OWOX offers business intelligence (BI) products to help consolidate, process, analyze and extract insights from data.
OWOX BI Pipeline helps automate data import to Google Analytics and Google BigQuery.
Users can consolidate data from various disparate sources including user interactions with websites, cost data from advertising services, transactions and returns from CRM/ERP systems, data from call-tracking and email marketing services.
OWOX BI Attribution helps reveal the contribution of advertising campaigns to the user's progression through the purchase funnel. The model credits each session in the conversion process with a percentage of the total conversion value. The calculations are based on all available data, including data about phone calls and purchases in brick-and-mortar stores.
OWOX BI Smart Data helps talk to the data in plain English and get answers to thousands of questions, which are displayed as charts and tables.
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Value for money
Great software, a must-have for date-oriented marketers
It is a massive time-saver !
+ Ease of use. It is very easy to set up data pipelines and attribution models.
+ Google Sheets integration : very useful to push manual data to GA (eg. offline cost data)
+ Reactive support : customer support questions are answered promptly and professionally
- Could have additional data sources for pipelines
- Would love to have a feature to connect to Data Studio.
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