--- title: "Matomo Software Reviews, Demo & Pricing - 2026" description: "Review of Matomo Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/bi/matomo-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Web Analytics Software](https://www.softwareadvice.com/web-analytics/) / Matomo Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/bi/matomo-profile/reviews/)[Alternatives](https://www.softwareadvice.com/bi/matomo-profile/alternatives/) # Matomo Review From $9/month Free version Free trial 1 plan Wondering if Matomo is right for your organization? Our Web Analytics Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Matomo 4.7 [(62)](https://www.softwareadvice.com/bi/matomo-profile/reviews/) Pricing Starting at $9.00 per month ### About Matomo Take back control with Matomo. You own 100% of your website data so you ensure complete customer privacy. Data compliance covered. Matomo covers all of your GDPR, HIPAA, CCPA and PECR data compliance requirements. Matomo comes with a built-in tag manager, which allows managers to embed third-party tracking codes to websites and monitor performance across various marketing campaigns and external channels. It offers a host of features such as custom data retention, SAML and LDAP authentication, activity log, GDPR management, media analytics, customizable reports and more. Additionally, it offers white-label capabilities, which let users personalize the interface using custom logos, themes, fonts and colors. Matomo supports integration with various third-party applications including WordPress, Drupal, Magento, PrestaShop, Odoo, SharePoint and more. Pricing includes monthly subscriptions and support is extended via user guides, FAQs and other online measures. Do you work for Matomo? [Manage this product listing](https://www.g2.com/products/matomo-formerly-piwik/claim_requests/new?auto=true) Wondering if Matomo is right for your organization? Our Web Analytics Software selection experts can help you in 15 minutes or less. ## Matomo User Interface ## Popular Matomo Alternatives Main Product Matomo 4.7 [(62)](https://www.softwareadvice.com/bi/matomo-profile/reviews/) Ratings Breakdown - 4.47Ease of use - 4.75Value for money - 4.29Customer support - 4.55Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/) 4.7 [(8101)](https://www.softwareadvice.com/bi/google-analytics-profile/reviews/) Ratings Breakdown - 4.17Ease of use - 4.66Value for money - 4.15Customer support - 4.61Functionality Pricing Available upon request Get Price Alternative Product [Similarweb](https://www.softwareadvice.com/website-optimization/similarweb-pro-profile/) 4.6 [(261)](https://www.softwareadvice.com/website-optimization/similarweb-pro-profile/reviews/) Ratings Breakdown - 4.61Ease of use - 4.20Value for money - 4.38Customer support - 4.48Functionality Pricing Starting at $125.00 per month Get Price Alternative Product [Semrush](https://www.softwareadvice.com/marketing/semrush-profile/) 4.6 [(2329)](https://www.softwareadvice.com/marketing/semrush-profile/reviews/) Ratings Breakdown - 4.32Ease of use - 4.23Value for money - 4.37Customer support - 4.59Functionality Pricing Starting at $139.95 per month Get Price Alternative Product [Looker](https://www.softwareadvice.com/bi/looker-profile/) 4.5 [(286)](https://www.softwareadvice.com/bi/looker-profile/reviews/) Ratings Breakdown - 4.25Ease of use - 4.40Value for money - 4.46Customer support - 4.41Functionality Pricing Available upon request Get Price Alternative Product [Lucky Orange](https://www.softwareadvice.com/bi/lucky-orange-profile/) 4.7 [(267)](https://www.softwareadvice.com/bi/lucky-orange-profile/reviews/) Ratings Breakdown - 4.63Ease of use - 4.58Value for money - 4.70Customer support - 4.60Functionality Pricing Starting at $39.00 per month Get Price ## Matomo Pricing and Plans Starting price: $9.00 per month Free Trial Free Version Basic $9.00 per month No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Matomo Features - Popular features found in Web Analytics Campaign Management Goal Setting/Tracking Heatmaps Keyword Tracking Pageview Tracking Referral Tracking Site Search Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting - More features of Matomo A/B Testing Activity Dashboard Alerts/Notifications API Behavioral Analytics Campaign Analytics Campaign Tracking Conversion Tracking Customer Database Customer Journey Mapping Customer Profiles Customizable Branding Customizable Dashboard Customizable Reports Customization Dashboard Dashboard Creation Data Analysis Tools Data Capture and Transfer Data Cleansing Data Discovery Data Import/Export Data Quality Control Data Visualization Drag & Drop For Websites KPI Monitoring Multi-Channel Attribution Multiple Site Management Performance Metrics Private Dashboards Public Dashboards Real-Time Analytics Real-Time Data Real-Time Monitoring Reporting/Analytics Reporting & Statistics Scheduled/Automated Reports Screen Activity Recording Search/Filter Self Service Data Preparation SEO Management Single Page View Statistical Analysis Third-Party Integrations