Senior Marketing Manager

It has been great. I have used the platform for multiple years and have few major complaints. It has been beneficial for our sales activities. Our Account Manager has always been very responsive to questions.

Pros

As a Marketing Manager who creates go to market strategies and prospecting plans for a national sales force, the Winmo Edge insights, Kantar media data and client contacts are invaluable. My company uses several other prospecting tools and Winmo is by far the most user friendly platform we use. The recent acquisitions they've added to the platform have also been beneficial for me and my team.

Cons

Downloads are can be ate up quickly when using for mass prospecting activities which forces us to be much more strategic in what we export. For example, we call on agencies across the country and acquiring contacts across the account teams can be arduous project.

Awesome product in theory.

It's a mixed bag. Ultimately, in our event/experiential staffing niche, we've not netted a ton of business as a result of the research and lists we've been able to pull out of Winmo to date. It's been most useful to me as a research tool, but not as a back door to awesome contacts.

Pros

- capability to search from multiple directions to arrive at the same research goal. - I never got a bounce back on an email I found on Winmo. - Winmo Edge is my favorite. - Great for top down searches.

Cons

- There was a deficit of contacts in the level that I needed to connect. (Directors and Account Managers) - Phone numbers were generally not direct numbers, but company numbers. - Every time I change from agency search to contact search, etc., the page has to reload. - I don't like the contact management within Winmo. I have to export them to use them effectively.

A necessary resource !

Winmo helps me find contacts for clients, which agency companies are with and their services, and new opportunities and new marketing insights. I use it everyday and I could not imagine doing my job without Winmo, It would be 10x harder.

Pros

The amount of information on this website is amazing! You can find anything from contacts to spend to new opportunities.

Cons

It does not have all the smaller/independent companies, brands, or agencies that I sometimes look for, it has all of the bigger and more known companies.

Not ideal or cost effective for mid-sized or smaller

Overall, it’s a nice to have platform but for the cost it’s very difficult to justify if you aren’t one of the largest organizations, going after almost exclusively the largest organizations in a space. Additionally, the limited exports make it clunky.

Pros

The predictive insights are really helpful and the daily digests and customizable alerts allow me to stay really up to date with the industry, what’s happening, and be proactive before things are very widely known.

Cons

The database itself is insanely expensive for what it is. It’s often inaccurate (outdated) and really really heavily focused on the most massive companies - which I actually find are the easiest to uncover contact information for on my own anyways. If you plan to build large lists and export for any reason, this is absolutely not the most cost effective platform for you. Same goes with needing mid sized or smaller business contacts, definitely not the place for it.

Helpful

I find relevant prospecting information from Winmo Edge that allows me to quickly reach out to prospects and get their attention. The time Winmo saves from a prospecting standpoint is invaluable. It allows me to focus my time on getting in front of brands rather than hunting down their contact information.

Pros

Winmo is a massive time saver when it comes to prospecting for the marketing world. With a few clicks, you can create vertical-specific prospect lists that are typically up to date. I love the company profiles as well as being able to sort companies in so many ways.

Cons

I don't like that there isn't an "emerging brand" category and they don't have a plethora of small-cap companies.