Matomo

Matomo

RATING:

4.85

(48)

About Matomo

Take back control with Matomo. You own 100% of your website data so you ensure complete customer privacy. Data compliance covered. Matomo covers all of your GDPR, HIPAA, CCPA and PECR data compliance requirements. Matomo comes with a built-in tag manager, which allows managers to embed third-party tracking codes to websites and monitor performance across various marketing campaigns and external channels. It offers a host of features such as custom data retention, SAML and LDAP authentication, activity log, GDPR management, media analytics, customizable reports and more. Additionally, it offers white-label capabilities, which let users personalize the interface using custom logos, themes, fonts and colors. Matomo supports integration with various third-party applicati...

Matomo Pricing

Per number of page views.

Starting price: 

$9.00 per month

Free trial: 

Available

Free version: 

Available

Dashboards in Matomo offer you the ability to include various types of analytics data on a single page. You can customise your dashboards to focus on your website goals and then optimise them with the specific data you need.
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Matomo Reviews

Overall Rating

4.85

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

5

Functionality

4.5

Showing 1 - 5 of 48 reviews

User Profile

Simon

Verified reviewer

Company size: 2-10 employees

Industry: Media Production

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

EASE OF USE

5

VALUE FOR MONEY

5

FUNCTIONALITY

5

May 2021

When data is the name of the game, privacy is everything; enter, Matomo!

- Keeping data private. - Not letting other analytics' companies follow the consumer around. - Letting people know that their data will never be sold to a 3rd party and that their data is theirs

Pros

The very fact that analytics can be ethical was the very thing that attracted me towards Matomo. Users coming to your site and trusting you to keep the transaction between yourselves shouldn't be worried about a third party collecting more data on you. The fact that Matomo respects peoples' privacy and wilfully doesn't track someone if they don't want to be tracked, that..., that it what makes them the best. Any data that is collected about a person's behaviour on our website never leaves our server, is not sold to a 3rd party and becomes no one else's business. This is why I personally love Matomo - to be able to host it on your own server, keep all that data from BIG BROTHER and make sure the customer is treated as a customer and not a product!

Cons

There are no dislikes and I'm not even sucking up. In the past, I've had to deal with a lot of products not working the way they were intended to work, breaking down in the middle of something, not providing accurate information. After using Matomo for over 3 years, there simply is nothing to dislike about it. Any dislike that arises would be purely because of bad hosting or bad configuration.

Reasons for choosing Matomo

Privacy. The one and only reason. Plus, I did not have transparent data when I needed it most.

Nick

Company size: 1 employee

Industry: Marketing and Advertising

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

EASE OF USE

5

VALUE FOR MONEY

5

FUNCTIONALITY

5

September 2019

Awesome Open Source and Privacy-Conscious Alternative to Google Analytics

Overall, Matomo is my favorite analytics platform. It does everything that myself and my clients need. The platform has been around a long time (formerly Piwik) and has proven to be very reliable. Using the API to create custom reports is also easy and super useful.

Pros

Matomo is open source and self-hosted. It's easy to setup, manage, and implement tracking. It includes many of the advanced features you'd expect in an analytics platform. The best part is that you're in control of your data and privacy.

Cons

There are a lot of premium features that are pretty expensive. I wish some of these were open source, standard features of the software, but I guess developers have to eat!

Reasons for choosing Matomo

I chose Matomo because it does everything I need, it's open source, self-hosted, whitelabeled, and cost-effective.

Reasons for switching to Matomo

With Matomo, you don't really need Google Analytics for basic website tracking purposes. Matomo is a platform that gives you the option to respect users' privacy. I prefer not to send all of my clients' data to a third-party company that is doing who knows what with it.

Claudio

Company size: 1 employee

Industry: Internet

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

EASE OF USE

5

VALUE FOR MONEY

4

FUNCTIONALITY

5

October 2022

Matomo miglior software per analisi web

È facile da installare e configurare ed è possibile creare dashboard, lato utente, in modo che i dati possano essere accessibili e trasparenti.

Pros

Matomo, precedentemente nominato Piwik, è un software open source che fornisce analisi dettagliate di un sito web. Con Matomo è possibile analizzare le visite dei propri utenti in particolar modo il comportamento e le sessioni. I dati raccolti sono in tempo reale, rispetta la privacy ed conforme al GDPR.

Cons

Niente da segnalare. È un software completo.

Reasons for switching to Matomo

Non è conforme alle normative che riguardano il trattamento dei dati dei cittadini della CEE

User Profile

Henry

Verified reviewer

Company size: 11-50 employees

Industry: Non-Profit Organization Management

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered

EASE OF USE

4

VALUE FOR MONEY

4

FUNCTIONALITY

3

June 2020

Easy to use

Pros

Easy to use and easy to learn. Its got everything you need out of the box.

Cons

Google won't release their serch data to Matomo.

sébastien

Company size: 1 employee

Industry: Online Media

Time used: Less than 12 months

Review Source: Capterra

This review was submitted organically. No incentive was offered

EASE OF USE

5

VALUE FOR MONEY

5

FUNCTIONALITY

5

September 2022

Matomo la vrai alternative

je ne peux plus m'en passer et il a soulagé mes craintes face à une éventuelle visite de la CNIL.

Pros

Rapide à placer sur n'importe quel serveur, utilise un micro code si facile à intégrer

Cons

J'ai mis quelques clics supplémentaires pour télécharger la version que je pouvais auto-hébergé.

Reasons for switching to Matomo

Trop cher, trop complexe

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