One of the best visual BI tools on the market

Pros

If your company is heavily invested in Salesforce and it's your go-to system record and you aren't using Wave - you need to seriously consider it. It has a learning curve, but not unlike any other BI tool. It has dashboards that come out of the box that can be useful for some but otherwise is extremely customizable. They are continually investing on the platform and providing improvements, still some to be made.

Cons

If you aren't used to BI tools and don't have an expert in house, the terminology can be difficult to understand at first (ie: building lenses - or datasets) and it may take some time to grasp. It can also be expensive, but in our case it has more than provided value for our team to help improve decision making abilities. My one biggest fault with SFDC is that any kind of real time support service is an add-on, so you'll need to be patient if you require help.

Amazing platform for Amazing Analytics

Pros

Amazing visual experience for your data. Users find it so much easier to use and view data as well, which allow them to drive their performance in the right directions. The visualization of data not just from salesforce but also from outside systems is a huge plus as well, as now we can see all of our data in one place.

Cons

It is a heavy lift to implement and at first it can take a little bit of time to understand what you are looking at. But once it clicks it is off to the races.

A truly amazing addition to SFDC

General end user. Learning to develop solutions and dashboards more and more though.

Pros

Just about everything. It's an amazing platform to bring all of your Salesforce data together in one place and see a truly holistic view of the things that matter. The end user experience is great.

Cons

Admin/development work can be very cumbersome and difficult. Generally requires a knowledgeable Salesforce developer, but with that asset you can far.

All-in-One Analytics Platform

As long as data integrations and some past experience using Salesforce Analytics Cloud is there, I find this tool super helpful in retargeting customers who are engaged with my marketing campaigns but need an extra nudge to buy my apparel items. Additionally, analyzing the retargeting campaigns on an ongoing basis and after they have concluded helps me use those clusters of customers for other ads I want to run in the future for a different but related items, categories or brands. If there is more technical support and training available for non-premium users, we should see a growth in value of Salesforce Analytics Cloud.

Pros

I used Salesforce Analytics Cloud to analyze impact of my marketing campaigns on customer journeys. After I connected Google Analytics to Salesforce, I was able to see the data flow between the tow systems. I then created custom audiences in Google Analytics using the criteria of customers who engaged with marketing campaigns, added items to cart but didn't purchase them. Once the destination of Salesforce was added, I was able to execute campaigns against those audiences. These re-targeting ads helped reduce cart abandonments and increase conversion rates. Because of data integration and re-targeting capabilities, I could leverage Salesforce Analytics Cloud to improve sales from customers who were interested in purchasing my apparel items. This data driven strategy drove high ROI for my business.

Cons

Setting up integration between Salesforce Analytics Cloud and business intelligence tools such as MicroStrategy needs development resources. There is a learning curve for users who have not used Salesforce before. Example: data extensions, APIs, etc. need to be configured according to Salesforce requirements. Coding knowledge is needed to maximize potential of data connectors. If password is forgotten, there is a long process to reset it which sometimes may involve working with Salesforce administrator or tech support. If tools like Datorama are used, integration is easier but then clients have to spend extra money to get access to those add-ons. So, premium support and integration costs are high.

Best Visual Reporting and Dashboard Tool

Pros

I have recently worked with this product, Dashboards are very interactive, mobile friendly and easy to share your data with your colleagues. You can filter your data with your dynamic time query. Response is also very quick and fast in terms of performance.

Cons

We have started recently and in learning phase, So can't provide much information for least like, but graphics are above than my expectation. i personally appreciate it.