OWOX BI

RATING:

5.00

(18)

About OWOX BI

OWOX BI is a no-code digital analytics platform to simplify data management and reporting. OWOX provides data collection from 135+ marketing sources. The service collects first-party data and blends it with marketing data across all channels and devices. This extends the lifetime of a cookie to up to 2 years. You can eliminate hours of routine work with automated data transfers, data preparation, and reporting. With OWOX you get reports of any complexity based on complete data you can trust, compare the effectiveness of marketing channels and user cohorts, and make timely decisions. It's easy to find bottlenecks and growth areas so you can continuously experiment with new marketing channels, ads campaigns to get lower ads spend and higher ROAS.

OWOX BI Pricing

Starter $115/month, billed annually. Growth $565/month, billed annually. Professional $965/month, billed annually. Enterprise plan $1965/month, billed annually. Free 7-day trial available.

Starting price: 

$565.00 per month

Free trial: 

Available

Free version: 

Not Available

List of pipelines
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OWOX BI Reviews

Overall Rating

5.00

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

5

Value for money

5

Functionality

5

Most Helpful Reviews for OWOX BI

1 - 5 of 18 Reviews

User Profile

Alex

Verified reviewer

Information Technology and Services, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed April 2019

A solution to reduce time on daily marketing analytics routine

First of all we were looking for a solution to our daily routine problem. Our marketing analysts were spending way to much time on dull kind of work like collecting necessary data. Sometimes they had to redo the work that they’ve been doing for several hours in case of some technical problems etc. Of course their productivity has fallen and we needed to change the whole process. OWOX BI became a great choice! They’ve helped us to reduce daily routine so our analysts got more time on more interesting work that can bring more advantages.

PROS

It’s just so great that now we don’t need to spend so much time on collecting and processing data! OWOX BI does all these without our constant control. All we needed to do was to set up the necessary pipelines.

CONS

Nothing! Great tool, great team, great results!

User Profile

Tetyana

Verified reviewer

Telecommunications, 51-200 employees

Used weekly for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed February 2019

A handy service for marketing analysis

It’s a super helpful service for our marketing team. It saves hours of working time and eliminates manual work with data. I now collect all needed metrics from about a dozen of traffic sources, mobile apps, and build all-in-one reports to view the results. Now I see an actual picture of our budget spending.

PROS

A very useful tool for a marketer who wants to save time on data analysis and reports. OWOX BI manages huge loads of data from various sources and processes them within a single interface. What’s more, it integrates with CRM tools and other API platforms. This means no more headache with manual uploads and data collection.

CONS

I was confused with a few filter options when I built my first report and had to contact support. They helped me in the shortest time.

Anonymous

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed October 2017

Great software, a must-have for date-oriented marketers

It is a massive time-saver !

PROS

+ Ease of use. It is very easy to set up data pipelines and attribution models. + Google Sheets integration : very useful to push manual data to GA (eg. offline cost data) + Reactive support : customer support questions are answered promptly and professionally

CONS

- Could have additional data sources for pipelines - Would love to have a feature to connect to Data Studio.

Anonymous

11-50 employees

Used weekly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2021

Fantastic functionality and data analysis

OWOX BI solved many problems for our company. It helped us measure the impact of ROPO-effect, analyze users’ sessions, and evaluate email marketing efforts. There are multiple metrics that we calculate to determine the problem spots. We also found new opportunities for growth. Ever since our marketing team started using OWOX BI as a chief analytical tool, we made decent progress in our marketing strategies.

PROS

OWOX BI is the tool that empowers data and adds more sense to it. I never thought we could get so many insights from the gathered data. Now we can calculate everything we need to know for the business success, and then put it in convenient reports for other teams to acknowledge.

CONS

It was a bit difficult to understand how to set certain reports but their support team helped us to do it properly. So, you might need some assistance at the beginning.

User Profile

Dmytro

Verified reviewer

Information Services, 2-10 employees

Used monthly for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed October 2021

Great instrument to analyze online and offline marketing data

There are lots of things to mention. The main points on this list are: we calculated the ROPO impact, effectively managed ad channels, reduced spending, built comprehensive reports for the sales team and management, improved our marketing strategies, found new areas of growth for the business.

PROS

OWOX BI has a vast scope of useful features to process marketing data. It automatically collects, processes, and merges data from many channels. But one thing that our team appreciates the most, OWOX BI helps us to process offline orders and take them into account in general reports. It’s a fantastic option since we now receive accurate data on customers’ activity and sales. The cohort analysis is something we look to explore further on. That’s to say, OWOX BI has much to offer.

CONS

You need to have good analytical skills as a marketer to make the most of this tool and its features. Though, they have some great user cases in their knowledge base.