Aprimo Digital Asset Management Software

Aprimo Digital Asset Management Software

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About Aprimo Digital Asset Management

Aprimo Digital Asset Management is a cloud-based platform designed to help businesses in retail, life sciences, consumer goods, manufacturing and other sectors create, distribute and manage media assets on a centralized dashboard. It allows administrators to streamline the entire content lifecycle, from digital file creation to distribution across channels. Aprimo Digital Asset Management provides insights into the performance of content and campaigns using intelligence-enabled dashboards. It offers integration with several third-party providers including Salesforce and Adobe. ...
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Aprimo Digital Asset Management User Reviews

OVERALL RATING

Showing 4 reviews

Anonymous

Company size: 11-50 employees

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
3

Ease-of-use

out of 5
4

Functionality

out of 5

May 2020

Save Your Work

Overall this program has been helpful, but it takes a while to learn. I would definitely train a small batch of people, become experts and then train further. We had a company wide session that lasted 3 hours, so its a lot.

Pros

I like that the program allows us to save content, files, images, etc in one place for the entire company. We use it with my client as a way to track what all of the agencies are producing. Based on your login, it can be set up to tag things for easy access of who worked on what.

Cons

I don't like how many steps there are, it definitely requires a learning period and training. That being said, when following the steps, it does ensure quality of saving materials, rather than just chucking them into the cloud.

Dana

Verified reviewer

Company size: 5,001-10,000 employees

Industry: Financial Services

Time used: More than 2 years

Review Source: GetApp

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
4

Customer support

out of 5
4

Functionality

out of 5

January 2019

Simple, Intuitive, And Easy To Use

Pros

UI is simple and clean. Easy to select assets to create a job, assign, create a collection, etc. User permission assigning is a simple process, allowing you to grant access to both asset and classification level. Visually easy to browse through classification structure. Connects with Aprimo MRM, carrying over all metadata. Previewing videos and images without needing to click inside a record. Limited number of clicks necessary to navigate to an asset. Mass upload functionality is ridiculously simple.

Cons

Customizing your instance isn't always as simple as you'd think it would be. Multiple clicks and poorly named tools make it difficult to know if you are in the right area. Front page widget placement takes a lot of trial and error. Rarely looks like you set it up to look, requiring multiple edits to achieve required setup. Aprimo acquired ADAM product in the last few years, so they are still rolling out new, common features that were not originally included.

Anonymous

Company size: 201-500 employees

Time used: Less than 6 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
3

Ease-of-use

out of 5
4

Functionality

out of 5

October 2021

Safe storage but the UX is lacking

Pros

The purpose it fulfills is great. The program is very secure and allows for many features

Cons

The UX is a bit clunky. I wish it were easier to see the status of a project when it wasn't assigned to me. I wish it were easier to see who else is assigned as well.

Anonymous

Company size: 5,001-10,000 employees

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
1

Customer support

out of 5
2

Functionality

out of 5

May 2019

Using Aprimo

Pros

The dam has been a great tool which is easy to use reporting was also great

Cons

Customer service was not very good and the cost to upgrade forced us to move to a new vendor

Showing 4 reviews