OWOX BI Software


OWOX offers business intelligence (BI) products to help consolidate, process, analyze and extract insights from data.

OWOX BI Pipeline helps automate data import to Google Analytics and Google BigQuery.

Users can consolidate data from various disparate sources including user interactions with websites, cost data from advertising services, transactions and returns from CRM/ERP systems, data from call-tracking and email marketing services.

OWOX BI Attribution helps reveal the contribution of advertising campaigns to the user's progression through the purchase funnel. The model credits each session in the conversion process with a percentage of the total conversion value. The calculations are based on all available data, including data about phone calls and purchases in brick-and-mortar stores.

OWOX BI Smart Data helps talk to the data in plain English and get answers to thousands of questions, which are displayed as charts and tables.



2 Reviews of OWOX BI

Overall rating

5.00 / 5 stars

Filters:

Showing 1 - 2 of 2 reviews

December 2018

Nefer from Self-Employed

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5 of 5

Functionality

5 of 5

December 2018

More than a SuperMetrics alternative

OWOX offers sophisticated attribution solutions. With their Pipeline product, I've been able save time by auto-importing all my client's campaign cost data.

Pros

This software is great for importing campaign cost data into Google Analytics.

Cons

The Pipeline product connection to Google Analytics broke and I wasn't notified to re-configure the connection.

October 2017

Anonymous

Verified Reviewer

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

October 2017

Great software, a must-have for date-oriented marketers

It is a massive time-saver !

Pros

+ Ease of use. It is very easy to set up data pipelines and attribution models.
+ Google Sheets integration : very useful to push manual data to GA (eg. offline cost data)
+ Reactive support : customer support questions are answered promptly and professionally

Cons

- Could have additional data sources for pipelines
- Would love to have a feature to connect to Data Studio.