


Audience profile report



Supported Operating System(s):
Web browser (OS agnostic)About Lotame
Lotame is a cloud-based data management platform that allows users to collect, organize and activate data from different sources in real time. It collects data from sources such as online, offline, mobile, social, search, OTT etc and provides deeper insights to users by combining their data with Lotame’s global data.
Lotame’s modules include a data management platform, data exchange, audience optimizer, syndicate, onboarding system, data stream, aiTV and insights. Data management platform enables Lotame to collect first-party data from different sources. Its key benefits include data unification, scale audiences, performance improvement, cross-screen engagement and ad waste reduction.
Lotame provides solutions to agencies, marketers ...
Audience profile report
Supported Operating System(s):
Web browser (OS agnostic)Average User Ratings
Overall
Ease-of-use
4.5
Value for money
4.5
Customer support
4.5
Functionality
4.5
Likelihood to Recommend
Not likely
Very likely
February 2018
James from Phunware, Inc.
Company Size: 201-500 employees
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
4.0
Customer support
5.0
Functionality
5.0
February 2018
Extremely satisfied with the deep expertise and capabilities that Lotame has delivered.
Pros
It's the people plus the product that make this a winning combination for realizing value from a DMP. The expertise at Lotame is incredible and they accelerated our knowledge on how we could use a DMP to streamline our targeted media execution. Audience Creation - very easy and intuitive. Members of our media team are now highly skilled at creating audiences using Phunware, Lotame and third-party data. Having access to other data beyond our first party was an important requirement. Lookalike Modeling - very easy to create models and grow larger audiences from small seed segments. Data Quality - Lotame has shown a deep commitment to improving data quality by removing bots and this is important for media performance. Customer Success - the expertise and support we received during and post-implementation was absolutely outstanding. There is deep focus on the customer requirements and a highly collaborative approach to ensuring customer's are realizing value from the DMP. Prior to selecting Lotame, our company knowledge on how to use a DMP was very low and Lotame accelerated our knowledge. Data Sales - seamless approach to enabling the sale of our data using our DMP account.
Cons
I would like to see more meta-data available when using the product such as descriptions of what the data actually means so its properly interpreted when creating audiences. Exploring the use of any industry standard taxonomies may also improve interpretation of data.
June 2019
Feliks from 3Q Digital
Company Size: 201-500 employees
Industry: Marketing and Advertising
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
June 2019
Best of the best
Has helped us gain a real understanding into who our client's customers are, what their demographic and psychographic compositions are and how we should be reaching them and communicating with them differently based on their personas and shopping stages
Pros
- Ease of implementation - Ease of use post implementation - Depth of insights we're able to achieve around our customers - Robust 3rd party data options - Product innovation and enhancements - Great customer service
Cons
Really can't think of any. They really listen to our feedback and always accommodate to their best ability.
Reasons for Choosing Lotame
Flexibility, robust platform, checked off all of the must-haves that we had going into our search
September 2018
Anonymous
Company Size: 51-200 employees
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
4.0
Value for money
4.0
Customer support
3.0
Functionality
4.0
September 2018
Good platform to utilize
Pros
forward thinking, and also stable platform to operate
Cons
Maybe needs a bit UI and UX upgrade to make it more user friendly and modern-look?
December 2020
Jahn from Seven West Media
Company Size: 1,001-5,000 employees
Industry: Media Production
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
4.0
Customer support
5.0
Functionality
4.0
December 2020
Lotame DMP
Pros
Doe what DMP should do. Easy to use and implement.
Cons
It was a web centric software so CTV support came a bit later.
November 2019
Hernan from IMS Corporate
Company Size: 201-500 employees
Industry: Marketing and Advertising
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Functionality
5.0
November 2019
The Power of Data
Pros
Lotame has helped through the years to succeed in data collection for our partners, the technology they provide is top of the line, and the customer service their team provides is the base of the solid relationship we built through the years
Cons
None so far, we are super engaged with the product, the team and service they provide.
Reasons for Choosing Lotame
Back then, the cross targeting capabilities they were developing seemed to be a huge differentiation agains competition.