Senior Marketing Manager

It has been great. I have used the platform for multiple years and have few major complaints. It has been beneficial for our sales activities. Our Account Manager has always been very responsive to questions.

Pros

As a Marketing Manager who creates go to market strategies and prospecting plans for a national sales force, the Winmo Edge insights, Kantar media data and client contacts are invaluable. My company uses several other prospecting tools and Winmo is by far the most user friendly platform we use. The recent acquisitions they've added to the platform have also been beneficial for me and my team.

Cons

Downloads are can be ate up quickly when using for mass prospecting activities which forces us to be much more strategic in what we export. For example, we call on agencies across the country and acquiring contacts across the account teams can be arduous project.

Awesome product in theory.

It's a mixed bag. Ultimately, in our event/experiential staffing niche, we've not netted a ton of business as a result of the research and lists we've been able to pull out of Winmo to date. It's been most useful to me as a research tool, but not as a back door to awesome contacts.

Pros

- capability to search from multiple directions to arrive at the same research goal. - I never got a bounce back on an email I found on Winmo. - Winmo Edge is my favorite. - Great for top down searches.

Cons

- There was a deficit of contacts in the level that I needed to connect. (Directors and Account Managers) - Phone numbers were generally not direct numbers, but company numbers. - Every time I change from agency search to contact search, etc., the page has to reload. - I don't like the contact management within Winmo. I have to export them to use them effectively.

Helpful

I find relevant prospecting information from Winmo Edge that allows me to quickly reach out to prospects and get their attention. The time Winmo saves from a prospecting standpoint is invaluable. It allows me to focus my time on getting in front of brands rather than hunting down their contact information.

Pros

Winmo is a massive time saver when it comes to prospecting for the marketing world. With a few clicks, you can create vertical-specific prospect lists that are typically up to date. I love the company profiles as well as being able to sort companies in so many ways.

Cons

I don't like that there isn't an "emerging brand" category and they don't have a plethora of small-cap companies.

Winmo Review 2019

I'm unsure of the cost of the product and I believe my company had a lower level tier so depending on the different pricing thresholds and offerings, I think I would need to evaluate my options before deciding to move forward with the software.

Pros

It's great for prospecting clients/agencies and finding out more information about a company

Cons

The product isn't the most up to date and has a ton of limitations in terms of the information available

Daily dose of Winmo

Love receiving WinmoEdge every morning. The information is timely, full of great information specific to the brand, their current agency situation as well as identifying contacts. Get my daily dose and review it each day. It's a quick read and a necessary tool for client retention and business development. It's a primary tool I use each day.

Pros

Timely & relevant, identifies current agency relationships, new hires, identifies title and contact information, HQ office and more.

Cons

I can't say that I have any cons to note about Winmo at this time.