Visual Analytics Website Analytics Widgets ## Matomo Integrations Joomla Integration rated undefined from -1 review Moodle Integration rated undefined from -1 review LimeSurvey Integration rated undefined from -1 review Shopware Integration rated undefined from -1 review Zen Cart Integration rated undefined from -1 review LineUpr Integration rated undefined from -1 review See all 17 integrations ## Matomo User Reviews ## Matomo customer ratings - Overall rating: 4.7/5 - Total reviews: 62 ### Rating distribution - 5 stars: 48 reviews (77%) - 4 stars: 11 reviews (18%) - 3 stars: 2 reviews (3%) - 2 stars: 0 reviews (0%) - 1 star: 1 reviews (2%) ### Secondary ratings - Ease of use: 4.5/5 - Value for money: 4.7/5 - Customer support: 4.3/5 - Functionality: 4.5/5 --- ### Best free open source websites and apps users analytics system. - Overall rating: 5/5 - Reviewer: Ali L. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2022 - Review source details: This review was submitted organically. No incentive was offered I have been using Matomo for about 8 or 9 years it has always been stable and secure, i always update it regularly without any issues. and it has always been reliable. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Matomo is the best alternative to Google analytics and other web traffic monitoring system. Matomo is the best choice if you choose to own your website visitors analytical data, Other proprietary services like Google analytics own your data you never know what they may do with that data or what they may use it for. that's why i always recommend Matomo over any other analytics system. #### Cons I don't think there is any significant cons that Matomo has. #### Reasons for choosing Matomo Matomo is the best free open source analytical system, very stable and has been around for a long time. #### Reasons for switching to Matomo Matomo is free open source and i can hosted on my own server which always to have full control over the analytical data collected, unlike Google Analytics which hosted by Google and there is no guarantee who may have access to the analytical data collected or what it may be used for. --- ### When data is the name of the game, privacy is everything; enter, Matomo! - Overall rating: 5/5 - Reviewer: Simon M. - Verified reviewer: Yes - Industry: Media Production - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. - Keeping data private. - Not letting other analytics' companies follow the consumer around. - Letting people know that their data will never be sold to a 3rd party and that their data is theirs #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros The very fact that analytics can be ethical was the very thing that attracted me towards Matomo. Users coming to your site and trusting you to keep the transaction between yourselves shouldn't be worried about a third party collecting more data on you. The fact that Matomo respects peoples' privacy and wilfully doesn't track someone if they don't want to be tracked, that..., that it what makes them the best. Any data that is collected about a person's behaviour on our website never leaves our server, is not sold to a 3rd party and becomes no one else's business. This is why I personally love Matomo - to be able to host it on your own server, keep all that data from BIG BROTHER and make sure the customer is treated as a customer and not a product! #### Cons There are no dislikes and I'm not even sucking up. In the past, I've had to deal with a lot of products not working the way they were intended to work, breaking down in the middle of something, not providing accurate information. After using Matomo for over 3 years, there simply is nothing to dislike about it. Any dislike that arises would be purely because of bad hosting or bad configuration. #### Reasons for choosing Matomo Privacy. The one and only reason. Plus, I did not have transparent data when I needed it most. --- ### Easy to use - Overall rating: 4/5 - Reviewer: Henry C. - Verified reviewer: Yes - Industry: Non-Profit Organization Management - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: June 2020 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Functionality: 3/5 #### Pros Easy to use and easy to learn. Its got everything you need out of the box. #### Cons Google won't release their serch data to Matomo. --- ### Simple program, providing all the necessary data - Overall rating: 5/5 - Reviewer: Amadeusz B. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: November 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Very positive #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Ease of adding to WordPress, or installing on cloud #### Cons Quite a difficult connection to Google Analytics #### Reasons for switching to Matomo Data were not detailed enough --- ### Very good software for analytics - Overall rating: 4/5 - Reviewer: James F. - Verified reviewer: Yes - Industry: Aviation & Aerospace - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Good experience, you are provided with the code easily and open source, you have all the necessary tools to take advantage of your analytics. