About OWOX BI

OWOX offers business intelligence (BI) products to help consolidate, process, analyze and extract insights from data. OWOX BI Pipeline helps automate data import to Google Analytics and Google BigQuery. Users can consolidate data from various disparate sources including user interactions with websites, cost data from advertising services, transactions and returns from CRM/ERP systems, data from call-tracking and email marketing services. OWOX BI Attribution helps reveal the contribution of advertising campaigns to the user's progression through the purchase funnel. The model credits each session in the conversion process with a percentage of the total conversion value. The calculations are based on all available data, including data about phone calls and ...

OWOX BI Pricing

Basic $115/month, up to 100k monthly active users. Business $1500/month, up to 1M monthly active u

Starting price: 

$60.00 per month

Free trial: 

Available

Free version: 

Available

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OWOX BI User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

5

Customer support

5

Functionality

5

Showing 1 - 5 of 16 reviews

User Profile

Alex

Ringostat

Verified reviewer

Company size: 11-50 employees

Industry: Information Technology and Services

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered

Ease-of-use

4

Value for money

5

Customer support

5

Functionality

5

Reviewed April 2019

A solution to reduce time on daily marketing analytics routine

First of all we were looking for a solution to our daily routine problem. Our marketing analysts were spending way to much time on dull kind of work like collecting necessary data. Sometimes they had to redo the work that they’ve been doing for several hours in case of some technical problems etc. Of course their productivity has fallen and we needed to change the whole process. OWOX BI became a great choice! They’ve helped us to reduce daily routine so our analysts got more time on more interesting work that can bring more advantages.

Pros

It’s just so great that now we don’t need to spend so much time on collecting and processing data! OWOX BI does all these without our constant control. All we needed to do was to set up the necessary pipelines.

Cons

Nothing! Great tool, great team, great results!

User Profile

Tetyana

Voiptimecloud

Verified reviewer

Company size: 51-200 employees

Industry: Telecommunications

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered

Ease-of-use

4

Value for money

5

Customer support

5

Functionality

5

Reviewed February 2019

A handy service for marketing analysis

It’s a super helpful service for our marketing team. It saves hours of working time and eliminates manual work with data. I now collect all needed metrics from about a dozen of traffic sources, mobile apps, and build all-in-one reports to view the results. Now I see an actual picture of our budget spending.

Pros

A very useful tool for a marketer who wants to save time on data analysis and reports. OWOX BI manages huge loads of data from various sources and processes them within a single interface. What’s more, it integrates with CRM tools and other API platforms. This means no more headache with manual uploads and data collection.

Cons

I was confused with a few filter options when I built my first report and had to contact support. They helped me in the shortest time.

Anonymous

Verified reviewer

Company size: 11-50 employees

Time used: Less than 12 months

Review Source: Capterra

This review was submitted organically. No incentive was offered

Ease-of-use

4

Value for money

5

Customer support

5

Functionality

5

Reviewed August 2021

Fantastic functionality and data analysis

OWOX BI solved many problems for our company. It helped us measure the impact of ROPO-effect, analyze users’ sessions, and evaluate email marketing efforts. There are multiple metrics that we calculate to determine the problem spots. We also found new opportunities for growth. Ever since our marketing team started using OWOX BI as a chief analytical tool, we made decent progress in our marketing strategies.

Pros

OWOX BI is the tool that empowers data and adds more sense to it. I never thought we could get so many insights from the gathered data. Now we can calculate everything we need to know for the business success, and then put it in convenient reports for other teams to acknowledge.

Cons

It was a bit difficult to understand how to set certain reports but their support team helped us to do it properly. So, you might need some assistance at the beginning.

Anonymous

Verified reviewer

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Ease-of-use

4

Value for money

5

Customer support

5

Functionality

4

Reviewed October 2017

Great software, a must-have for date-oriented marketers

It is a massive time-saver !

Pros

+ Ease of use. It is very easy to set up data pipelines and attribution models. + Google Sheets integration : very useful to push manual data to GA (eg. offline cost data) + Reactive support : customer support questions are answered promptly and professionally

Cons

- Could have additional data sources for pipelines - Would love to have a feature to connect to Data Studio.

Anonymous

Verified reviewer

Company size: 201-500 employees

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered

Ease-of-use

4

Value for money

5

Customer support

5

Functionality

5

Reviewed June 2021

This technology will help you discover more data

Ever since I start using OWOX BI, I realized the true power of the gathered data. The service helped me to collect more than 20 metrics I needed for an in-depth marketing analysis as well as the cohort analysis. No more struggle with datasheets and reports that usually take much time.

Pros

What I like is that OWOX BI has many options for data processing. Their dedicated team regularly updates the functionality to meet users demands. Just recently, they implemented a feature with forecasts. Now, you can manage all-in-one marketing analytics, import and view data from multiple channels, as well as predict whether your marketing plans will be realized.

Cons

Nothing of the sort. If the service is put to its intended use, no faults can be found. However, you need to be analytical savvy as a marketer to reap the benefits of OWOX BI.

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