# Lotame Software Reviews, Demo & Pricing - 2026 > Review of Lotame Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/bi/lotame-profile --- [Home](https://www.softwareadvice.com/) / [Data Management Software](https://www.softwareadvice.com/data-management/) / Lotame Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Alternatives](https://www.softwareadvice.com/bi/lotame-profile/alternatives/) # Lotame 2026: Benefits, Features & Pricing Wondering if Lotame is right for your organization? Our Data Management Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - User Reviews - Popular Comparisons ## Overview Lotame 4.5 [(30)](https://www.softwareadvice.com/bi/lotame-profile/#reviews) Pricing Starting at $1.00 per month ### About Lotame Lotame is a cloud-based data management platform that allows users to collect, organize and activate data from different sources in real time. It collects data from sources such as online, offline, mobile, social, search, OTT etc and provides deeper insights to users by combining their data with Lotame’s global data. Lotame’s modules include a data management platform, data exchange, audience optimizer, syndicate, onboarding system, data stream, aiTV and insights. Data management platform enables Lotame to collect first-party data from different sources. Its key benefits include data unification, scale audiences, performance improvement, cross-screen engagement and ad waste reduction. Lotame provides solutions to agencies, marketers and publishers. It helps agencies in centralizing and managing customer databases and helps marketers to learn more about their customers. Pricing of the product is available on request and support is extended via email, phone and online help desk. Wondering if Lotame is right for your organization? Our Data Management Software selection experts can help you in 15 minutes or less. ## Lotame User Interface ## Popular Lotame Alternatives Main Product Lotame 4.5 [(30)](https://www.softwareadvice.com/bi/lotame-profile/#reviews) Ratings Breakdown - 4.43Ease of use - 4.40Value for money - 4.78Customer support - 4.40Functionality Pricing Starting at $1.00 per month Get Price Alternative Product [Boost.space](https://www.softwareadvice.com/data-management/boost-space-profile/) 4.9 [(154)](https://www.softwareadvice.com/data-management/boost-space-profile/reviews/) Ratings Breakdown - 4.20Ease of use - 4.93Value for money - 4.76Customer support - 4.90Functionality Pricing Starting at $59.00 per month Get Price Alternative Product [Uncat](https://www.softwareadvice.com/data-management/uncat-profile/) 4.7 [(263)](https://www.softwareadvice.com/data-management/uncat-profile/reviews/) Ratings Breakdown - 4.65Ease of use - 4.52Value for money - 4.53Customer support - 4.52Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/) 4.7 [(8097)](https://www.softwareadvice.com/bi/google-analytics-profile/reviews/) Ratings Breakdown - 4.17Ease of use - 4.66Value for money - 4.15Customer support - 4.61Functionality Pricing Available upon request Get Price Alternative Product [Google Cloud](https://www.softwareadvice.com/compliance/google-cloud-platform-profile/) 4.7 [(2294)](https://www.softwareadvice.com/compliance/google-cloud-platform-profile/reviews/) Ratings Breakdown - 4.48Ease of use - 4.42Value for money - 4.31Customer support - 4.60Functionality Pricing Available upon request Get Price Alternative Product [Tableau](https://www.softwareadvice.com/bi/tableau-profile/) 4.6 [(2356)](https://www.softwareadvice.com/bi/tableau-profile/reviews/) Ratings Breakdown - 4.12Ease of use - 4.20Value for money - 4.24Customer support - 4.49Functionality Pricing Starting at $15.00 per month Get Price ## Lotame Pricing and Plans Starting price: $1.00 per month Free Trial Free Version Basic $1.00 per month No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Lotame Features - Popular features found in Data Management Access Controls/Permissions Activity Dashboard Automatic Backup Customer Database Data Connectors Data Import/Export Data Migration Data Quality Control Data Security Data Synchronization Data Visualization Multiple Data Sources - More features of Lotame Advertising Management API Audience Targeting Behavioral Analytics Behavior Tracking Campaign Management Campaign Segmentation Competitive Analysis Customer Segmentation Data Analysis Tools Data Capture and Transfer Data Integration Engagement Tracking Information Governance Master Data Management Multi-Channel Marketing Performance Management Reporting/Analytics ## Lotame User Reviews Overall Rating 4.5 Ratings Breakdown 5 50% 4 50% 3 0% 2 0% 1 0% Secondary Ratings Ease of Use 4.4 Value for money 4.4 Customer support 4.8 Functionality 4.4 Have you used Lotame and would like to share your experience with others? VR Verified Reviewer Publishing 51-200 employees Used daily for less than 2 years Review source Reviewed September 2018 Why you should consider Lotame for you DMP 5 lotame has helped us achieve over $1MM in revenue through data sales. leveraging 1st party data, we have been able to outpace the utilization of 3rd party data. support has been excellent no hidden costs Ratings Breakdown 3 Ease of use 5 Value for money 5 Customer support 3 Functionality Pros: well priced, excellent customer support, interoperability in the wider martech stack, transparency of cost/features Cons: interface design and overall ease of use could be improved Read More TN Theresa N. Newspapers 51-200 employees Used daily for more than 2 years Review source Reviewed September 2018 blah 4 We began and used Lotame for ad targeting initially but have migrated to utlization of Lotame for content recommendations. Lotame's willingness to work with us to come up with a model that makes sense for content recommendations was key and we find this is our biggest area of growth. The opportunity to integrate this into our CMS offering has been extremely beneficial as well. Although we have cycled through way too many customer success managers, having a stable and consistent and extremely knowledge and