About Salesforce Analytics Cloud

Salesforce Analytics Cloud, also known as Wave Analytics, is a cloud-based business intelligence (BI) system that provides an interactive platform to access and share business trends. The software provides data insights and helps to uncover new business opportunities.

Analytics Cloud allows businesses to analyze critical sales and service specific data, generate business-relevant insights and make reformed decisions. The application seamlessly integrates with other Salesforce products such as Salesforce CRM, to share contact information and data insights across applications. The solution offers a contextual dashboard from where employees and partners can view data insights. The dashboard can also be used to track and monitor critical business m...


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Supported Operating System(s):

Web browser (OS agnostic)

47 Reviews of Salesforce Analytics Cloud

Average User Ratings

Overall

4.19 / 5 stars

Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

Ratings Snapshot

5 stars

(17)

17

4 stars

(17)

17

3 stars

(2)

2

2 stars

(0)

0

1 stars

(3)

3

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 47 results

June 2021

Gabriella Oliveira from Brasil Educação

Verified Reviewer

Company Size: 501-1,000 employees

Industry: Education Management

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

June 2021

Recomendo

Ótima experiência, organizou o atendimento de toda organização.

Pros

Ótima integração e interface intuitiva para novos usuários.

Cons

A existência de Delay na integração com o chat.

May 2021

Ricardo from TCS

Company Size: 1,001-5,000 employees

Industry: Banking

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

May 2021

Salesforce Analytics Cloud Performance Review

Take decisions based on information result now easier

Pros

The dashboards are very handy and useful to our activities because it nicely integrates the information and presents it in a very digestable way with the enhancement of the Analytics Cloud

Cons

Knowledge ramp is a bit difficult to users that have no idea what is it

Reasons for Choosing Salesforce Analytics Cloud

Because of the trailhead playgrounds to my employees result helpful to learn

July 2020

Craig from CC'S Lingerie & Bras

Company Size: 1 employee

Industry: Apparel & Fashion

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

2.0

Customer support

4.0

Functionality

3.0

July 2020

All-in-One Analytics Platform

As long as data integrations and some past experience using Salesforce Analytics Cloud is there, I find this tool super helpful in retargeting customers who are engaged with my marketing campaigns but need an extra nudge to buy my apparel items. Additionally, analyzing the retargeting campaigns on an ongoing basis and after they have concluded helps me use those clusters of customers for other ads I want to run in the future for a different but related items, categories or brands. If there is more technical support and training available for non-premium users, we should see a growth in value of Salesforce Analytics Cloud.

Pros

I used Salesforce Analytics Cloud to analyze impact of my marketing campaigns on customer journeys. After I connected Google Analytics to Salesforce, I was able to see the data flow between the tow systems. I then created custom audiences in Google Analytics using the criteria of customers who engaged with marketing campaigns, added items to cart but didn't purchase them. Once the destination of Salesforce was added, I was able to execute campaigns against those audiences. These re-targeting ads helped reduce cart abandonments and increase conversion rates. Because of data integration and re-targeting capabilities, I could leverage Salesforce Analytics Cloud to improve sales from customers who were interested in purchasing my apparel items. This data driven strategy drove high ROI for my business.

Cons

Setting up integration between Salesforce Analytics Cloud and business intelligence tools such as MicroStrategy needs development resources. There is a learning curve for users who have not used Salesforce before. Example: data extensions, APIs, etc. need to be configured according to Salesforce requirements. Coding knowledge is needed to maximize potential of data connectors. If password is forgotten, there is a long process to reset it which sometimes may involve working with Salesforce administrator or tech support. If tools like Datorama are used, integration is easier but then clients have to spend extra money to get access to those add-ons. So, premium support and integration costs are high.

April 2021

Anonymous

Verified Reviewer

Company Size: 501-1,000 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

3.0

Functionality

4.0

April 2021

Easy to use but has hurdles too

Quite easy to use for the end user, could do with some improvements but is a good tool all in all

Pros

It helps out your data into a visual point which helps to track news business as well as existing quotes. It links to external applications which is helpful

Cons

The views can be limited sometimes so may not be able to entirely personalize the way you want to use it. You need coding knowledge in order to be able to maneuver or change things which makes it tough

April 2021

Andrea from VE

Company Size: 2-10 employees

Industry: Graphic Design

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

4.0

Functionality

3.0

April 2021

Salesforce review

Great tools for sales as well for building up your leads with a lot of functions linked with the phone.

Pros

The effectiveness in organizing the leads and the contracts sent to the accounts -as soon as they click through by e-mail everything is done

Cons

I wouldn’t call cons , it a very complex software because the wide functionality you can deploy- you have to study in order to make the most of it!