Extremely satisfied with the deep expertise and capabilities that Lotame has delivered.

Pros

It's the people plus the product that make this a winning combination for realizing value from a DMP. The expertise at Lotame is incredible and they accelerated our knowledge on how we could use a DMP to streamline our targeted media execution. Audience Creation - very easy and intuitive. Members of our media team are now highly skilled at creating audiences using Phunware, Lotame and third-party data. Having access to other data beyond our first party was an important requirement. Lookalike Modeling - very easy to create models and grow larger audiences from small seed segments. Data Quality - Lotame has shown a deep commitment to improving data quality by removing bots and this is important for media performance. Customer Success - the expertise and support we received during and post-implementation was absolutely outstanding. There is deep focus on the customer requirements and a highly collaborative approach to ensuring customer's are realizing value from the DMP. Prior to selecting Lotame, our company knowledge on how to use a DMP was very low and Lotame accelerated our knowledge. Data Sales - seamless approach to enabling the sale of our data using our DMP account.

Cons

I would like to see more meta-data available when using the product such as descriptions of what the data actually means so its properly interpreted when creating audiences. Exploring the use of any industry standard taxonomies may also improve interpretation of data.

Best of the best

Has helped us gain a real understanding into who our client's customers are, what their demographic and psychographic compositions are and how we should be reaching them and communicating with them differently based on their personas and shopping stages

Pros

- Ease of implementation - Ease of use post implementation - Depth of insights we're able to achieve around our customers - Robust 3rd party data options - Product innovation and enhancements - Great customer service

Cons

Really can't think of any. They really listen to our feedback and always accommodate to their best ability.

Good platform to utilize

Pros

forward thinking, and also stable platform to operate

Cons

Maybe needs a bit UI and UX upgrade to make it more user friendly and modern-look?

Lotame DMP

Pros

Doe what DMP should do. Easy to use and implement.

Cons

It was a web centric software so CTV support came a bit later.

The Power of Data

Pros

Lotame has helped through the years to succeed in data collection for our partners, the technology they provide is top of the line, and the customer service their team provides is the base of the solid relationship we built through the years

Cons

None so far, we are super engaged with the product, the team and service they provide.