About Matomo

Matomo (formerly Piwik) is a web analytics platform designed to help businesses view and evaluate user activities and engagement across websites using heatmaps, A/B testing, session recordings, goals tracking and more. The lets marketers analyze website visitors’ actions and create user profiles for future reference.

Matomo comes with a built-in tag manager, which allows managers to embed third-party tracking codes to websites and monitor performance across various marketing campaigns and external channels. It offers a host of features such as custom data retention, SAML and LDAP authentication, activity log, GDPR management, media analytics, customizable reports and more. Additionally, it offers white-label capabilities, which let users personalize the...


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Supported Operating System(s):

Windows 7, Windows Vista, Windows XP, Mac OS, Linux, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10

26 Reviews of Matomo

Average User Ratings

Overall

4.69 / 5 stars

Ease-of-use

4.5

Value for money

5.0

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(20)

20

4 stars

(5)

5

3 stars

(0)

0

2 stars

(1)

1

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 26 results

July 2019

Farshad from Information Technology and Services

Verified Reviewer

Company Size: 51-200 employees

Industry: Internet

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Functionality

4.0

July 2019

Google Analytics Redefined

Great I love it and totally recommend it.

Pros

1. You get to own your data 2. It's more clear and better UX 3. It's open source and you can host it on your own server 4. Since you own your data, you can use it for data mining and custom faster data processing

Cons

Nothing on my mind right now, I can say more plugins can be developed

September 2019

Nick from Cognize LLC

Company Size: 1 employee

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Functionality

5.0

September 2019

Awesome Open Source and Privacy-Conscious Alternative to Google Analytics

Overall, Matomo is my favorite analytics platform. It does everything that myself and my clients need. The platform has been around a long time (formerly Piwik) and has proven to be very reliable. Using the API to create custom reports is also easy and super useful.

Pros

Matomo is open source and self-hosted. It's easy to setup, manage, and implement tracking. It includes many of the advanced features you'd expect in an analytics platform. The best part is that you're in control of your data and privacy.

Cons

There are a lot of premium features that are pretty expensive. I wish some of these were open source, standard features of the software, but I guess developers have to eat!

Reasons for Choosing Matomo

I chose Matomo because it does everything I need, it's open source, self-hosted, whitelabeled, and cost-effective.

Reasons for Switching to Matomo

With Matomo, you don't really need Google Analytics for basic website tracking purposes. Matomo is a platform that gives you the option to respect users' privacy. I prefer not to send all of my clients' data to a third-party company that is doing who knows what with it.

February 2020

Marcel from Zahnärztlicher Fach-Verlag

Verified Reviewer

Company Size: 1,001-5,000 employees

Industry: Hospital & Health Care

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

3.0

Functionality

3.0

February 2020

Alternative to google analytics but for not good enough

We had problems to exclude the intern traffic. Some reports are wrong

Pros

- the data protection is very good because it is on the own server - the reports are very precisely

Cons

- i think its very complicated to install the section on the website and to set the options and goals and so on

Reasons for Switching to Matomo

Because the data protection

October 2020

Kévin from VivaWeb

Company Size: 2-10 employees

Industry: Internet

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

October 2020

Real alternative to Google Analytics and rGP compliant

8 years user and admin of my own Matomo/Piwik server, so satisfied in replacement of GA

Pros

Total control on datas RGPD compliant Best dashboard, more clear than GA

Cons

Have to learn on how to install it (but so easy)

Reasons for Switching to Matomo

Respect users privacy

October 2019

Boris from Several websites

Company Size: 2-10 employees

Industry: Computer Software

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

October 2019

An excellent telemetry tool

Pros

I really appreciated the ease of installation, both as a solution and also the deployment on my sites. If you have already used competing solutions, the operation is intuitive.

Cons

The community is smaller than for some other solutions, so there are far fewer articles to explain how to take full advantage of the tool. That being said, the existing articles are well written and comprehensive.

Reasons for Switching to Matomo

French National Commission on Informatics and Liberty recommends Matomo as the only analytis tool that does not require cookie consent.