Matomo Software

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FrontRunners 2021

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About Matomo

Matomo (formerly Piwik) is a web analytics platform designed to help businesses view and evaluate user activities and engagement across websites using heatmaps, A/B testing, session recordings, goals tracking and more. The lets marketers analyze website visitors’ actions and create user profiles for future reference. Matomo comes with a built-in tag manager, which allows managers to embed third-party tracking codes to websites and monitor performance across various marketing campaigns and external channels. It offers a host of features such as custom data retention, SAML and LDAP authentication, activity log, GDPR management, media analytics, customizable reports and more. Additionally, it offers white-label capabilities, which let users personalize the interface u...

Matomo Pricing

Per number of page views.

Starting price: 

$9.00 per month

Free trial: 

Available

Free version: 

Available

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Dashboards in Matomo offer you the ability to include various types of analytics data on a single page. You can customise your dashboards to focus on your website goals and then optimise them with the specific data you need.

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Matomo User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

5

Customer support

4.5

Functionality

4.5

Showing 1 - 5 of 36 reviews

User Profile

Simon

Verified reviewer

Company size: 2-10 employees

Industry: Media Production

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Functionality

out of 5

May 2021

When data is the name of the game, privacy is everything; enter, Matomo!

- Keeping data private. - Not letting other analytics' companies follow the consumer around. - Letting people know that their data will never be sold to a 3rd party and that their data is theirs

Pros

The very fact that analytics can be ethical was the very thing that attracted me towards Matomo. Users coming to your site and trusting you to keep the transaction between yourselves shouldn't be worried about a third party collecting more data on you. The fact that Matomo respects peoples' privacy and wilfully doesn't track someone if they don't want to be tracked, that..., that it what makes them the best. Any data that is collected about a person's behaviour on our website never leaves our server, is not sold to a 3rd party and becomes no one else's business. This is why I personally love Matomo - to be able to host it on your own server, keep all that data from BIG BROTHER and make sure the customer is treated as a customer and not a product!

Cons

There are no dislikes and I'm not even sucking up. In the past, I've had to deal with a lot of products not working the way they were intended to work, breaking down in the middle of something, not providing accurate information. After using Matomo for over 3 years, there simply is nothing to dislike about it. Any dislike that arises would be purely because of bad hosting or bad configuration.

Reasons for choosing Matomo

Privacy. The one and only reason. Plus, I did not have transparent data when I needed it most.

Nick

Company size: 1 employee

Industry: Marketing and Advertising

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Functionality

out of 5

September 2019

Awesome Open Source and Privacy-Conscious Alternative to Google Analytics

Overall, Matomo is my favorite analytics platform. It does everything that myself and my clients need. The platform has been around a long time (formerly Piwik) and has proven to be very reliable. Using the API to create custom reports is also easy and super useful.

Pros

Matomo is open source and self-hosted. It's easy to setup, manage, and implement tracking. It includes many of the advanced features you'd expect in an analytics platform. The best part is that you're in control of your data and privacy.

Cons

There are a lot of premium features that are pretty expensive. I wish some of these were open source, standard features of the software, but I guess developers have to eat!

Reasons for choosing Matomo

I chose Matomo because it does everything I need, it's open source, self-hosted, whitelabeled, and cost-effective.

Reasons for switching to Matomo

With Matomo, you don't really need Google Analytics for basic website tracking purposes. Matomo is a platform that gives you the option to respect users' privacy. I prefer not to send all of my clients' data to a third-party company that is doing who knows what with it.

Anonymous

Company size: 51-200 employees

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
5

Value for money

out of 5
4

Customer support

out of 5
4

Functionality

out of 5

November 2021

Web analysis and monitoring at the highest level

If you don't want to use another well-known monitoring tool or place particular value on the server location, etc., Matomo is the right choice for you.

Pros

What convinced us the most at that time was the possibility to analyse our website and our campaigns in a privacy-compliant way. The simple setup of the platform has no influence on the quality of the data.

Cons

The user-friendliness is confirmed again and again when we present with Matomo and colleagues immediately know which points have to be clicked on to view the required data. What we are still missing is the simple linking option with Google Ads and other PPC ad providers.

Reasons for switching to Matomo

German data protection.

Berke

Company size: 1 employee

Industry: Computer Software

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
4

Functionality

out of 5

November 2021

A very good (self hosted) Google Analytics alternative

Pros

Self hosted is always good. A good option if you dont want to use google analytics (especially in EU-Countries good for data-security)

Cons

Some alternatives have even more functions.

Reasons for switching to Matomo

Better for EU GDPR

Anonymous

Company size: 11-50 employees

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
4

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

September 2021

Efficient software

Thanks to Matomo, we know how to improve the traffic on our websites. It helps us refine your communication with potential customers.

Pros

It does the job in the simplest way I've ever seen. GDPR compliancy by design allows a perfect comprehension of what happens when on your different websites.

Cons

There's lots of different indicators to understand.

Reasons for choosing Matomo

Open-source and more efficient

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