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Take control of your analytics and install this open source projects that offers tons of free software to use and extra modules to work with, easily affordable for any business it improves your funnel, and much more features and heatmaps you can easily implement in-house. #### Cons The community is getting bigger, but at the moment you need to know what you install in your server and see all the code, better safe --- ### Google Analytics Redefined - Overall rating: 5/5 - Reviewer: Farshad S. - Verified reviewer: Yes - Industry: Internet - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2019 - Review source details: This review was submitted organically. No incentive was offered Great I love it and totally recommend it. 👍 #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 4/5 #### Pros 1. You get to own your data 2. It's more clear and better UX 3. It's open source and you can host it on your own server 4. Since you own your data, you can use it for data mining and custom faster data processing #### Cons Nothing on my mind right now, I can say more plugins can be developed --- ### Great Open Source Software - Overall rating: 5/5 - Reviewer: Kevin Dominik K. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: December 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Using Matomo, then piwik, we were able to greatly improve the responsiveness of the website and react to the user experience. It also helps in defining KPIs for our Marketing. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Functionality: 4/5 #### Pros Matomo gives you great inside into your unique visitors and their characteristics. It is great to see, how long visitors remain on the side and what actions they take. #### Cons With the number of metrics the software tends to slow down. Especially if multiple user try to evaluate different campaigns you can notice the strain on the hardware. --- ### The alternative for in-house / intranet analytics - Overall rating: 5/5 - Reviewer: David A. B. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: January 2020 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros We chose Piwik (Matomo) to track in-house analytics and be independent to other analytics tools. #### Cons On the 5+ years, haven't encountered a con. #### Reasons for choosing Matomo Most feature complete and API complete --- ### Good experience with the tool - Overall rating: 4/5 - Reviewer: Léandre K. - Verified reviewer: Yes - Industry: Telecommunications - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: August 2019 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros Standalone, fully set of monitoring data and owner of data. #### Cons recurring error while trying to update or customize the tool. #### Reasons for switching to Matomo Custom and owhnership of detailed data --- ### Matomo is neck and neck with Google Analytics - Overall rating: 5/5 - Reviewer: Cort Tafoya D. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: December 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall Matomo works great and can be a good supplement or replacement for Google Analytics. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Functionality: 4/5 #### Pros Pretty much unlimited flexibility for what you want tracked. The interface is also easy to navigate. #### Cons Only that is doesn't integrate as seamlessly with Google product as Google Analytics. The tag manager product is a little bit harder to use as well. --- Showing 1 - 10 of 62 Reviews [See All Reviews](https://www.softwareadvice.com/bi/matomo-profile/reviews/) ## Matomo Popular Comparisons [Google Analytics 360 vs Matomo](https://www.softwareadvice.com/bi/google-analytics-profile/vs/matomo/)[Semrush vs Matomo](https://www.softwareadvice.com/bi/matomo-profile/vs/semrush/)[Tableau vs Matomo](https://www.softwareadvice.com/bi/matomo-profile/vs/tableau/)[Ahrefs vs Matomo](https://www.softwareadvice.com/marketing/ahrefs-profile/vs/matomo/)[Hotjar vs Matomo](https://www.softwareadvice.com/website-monitoring/hotjar-profile/vs/matomo/)[Microsoft Clarity vs Matomo](https://www.softwareadvice.com/bi/matomo-profile/vs/microsoft-clarity/)[Mixpanel vs Matomo](https://www.softwareadvice.com/bi/matomo-profile/vs/mixpanel/) [Compare All Alternatives](https://www.softwareadvice.com/bi/matomo-profile/alternatives/) ## Other Top Recommended Web Analytics Software [Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/) **4.7** (8101) Recently recommended **0** times [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/) **4.4** (3803) Recently recommended **0** times [Squarespace](https://www.softwareadvice.com/publishing-and-subscriptions/squarespace-profile/) **4.6** (3427) Recently recommended **0** times [Pipedrive](https://www.softwareadvice.com/crm/pipedrive-profile/) **4.5** (3062) Recently recommended **0** times Stuck Between Options? 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