About Lotame

Lotame is a cloud-based data management platform that allows users to collect, organize and activate data from different sources in real time. It collects data from sources such as online, offline, mobile, social, search, OTT etc and provides deeper insights to users by combining their data with Lotame’s global data. 

Lotame’s modules include a data management platform, data exchange, audience optimizer, syndicate, onboarding system, data stream, aiTV and insights. Data management platform enables Lotame to collect first-party data from different sources. Its key benefits include data unification, scale audiences, performance improvement, cross-screen engagement and ad waste reduction.

Lotame provides solutions to agencies, marketers ...


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Supported Operating System(s):

Web browser (OS agnostic)

24 Reviews of Lotame

Average User Ratings

Overall

4.54 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(13)

13

4 stars

(11)

11

3 stars

(0)

0

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 24 results

February 2018

James from Phunware, Inc.

Verified Reviewer

Company Size: 201-500 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

February 2018

Extremely satisfied with the deep expertise and capabilities that Lotame has delivered.

Pros

It's the people plus the product that make this a winning combination for realizing value from a DMP. The expertise at Lotame is incredible and they accelerated our knowledge on how we could use a DMP to streamline our targeted media execution. Audience Creation - very easy and intuitive. Members of our media team are now highly skilled at creating audiences using Phunware, Lotame and third-party data. Having access to other data beyond our first party was an important requirement. Lookalike Modeling - very easy to create models and grow larger audiences from small seed segments. Data Quality - Lotame has shown a deep commitment to improving data quality by removing bots and this is important for media performance. Customer Success - the expertise and support we received during and post-implementation was absolutely outstanding. There is deep focus on the customer requirements and a highly collaborative approach to ensuring customer's are realizing value from the DMP. Prior to selecting Lotame, our company knowledge on how to use a DMP was very low and Lotame accelerated our knowledge. Data Sales - seamless approach to enabling the sale of our data using our DMP account.

Cons

I would like to see more meta-data available when using the product such as descriptions of what the data actually means so its properly interpreted when creating audiences. Exploring the use of any industry standard taxonomies may also improve interpretation of data.

June 2019

Feliks from 3Q Digital

Company Size: 201-500 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

June 2019

Best of the best

Has helped us gain a real understanding into who our client's customers are, what their demographic and psychographic compositions are and how we should be reaching them and communicating with them differently based on their personas and shopping stages

Pros

- Ease of implementation - Ease of use post implementation - Depth of insights we're able to achieve around our customers - Robust 3rd party data options - Product innovation and enhancements - Great customer service

Cons

Really can't think of any. They really listen to our feedback and always accommodate to their best ability.

Reasons for Choosing Lotame

Flexibility, robust platform, checked off all of the must-haves that we had going into our search

September 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

3.0

Functionality

4.0

September 2018

Good platform to utilize

Pros

forward thinking, and also stable platform to operate

Cons

Maybe needs a bit UI and UX upgrade to make it more user friendly and modern-look?

June 2020

Kaleb from Reach

Company Size: 201-500 employees

Industry: Publishing

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Functionality

5.0

June 2020

Lotame - Brilliant DMP

Provides great insight and analytics into audiences and campaigns

Pros

User friendly utilises different products and tool to be able to manage and activate data in a simple and effective way

Cons

no real problems, I use this dmp every day

November 2019

Hernan from IMS Corporate

Company Size: 201-500 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Functionality

5.0

November 2019

The Power of Data

Pros

Lotame has helped through the years to succeed in data collection for our partners, the technology they provide is top of the line, and the customer service their team provides is the base of the solid relationship we built through the years

Cons

None so far, we are super engaged with the product, the team and service they provide.

Reasons for Choosing Lotame

Back then, the cross targeting capabilities they were developing seemed to be a huge differentiation agains competition.