Lotame Software

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Find out more:

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About Lotame

Lotame is a cloud-based data management platform that allows users to collect, organize and activate data from different sources in real time. It collects data from sources such as online, offline, mobile, social, search, OTT etc and provides deeper insights to users by combining their data with Lotame’s global data. Lotame’s modules include a data management platform, data exchange, audience optimizer, syndicate, onboarding system, data stream, aiTV and insights. Data management platform enables Lotame to collect first-party data from different sources. Its key benefits include data unification, scale audiences, performance improvement, cross-screen engagement and ad waste reduction. Lotame provides solutions to agencies, marketers and publishers. It helps a...

Lotame Pricing

Contact Lotame Solutions for pricing details.

Starting price: 

$1.00 per month

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Free version: 

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Audience profile report

Lotame User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

4.5

Customer support

5

Functionality

4.5

Showing 1 - 5 of 30 reviews

Robert

Verified reviewer

Company size: 11-50 employees

Industry: Government Relations

Time used: Less than 6 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
4

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

November 2021

Excellent Tool for Our Campaigns

We utilize Lotame to develop audiences related to public affairs issues. They are critical to building successful, targeted campaigns, as well as powering tracking and analytics.

Pros

The audience modeling and data management tools are fantastic.

Cons

None for us........everything works very well

Feliks

Company size: 201-500 employees

Industry: Marketing and Advertising

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

June 2019

Best of the best

Has helped us gain a real understanding into who our client's customers are, what their demographic and psychographic compositions are and how we should be reaching them and communicating with them differently based on their personas and shopping stages

Pros

- Ease of implementation - Ease of use post implementation - Depth of insights we're able to achieve around our customers - Robust 3rd party data options - Product innovation and enhancements - Great customer service

Cons

Really can't think of any. They really listen to our feedback and always accommodate to their best ability.

Reasons for choosing Lotame

Flexibility, robust platform, checked off all of the must-haves that we had going into our search

Anonymous

Company size: 51-200 employees

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
4

Value for money

out of 5
3

Customer support

out of 5
4

Functionality

out of 5

September 2018

Good platform to utilize

Pros

forward thinking, and also stable platform to operate

Cons

Maybe needs a bit UI and UX upgrade to make it more user friendly and modern-look?

Hernan

Company size: 201-500 employees

Industry: Marketing and Advertising

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Functionality

out of 5

November 2019

The Power of Data

Pros

Lotame has helped through the years to succeed in data collection for our partners, the technology they provide is top of the line, and the customer service their team provides is the base of the solid relationship we built through the years

Cons

None so far, we are super engaged with the product, the team and service they provide.

Reasons for choosing Lotame

Back then, the cross targeting capabilities they were developing seemed to be a huge differentiation agains competition.

neil

Company size: 201-500 employees

Industry: Automotive

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
4

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

December 2019

Lotame Review

Pros

The UI is easy to use and it is very sufficient.

Cons

The UI can be a bit slow sometimes, especially when trying to find the behavior in the Audience section.

Reasons for switching to Lotame

Their customer support was not sufficient enough for our company

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