing.

Pros

I like that the interface is easy to navigate, it is clear and generates data quickly. A lot of publishers and agencies are familiar with Lotame which makes it easy to sell in.

Cons

I have had issues multiple times with the data it outputs, it is sometimes very inaccurate and then have to wait on support team to fix before getting accurate data.

Why you should consider Lotame for you DMP

lotame has helped us achieve over $1MM in revenue through data sales. leveraging 1st party data, we have been able to outpace the utilization of 3rd party data. support has been excellent no hidden costs

Pros

well priced, excellent customer support, interoperability in the wider martech stack,
transparency of cost/features

Cons

interface design and overall ease of use could be improved

Use for publishing site

Pros

Easy to use, great user interface, client support is good. We absolutely love rep who is our main contact.

Cons

Very expensive - and we could probably be moved into a different product package. Ideally, we need this to include client solutions.

the lotame team is very attentive and helpful!

Pros

The amount of reach and available audiences. I like the interface for audiences and building out audiences using multiple segments. I like that we can use it to dump client DMPs into it as well.

Cons

The limit it passing back data we are experiencing and the inability to accurately determine the number of users in an audience pool on Lotame that will transfer as an impression on BuzzFeed. The behaviors interface can be tedious.

Customizable Audiences

Pros

I really like that Lotame's software allows me to create custom audiences to reach my clients' goals. I can hone in on specific demographic information as well as interests and behaviors. It has been an asset in running targeted digital campaigns.

Cons

It can be somewhat difficult to decipher exact audiences you're looking for. A few segments have vague naming, which I feel could be misinterpreted. This may be due to my own beginner's knowledge of the software.

UX is very user friendly and is constantly evolving.

Access to rich behavioural data for our user base.

Pros

Support is quick to respond and always helpful. The extended profiles provide excellent insight into our audience demographics. Provides a rich source of user behaviour to enhance our digital sales experience.

Great DMP

Pros

Very easy to maneuver and generally user friendly. The support team has gone above and beyond to ensure we are successful.

Cons

There isn't much to complain about. Very easy to use.