Lotame Software
About Lotame
Lotame is a cloud-based data management platform that allows users to collect, organize and activate data from different sources in real time. It collects data from sources such as online, offline, mobile, social, search, OTT etc and provides deeper insights to users by combining their data with Lotame’s global data.
Lotame’s modules include a data management platform, data exchange, audience optimizer, syndicate, onboarding system, data stream, aiTV and insights. Data management platform enables Lotame to collect first-party data from different sources. Its key benefits include data unification, scale audiences, performance improvement, cross-screen engagement and ad waste reduction.
Lotame provides solutions to agencies, marketers and publishers. It helps a...
Lotame Pricing
Contact Lotame Solutions for pricing details.
Starting price:
$1.00 per month
Free trial:
Not Available
Free version:
Not Available
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Audience profile report
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Lotame User Reviews
OVERALL RATING
Showing 1 - 5 of 30 reviews
Robert
Verified reviewer
Company size: 11-50 employees
Industry: Government Relations
Time used: Less than 6 months
Review Source: Capterra
This review was submitted organically. No incentive was offered
November 2021
Excellent Tool for Our Campaigns
We utilize Lotame to develop audiences related to public affairs issues. They are critical to building successful, targeted campaigns, as well as powering tracking and analytics.
Pros
The audience modeling and data management tools are fantastic.
Cons
None for us........everything works very well
Feliks
Company size: 201-500 employees
Industry: Marketing and Advertising
Time used: More than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
June 2019
Best of the best
Has helped us gain a real understanding into who our client's customers are, what their demographic and psychographic compositions are and how we should be reaching them and communicating with them differently based on their personas and shopping stages
Pros
- Ease of implementation - Ease of use post implementation - Depth of insights we're able to achieve around our customers - Robust 3rd party data options - Product innovation and enhancements - Great customer service
Cons
Really can't think of any. They really listen to our feedback and always accommodate to their best ability.
Reasons for choosing Lotame
Flexibility, robust platform, checked off all of the must-haves that we had going into our search
Anonymous
Company size: 51-200 employees
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
September 2018
Good platform to utilize
Pros
forward thinking, and also stable platform to operate
Cons
Maybe needs a bit UI and UX upgrade to make it more user friendly and modern-look?
Hernan
Company size: 201-500 employees
Industry: Marketing and Advertising
Time used: More than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
November 2019
The Power of Data
Pros
Lotame has helped through the years to succeed in data collection for our partners, the technology they provide is top of the line, and the customer service their team provides is the base of the solid relationship we built through the years
Cons
None so far, we are super engaged with the product, the team and service they provide.
Reasons for choosing Lotame
Back then, the cross targeting capabilities they were developing seemed to be a huge differentiation agains competition.
neil
Company size: 201-500 employees
Industry: Automotive
Time used: Less than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
December 2019
Lotame Review
Pros
The UI is easy to use and it is very sufficient.
Cons
The UI can be a bit slow sometimes, especially when trying to find the behavior in the Audience section.
Reasons for switching to Lotame
Their customer support was not sufficient enough for our company