reliable technical support manager has been a factor in us continuing down this path. We are excited about the new product growth Lotame is working on as this will be the first big enhancement in our 3+ years of using Lotame. Small UI improvements have happened which have been helpful as well. For the most part the product have been very stable and reliable with little downtime. Ratings Breakdown 3 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: Flexibility, willingness to work with us, hierarchy of data, multiple ways to collect and use data. Cons: manual nature of application across our massive list of domains -- a template or standard application would be very helpful. We often find discrepancies between domains. Read More VR Verified Reviewer Publishing 11-50 employees Used weekly for less than 2 years Review source Reviewed January 2019 Customizable Audiences 4 Ratings Breakdown 3 Ease of use 3 Functionality Pros: I really like that Lotame's software allows me to create custom audiences to reach my clients' goals. I can hone in on specific demographic information as well as interests and behaviors. It has been an asset in running targeted digital campaigns. Cons: It can be somewhat difficult to decipher exact audiences you're looking for. A few segments have vague naming, which I feel could be misinterpreted. This may be due to my own beginner's knowledge of the software. Read More VR Verified Reviewer Internet 201-500 employees Used daily for less than 12 months Review source Reviewed October 2018 Great DMP 5 Ratings Breakdown 4 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: Very easy to maneuver and generally user friendly. The support team has gone above and beyond to ensure we are successful. Cons: There isn't much to complain about. Very easy to use. Read More BH Bayazid H. Verified reviewer Publishing 201-500 employees Used weekly for more than 2 years Review source Reviewed November 2021 Great Audience Management Platform 4 Ratings Breakdown 4 Ease of use 5 Customer support 4 Functionality Pros: The rule builder is a great feature to capture the audiences we want in different ways such as through URL's or Key Values Cons: The main interface can get a bit overwhelming because there's so many options and a lot of things going on. Read More VR Verified Reviewer Telecommunications Used weekly for more than 2 years Review source Reviewed February 2018 One of the best DMP in the market 4 1\. Optimize media spend and make more effective conversion 2. Collect DMP data and integrate with CRM to targeting the right customers 3. Monetize DMP data in market exchange to generate new revenue stream 4. Connect with many advertising network to distribute awareness to target customers Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: It can not only help to optimize media spend that make more effective in conversion but also monetize the DMP data with DMP market exchange. This is the future of revenue. Cons: 1\. Difficult to implement tracking code. Some partner website when put the code in and make the problem with their page. 2. Old user interface used for many years. Read More MV Murphy V. Verified reviewer Used daily for less than 2 years Review source Reviewed May 2018 Lotame is extremely user friendly and the support team is amazing. 5 Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 5 Functionality Pros: I like that the interface is easy to navigate, it is clear and generates data quickly. A lot of publishers and agencies are familiar with Lotame which makes it easy to sell in. Cons: I have had issues multiple times with the data it outputs, it is sometimes very inaccurate and then have to wait on support team to fix before getting accurate data. Read More JE Jahn E. Verified reviewer Media Production 1001-5000 employees Used daily for more than 2 years Review source Reviewed December 2020 Lotame DMP 4 Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: Doe what DMP should do. Easy to use and implement. Cons: It was a web centric software so CTV support came a bit later. Read More VR Verified Reviewer Marketing and Advertising 2-10 employees Used weekly for less than 12 months Review source Reviewed September 2018 Lotame 5 Ratings Breakdown 5 Ease of use 5 Value for money 3 Customer support 5 Functionality Pros: I enjoy how much better the LDX precision is now. I also like how easy it is to get the data for my APRs. Cons: Some behaviours seem very niche and the dashboard overall is not the prettiest. Read More VR Verified Reviewer Information Technology and Services 10000+ employees Used weekly for less than 12 months Review source Reviewed September 2018 Good but need more enhancement 4 Ratings Breakdown 3 Ease of use 4 Value for money 3 Customer support 3 Functionality Pros: Audience reach & quality of audiences are great at lesser cost of acquisition of cookies Cons: GUI not so great and complex to navigate through Read More Showing 1 - 10 of 30 Reviews Load More Reviews ## Lotame Popular Comparisons [Boost.space vs Lotame](https://www.softwareadvice.com/data-management/boost-space-profile/vs/lotame/)[Uncat vs Lotame](https://www.softwareadvice.com/bi/lotame-profile/vs/uncat/)[Google Analytics 360 vs Lotame](https://www.softwareadvice.com/bi/google-analytics-profile/vs/lotame/)[Snowflake vs Lotame](https://www.softwareadvice.com/bi/lotame-profile/vs/snowflake/) [Compare All Alternatives](https://www.softwareadvice.com/bi/lotame-profile/alternatives/) ## Other Top Recommended Data Management Software [SAS Viya](https://www.softwareadvice.com/data-catalog/sas-viya-profile/) **4.4** (12) Recently recommended **2** times [DISQOVER](https://www.softwareadvice.com/bi/disqover-profile/) **0.0** (0) Recently recommended **1** times [Prime MDM](https://www.softwareadvice.com/product/527276-Prime-MDM/) **0.0** (0) Recently recommended **1** times [ThinkData Platform](https://www.softwareadvice.com/bi/thinkdata-platform-profile/) **0.0** (0) Recently recommended **1** times Stuck Between Options? 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